Emotion and Reason in Consumer Behavior

Consumer Behavior, 5th Edition

Fifth Edition Consumer Behavior This page intentionally left blank Fifth Edition Consumer Behavior Wayne D. Hoyer

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Research in Consumer Behavior (Vol. 10)

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Descartes' Error: Emotion, Reason, and the Human Brain

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Consumer Behavior: Building Marketing Strategy

eleventh edition relevant, and balanced presentation of consumer behavior in the context of building marketing strategy

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The La Londe Conference in Marketing Communications and Consumer Behavior

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Consumer Behavior & Marketing Strategy, Ninth Edition

New Features The Consumer Insights section of each chapter shows the relevance of consumer behavior concepts and gives s

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Reason and Religion in Clarissa

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Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

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Social Structure and Emotion

Preface Sociologists have long recognized the importance of emotion in the organization of social life. Recent advancem

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Reason and Professional Ethics

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