Gorgeous George: The Outrageous Bad-Boy Wrestler Who Created American Pop Culture

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S U O E G GO R

E G R O E G Wrestler Who Created American Pop Culture

John Capouya

To my mother and father

: : E N O S U O E GORG ON THE

“A mighty spirit. Crossing paths with Gorgeous George was all the recognition and encouragement I would need for years to come.” —BOB DYLAN

“The capes I wear? That came from the rassler, Gorgeous George. Seeing him on TV helped to create the James Brown you see onstage.” —JAMES BROWN, THE LATE GODFATHER OF SOUL

“I saw fifteen thousand people comin’ to see this man get beat. And his talking did it. I said this is a gooood idea! ” —MUHAMMAD ALI

“I don’t know if I was made for television, or television was made for me.” —GORGEOUS GEORGE

S T . N S E T T N N E O T C N O C

Epigraph . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Prelude . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Act One 1 “The Biggest Thing on TV” . . . . . . . . . . . . . . . . 3 2 Harrisburg Rats . . . . . . . . . . . . . . . . . . . . . . . . . 10 3 On the Carny Game . . . . . . . . . . . . . . . . . . . . . 20 4 Possums and Hook Scissors . . . . . . . . . . . . . . . 34 5 A Hurting Business . . . . . . . . . . . . . . . . . . . . . . 41 6 His Gorgeous Muse . . . . . . . . . . . . . . . . . . . . . . 51 7 Swerves and Curves. . . . . . . . . . . . . . . . . . . . . . 64 Act Two 8 Mean Old George . . . . . . . . . . . . . . . . . . . . . . . 79 9 Soul Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 10 A “Home Man” . . . . . . . . . . . . . . . . . . . . . . . . . 95 11 The Blond Bombshell . . . . . . . . . . . . . . . . . . . 100 12 The Wrestling Set . . . . . . . . . . . . . . . . . . . . . . 113 13 Ring Rats and Cadillacs . . . . . . . . . . . . . . . . . . 124 14 George vs. George . . . . . . . . . . . . . . . . . . . . . . 135 15 “They Loved Me in New York”. . . . . . . . . . . . 144 16 Packing Them in Like Marshmallows . . . . . . 151 17 King Strut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 Photographic Insert 18 The Toast of Hollywood. . . . . . . . . . . . . . . . . 177 19 Purple Majesty . . . . . . . . . . . . . . . . . . . . . . . . . 184 Act Three 20 “You’ve Changed Enough” . . . . . . . . . . . . . . . 197 21 What Bob Dylan Saw . . . . . . . . . . . . . . . . . . . 207 22 The Copper-Haired Cutie-Pie. . . . . . . . . . . . . 213 23 Between a Flit and a Mince . . . . . . . . . . . . . . . 222 24 Into the Drink . . . . . . . . . . . . . . . . . . . . . . . . . 232 25 The Orchid and the Butterfly . . . . . . . . . . . . . 240 26 Shorn by the Destroyer . . . . . . . . . . . . . . . . . . 251 27 “The Sports World is Saddened” . . . . . . . . . . 260 28 A Gorgeous Legacy . . . . . . . . . . . . . . . . . . . . . 265 29 The Showman’s Farewell . . . . . . . . . . . . . . . . 274 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . 279

About the Author Credits Cover Copyright About the Publisher

PRELUDE There was time, the wrestler thought, for one last look in the mirror. It was a thought that came to him often; not just out of vanity, but due also to a lingering disbelief at what he saw there. A few short years ago, he saw George Wagner. His hair was dark, nearly black. He was handsome with rugged features, a muscular athlete in his twenties with strongly defi ned biceps, a broad back, and imposing V-shaped thighs. In the late 1930s and early 1940s he looked earnest and uncomplicated, like an ambitious professional wrestler— not the biggest at five-foot-nine or -ten and 185 pounds—who’s trying hard but hasn’t quite made it yet. His good looks and appealing mien made him a “babyface,” the wrestling term for the grappler who plays the good guy in the ring, as opposed to the villain, or “heel.” Like all wrestlers of that era, he wore plain dark trunks and black shoes. On this night in 1949 he sees Gorgeous George. Standing before a full-length mirror in the locker room at the Olympic Auditorium in Los Angeles, the man has been transformed. He still carries the same Wagner body, but now it’s covered, made practically irrelevant, by his shining, floor-length, quilted pink satin robe. The lining and lapels are a contrasting bright yellow silk; on the robe’s shoulders are

XI • Prelude

epaulets of glimmering sequins. A writer here tonight to write a feature on George for Sport magazine declares that “Any woman in town would give her teeth for it.” Around his throat George has wrapped a scarf, also silk, shiny, and pink. Peeking out from under the robe’s bottom hem are his small, almost dainty, size-eight-and-a-half feet in white patent-leather wrestling boots. His hair, too, is strikingly—wildly—different. What was short, dark, and straight is now a shrieking platinum blond, long on the sides and in the back. It’s set in a woman’s hairdo of myriad curls and waves known as the “marcel.” Every wrestling fan and practically anyone with a television set knows that this style was created for him by Frank and Joseph of Hollywood. George has a big head; as generations of actors and news anchors will go on to prove, this is an asset on the TV screen. With the halo of bright curls surrounding it, his head looks positively massive, floating above the bright pink expanse of his robe. Through oversight or intention his eyebrows are still dark, though that odd detail may be the least startling thing about him. His demeanor, his affect, is jarringly different. Gone is the determined seriousness, the willingness and eagerness to please. Still watching himself in the mirror, George draws himself up higher, puffi ng out his chest and cocking his head upward in a parody of imperial haughtiness. He’s become some queenly brute, a pampered, pompous glamour puss with a world-class attitude. Gorgeous George now insists on being introduced in the arenas as the Toast of the Coast and the Sensation of the Nation; he also likes to be called the Human Orchid, a sobriquet meant to indicate that he’s a flower of rare and delicate beauty. Fittingly, the prima donna of the mats will appear on the TV show Queen for a Day. Soon he will codify this transformation by legally changing his name from George Wagner to Gorgeous George. Between the black-haired nights of the past and tonight’s post–World War II platinum spectacle, another change has taken place as well: Unlike his previous incarnation, the Gorgeous One is a rich and famous man. Now thirty-five years old, George the sissified brute has become the

Prelude • XII

ultimate wrestling villain, the (questionable) man the fans love to hate. When he parades slowly and regally to the ring a bit later, his bearing is disdainful amid the fans’ catcalls, whistles, and boos, that of an exalted personage who, through some misfortune, finds himself among the basest commoners. “Peasants!” he spits out. The “mat addicts,” as the sporting press likes to call them, hurl wadded-up programs, peanuts, coins, and even lit cigarettes at the heel. When he reaches the border around the ring, the apron, George turns and faces his tormentors. “You’re all ignorant peasants!” he informs them, waving his right arm away dismissively. For good measure he declares: “You’re beneath contempt!” This brings absolute roars from the crowd. Back in the locker room, before George’s entrance, a taller, thinner, balding man appears in the mirror behind him, wearing a long black morning coat with tails. This mustachioed gentleman plays the role of manservant or valet, a dignified Jeeves-like character who goes by the name Jeff rey Jefferies. Over the years there will be many different valets, including several iterations of Jefferies, before George turns the helpmate role over to his second wife. He calls her his “valette,” pronounced val-et-tay, which he blithely tells everyone is the “correct French way to say it.” The valet helps settle the gleaming satin robe across the wrestler’s broad shoulders. George tells reporters, who breathlessly relay this information to the public, that he has eightyeight of these custom-made creations. It’s the valet’s job—privilege, really—to keep a chart of which ones the master wears when, so he doesn’t appear in the same fi nery twice in any one venue. One night it’s the silver lamé and the next it might be the lace number, the one with apple blossoms sewn on its bodice, or the gown with the protruding bustle made of lavender turkey feathers. Or perhaps one of several gowns trimmed with ermine at the cuffs and collars. George recently held forth before a throng of reporters on just which furs might be adequate to grace the Gorgeous corpus. “Mink is so mediocre,” he declared. “I will wear nothing less than ermine on my ring robes.” He explained further that “I owe it to my fans to wear nothing but the most costly and resplendent outfits money can buy.”

XIII • Prelude

Tonight’s action is being broadcast live on KTLA, the most-watched station in Los Angeles, and will later be distributed on kinescope, a sixteen-millimeter fi lm of a television broadcast, to cities across the country. Television announcer Dick Lane tells the viewers at home that George pays as much as $1,900 for a single robe. Like the number of robes in his collection, this is a huge exaggeration, but no matter. An American audience still predisposed to believe what it hears—still wanting to believe it, perhaps—is mightily impressed. In 1949, a new car costs $1,650, and gasoline is twenty-six cents a gallon. Now Jefferies begins to fi x George’s curls, a blond Medusa’s mass, in place with what look like gold-colored bobby pins. However, His Gorgeousness insists these objets be called Georgie pins—who, pray tell, is Bobby? At his countless public appearances George will hand them out by way of inducting fans into the Gorgeous George Fan Club. But before relinquishing the trinket he makes the recipient raise his right hand and repeat this oath: I solemnly swear and promise I will never confuse this gold Georgie pin with a common, ordinary bobby pin, so help me, Gorgeous George.

President Truman’s wife, Bess, is reportedly among those who have taken the oath. Catching the valet’s eye in the mirror, George grins at his boyhood friend Jacob Brown, aka Jefferies. “Okay, Jake,” he says, “let’s go to work.” His voice isn’t high or thin, exactly, just more than the resonating chamber formed by his barrel chest would indicate. “Time to give the people what they want.” The Olympic, built on L.A.’s Grand Avenue for the 1932 Olympic Games, is already full to its 10,500 capacity. Because Gorgeous George is headlining tonight, the crowd contains many more women than usual, and in the clamor for the Georgie pins they are the most vocal. George’s vain posturing makes the male “crunch customers” furious, but women, especially older women, are

Prelude • XIV

his biggest fans—to them he’s an extremely sensitive, misunderstood lad the other brutes should stop picking on. An announcement rings out over the PA system: “Ladies and gentlemen, Gorgeous George is coming!” The fans, men and women both formally dressed to today’s eyes, stir excitedly; they’ve already waited through the undercard, four or five preliminary matches, and they’re primed for the main event. They want George. However, the next thing the audience will see is not George—not yet—but rather Jefferies walking stiffly erect down the long center aisle toward the ring. His expression is completely deadpan, his movements slow and dignified. Not so the crowd, which erupts in laughter at his progress. In front of him Jefferies carries a big silver tray; on it rests a whisk broom, along with some other accoutrements his master might need, including perfume and smelling salts. Between falls the valet will serve tea from it. George’s opponent is already in the ring, waiting, wearing some nondescript outfit, the kind George used to wear. When the wrestling begins—when Gorgeous George fi nally deigns to wrestle—the heel will turn impressively athletic, startlingly fast as he moves from one side of the ring to another. Though it’s not entirely called for in these rigged contests, he does know how to wrestle. Tonight’s script calls for George to play the cowardly heel, and he is ready to answer with kidney punches and eye gouges and other dastardly tricks. George will win, but even more than usual in these fi xed bouts, the outcome isn’t really the point, and George’s opponent could be anyone. The main event, what the people paid to see, is Gorgeous George, the strutting star of TV they’re thrilled to watch on their new home screens. Tonight the Olympic fans get to experience him live and in the flesh, to take in his grand entrance and outrageous appearance, his over-the-top flamboyance—his Gorgeosity. The next announcement booms out through the speakers: “Ladies and gentlemen, Gorgeous George is here!” But the top of the main aisle is still empty; the headliner hasn’t come just yet. He’s still ensconced in front of the locker-room mirror. At times, and this is one of them, even the Gorgeous One is taken aback. He can’t help but marvel

XV • Prelude

at all that’s happened to him—what he’s made happen, rather. “We’ve come a long way, Sweetie,” he’ll say to his wife Betty. Now he looks a little closer into the Olympic glass, scrutinizing this new image, his created second self. The vanity he exudes as Gorgeous George is not entirely an act; throughout his life George Wagner will let few reflective surfaces pass by unexamined. Gazing at his reflection, this transformed man, now a “Human Orchid,” tries to bring back to his mind’s eye what he used to see there. But he can’t, really; George Wagner is gone. Besides, Gorgeous George likes what he sees, likes it very much. He gives up the search and the moment is quickly past. In the mirror the wrestling diva smiles.

G.G.

E N O T AC “I don’t know if I was made for television,or television was made for me.” —GORGEOUS GEORGE

Chapter 1

“THE BIGGEST THING ON TV”

More than a half century later, Gorgeous George in all his vainglory remains a bizarre sight. The combination of those feminine robes and ornate hairdo with his masculine features— including a somewhat bulbous nose, broken several times in the ring—is confounding and, perhaps because of that, strangely compelling. Not to mention hilarious. Back in the 1940s, however, for any man, let alone an athlete, to willingly present himself as a loud, perfumed dandy crossbred with a dowager, and a sissified coward to boot, was stranger still; nearly unthinkable. To Americans of that era, George and his Gorgeous ways were truly outrageous—just the reaction the wrestler wanted. In his heyday the strutting wrestler would be chauffeured around the country in long Cadillac and Packard limousines painted orchid, a shade of lavender, to match his namesake flower. In the early, struggling years before, however, he and his young wife, Betty Hanson, careened around the country in a secondhand sedan, as excited as they were flat broke. George Wagner the handsome babyface wasn’t enough of a drawing card, so as they raced to make it to the next arena they improvised on the fly, Betty pushing for more provocative stunts and

4 • GORGEOUS GEORGE

George putting them all inimitably across. A tiny woman, less than five feet tall, she was his orchid muse and impish co-conspirator. Betty made his first luxurious robes, dyed his hair that champagne-tinted blond, and she may even have coined that fateful nickname, Gorgeous George. Together they created George’s outrageous identity out of thin air, instinct, and imagination. To make himself sublimely ridiculous took courage, and what’s more, he and Betty did it all on their own. Unlike the Hollywood movie stars Gorgeous George would later rub egos with, he had no studios supplying him with scripts and directors, or choosing his parts. A feisty “usherette” at a Eugene, Oregon, movie theater, and a cocky roughneck who barely made it to high school in Houston, they became the writers, directors, publicity agents, wardrobe supervisors, and key grips of their own feature presentation, auteurs in orchid. After World War II, America was adjusting, re-forming and reassembling itself into what exactly no one knew. But it clearly was going to be different, something new. Then television came and took hold, and Gorgeous George did as much as any single person to ensure that new device became a fi xture. He, along with Milton Berle and the lovable Kukla, Fran, and Ollie, were the first true stars of the medium that would change American life, and in that transformation the transformed George became a national celebrity. Just as legions perched eagerly near their radios during the 1930s to follow Seabiscuit’s epic races, millions of postwar Americans gathered—as families, everyone from grandparents to newborns—in front of their massive TV consoles and tiny screens, laughing, hooting, and shaking their heads in disbelief at the Gorgeous One, entranced by the new technology that brought him and their living rooms so vividly to life. With television showcasing George’s antics, his wacky confreres, and numerous imitators, professional wrestling became hugely popular, an improbably successful industry. In this, the grunt-and-groan game’s golden age, matches aired every night of the week in what is now called prime time. After all the war’s mortal damage, it seemed the country was ready for a cathartic release and a harmless good

“The Biggest Thing on TV” • 5

time. Television, that amazing new appliance, delivered them, with wrestling supplying many of the belly laughs. “The boys,” as the wrestling promoters called their workers, became well-paid entertainers, and George became the Sensation of the Nation. In 1949 the Washington Post declared no doubt of it: gee gee’s the biggest thing in tv. In the dozen or so years that followed World War II, he was ubiquitous: Everyone knew Gorgeous George. The Los Angeles Times reported that many women there were having their hair done in a Gorgeous homage. Popular comedians of the day, including Red Skelton, Jack Benny, and Bob Hope, told Gorgeous jokes. Songs were written about him, including one (lyrics by Borget, music by Joseph Furio) with this chorus: His wavy hair, his dainty air Are every mama’s pride and joy. He’s such a pet, you can’t forget Gorgeous George is just the darlin’est boy His eau de fleur, his manicure The way he struts so cute and coy Will show you why you can’t deny Gorgeous George is just a bundle of joy.

He reinvented himself, in a unique iteration of our national idea. George Wagner, child of the Great Depression, used his wit and prodigious will, then bent his broad back to create a better destiny. In another classic American scenario, his showmanship, catchy moniker, and the outré persona he played to the hilt transformed this poor boy into one of the country’s highest-paid entertainers. As a youngster, he’d wrestled with his friends in a sawdust pile on the banks of a Houston bayou, and they’d split the change thrown by passersby. By the time he was thirty-five he was taking in $100,000 a year, the same amount the legendary Joe DiMaggio made playing baseball for the Yankees. (One newspaper headline dubbed George “Gorgeous Moneybags.”) An astonishing percentage of those boyhood buddies became

6 • GORGEOUS GEORGE

professional wrestlers, too, and after he became a star George would loyally fi nd them work, insisting to promoters who wanted the Gorgeous One that they book his friends as well. His success was at once hard-earned and an amazing fluke, something that could only have happened when it did. Even more unlikely, and less understood, is Gorgeous George’s remarkable influence. James Brown, the late, great soul singer and entertainer, saw George’s shimmering robes as a young man and was moved to add more splendor and flourish to his shows. The sequined capes and lush robes he wore onstage? “That came from the rassler Gorgeous George,” he said. For more than fifty years Brown used this glittering array in his legendary live performances, and each night the Godfather of Soul also had a faithful valet attend to him onstage. Muhammad Ali sat right next to Gorgeous George and heard him declaim on his wrestling superiority and “manly beauty.” This was in 1961, when the boxer was just nineteen years old and his name was still Cassius Clay. Then Clay, a manly beauty himself, went to the matches at George’s invitation and saw him inflame a sellout crowd with his boastful arrogance. The fans were there, the boxer realized, “to see this man get beat. And his talking did it.” As Muhammad Ali, the lethal braggart, his most frequent and strident proclamations were “I am the prettiest” and “I am the greatest!” Few realize how closely those boasts echo the great wrestler’s song of himself—they were vintage Gorgeousness. Clearly, Gorgeous George’s flamboyant showmanship didn’t take hold with his other most prominent student, Bob Dylan. Instead, a chance encounter with the wrestler when the teenage Robert Zimmerman was a distinctly unpromising musician in Hibbing, Minnesota, convinced him that he could succeed as a performer, that he, too, had the charismatic gifts—Dylan called them “lightning and vitality”—that the Gorgeous One so clearly overflowed with. To him George was “a mighty spirit.” Like George Wagner and Cassius Clay, Robert Zimmerman reincarnated himself, changing his name and taking on the persona of a troubadour poet, a Dylan.

“The Biggest Thing on TV” • 7

Three Gorgeous disciples, among the most important American cultural figures of the twentieth century, they changed sports and entertainment, and more, inspiring countless heirs, descendants, and imitators. They had it in them, of course; George didn’t grant them their genius. All of these men freely acknowledged, though, that the wrestler helped draw out their gifts and give shape to their artistry. Gorgeous George, the greatest, silliest practitioner of a faux, lowbrow sport—whose work seemed so utterly, intentionally unedifying—can reasonably be called a forgotten father of our popular culture. When George Wagner grew up watching movie cowboy Tom Mix and screen detective Bulldog Drummond, male American icons were heroes and good guys. Villains, almost never. A remarkable man, worthy of our attention and devotion, was stoic and brave—like Sergeant York, the deeply religious World War I combat hero. That was the prevailing model of masculine virtue in entertainment as well, and Gary Cooper, the man who played Sergeant York in the movies, took on those qualities in the public imagination. A real man was also humble and unfailingly modest, like another hero Cooper portrayed, baseball slugger Lou Gehrig, in Pride of the Yankees. After World War II, General Dwight D. Eisenhower was elected president, and one of his most admired traits was that even he, the conquering hero on a world stage, was a steadfastly modest man. Not George. He made a spectacle of himself when that word was still a term of disapproval. The strutting showman shouted “Look at me!” with his whole being, issuing an irresistible invitation to share in his self-infatuation—or to condemn him for it. Gorgeous George certainly didn’t invent the pervasive culture of narcissism that followed him, but he may well have been a catalyst, a powerful accelerant. He was an avatar of conspicuous consumption well before that term became cliché, spending and showing off wildly in a country just coming out of wartime rationing. Immodesty personified, he put on a visually dazzling display, then praised himself for it. Along with his pupil Muhammad Ali, George helped make antipathy currency and infamy a profitable path to fame, something today’s athletes, hip-hoppers, and

8 • GORGEOUS GEORGE

marketers clearly understand. And yet the wrestling audiences also came to love the Human Orchid, or at least the way he so reliably, thrillingly provoked them. As one perceptive writer noted at the time, they hated him with affection. Just as daring in his day, the gussied-up Human Orchid was also one of the fi rst male celebrities to flaunt a sexually ambiguous, quasi-effeminate, vaguely gay persona, and to profit nicely from it. In a 1948 story on the Gorgeous George phenomenon Newsweek magazine noted that “both in and out of the ring he affects a . . . swishy manner, and effeminate fragrance.” At that time any hint of femininity in a man was scorned and, except in a few bohemian enclaves, homosexuality considered depraved. Against this backdrop George strutted into women’s beauty parlors, reporters in tow, and cheekily demanded to have his hair marcelled. He and Betty sensed a change in sensibilities, one that meant the American public was willing to be engaged—both enraged and entertained—by a man who fl itted to the ring, as George described his saucy stroll. Filmmaker John Waters said it was Gorgeous George’s silly, scary genderbending that led him to create his own bizarre characters, including those played by Divine, the wrestler-size cross-dresser who starred in Pink Flamingos, Female Trouble, and Hairspray. When the wrestling began, however, George became a battling macho athlete, taking punishment and dishing out pain with nary a swish audible or visible. A Playboy magazine writer would later dub him a “killer fruitcake,” and it was the way George synthesized those two conflicting meanings, his shifting mixture of butch and belle, that made him unique, sui gorgeous. From Little Richard and Liberace— who a furious George claimed “stole my whole act, including the candelabra!”—in the 1950s to David Bowie and Boy George decades later, many other entertainers have transgressed successfully in the sexual arena. This line of provocateurs may have become a full circle in the late 1990s when Stephanie Bellars, a minimally dressed woman with maximal breasts, wrestled professionally under the name Gorgeous George.

“The Biggest Thing on TV” • 9

Earlier than most, George and Betty saw the value in shock value; indeed, the young couple helped put it there. They were masters of publicity, too; before the words media and hype were in use, much less combined, George and Betty understood that a press-pleasing persona, spin, and savvy public relations were the ultimate submission holds. Their success presaged the day tennis star Andre Agassi famously declared, in a television commercial for Canon cameras, that “Image is everything.” George’s fame outlasted his marriage to Betty, but his good fortune did not. After his spectacular rise he would arc downward just as steeply, then die young—he was not yet fifty years old. When he died in Los Angeles in 1963 the city council adjourned to show its respect and passed a resolution honoring his memory. Gorgeous George is buried under a small bronze plaque in Valhalla Memorial Park in North Hollywood, near a much bigger monument to Oliver Hardy. Just before his death George Wagner—by then he was legally, completely Gorgeous George—gave an interview from his hospital bed. In it he described the night at the Olympic Auditorium in Los Angeles when he felt his transformation was complete and the rise of the Human Orchid assured. “I’ll never forget my first walk down the aisle when my hair was blond, and I was trailed by the haunting scent of perfume,” he said fondly. On that occasion the Gorgeous One wore a purple or orchid-colored robe, festooned with cloth flowers sewn onto the flashy fabric. “When I fl itted down that aisle,” George continued, “I got the biggest ovation of my life. They couldn’t announce the match. The announcer burst out laughing, but I didn’t mind. I was a sensation.”

Chapter 2

Gorgeous George reveled

HARRISBURG RATS

in slinging hooey—in making himself fabulous, he became a dedicated fabulist. “I’m actually a trained psychologist,” he told reporters and his more gullible acquaintances. This specialized background, he explained, gave him great insight into, and mental mastery over, his less sophisticated ring opponents, whom he referred to as “the brutes.” Sporting scribes of the day, whose obsession with facts was easily surpassed by the value they placed on entertaining copy, passed this whopper along verbatim and it’s had remarkable staying power: A 1998 A&E television documentary on professional wrestling, for instance, appears to have swallowed it whole. Like the original hard-wrestling George Wagner, the unvarnished truth lacked a certain gloss. What people really wanted, he found, was something more lustrous, and George would masterfully shine them on. He didn’t introduce blarney and ballyhoo into pro wrestling; in the grunt-and-groan game, as in the traveling carnivals that spawned it, lies, exaggerations, and misdirection were not just habitual but fundamental. George simply raised them to their highest exponents. No subject, it seems, was too trivial to be shucked or jived. George insisted

Harrisburg Rats • 11

he was born in Seward, Nebraska, while his birth certificate makes clear that George Raymond Wagner first stepped between the worldly ropes in Butte, Nebraska, on March 24, 1915. He was the firstborn son of Howard James Wagner, twenty-three years old, and Bessie May Francis, nineteen, and the family lived in Phoenix, a nearby farming community. In the next five years the Wagners moved several times within Nebraska and in Iowa, and George’s brother Elmer was born. Carl, the youngest and last child, came along three years later. In his private life George was less of a liar, but not necessarily more of a revealer. He didn’t record things, including, to his detriment, his income and expenses. He kept no journals or diaries and neither his wife Betty nor his daughter, Carol, could remember getting so much as a postcard from him during his twenty years or so on the road. He was a caller; he phoned. George and Betty talked about her past and childhood, but never his. Married to him for more than thirteen years, she never knew when George’s mother died, for example, or whether the Wagners went to church. She only knew that he grew up in Houston. Actually, it was Harrisburg, Texas. In 1925, when the Wagners moved to what is now a neighborhood in Houston’s East End, Harrisburg was its own city of roughly 3,500 people. John Richardson Harris, a New Yorker, founded it in 1824 on the subtropical, swampy acres where Bray’s Bayou met the Buffalo Bayou, which ran south and east to the Gulf of Mexico. Houston was an outgrowth of that city created twelve years later by two more New Yorkers, the Allen brothers, who bought the land to the northwest along the bayou. Lumber and cotton made the area’s first great fortunes and then, just after the turn of the century, oil was discovered at Spindletop, about ninety miles east of Houston, and Humble Field, twenty miles north. The Buffalo Bayou was dredged to create a deeper shipping channel, and the new oil companies built refi neries along its banks, including some at the wide mouth bordering Harrisburg. Other industries set up floating shop there as well. The Wagners’ house on Avenue E was less than a five-minute walk

12 • G O R G E O U S G E O R G E

from the bayou. Just three or four blocks in the other direction the streetcar line ran into Houston from a triangular turnaround between Broadway, Harrisburg’s main drag, and Eighty-first Street. Few people owned private cars, so everyone—workers, shoppers, and students— relied on the streetcars; the fare was seven cents, or four tokens for a quarter. With their metal antennae reaching for the wires above, the enclosed orange cars hummed along, past Sallee’s Music Store, an A&P, the Boulevard movie theater, and the Wayside Café. Private jitneys, Ford Model T touring cars often crammed with seven people, were also popular, and they cost only five cents ( jitney was slang for a nickel). In December 1927 Houston annexed Harrisburg and the streetcars were gradually replaced by buses; by that time the fare was a dime. Like the other thirty houses crowded into their short block on Avenue E, George’s home was a one-story, wooden structure with a peaked roof just high enough for an attic or half floor above the living space. Two stone steps in front were framed by wooden columns. This was a shotgun house, a plain narrow rectangle set with the short end toward the street; there were no sidewalks. The neighbors’ houses were much the same, and chickens roamed the backyards. When Howard and Bessie Wagner and the three boys moved to Harrisburg, these houses were fairly new, thrown up roughly ten years before by the Ship Channel Lumber and Building Company to accommodate the influx of industrial workers near their waterfront jobs. The Wagners’ had electric lights, water, and gas, but it was tiny: The five of them (and later, one of Howard’s nephews) lived in what can’t have been more than six hundred square feet. The shotguns lay practically on top of one another, so families created a little privacy by hammering up wooden fences between the houses, and more came from the surging green growth that surrounded them. Hanging vines, palm trees, and tropical fronds flourished in the dank, near-permanent humidity, along with rubber trees, birds-ofparadise with their orange flowers and pointy green stalks, elephant ears, and pecan trees, the neighborhood’s tallest feature. Their dark brown

Harrisburg Rats • 13

trunks shot up two or three times as high as the houses, and their branches were gnarly, scraggly, and stuck out at odd angles, making the trees look both majestic and bedraggled. Sound still carried through this jungle but at least it blocked neighbors’ views. In the fall, when George walked to school—or somewhere he liked better—he’d kick pecan nuts aside and crunch the husks under his feet. He wore a white T-shirt and cotton dungarees, or knickers, the three-quarter-length pants many younger boys wore in the 1920s. When he got a little older and graduated to white button-down shirts, George would roll the sleeves up to show off his biceps. Cotton was plentiful and light, and there were no synthetic fabrics or permanent press yet, so in class pictures from the local schools, Deede Junior High and Milby High, George’s generation looks bright, eager, and thoroughly wrinkled. Despite the summer heat that would drive Harrisburg families to sleep outside, enduring the mosquitoes just to feel a breeze, boys’ haircuts were surprisingly long, with some bulk to them, closer to Edwardian looks or the Beatles’ mop tops than to the 1950s buzz. George wore his dark brown hair longish and side-parted, swept back from his broad face and brown eyes. When the Wagners arrived in Harrisburg, half the families there and in the adjacent neighborhood, Magnolia Park, were Mexican-American, considered “non-white.” The white locals included many German-American families, like Howard Wagner’s. Harrisburg wasn’t as strictly segregated racially as some other neighborhoods; there was one black-owned café that everyone patronized, for example. But black children went to the Negro schools, and plans for a Southern Pacific Railroad station were rejected by the city because blacks and whites would have used the same entrances to board the trains. When George began his pro wrestling career roughly fifteen years later, a state law still forbade Caucasians and “Africans” from boxing or wrestling against one another. Some two thousand Ku Klux Klan members from the Houston area held their hooded meetings on the prairie in nearby Bellaire, Texas. Beyond their racial and religious agendas, they strongly backed Prohibition in 1920.

14 • G O R G E O U S G E O R G E

George would never be temperate, but he was tolerant; none of his contemporaries remembered him ever uttering a racist remark. In their low-caste subculture, black and white wrestlers often felt more solidarity with one another than they did with the promoters or the “marks,” the paying customers. Egotists and independent contractors all, they tended to fi xate on their own fortunes and were less interested in anyone else’s melanin content, and that was true of George. George’s dad—Poppa Wagner, as he was known—was a house painter, though he was never listed in the city’s business directory, which seems to indicate that he didn’t own a company. The other fathers on their block (mothers didn’t work) included riggers and pump men at the refineries, tool-plant and construction hands, a carpenter, a baker, and a sanitation truck driver. They all worked with their hands and their sons expected to do the same. Six-day, forty-eight-hour weeks were the minimum a man could expect to put in; logging fifty-four to sixty hours a week was more common and a good many people worked even longer. But work there was, and the residents of Harrisburg were grateful. Cherie Dupre, George’s second wife, didn’t get a complete account of her husband’s upbringing either, but she did glean this much: “It was very hard, very deprived.” Three children wasn’t a lot in that era, but Howard Wagner had trouble supporting them all. They moved once or twice to other rentals in their first few Harrisburg years, and had a brief sojourn in Houston Heights, but returned to Avenue E in 1929. They stayed the longest at number 7834, and this was the smallest, meanest house of all, barely wider than two of today’s cars parked side by side. Howard paid sixteen dollars a month in rent and sometimes had difficulty raising it, while the median for all Houston families was twenty-eight dollars, and for Negro families it was over eighteen. So the Wagners’ was indeed a low estate. They never had a phone, but they were one of the few houses in their area with a “radio set,” as they were known. Why would they buy this seeming luxury? Bessie needed it, desperately. When George was five or six, it seems, she was stricken with a crippling malady. A small, slender woman with

Harrisburg Rats • 15

sharp features and reddish-brown hair, Bessie suffered near-constant pain and was bedridden for long stretches, unable to walk. The radio, tuned in to KPRC (the last three letters stood for ports, railroads, and cotton), was Bessie’s link to the outside world. She had chronic articular rheumatism, now known as chronic rheumatoid arthritis: an extremely painful swelling of the joints that may also attack the muscles, ligaments, cartilage, tendons, and even the heart valves. As one early medical text, The Eclectic Practice of Medicine, put it: “The ligaments, tendons, and muscles . . . may so change their structure as to leave little resemblance to their original condition.” At times, it continued, “the tenderness and pain are exquisite.” As seems to have been the case with George’s mother, the chronic pain and sleeplessness often led to depression. Today this condition is better treated with anti-inflammatory drugs, among others, and physical therapy; in Bessie’s day doctors and lay healers recommended bed rest, taking the waters at hot springs; a vegetarian diet; and herbal remedies based on Apocynum, known as dogbane. As soon as he was able, George, the oldest, was charged with caring for his bed-bound mother, feeding her, changing bandages, and emptying bedpans. He not only had to witness his mother’s suffering, and to be utterly unable to relieve it, but was to some extent imprisoned by it. He served willingly and genuinely wanted to help both his mother and his father, but it’s no wonder that as a boy, he wanted to escape whenever he could, taking the five-minute walk east on dirt paths to the banks of the Buffalo Bayou. Along the water, which looked swamp green in the sun and turned steel blue when skies were overcast, George and his pals easily found enough muck and mischief to fi ll their days. Best of all, Brady’s Island, a good-size circular patch of undeveloped land, was just a quick wade offshore. On the far side of the island the ship channel ran northwest or left to the Port of Houston, and right, southeast, to the Gulf. Beyond the island on the far bank lay a derelict barge the locals called the Old Gray Ghost. Bootleggers had staked out part of the island for brewing their illegal hootch, but there

16 • G O R G E O U S G E O R G E

was still plenty of room for George and his buddies to clear a patch of sandy ground, roughly twenty by twenty feet, to form a wrestling ring. There were no posts, ropes, or mats, of course, but the soft soil did cushion their falls. In between bouts they’d swap or gamble for wrestling trading cards (these usually came as premiums with candy or cigarettes), featuring grappling heroes like Frank Gotch and George Hackenschmidt and listing their signature throws and holds. The Brady’s Island gang called themselves the Harrisburg Rats, as in wharf rats. They were tough kids and loyal to the tribe. Many if not most of them wound up as professional wrestlers, including Johnny and Jimmy James, who wrestled as “Jesse” James, Chester “Chesty” Hayes, and Sterling Davis, whose nom de ring was Dizzy Davis. Jacob Brown—the future valet Jefferies—who lived about two miles inland on Avenue Q, never had full Rat status, but was another wrestling buddy and became the closest friend in George’s life. Another early mat adversary, Jack Hunter, would serve as a valet, too; he was “my man Jackson.” On Brady’s Island they were just a long stone’s throw from some of their houses, but somehow crossing the water—when George was in ju nior high school they made a primitive walkway out of old planks— made them feel that they’d escaped to their own enclave. Here, where the tang of the refineries hung in the air a little sharper, the dense green foliage and the scraggly southern pines that sank their roots into the bayou also shielded the goings-on from pesky parents or truant officers. George got his toughness from the intramural tussles there and what he remembered as frequent fistfights with other groups of Harrisburg boys. The other gang hailing from, say, Avenue F instead of E, was reason enough to brawl. When George was ten or twelve he first learned to perform to a crowd, and that he was good at it. The James brothers’ father, a Greek who had likely changed his name to make life easier for his sons, had a fruit stand near the edge of the bayou. As he stood hawking with his back to the water, Johnny, Jimmy, George, and the other Rats would wrestle off to one side in a pile of sawdust left by a former sawmill. The

Harrisburg Rats • 17

wilder their throws and rougher their falls, George saw, the more coins passersby would toss them. The more change that came clinking down, the more wrestling cards he could buy, or tickets to see Dizzy Dean pitch for the Houston “Buffs” or Buffaloes, the minor-league baseball team, at their stadium on Jefferson Street. The boys also loved movies, taking them in at one of downtown Houston’s ornate movie palaces such as the Majestic or the Isis, or a cheaper Harrisburg venue. They didn’t wrestle in the Harrisburg schools, which only fielded teams in football and basket ball (which was spelled with two words). As a teenager, George got wrestling instruction at a local YMCA. Besides the classic holds—the quarter, half, and full nelsons, the cradle, the cross face—and escape moves—including sit-outs and the bridge-out—he learned to get behind the other grappler for leverage, and how technique could amplify his natural strength. In one of his more sober and truthful later pronouncements, George would tell reporters: “It’s all about leverage and balance.” Even as he became Gorgeous, strutting more and doing less actual grappling, the other wrestlers could still tell immediately that he’d had this amateur training. “He was fast, he was nimble, and he knew what he was doing,” said Don Leo Jonathan, a six-footsix, three-hundred-pound heavyweight from Utah who went a few falls with the Gorgeous One. As a teenager, George was tall for his age and thickly muscled, especially through the trunk and back. Even before he’d learned any wrestling techniques, he took on his schoolmates one day in a nearby lot and threw fourteen of them, one after another. Or at least George said he did. Soon, though, the king of the hill’s growth would stall and his advantage began to vanish. Though as a pro he’d often be billed as six-foot-one or six-foot-two and up to 235 pounds, he never actually grew beyond the five-foot-nine or -ten he reached in high school, and at his heaviest, 190 or so, he was still puny for a heavyweight. George wasn’t the biggest or oldest Rat and he didn’t dominate overtly. But something in his face, an open and expressive rectangle, in the glint of his brown eyes, and in his stance toward the world made

18 • G O R G E O U S G E O R G E

this particular kid stand out. It could have been the kind of distinction that lands boys in reform school. There was a feral male intensity to him, and even more restless energy than his pals had; no doubt wrestling was a providential outlet. Yet he also carried a charismatic charge and a love of comradeship that made the others naturally fall in with him, ready to join the fun he was bound to create. He always wanted to stand out. “Even as a boy,” he said later, “I didn’t want to look like anyone else when I walked down the street. I wanted people to notice me.” He even claimed that “I used to wear knickers just so the other kids would tease me and pick a fight,” but that was likely just a Georgian line. In his late teens, perhaps after the handsome tough had begun to get some attention from girls, he wore a cocky grin, and whether the confidence he projected was genuine or compensatory, it was convincing. By all accounts Poppa Wagner was easygoing, a placid man. He didn’t raise his voice, didn’t curse, and met his misfortunes with a rueful smile. He was a good-size man; growing up in the Midwest, he took down many a comer in “Indian wrestling,” and he enjoyed teaching that style to George. While his son would puff himself up, however, trying to loom larger than he was, Howard stood with diffidence. When he reached his forties, a ripe middle age back then, his light brown hair retreated behind his largish ears and George’s dad came to look strikingly like the post–World War II Dwight D. Eisenhower ( just two years older). Betty, who immediately bonded with George’s dad, called him “a big ol’ country sweetheart.” Poppa Wagner may have felt he needed to be a buffer, to try to soothe his affl icted wife, while softening the impact her illness had on the boys. She could be a very affectionate mother, but through no fault of her own, her moods were wildly variable, shooting up and down with her suffering. While Poppa Wagner seemed to want little and ask less for himself, Bessie was, in her helplessness, ever demanding. If his parents are rendered in just these broad strokes, George combined their traits with great symmetry: A manual laborer, he would doggedly ply the same trade his whole working life without

Harrisburg Rats • 19

complaint. As the Gorgeous One, though, he was an ultrasensitive character with womanish traits, who lived within his own wants and emotions—a special-needs diva. Yet that reading doesn’t do any of them, or human complexity, justice. George loved his well-meaning dad but couldn’t stomach his passivity, the lack of imagination that left Howard resigned to his fate, including his family’s life of poverty. The son would rather have died than accept the short end or meager rations; and in some ways, he did. George would defi ne himself in opposition to Bessie, too: She was physically trapped, confi ned, so he would spend his entire life on the move. He’d have homes and marriages but he’d never fully inhabit them. She had few if any choices and her fate was dictated by implacable external forces; George would vehemently make his own decisions and break every rule. Wrestling, the métier he chose, is the transgressor’s Eden: All the supposed strictures, and the boundaries of the ring, are made to be broken, and the referee exists only to be defied. Bessie couldn’t parent George fully, yet she inspired him. When his mother was able to sew, George sat on her bed with her and threaded her embroidery needles. This, he once said, was his first exposure to fi nery and color, and he was enchanted. Having seen her create beauty, George would prize it and pursue it for himself. As a teenager, he remembered, “I used to stop in front of a clothing store and look at the suits in the window.” But, typically, George didn’t crave the suits on display; he thought he could do better. “They all looked drab,” he said, “and I’d imagine that if I ever got money I’d have them made up to my taste—green and purple suits, black suits with white buttons, dark red, turquoise blue . . .” As he sat with her in her illness, George also absorbed Bessie’s desire for a different life, taking on his mother’s conviction that she and her children deserved something better. No doubt the radio, her other faithful companion and link to the world outside her bedroom, helped her to envision it. From her imaginings and longings, his own took shape.

Chapter 3

ON THE CARNY GAME

When George was fourteen, the Great Depression crushed expectations and turned the national economy to ashes. Houston wasn’t as poorly off as many other areas of the country; no banks failed there during the 1930s, for example, and the rest of America still depended on it for oil. By 1933, though, the huge grain elevator standing near the channel banks, a looming landmark, stood empty. Industrial employment cratered and wouldn’t return to pre-Depression numbers until 1939. Life changed in the details as well. At least one streetcar company had to open a credit department; too many people were unable to scrape together the change to pay their fares. Some of the movie theaters began accepting IOUs, though they were presumably not foolish enough to accept them from George and his cadre of Rats. Some of the wrestling cards at the City Auditorium turned into food drives: Bring canned goods and get in free, with the food donated to the needy. Poppa Wagner’s painting business, never lucrative, dried up as houses were left to crack, peel, and fade. It’s not known whether Howard went to the Hampshaw Building downtown to apply for Mayor Walter E. Monteith’s emergency relief checks, but the need was certainly there.

On the Carny Game • 21

Then, at 1:00 a.m. on October 8, 1932, Bessie died. She was just thirty-six years old. George was seventeen, Elmer thirteen, and Carl not quite ten. She most likely got an infection in one or more of her joints and couldn’t fight it off with her compromised immune system. (Penicillin, the first antibiotic, wasn’t in use until the 1940s.) Bessie was buried in Forest Park Cemetery. George was bereft; now he would never get the attention from Bessie he’d craved. But he was liberated as well; he would not be tied down any longer. It seems that he’d already dropped out of Milby High School, about a mile and a half down Broadway from the Wagner house. (While enrolled there, he worked as a gas-station filling attendant after school.) His records are lost, though, and Milby, two stories of beige brick that are still in use, didn’t produce yearbooks when George attended—in the Depression there was no money for such nonessentials. George was sharp, a quick study, but never bookish. He had a hard time sitting still, and one can easily picture him mouthing off in class to get attention, then resenting the resulting discipline. Since he often cut classes, leaving school was easy. At the same time he didn’t enjoy the alternatives. With so many experienced workers and family men unemployed, work was hard to fi nd, so George couldn’t be choosy. For a while he machined metal parts at Reed Drill Bits alongside his buddy Jake Brown. He wrecked cars with a crowbar; sacked cement at the bottom of a conveyor belt in a construction pit; and chopped cotton in the wet Houston heat. It was punishing work that tore at the sinews and ripped muscle from bone. George’s hands, small but powerful with strong, stubby fi ngers, took a beating, and he came home with cuts, scrapes, and livid bruises. He was a willing worker, taking odd shifts and often holding two or more jobs. Even then he had prodigious energy and stamina, a seemingly inherent advantage in life’s competitions that would always serve him. Like many highly successful people, George could simply keep going—keep talking, keep wrestling, keep driving, keep working— when others had to stop or drop. Nonetheless, he was greatly relieved

22 • G O R G E O U S G E O R G E

to fi nd easier, whiter-collar work downtown at the Houston Typewriter Exchange at 408 Fannin Street. Later he would tell reporters that he repaired the Coronas and L.C. Smith machines—“No fatigue at the end of the day!” their slogan promised—but it’s hard to imagine George had the patience for this close work, manipulating the delicate rods and hammers. A better guess is that he delivered typewriters and installed replacement ribbons in offices as needed, a service the Exchange offered its customers at no extra charge. One of the Houston newspapers ran a feature on this shop, and George kept this yellowing clipping for the rest of his life in a scrapbook with wooden covers, bound with leather straps. The photo accompanying that story shows nine Exchange employees, “part of the force,” as the caption calls it. George is the youngest-looking and the least formally dressed; he and one other man are the only ones without jackets and ties. He’s wearing his hair fairly short and slicked back now, still parted on the left; his ears look big and they’re protruding a bit, which may be an early sign of wrestling damage. The sleeves on the white sport shirt he wears are short enough to show off his biceps, and in the ranks of nine white men facing the camera, George has managed to place himself out in front and squarely in the middle of the image. The others seem to want to look professionally serious; George’s cheek-creasing grin is easily the biggest smile. After all the ink spilled on him when he was the Gorgeous One, why did he keep this modest piece for so long? It may have marked the first time he’d improved his situation with his mind, carving out a better place for himself than the berth Fate seemed to be preparing. All along he did everything a young wrestler could do to improve his skills, make a name, and scrape up a couple of dollars. He’d won some amateur tournaments as a 150-pounder and fairly often a Lions or Elks Club would call for a few high schoolers to put on a Saturday wrestling exhibition, after which the boys would get sandwiches, plus a little money. A man named Hill had a Harrisburg blacksmith shop and also owned the Broadway movie theater. Upstairs there was a stage and some seats, and Hill put on matches there for the local work-

On the Carny Game • 23

ingmen. They’d drink, yell, stomp their feet on the wooden floor, and bet money they couldn’t afford to lose on the anonymous and carelessly matched kids whaling away in front of them. Once Hill even brought in a bear, and some lunatics wrestled it, too. As far as we know, George stuck to human contests. The mats spread over the stage were thin and the falls hurt, but he’d come away with the equivalent of two or three days’ wages at one of his other jobs, and the take increased when he managed to get a successful side bet down on himself. During Prohibition, George, Johnny and Jimmy James, and other Rats also wrestled in speakeasies, throwing one another around for the drinkers’ amusement. Some older man usually played Fagin, fi nding the combatants, refereeing the bouts, and pocketing most of the money. Late in his school years George began to pal around with Glen Price, one of three brothers who may actually have been worse off financially than the Wagner boys, and who lived with their aunt over the RB Department Store, at the corner of Broadway and the LaPorte Highway. Glen was two years older than George and handsome, slender but well built, with a smile that slayed the girls, who were just beginning to matter to George. In and out of the Brady’s Island wrestling pit, the six-foot-four Glen was serious competition, and George saw that to hold his own he needed to provide a clear alternative. Glen was soft-spoken and a bit shy, so the shorter, stockier boy became even bolder and cockier around him. The Price brothers owned one beat-up truck among them (they also shared one good suit of clothes), and many a hot Harrisburg night, Glen would commandeer the truck and run the streets with George. These two, along with the odd Rat or Price brother, would cram into the truck and head for the Sylvan Beach Amusement Park, about a half hour away in La Porte, on the shores of Trinity Bay. Often a traveling carnival had pitched its tents there, and for George, the carnival was the true seducer. George, Glen, and their entourage walked down the dirt and patchy grass midway through a carnival configuration that hadn’t

24 • G O R G E O U S G E O R G E

changed much since before the Civil War. They moved past the canvas tents with the front flaps pinned back and the close clutter of wooden booths offering games of chance, smelling the fried food and grease and hearing the barkers’ cries, until they reached a conspicuously closed tent that housed the girlie show or striptease act. Signs and more barkers out front promised all sorts of salacious sights and lurid acts, which were seldom delivered. Close by was the “ten-in-one show,” another tent or a long stall offering a combination of “geek” acts, such as a fat lady, a midget, some abnormal animals, and maybe a sword swallower. Again, the come-on was a bit misleading, as there were commonly fewer than ten acts, but the name stuck. At the end of the midway sat one of the biggest tents, up to forty by sixty feet, with a banner announcing the Athletic Show—the carnies called it the “AT show.” Often the outsides of these tents were painted with colorful pictures showing two boxers in their oldfashioned, bare-knuckled and fi sts-raised stance, as well as two wrestlers grappling. Out front stood the chest-high bally stand, a sort of podium, and behind it a barker yelling out his inducements, or ballyhoo. To further yank the strolling customers’ attention his way, the barker might have a bell he’d hit with a hammer, or set off a siren; when wrestler Johnny Buff ran his AT show in Washington State after the Second World War, they scraped a car axle over the rivets on an old metal water tank to make an ungodly noise. “Okay, ladies and gentlemen, right down here, come see live professional wrestling, these are bone-crushing men who are famous all over the world . . .” This was the hook for the exhibition wrestling, in which two carnies took on each other. What drew in George and Glen, though, were the challenge matches. “Okay, you tough guys out there,” this barker shouted, “let’s see if any of you can stay in the ring with our man. It only costs a quarter to try, and if you can last for ten minutes, we’ll give you five bucks! Yeah, you, over there with the pretty girl hanging on your arm, you think you’re man enough? What about you, farm boy? You can push those cows around, why don’t you step up here and try pushing a man

On the Carny Game • 25

around? Who’ll raise their hand?” No takers meant no show, so there would always be a “stick” in the crowd, a confederate who’d take up the challenge if needed. Often the stick would win, pocketing the five dollars in front of the crowd and giving the marks ideas of victory. George came as close to standing idly by as he did to his advanced psychology degree. With his wrestling buddies egging him on, he stepped into the tent through the pinned-up flaps. The first thing he noticed was that the ring was smaller than usual, maybe fourteen by fourteen. “A smaller ring makes the action look faster,” Buff explained. The ring surface was lightly padded plywood, raised a foot or two off the ground on a base of two-by-fours and steel springs, and topped with a none-too-clean mat. Off to one side hung a rough canvas curtain; that was the dressing room. The carny wrestlers were grown men and tough; often they doubled as the strongmen, lifting, bending, and ripping things before the amazed crowds. Some of these feats were even real. Most of the yokels, the local farm boys or oil riggers, were no threat. The carny’s goal—and the true art involved here—was to beat the mark while convincing him he’d barely lost, and could win a rematch. Or to entice his friend looking on to step up with what he thought was a real shot at revenge. The crowd naturally took the side of the local, and some could even be enticed to bet their loyalties against other carnies salted in among the paying customers. George, who didn’t weigh more than 170 pounds at this point, was giving away size and experience. At the same time he would have been an enormous handful for anyone who took him on: young, strong, and fearless, with the wrestling know-how that most suckers lacked. There’s reason to think he won—once. According to published accounts, George beat the house in a seven-minute carnival match when he was seventeen. His YMCA wrestling coach, who happened to be in the audience, saw him pocket his pay afterward. When George went up to greet him after the match, the coach wouldn’t shake his hand. “You’re not an amateur anymore,” he told him. “You’re a professional.”

26 • G O R G E O U S G E O R G E

The home team losing was not unheard of. At times a pro wrestler who wasn’t working elsewhere that night would strip off his shirt, climb in against the strongman, and take him down before the carny crowd could react. If their man in the ring had time, he’d try to come to a hurriedly whispered accommodation with the pro. “Let’s make this last and make it look good,” he’d tell the outsider. “You win this one, and I’ll win the rematch, and we’ll take care of you afterward.” But wrestlers on the carny weren’t in the business of giving away money, and all knew some painful, effective moves they’d resort to should a challenger start to get the best of them. The next time George stepped in and created an emergency, steps would have been taken. When the two men locked up, standing and holding on to each other’s shoulders or arms as they tried to gain leverage, the inside man might put the kid in an innocuous-looking headlock. George’s friends and all the other spectators couldn’t see the protruding knuckle jammed into his eye and the referee, another house employee, conveniently saw nothing either. The pain was enormous, and the natural reaction—an irresistible instinct, really—would make George raise his hands to his face. As his arms began to come up, his body was exposed, and the carny man would dive underneath, reach out with both arms, and yank George’s legs out from under him, putting him on his back. The ref would quickly count George out: “One, two, three. Pin!” If George really got an advantage, the carny might go for the more drastic “sleeper hold,” also disguised as a headlock. In this variation, the holder slips one forearm down over the enemy’s neck and applies pressure to the carotid artery, cutting off the blood and oxygen supply and rendering him unconscious. When he came back to clarity, he’d be on his back, defeated. George didn’t stay a sucker for long; he learned the game quickly. If innocence was lost, he didn’t miss it. Like his forsaken amateur standing, purity had no payoff and thus no utility. He wanted in. Being an insider, part of a secret society, was a thrill. That carny tinge of illegitimacy, the nefarious, made it even more irresistible. He got to know some of the carny wrestlers and worked some rigged matches

On the Carny Game • 27

with them: win a few, throw a few. A rigged game? So what. George already believed, or at least suspected, that life wasn’t quite fair. The point, then, was not to be the luckless loser, not to get played. It wasn’t a moral decision, anyway, but more like a hormonal imperative. For George, carnival wrestling was an adrenaline rush, powerfully addictive. He liked winning his real, amateur matches, the thrill of suddenly summoning all your strength, and having it proved superior. But there was another kind of contest here, and winning at it meant more to him. As Thomas Hackett observes in Slaphappy, his book about twenty-first-century professional wrestling, the real competition in this game is the one for attention. That’s the battle George waged at the carnivals, and as Gorgeous George, he would reign triumphant, undefeated. Confi ned by the carnival tent, heat built in the atmosphere, intensified by the crowd. The noise fifty or sixty people made rang out like that of hundreds. And they sat so close, George could make out the young boys’ high-pitched encouragement and the adult men’s deeper shouts. “Look out!” “Get him, son!” Or: “You’re done for now, kid!” In the fast action of the smaller ring there was no room to maneuver away from the opponent, no time to look up and catch your breath. But even as he kept his eyes squarely on his partner, George could visualize the crowd’s reactions in his mind’s eye: women clutching two-handed at their dates’ biceps when the grappling turned its most violent, men shaking their fists, swearing and laughing, and both sexes loosening, unbuttoning, and rolling up their clothes in the shared heat, a simulacrum of the wrestlers’ sweaty, bare-chested immodesty. Even as part of his mind stayed with the give-and-take of the match, he could hear and sense the people all around him reacting to his every move. It felt, despite the presence—or at times, even the preeminence— of the other wrestler, as if all eyes were on George. He’d never felt anything like this, and he responded like a born performer. The crowd’s reactions fired warmth in his gut that spread through his whole body. He’d act out more, louder, throw his body around even harder. The teenage girls, young brides and mothers in

28 • G O R G E O U S G E O R G E

their twenties, women who usually had to be dragged into the wrestling tents by their dates and husbands, seemed to scream louder when young Wagner was in the ring, the carny operators noticed. The laborers in overalls and office workers in straw hats and linen sport coats bet more heavily, both for and against. One night some carnies who’d gotten to know him asked the nineteen-year-old George to referee. He wasn’t supposed to do much, just create the impression by his presence that the night’s matches were regulated and thus “fair.” But the carnies didn’t realize that the role of neutral third party was one George was constitutionally incapable of playing. When “Texas Red” Allen took on an off-duty policeman who happened to be a friend of George’s, the guest ref didn’t stick to the script. At one point the wrestlers locked up in a corner with George’s buddy pushed backward into the turnbuckle, the metal coupling that joins the ropes. George approached and instructed Red to break the hold. When he didn’t comply, George leaned in and tried to pry him away. Instead of cooperating, the older man got annoyed with this punk who was overplaying his part, and threw an elbow that just whizzed by George’s nose and would have broken it had it struck. Angry—but also delighted that his role was becoming more important—George found the talent for improvisation that would help make his career. He bent down, his longish hair falling in strands in front of his eyes, and grabbed Texas Red with both arms. George then lifted him up off the mat and slung him across his broad back like a sack of cotton, then hurled him—his limbs splaying outward like a cartoon character’s in fl ight—over the ropes and out of the ring, where he landed on spectators’ laps in the front row. Their bench cracked in half at the impact, spilling fans, popcorn, and drinks onto the dirt floor in a tangle with the stunned wrestler. George grinned his cocky grin and strutted just a little, quick-wittedly announcing that “Texas Red has been disqualified for leaving the ring,” and raising his friend’s hand as the winner. The crowd, at least the part that hadn’t been struck by the flying grappler, roared and laughed in delight. How Red felt was not recorded.

On the Carny Game • 29

God, he loved it. George began to wonder about wrestling professionally. Some guys made real money at it, he knew; why not him? His ability and antics, including the Red-tossing episode, got him noticed and he soon gained entrée to the small-time Houston promoters. They offered him work wrestling opening matches—the first and shortest one on each night’s card—in small towns within driving distance of the city. This was the professional game’s lowest echelon but the pros nonetheless, so George jumped at the chance (while keeping his day job at the Typewriter Exchange). He may have wrestled some under the name of Elmer Schmitt, either to increase his appeal to pockets of German-Americans, or simply to avoid being confused with another grappler named Wagner. After a one-fall, fifteen-minute tussle with some other wild-eyed rookie, George would leave the Legion hall, school auditorium, or makeshift arena with three to five dollars, minus his expenses. All the boys, including the headliners or “main eventers,” paid for their own travel, gear, and professional licenses. Luckily the travel wasn’t far and life’s essentials were cheap, with prices still depressed along with the economy. Gas was ten cents a gallon, and five or six of the strapping wrestlers would share a cramped car ride, reimbursing the owner a penny a mile. Sometimes the gang was all there, when one or more of the Rats were booked on the same small-time cards. One Texas summer night George was standing just inside the door to the wrestlers’ dressing room, a term that promises more than the real room delivered: A couple of wooden benches and a collection of nails driven into the wall serving as lockers. This might have been in Conroe or Brenham. He was pleased; in his opening match George had pinned his opponent’s shoulders to the mat for the requisite three seconds and the win. (In the preliminary bouts, one pin or fall carried the day; the semifi nal and headline matches generally required a wrestler to win two out of a possible three falls. If a wrestler couldn’t continue due to injury or exhaustion, his opponent was awarded a fall as well, and referees could also award falls to the victims of especially egregious fouls.) After their matches he and the other Rats would stay

30 • G O R G E O U S G E O R G E

to watch the older, more experienced boys work the rest of the card. Still excited, George was chatting eagerly with one of his buddies about their next booking while a local newspaper reporter stood nearby, waiting to interview one of the headliners still in the shower. Just then an older wrestler who was passing by on his way out heard something he didn’t like. “Kayfabe, kayfabe,” he hissed at George under his breath. Crestfallen, George quickly shut his trap. Kayfabe is carnival slang, part of the coded language hucksters, con men, and wrestlers used among themselves to work their subterfuge and exclude the clueless marks. In this lingo, resembling pig latin, kayfabe referred both to the game’s professional secrets and to the code of silence surrounding them; like the Mafia’s omerta. “If someone on the inside said ‘Kayfabe, kayfabe,’ to you, it meant ‘Hey, there’s an outsider around,’ ” said Don Arnold, a Southern California babyface who wrestled with George in the 1950s. “ ‘Don’t talk about our business in front of others, don’t give out information that could blow our cover. Wrestling’s always on the up-and-up. Isn’t it?’ ” Well, no. American professional wrestling matches hadn’t been legitimate contests since the 1880s, perhaps since the Civil War. Perversely, for decades after the fix was in and wrestling became an entertainment, the matches were nonetheless long and boring. Before 1910 or so promoters usually offered just a main event and one “prelim” with local boys. To create a full evening’s amusement, they needed the main event to last two hours or more, and a truly contested match ran the risk of ending in minutes. In one infamous encounter between Ed “Strangler” Lewis and Joe Stecher, the first fall took two hours and the third went four, the whole match lasting longer than a baseball doubleheader. Worse, in entertainment terms, for much of that time the two wrestlers were lying around, inert, with one in the other’s headlock. The promoters had fans convinced that a long contest signaled competitiveness and skilled, “scientific wrestling,” but only true aficionados could appreciate this drawn-out exchange of sweat. Much of the interest in these matches lay in the heavy betting that accompanied them. Then wrestling looked again to the carnivals, where matches with

On the Carny Game • 31

fi xed outcomes began, and saw anew how taking the competition out of things there allowed acrobatics and dramatics to flourish. Feigned violence, in which both “opponents” know what’s coming, can be much more high-flying and spectacular than the real, unpredictable—and therefore dangerous—thing. Promoters also put time limits on matches and hired more wrestlers to fill their bills. Afterward legitimate bouts existed only to settle personal scores and these happened in private. They were called “shooting” matches, or just “shoots,” and the ones with predetermined outcomes were “working” matches or “works.” The boys were also called workers, and being called a good worker was high industry praise. Don Arnold made his name in a pair of dynamic matches with the great champion Lou Thesz. In the early going of each one the older Thesz tested the 230-pound Arnold with some real grappling moves to see if he had the skill to respond. Then, after five or ten minutes, Thesz would lean in and say, “Okay, let’s work.” That meant: “Let’s play. It’s time to start acting, and get this match’s prearranged scenario under way.” Controlling the results enabled promoters to give certain wrestlers a “push,” building career momentum and an audience by ensuring a string of victories. Crowd-drawing rivalries were created the same way: A heavy favorite would unexpectedly lose, for example, or an especially controversial, “unfair” outcome produced, both of which would inevitably lead to a lucrative rematch. To help professionalize the look of the sport the promoters also looked to boxing—hard to imagine as a source of legitimacy today—borrowing the rope-enclosed ring and the striped-shirted referee, neither of which exists in amateur wrestling. As George Wagner found when he entered the business in the 1930s, show-business wrestling presents a unique quandary to its athletes. In every other sport you can advance by beating the competition, but not here. Instead of winning, the currency is “getting heat,” drawing a reaction from the fans, performing in a way that will get more of them to come out next time—to see you, whether you’re the heroic babyface or the despicable heel. If you draw better, your

32 • G O R G E O U S G E O R G E

percentage of the gate receipts translates into more dollars, and if you sustain it, the promoters will raise your percentage. (Usually only the featured performers or headliners got a split, while those on the undercard, lower on the bill, were paid a minimal, fi xed amount.) But the marks couldn’t know where the real competition lay, and no one in the grunt-and-groan game was about to tell. Vigilance had to be maintained. (Kayfabe was fi nally blown for good in 1989 when Linda McMahon, the wife of World Wrestling Entertainment owner Vince McMahon, testified to the New Jersey legislature that wrestling wasn’t a sport but “sports entertainment.” Their purpose was to avoid taxes and regulation that apply to real athletic contests.) To keep up appearances the boys, who often drove from town to town with the colleagues they supposedly hated and would try to kill in the ring that night, stopped a mile or so from the arenas and dropped some wrestlers off where they could get a taxi. That way, the “bitter rivals” wouldn’t be seen arriving together. When the promoters told them who the winners were to be that night, each pair of dance partners would put their heads together in the locker room to choreograph. The designated loser was known as the “jobber” or “put-over guy”—he’d do the job, which was putting the other guy over. He might ask the chosen winner, “What’s your fi nishing move?” meaning: What crowd-pleasing maneuver do you want to use to end this match? If one of the pair hadn’t worked in the area before, he might ask, “What do they like here?” or, “What haven’t these people seen?” Once the ending and a few maneuvers were agreed upon, much of what happened in the ring was improvised. Usually the heel was the lead dancer, as his heinous deeds and the excruciating retribution he suffered dictated the flow. Cooperation made the dance. “If you are going into a body slam,” said Pete Burr, who wrestled out of Syracuse in the 1950s, including with Gorgeous George, “you aren’t just going to grab a guy that is 250 to 300 pounds, pick him up and flop him. He has to push off your leg, jump a little, help get you started. Once he gets the momentum going you can lift him and all, but you need to work together.”

On the Carny Game • 33

After his youthful faux pas, George vehemently kept to the code of kayfabe. In his 1950 profi le of the Gorgeous One in American Mercury magazine, writer Ted Shane recounted, “I got up my courage and asked George, ‘Is wrestling fi xed?’ “ ‘You might,’ George said haughtily, ‘also ask me if I enter false income tax returns or if I beat my wife. To the best of my knowledge I have never engaged in any fraudulent bout . . . everybody in there is trying to kill me.’ ” Even with his friends and drinking buddies, “George would get pretty upset when he heard anything about it being fi xed or rigged up for him to win,” said Ernie Serfas, who owned the wrestler’s favorite Los Angeles saloon. “And he would never admit it. Never.” George taught Betty some of the secret language the wrestlers used, calling it “double-talk.” One night in the late 1950s George and his daughter, Carol, were leaving a restaurant in Hollywood, and as they approached a driveway a car came out too fast and too near for George. He said something sharp to the driver in double-talk—and the man stopped and answered back using the same lingo. It turned out he’d been in the game, too.

Chapter 4

POSSUMS AND HOOK SCISSORS

In 1933 Texas repealed its alcohol ban, Houston’s first legal beer in thirteen years flowed from the new Gulf Brewing Company plant, and whiskey ran from the cask. Shortly thereafter, when George was almost nineteen, local promoter Morris Sigel gave him his break into the bigger-time. Sigel put on regular Friday-night cards at the City Auditorium downtown for more than forty years. He called George into his office in the Milam Building, a block or so away, and booked him on a January 26, 1934, card. To George the Auditorium was a palace, and when the building opened in 1910, that’s how it was intended: as a landmark cultural center and monument to Houston sophistication. The massive brown stone facade, facing the Auditorium Hotel across the street, had three central arches above the entrances, surrounded by decorative brickwork. This was Houston’s Carnegie Hall, not some carnival midway or hick town. On other nights of the week higher-toned performers fi lled the dressing rooms and held the stage, including orchestras and ballet troupes. But on Fridays rude and crude wrestling moved the turnstiles, and a good seat could be had for fifty cents. The ring was set up in the middle of the main floor, after some seats had been removed—

Possums and Hook Scissors • 35

and the ones that remained were real wooden seats, not splintery benches or spindly folding chairs. The ceiling soared several stories above the orchestra seating, and the stage was draped with a heavy velvet curtain. Most impressive to George, the place held four thousand people, more than the entire population of Harrisburg. During the period of George’s first Auditorium matches, the Houston papers—the Chronicle, Post, and Press—were full of bitter Depression truths. no agreement is reached in oil strike read one headline; another said meat workers walkout continues. In yet another labor confl ict, “a group of armed guards employed by the Southern Steamship Company . . . opened fire on a group of striking longshoremen, wounding four persons.” More period ugliness, from Newton, Texas, about 150 miles northeast of Houston, was summed up this way: negro found with white girl is hanged. Dollars were thin but Houstonians still spent on entertainment, the slighter the better. Shirley Temple cutesied around with Adolphe Menjou in Little Miss Marker, and Will Rogers, in the feel-good Mr. Skitch, was opening at the Majestic. Bessie Wagner’s radio station, KPRC, aired the “droll humor” of blackface comedians Molasses and January. Gangsters were front-page news, and took on a decided populist appeal. Shortly after George’s pro wrestling debut the Post blared: barrow speeds toward dallas. Clyde Barrow, wanted for six killings and a slew of robberies along with his cigar-smoking moll, Bonnie Parker, had just broken six men out of a prison near Huntsville in “a spectacular machine gun raid.” Babe Ruth’s New York swats were tracked all the way in Houston, as were the fights of world heavyweight boxing champion Max Baer. Wrestling coverage was especially fulsome—the sports sections ran grappling results from St. Louis and New York—and boosterish. Two days or more before a Sigel card at the Auditorium, the city’s papers would begin a series of preview or “run-up” stories on the matches, explaining with great brio why this grappler wanted dearly to rack revenge on that one; what vicious holds each might employ; why the action was certain to be hot, heavy, and hopefully, bloody. In a city

36 • G O R G E O U S G E O R G E

eager for diversion, the Friday-night lines at the Auditorium snaked around the block from the Louisiana Avenue entrance and up Texas Avenue. The biggest names to wrestle at the Aud in the 1930s were Strangler Lewis and Jim Londos. A Greek, Londos was known not just for his prowess but also for his handsome face and perfectly proportioned physique; Greek-god comparisons were commonplace. Though his was a decidedly masculine beauty, the attention paid to Londos’s pleasing appearance—a new phenomenon in sports—might certainly have registered with the future Gorgeous One. But when George Wagner was coming up, the man on top in Houston was Whiskers Savage (real name Eddie Civil). Supposedly from Boone County, Kentucky, he also went by Leo Daniel Boone Savage, and his gimmick was the hillbilly act. He sported a big, scraggly beard, wore overalls over his trunks, and over his shoulder he carried a “toe sack,” the burlap sack that potatoes were sold in. It was full of hillbilly necessities like a moonshine jug and live possums. George no doubt cast a calculating eye on the impact Savage’s gimmicks, elaborate for that time, had on the crowds and the cash receipts. He wouldn’t have been awed. More likely, he thought, Possums? I can do better than that. In its run-up to George’s first Auditorium card, the Post doesn’t even mention him or his opening match; it may have been a last-minute replacement or addition by Sigel. In the main event, Paul Jones, “Houston hook scissor star,” beat Dynamite Joe Cox, “rough New York matman,” in two straight falls. Last and least, the next day’s papers noted that “In the opening match between local middleweights, Billy Smith defeated George Wagner after 19 minutes . . . although at the time of the fall Wagner had a hook scissors on Smith. Smith reached up and pulled Wagner’s head and shoulders to the mat before Wagner could break away.” In the scissors you trap your opponent between your legs—they’re the blades—and squeeze, usually around the torso or stomach. You’re usually sitting up; ideally you’re behind him, and he’s sitting or prone. The hook, said Tommy Fooshee, who refereed in Houston and other

Possums and Hook Scissors • 37

southern cities in the 1950s, comes when you bend one leg and stick that foot behind your other knee, then pull on the foot with your hands to cinch down even harder. Paul Jones, the main-eventer on the night of George’s debut, used it as his fi nishing move, and on this night the rookie used it, too. Was this an early glimpse of George the appropriator, who would take elements from friends, competitors, and anyone else who’d succeeded, when he created his Gorgeous act? Despite bad weather, a reported crowd of about two thousand turned out. Even allowing for a friendly count and George’s going on first, he likely performed for ten times as many people that night as he had ever done before. It took him six months to appear before that kind of crowd again. When he worked the Auditorium next, in June, George was once again relegated to the opening match, the eight-fi fteen curtainraiser, and the last paragraph of the next day’s report: “Ernie Mulhausen, bouncing Houston middleweight, scored a one-fall win over George Wagner, winning in 16 minutes with a series of flying mares.” This maneuver, a wrestling staple, is a throw in which Ernie, let’s say, grabs George by the wrist—or the arm, or the hair— turns his back to George, then fl ips him over his shoulder onto the mat. It looks flashy: The fl ippee is airborne, and hits the mat with a very satisfying whomp. But since he falls squarely on his back, it’s safe. George later made the flying mare a specialty, and as preeminent wrestling historian and former promoter J Michael Kenyon observed, he used it to great effect “in both directions.” By that, Kenyon meant “either throwing his own man or, even better, being thrown, because he could catapult himself so high, with his long hair flying, and so far as to make it look as though the other fellow had thrown him 15–20 feet.” Back in 1934, however, brief stints as Ernie Mulhausen’s flying mare earned George five dollars or so and precious little ink. One story referred to him as “Wagoner” and the writers dwelled longer on promoter Sigel’s homemade air-conditioning system. “With the hot spell still present,” said the Post, “a corps of ice men will begin

38 • G O R G E O U S G E O R G E

dragging 300-pound slabs of the cold stuff into the Auditorium and sliding them into the ventilating tunnels.” Afterward, the move was judged a success: “The tons of ice [were] a big help to both wrestlers and spectators.” George kept working one or more day jobs, still living at home with his father; Elmer, who was attending Milby; and Carl, who went by the nickname Buddy. Though he was still a parttime pro, his career quickly took on more bounce. Whatever nervousness he had felt during his debut matches at Sigel’s opera house quickly vanished and the promoters at Houston’s grittier arenas started using him as well. The Wagner kid had a live body, they saw. His athleticism was a cut above, such that he could easily do a kip-up, for example: Lying on the mat on his back after being thrown down, drawing his legs back toward his face, then torquing them forward and down with such force that, along with the thrust of his head, neck, and back, he propelled himself suddenly upright, all the way to standing. It wasn’t just that George could do things in the ring others couldn’t. Somehow, what he did was more dynamic. When another young, strong wrestler rolled or jumped or reacted to being struck, the fans saw movement, but when George did the same thing, it was action. The energy he put out in the ring didn’t die there but was transmitted, felt palpably, all the way up in the balcony. Later this would hold true in the much longer transmissions of television. Live or in the living room, he could put it across to the fans. In these early years his antennae got more sensitive, too, his entertainer’s feel for the crowd more acute. He’d sense a reaction from the fans and then, in less time than it would take a conscious thought to form and that intention to get carried out, he’d give them another jolt—either the same move over again or an immediately improvised variation—of the same juice. In 1935 he piled up some important firsts: on October 14, he beat Tiger Mudd in two straight falls—his first recorded win. Another semifi nal, this one on the regular Wednesday-night card at Harrisburg’s Boulevard Arena, earned him his first headline, albeit after a semico-

Possums and Hook Scissors • 39

lon: bull hanna tosses gonzales in three falls; wagner wins. He beat Happy Jack Beaty, “after 20 minutes of fast wrestling.” Outside the arenas, in daylight, Houston was beginning to fi nd its way out of the Depression. The city was getting a push of sorts: Jesse H. Jones, a prominent banker and businessman, was chairman of the federal Reconstruction Finance Corporation and steered dollars and jobs toward Harris County. New intracoastal canals linked Houston with the Mississippi River navigational system and helped the economy rebound. The word recovery began to be heard, and ladies’ fashions looked more opulent than they had in years. “Ostrich plumes once again will do their share to enhance the pulchritude and charms of the chic woman,” the Press announced. A dozen years later those feathers would enhance the pulchritude and charms of the Gorgeous One. Just as things began to improve, George decided to clear out. He’d wanted to leave since his mother died, but didn’t know where or how he could earn his keep. In 1936 a veteran wrestler from Atlanta— probably Karl von Hoff man—came to town, and was impressed by young Wagner. He had pull with a Georgia promoter, he told George, and could get him regular work there. George was ready to make it as a full-time pro wrestler, one of the boys. He could feel it—his skills were sharpening and he was fi lling out, getting stronger and tipping in closer to 180. No more backbreaking, no-collar jobs for him; or rather, he’d only do the kind of backbreaking labor he loved. When he told Poppa Wagner of the offer, the father feared for his son and tried to dissuade him. “Don’t go, George,” he pleaded. “It’s a hard game to get into. You’ll be home in a month, broke and all beat up. Stay here and come into the painting business with me.” Elmer did just that, but George wanted more. He bought a bus ticket and packed up his scant gear and belongings, including the heavy woolen tights that some wrestlers still wore in the ring. George didn’t like them; after the tights got soaked with sweat, they weighed three or four pounds, and he felt they slowed him down. But if the Atlanta men wore them, he’d fit in. He’d called the Atlanta promoter and the

40 • G O R G E O U S G E O R G E

man confi rmed what von Hoff man had said: There was plenty of work, and he’d fi nd George a cheap place to flop. George would train with the more experienced local boys, and they’d teach him all he needed to know. With their help, he’d be on his way. Instead, they nearly murdered him.

Chapter 5

A HURTING BUSINESS

Then as now the wrestling game was clannish and rough, and the promoters ran their territories like lordly fiefdoms. The boys, as their nickname makes clear, were the serfs. In the tradition of oppressed classes everywhere, they took it out on one another. Every territory had a “hooker,” an experienced worker with real wrestling skills, a repertoire of painful, crippling holds called hooks—and a mean streak. If someone dared try to win a match he was supposed to lose, for example, the promoter would send a hooker to teach him a lesson. The bosses would also settle business disputes among them by vicarious combat, commanding their best hookers to fight until one man couldn’t continue. In this medieval form of justice, one that made perfect sense to all involved, the winning wrestler’s might established his boss’s right. In St. Louis, where Lou Thesz learned the business, the administrator of pain was his teacher, George Tragos. In his memoir, Hooker, Thesz describes how Tragos cleared up one ring misunderstanding: “George hooked one of the kid’s arms with a double wristlock, and jammed it home. It tore the ligaments, tendons and muscles in one motion. I am sure the ambulance had no trouble finding the arena, because the kid was screaming at the top of his lungs.”

42 • G O R G E O U S G E O R G E

When a new boy came to town, the hooker, or anyone handy who didn’t mind hurting people, would initiate him in his first practice session. Johnny Buff, who had his introductory hazing about fifteen years after George’s, remembers it with seared clarity. When he got out of high school in Seattle, he approached a local promoter, Jack Ryan, who laughed at the 145-pound Buff, but told him the boys worked out at the Eagles Club on Saturdays, Tuesdays, and Thursdays. When he got there to fi nd an old mat laid down in the balcony of the gym, Buff was matched with Russ Rogers, a 220-pounder whose day job was at the phone company. “He was pretty tough,” Buff remembered, without rancor. “He took me in and broke four of my ribs almost immediately.” That was a Tuesday. On Thursday, Buff was all taped up and couldn’t take a deep breath. But he showed up at the Elks Club anyway, three times a week, until he healed. In so doing, Buff passed the test. “If you come back, they teach you. If you don’t, you didn’t want to wrestle anyhow.” George never saw it coming. He didn’t name any names, but in later interviews he made it clear that, as fresh meat, he got his pounding. Like other fraternity hazers, the boys easily justified their brutality: They’d taken their beatings, too, hadn’t they? Then, too, George’s brand of cockiness might have inspired more than the usual reprisals. Instead of controlling their strength as they usually did, for instance, they might grab George by the arm and whip him into a turnbuckle, full force. The rough treatment continued during the couple of dozen matches he worked in the Atlanta area—against his friend Karl von Hoff man, who went by “Count” von Hoff man there, Wild Bill Collins, John Mauldin, and Mex McClain, among others—in the summer of 1936. “They do little unkind things like trying to break your toes and fi ngers,” George later explained. The scariest part of this mistreatment, he added, was that “your hands are your breadwinners.” Taking time off to heal a torn calf muscle or a cracked rib meant you didn’t earn. Of course, no one had health insurance, either. In the fi nest moment of its most elevated hour, wrestling’s always been a dirty, hurting business. Back then staph infections were fre-

A Hurting Business • 43

quent, picked up from the smeared, grimy mats, and they caused wrestlers’ bodies to break out in hideous boils. Trachoma, a contagious eye infection, was another occupational hazard. The folk remedy in use was rubbing the eyes with a blue stone, which was probably closer to a superstition than a therapy. Strangler Lewis was only one of the wrestlers blinded by this disease; in the ring he could see only the vague shape of his opponent. Even with a script, any actor can slip, forget a blocking or a line—and on this stage that kind of mistake meant loosened teeth, a broken nose, or cracked vertebrae. A “potato” was a hard punch that accidentally landed. Normally the agony the boys acted out in their “crippling submission holds” was feigned, but if a wrestler found himself in real pain, the coded signal to his partner to ease up was tapping him quickly two times on the arm or leg. The “bumps,” the falls the wrestlers intended to take, were hard, too, and the injuries real. Years of pounding on the mats and one another wearing no protective gear took its toll. Ears painfully swollen with fluid from ruptured blood vessels—cauliflower ears—were another occupational hazard, one the boys shared with boxers. That’s where today’s old-time wrestlers’ alumni association, the Cauliflower Alley Club, gets its name. When the boys who’ve survived into their seventies and eighties arrive for their annual conventions in Las Vegas, they sway a little, clanking in on their metal hips and knees. Nonetheless, George stuck. Even as the self-indulgent starlet he later became, he remained a stoic in this one way: He took the bumps and the pain, accepting them as facts of wrestling life and the means to his personal ends. In Atlanta, he managed to stay relatively healthy, and to get work two or three nights a week as the promoter had promised. If only he hadn’t insisted on eating. As a “prelim boy,” George got a flat, puny fee. Even for those who earned a percentage, the payoffs were whatever the promoter decided to fork over, since there was no on-the-spot accounting or transparency in this cash-only business. George could have argued at times that a full house seemed to warrant more than his few crumpled dollar bills, but that would just have

44 • G O R G E O U S G E O R G E

gotten him blackballed by that night’s promoter and, once the latter got on the phone or the telegraph wires, the rest of the territory. So George took what he was offered. Sometimes a carload of wrestlers would drive all night in dangerous weather to get the next booking only to fi nd that the hail or floods or snow they’d just skittered through had caused the matches to be canceled. Once again, there was no pay for no work. So they were “doubly screwed,” as Thesz described it: out their time, the transportation and hotel costs, and marooned in some Nowheresville. (Triply screwed might be more accurate.) Now the “jerks” or the “jumps”— the travel times and distances between matches—were much longer than George was used to; in Houston, he’d gone home every night. Later in his career, especially after the $25 billion Federal Highway Program of 1956 created so many smooth interstates, George would ride in limousine style, but he never forgot the earlier rides, the hundreds of thousands of miles ridden on sagging shocks, trying with those early, dimmer headlights to fi nd the right side of some dark, unmarked two-lane road. “The jumps aren’t so bad when you’ve got a good car and the roads are good,” he told a Tacoma reporter in the 1950s. “I remember the days when we’d go long distances crowded in a jalopy—and then get paid maybe $3.50 for a night’s work.” These were those days. “Many a time I lay hungry and broke, and wished I was home,” George said. “The only thing that kept me from hitchhiking back was what my father said to me, that I wouldn’t make it as a wrestler.” Fortunately life was still cheap, and almost sustainable. Hotel rooms ran as little as one dollar and the boys told George where to fi nd “tourist homes,” where families took in guests for that amount or less and, for fi fty cents more, would lay out a big farmer’s breakfast. Hopes of willing farmers’ daughters sprang eternal, and anecdotally, at least, they materialized. George was getting an education but he wasn’t exactly moving up. Most of the work he got was “out of my class,” he said, meaning that he, a light heavyweight, was matched with much bigger opponents. They’d smother him and make it tougher for him to show his

A Hurting Business • 45

stuff the way he could with a faster man. More significantly, the local promoters weren’t giving him much of a buildup. Most nights he was in the openers, and once the promoters and fans start to think of you as a prelim boy or “underneath boy” (since you were at the bottom of the cards), he knew, it’s hard to change their minds. So in September of 1936 George went to New York, where Jimmy James was already doing well, even working some main events billed as “Jesse James, outstanding light-heavyweight grappler from Hollywood.” George took the train; at least he’d moved up in class from the bus he’d rode in on. The city was teeming and incredibly noisy, not just with its seven million inhabitants, twice the population at the turn of the century, but also with torrents of horn-blaring cars. The great George Washington Bridge, the just-opened Triboro Bridge, and the Lincoln Tunnel, opened in 1937 with a fifty-cent toll, sent ever-increasing numbers of cars, buses, and delivery trucks swooping into Manhattan. Traffic lights had only recently come into widespread use and obeying them was not yet a habit. Actually, it’s still not . . . George wasn’t fazed by Gotham, however. He didn’t mind crowds; getting jostled was nothing to him; and he liked looking at millions of women. What’s more, George tended to move through life in a bubble of preoccupied self-interest. Things and people outside that sphere— whatever didn’t impact him directly by serving his career for good or ill, providing him pleasure or pain—faded into an innocuous background. He had a narrow focus, as do many ambitious performers and artists. Just the same, he looked before he stepped off a curb. Much of the city’s explosive population growth had come from immigrants: Irish, Italians, Russian Jews, German Jews, and a big contingent of German gentiles. The Fatherland was frequently on page one of the Times, the Sun, the Post, the News, and certainly all the German-language papers when George arrived, a month or so after the infamous 1936 Olympic Games in Berlin. Not everyone thought Chancellor Hitler had been humiliated by the victories of black American Jesse Owens over the Aryans. That October,

46 • G O R G E O U S G E O R G E

American Olympic Committee chairman Avery Brundage gave a German Day speech in New York, telling the audience that “Uncle Sam could learn some things from Hitler’s Germany.” After his remarks, the Post reported, “Boy Scouts of German American parentage solemnly gave the Nazi salute. Then their elders, 20,000 of them, as solemnly followed suit.” To appeal to the “volks” packing Yorkville and Washington Heights, George was dubbed “George Wagner of Germany.” The promoters here, including Jack Curley, who ran the most prestigious arenas—Madison Square Garden at Fiftieth Street and Eighth Avenue and the Hippodrome on Sixth Avenue—felt the boys didn’t need elaborate gimmicks to get over. They just played the ethnic card. George’s opponents were all clearly typed: Abe Goldberg and Sammy Stein; Ali Baba the Turk; Gino Martinelli; Danno O’Mahoney; John Gudiski the Pole, “King Kong, from Abyssinia”; Henry Piers of Holland; and Tommy Nilan, the Australian Kangaroo. Chief Little Wolf, “the Navajo Indian,” didn’t have a big constituency; his appeal was as an “exotic.” Another exotic, Chief Chewchki, the Gypsy, expressed his people’s unique character and customs, the papers explained, by spitting water on himself and eating spectators’ straw hats. New York’s immigrant stew formed a huge and enthusiastic wrestling audience, supporting at least one card in Manhattan and another in the boroughs every night of the week. George the German got himself booked at the New York Coliseum at Tremont Ave and 177th Street in the Bronx, Ridgewood Grove in Brooklyn, in Queens, and in Irvington and Camden, New Jersey. By mid-1937 he was working almost nightly, in much greater demand than he’d been in his Atlanta days. Most of his dates were in the smaller arenas, but he did make it to the Hippodrome in Manhattan, where he drew Zimba Parker in the opener, in front of two thousand fans. Year later, when he came back to New York a wrestling celebrity, George “arrived in LaGuardia Field with all the pomp of a motion picture star,” as one paper put it. This time, however, he was probably living in a tenement walk-up, sharing digs with

A Hurting Business • 47

James or other wrestlers, eating poorly and showering with cold water. But here again, his focus served him; he was studying for success. George went home briefly—not as broke and beaten as his father had feared, but not exactly in triumph either. He may have gone to meet Poppa Wagner’s new wife, Eulah; the couple now lived with Buddy in her house on Foster Street. When he returned the front pages were consumed with the search for Amelia Earhart, the aviator who’d been lost on her attempted round-the-world fl ight. The sports pages, however, were given over to heavyweight boxing champion James J. Braddock. What a story: Down-and-out, trying to feed his wife and kids on twenty-four dollars a month in relief payments, plus whatever shifts he could beg as a longshoreman, he had taken the title from Max Baer in a ten-to-one upset. Now he was about to defend it against the Brown Bomber, Joe Louis. Braddock, an Irish-American born in New York City and living right across the Hudson River in New Jersey, represented perfectly the strain of athletic heroism the American public and the pretelevision media were prepared to embrace. Braddock was stoic (he once fought with a broken hand), hardworking (“he does eight miles of roadwork every morning,” reported the Sun), and though in his interviews he showed a sardonic wit, he was still hailed as—and may well have been—humble, self-deprecating, and sincere. This was exactly the image the arrogant Gorgeous George character would later shatter. If Braddock was the Depression’s Cinderella Man, George was the postwar era’s wicked stepmother. George more likely took his transformational cues from Braddock’s opponent and polar opposite, the former champion Max Baer. Just as the self-infatuated George would later do, Baer made boasts his trademark, calling himself “the world’s greatest fighter and the world’s greatest lover.” He was only champion for a year; the handsome dark-haired playboy was equally famous for his high living, free spending, and flashy dress. Baer showed up for one fight dressed like an English nobleman, accompanied by a chauffeur and a footman, in a sixteen-cylinder limousine. Sports and society pages never failed to

48 • G O R G E O U S G E O R G E

note upon his arrival for a fight that Baer had brought ten trunks with him, fi lled with bespoke suits, just as they would later regale readers with tales of George’s eighty-eight sumptuous robes. Always available and eminently quotable, Baer was mostly a lovable bad boy, but to the press he was openly contemptuous of his opponents, declaring that “they aren’t fit to lick my boots.” A decade later, when the great wrestler would deign to speak about his foes, George was equally disparaging, and he heaped scorn on the fans for good measure. However, while Baer may well have made an impression on young and struggling George Wagner, he was by no means a Gorgeous template. The boxer, or his public self, was a dandy, but completely manly. George’s flirting with the effeminate would require an entirely different level of daring. The big-city fans, George had learned, really liked light heavies and their faster, more acrobatic style. He particularly noticed the way they took to Jesse James. George’s striking-looking Harrisburg buddy had jet-black hair parted on one side, a hawk nose, and prominent biceps. Overall, he was skinny, not chunky like George; in today’s parlance, George was buff while Jesse was cut. And James was fast. The papers all praised his “whirlwind style.” George recognized through Jesse the appeal of the handsome hunk; indeed, a few years later Wagner’s hair seems to have darkened from brown to jet black, worn in a glistening side part, which quite became him in a Rudolph Valentino sort of way. Even though he’d been called “the Houston Flash,” George recognized that he’d never be as fast as James and the other “speed merchants.” He was a canny pragmatist, candid (with himself) about his own limitations. So, just as he’d repositioned himself in relation to Glen Price’s Harrisburg charm, George took another tack. Handily, this retrofitting fit right in with what some of the more experienced boys in New York were trying to teach him. When they weren’t busy beating him up, the Atlanta workers had shown George how to fall as spectacularly, and as safely, as possible. In New York, he learned more about showmanship, the art that went with the wrestler’s craft: Pacing, variety, modifying the tempo

A Hurting Business • 49

for dramatic effect—what musicians call dynamics. “Slow down,” the older men told him in their workouts, after seeing him pour on one athletic move after another. “What you need to do,” they explained, “is hit your high spot,” meaning one of his showiest moves. “Then before you do the next thing, give your partner time to react and really sell the last one to the crowd. If you let him, he can do his half of the work, and the marks get a little time to absorb what you just did, too.” This would take a while to sink in, but in his prime George became much more of a minimalist, putting over fewer well-timed moves and reactions. Both performance wrestling in general and the Gorgeous persona in particular involved the broadest kind of acting—George and his ring opponents resembled a squawking Punch-and-Judy show—but there was undeniable subtlety in the way he played his exaggerated role: The haughty, perfectly calibrated cock of his head when the roiling crowd began to show its displeasure; the truly stricken look on his face as he reeled backward on rubber legs, absorbing a supposedly devastating blow. As the Gorgeous One, he became a withholding tease, making the fans beg, or near-riot, before he graced them with his presence. He’d send Jefferies out first for his elaborate manservant rituals, which took a good ten minutes, and then he’d have the PA announcer tell the waiting crowd: “Ladies and gentlemen, Gorgeous George refuses to enter the arena until everyone is standing, in a show of respect for the Human Orchid.” The fans’ curses and howls showed more fury than respect—but just the same, he had them. It’s not just what you do that gets you noticed, George was beginning to realize, it’s how you do it. The opposing narratives constructed around Jim Braddock and Max Baer may also have given him a nascent sense that who you actually are isn’t paramount—it’s who you seem to be, the image you project, that people respond to. And that’s not immutable, but something you can change and control. At this point he was still meeting expectations, giving the mat addicts what they were accustomed to. “They want a babyface German? Fine, I’m a handsome Kraut.” It would take another imaginative leap for him to understand

50 • G O R G E O U S G E O R G E

that people didn’t just want their expectations fulfi lled, that they might react even more strongly to something they’d never seen, or someone who not only defied expectations but completely violated them. To see the value of the outrageous and then to act on it—to become it—George would need more help, a different kind of push.

Chapter 6

HIS GORGEOUS MUSE

They were married in a wrestling ring, in Eugene, Oregon, on February 23, 1939. As George intended, the local paper, the Register Guard, was entranced by this stunt and began excitedly covering the Thursday-night nuptials at the National Guard armory weeks in advance. One story hailed the ring wedding as a combined society and sports event for the area’s wrestling partisans and “Lane County’s 400”—meaning the families whose lumber wealth qualified them as prominent. A combined wedding announcement and wrestling card the paper published read: WEDDING BELLS, GRUNTS AND GROANS Feature Wrestling Card at Armory Thursday Main Event: Bulldog Jackson and Tony Garibaldi vs. George Wagner and Harry Elliott, team match

Wedding Ceremony: Geo. Wagner and Betty Hanson Opener: Jack Kaiser vs. Jimmy Londes Referee: Vern Clark

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The bride, Elizabeth Hanson, was born in Kelso, Washington, in 1913, the younger daughter of Clyde and Elsie Hanson. Betty grew up in rural Oregon, for the most part in Creswell, with her sister, Eve, who was five years older. Their mother was short and plump, with beautiful dark curly hair she passed on to Betty. Clyde, who drove logging trains and raised turkeys on a small farm—called a ranch in this part of the country—was also quite short. The “bioengineered” result: Betty was tiny. Though in later years she’d claim “five feet, almost,” her true altitude was more like four-foot-nine or -ten. When she met George, she weighed ninety-five pounds. Coincidentally or not, the next woman George would marry, Cherie Dupre, was also tiny, well under five feet. In what was clearly not a coincidence, both were lookers. Betty’s parents were low-key, warm, and peaceable people. Mother, as her daughters always called her (Betty’s children would call their mother that, too, never “Mom” or “Ma”), was especially patient. Betty could not remember being spanked or Elsie even raising her voice. Through some combination or aberration of nature and nurture, however, Betty was sharp and fast, impatient with constraint, eager to get places and do things—just like George. A handful from the beginning, Betty had no use for school. What she would later remember about the little building that held the elementary grades through high school in Central Point, Oregon, was her feeling of irritation. She’d try to sit still and do what she was told, but not too hard. “I was bratty,” Betty said in later years, “because I hated every minute of it.” Her father was gone a lot, driving trains laden with cut timber from the logging camps to Butte Falls, Medford, and other nearby towns. Despite his absences or because of them, Betty was crazy about Daddy. “I thought an awful lot of him, and he thought an awful lot of me,” is how she put it. By the time she was in seventh grade or so, Betty would sit in school, bored to death but alert for the sound of the train. Her father would blow a special pattern on the train whistle to let her know he was coming. As soon as she heard it, she’d simply get up and leave class, cut across a field, and go home to put on her blue

His Gorgeous Muse • 53

jeans (girls had to wear dresses to school in those days). From there she’d hurl herself down a steep hill, sliding on her backside, the stiff denim slick on the grass, down to the railroad tracks where her father had stopped his train to take on water. The firemen, who kept the engine stoked with wood, all knew her and they’d wave when they saw her coming. When she came inside the cab, Clyde would get up out of his engineer’s seat and stand next to her while she ran the engine the way he’d taught her, pulling the ten or twelve cars loaded high with logs. She knew how to go forward and reverse, skills that very few girls in the early 1920s would have asked to learn, or been allowed to. After high school Betty went to a business college in nearby Medford and learned bookkeeping, typing, and shorthand, what young women who wanted careers did in those days. She got a car, a little two-door Chevrolet coupé, and left Mother and Daddy on the turkey ranch, moving into Eugene, the biggest nearby city. Betty worked as a store cashier for a while, dated a few young men but didn’t get too serious, and still saw a lot of her parents. A few years later she got a job at the State Theater down the street from her rented room, where she was both cashier and “usherette.” She liked the job and the movies but not the uniforms she and the other girls had to wear. Echoing George when he saw the suits in the windows of Houston department stores, Betty thought she could do better. Elsie was an accomplished seamstress and she’d shown her daughter how to make fancy little dresses for her dolls. So, working on her own time and using her own money—and without asking anyone’s permission—Betty replaced the plain white blouses and straight black pants all the usherettes wore with more colorful custom-made attire. “I made cute blouses with big puff sleeves and wide-legged pants with straps that went over the shoulder,” she remembered. When queried as to whether the other girls liked her handiwork, she seemed taken aback that the question could even be asked. “Of course they did.” Betty had been working at the theater for about a year when

54 • G O R G E O U S G E O R G E

George Wagner strolled in to the picture show, toward the end of 1938. The projectionist at the movie theater, name of Bob, had met George at the armory matches and invited him to catch a show for free. (Then as always George had the knack of collecting people who would do things for him.) At twenty-three, he was feeling confident about himself and his prospects. Certainly, other pro athletes were doing vastly better. Joe DiMaggio, just six months older than George, was about to sign a new contract with the Yankees for $25,000, while the wrestler was probably making one tenth that. Still, $2,500 was two and a half times the national average and five times what the first minimum wage, just enacted, of twenty-five cents an hour would bring in on an annual basis. George had other reasons for contentment as well: He wasn’t sacking any more cement and he punched no man’s clock—he was young, strong, and making a living at the game he loved. He looked good doing it, too. When the wrestler showed up that evening, the petite dark-haired cashier with the striking greenish eyes noticed him immediately—one good-looker responded viscerally to the other. “I thought he was a very handsome man,” she said. “With beautiful dark hair. And muscles.” The young man dressed nicely, too. Nothing fancy, but his slacks and sport shirt were well chosen; he clearly paid attention to his appearance. And to hers. Right away, the larger of the dark beauties asked the smaller one out, and he got his first taste of Betty’s independent sass. “No,” she said, “I won’t go out with you, I don’t know you.” But after a couple more tries, with Bob vouching for young Wagner, she relented. Their first dates were doubles: Betty went with Bob and his girlfriend to watch George wrestle, then they all went out to dinner. Very soon it was just the two of them, going out dancing. Two local wrestlers owned the down-home Glenwood Tavern in Springfield, where a steak sandwich with a soft drink cost thirty-five cents and the chicken in a basket was fifty cents, served without silverware. “Be Yourself,” the menu advised, meaning use your hands. After their simple dinners, the two hit the floor, Betty wearing flattering dresses she’d made herself. George, it turned out, was a very good dancer, light on his

His Gorgeous Muse • 55

feet, and she especially noticed his “beautiful, soft hands.” Big-band swing—Benny Goodman, Glenn Miller—was the musical rage across the country, but there wasn’t much of it in Eugene, so she and George ended up doing a lot of ballroom dancing, including waltzes and fox-trots. Dancing was practically the only socially acceptable way for unmarried men and women to touch one another in public. The fox-trot didn’t lend itself to much contact with its slow-slow, quick-quick pattern of steps, but during a waltz or other, more deliberate dance, Betty would lean into George, the top of her head just coming up to his breastbone, her face turned so her pale white cheek rested against his shirtfront. He smelled good, she thought. Holding her, George looked enormous, and on some inchoate level, that pleased him. “After a couple of months,” Betty said, “I guess we just fell in love.” In the beginning she’d been seeing another young man at more or less the same time—Bart, the brother of one of the girls working at the theater. Betty chose George, and dispatched Bart. “Ooh, he didn’t like it,” Betty said, her eyes widening as she recalled the scene. “He threw a hysterical fit.” George took an apartment four or five blocks away from her room and they saw a lot of each other for a couple of months. Then George went out of town for a few weeks, wrestling in Oklahoma. On the night he returned George was walking her home when he asked, “How about we get married right away?” Betty kept her equilibrium, or at least that’s the way she told the story. “All right,” she responded. “Now or later, it doesn’t matter to me.” Betty would make George gorgeous. She sewed his spectacular fi nery, creating beauty in front of him as his mother did with her embroidery. She dressed the wrestler as she had the State Theater ushers and even her girlhood dolls, then put the curls and the color in his dark, straight hair. George would never be tamed, but when he was with Betty, he was remarkably compliant, deferring to this slightly older woman (she was twenty-six when they married; George was twenty-three) in ways that were quite unusual given the sexual politics of those times. Perhaps his ser vice to his mother led George to accept

56 • G O R G E O U S G E O R G E

a certain level of female direction. Betty pushed, coddled, and captivated him all at once, exciting and reassuring him in just the right admixture. Betty claimed she responded calmly to his marriage proposal, but she was excited enough about George’s courting her to save a menu from the Glenwood for the next seventy years. To her, George was a strong man, with a strong personality, who shared her energy and eagerness for life, her adventurous sense of fun. In many ways he was the opposite of her beloved, contained daddy. But in George, Betty also found a man who, like Clyde Hanson, would sometimes let her drive the train. George had made his way out to Oregon after his New York stint, arriving there in January of 1938. In the Northwest wrestling territory, grapplers George’s size were classed as middleweights; more importantly, the lumberjacks and salmon fishermen who fi lled the armories and Legion halls liked fast action, favoring the more nimble and acrobatic workers. Here the good guys or babyfaces were known as “cleanies,” and the heels were the “meanies.” Like his counterparts in Atlanta and New York, promoter Herb Owen took the handsome Wagner for a natural cleanie and George certainly didn’t object to being touted for his good looks and “scientific” ring technique. Billed for unknown promotional reasons as “George Wagner of Chicago,” he quickly got work in Salem, at Portland’s Labor Temple, and most of all in the National Guard armory on East Seventh Avenue in downtown Eugene, a few blocks west of the Union Pacific railroad tracks and, just beyond them, the Willamette River. In the next year he would wrestle as many as 200 to 250 times, including a monthlong trip to Oklahoma. Owen pushed the newcomer heavily and the local fans were taken with George’s athleticism and showmanship. At one of his first Thursday-night armory matches, before a crowd of two thousand, the Register Guard reported, “the newcomer left the fans breathless as he demonstrated holds that have never been seen here . . . The Chicago lad, built like a Greek god, is a true wrestling stylist. He boasts a pair of ‘rubber’ legs that allow him to bounce around and

His Gorgeous Muse • 57

jump at unbelievable heights.” Another story quickly pronounced him “one of the fi nest cleanies ever to appear here.” George liked his technique as well, but the realist in him noticed that sportswriters in Oregon were among the freest with superlatives. Here as elsewhere the scribes were compensated by the promoters to make sure wrestling was amply covered, and their payoffs went well beyond bottles of Christmas Scotch. Some newspapermen were hired to write press releases, which they then turned into their stories, and others were simply handed envelopes of cash. The Eugene writers and editors showed great enthusiasm, and it seems to have been at least partially genuine. In May George was partnered with fellow cleanie Al Szasz in a tag-team match. The two meanies, reprobates that they were, both attacked George at once—the rules clearly state that tag partners must alternate—and each got him in a leg scissors. Szasz came to the rescue, grabbing each heel by the hair and peeling them off George, only to reveal that George had both meanies tied into a “double Indian death lock,” in which they were quickly pinned. This was entertaining wrestling, no doubt. To the Register Guard, though, it was “the most thrilling and spectacular finish in local mat history.” Here, too, ethnic identity and national rivalries were used to gin up fan interest. The United States’ involvement in World War II was still a few years off, but by this time enough was known about Germany’s National Socialists for Curley Donchin, “the Jewish lad from Philadelphia,” and his ring opponent, “Baron von Hoffman, the German villain,” to be billed as “natural enemies.” Mixing stereotypes furiously, one anonymous writer (these wrestling stories usually weren’t bylined) described Donchin as “the Philadelphia Jew with the Irish temper.” The blood feud or “bitter personal hatred” between two wrestlers was another classic ploy, and George immediately got one going with “the lantern-jawed Mick,” Pat O’Dowdy. The wild-eyed Irishman, as he was also known, took to calling George “prison puss,” and young Wagner was properly contemptuous of his new archenemy. Asked about some threat from the Irishman before a match with José Rodriguez, George yawned and said, “I’ll probably have my hands full

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with this Spic without bothering about O’Dowdy.” In March of 1938 “George Wagner, the people’s choice,” won the Pacific Coast middleweight title by beating Jack Lipscomb at the armory in front of three thousand rabid fans. After surviving a cowardly attack from his enemy, O’Dowdy, who rushed him from the stands, George walked out with the studded championship belt, only to lose that “coveted gonfalon” to O’Dowdy a week or two later. And so it went. George had a new publicity photograph taken, unveiling a much more glamorous look. In it his hair is jet black and lies flat, parted on the left and neatly tucked behind his ears. His bare, hairless chest is oiled and he’s got his arms crossed just below his pectorals, popping them out and upward as if boosted by a push-up bra. His clenched fists sit under his upper arms, making his biceps and triceps bulge. George looks off into the distance, to his left, not at the camera. It’s a posed beauty shot, more Clara Bow than bone-bending grappler, and very unlike the mug shots the other wrestlers handed out. George’s upper lip always had a striking Cupid’s bow in the middle, but now this prized feminine double curve is strikingly prominent. Movie actresses of that era exaggerated their bows with lip liner; could George have done that, too? Night after night, though, the pretty boy took his lumps in the ring. The roughneck fans demanded violent action, responding most viscerally to the sight of spilled blood, which the writers called “the claret.” George injured a hip (and missed a few paydays as a result) in losing to Gust Johnson when he overshot his run at the Swede and flew over the ropes and crashed down on the armory floor. In later years the apron, the area around the ring, would be padded, but in George’s day it was concrete or bare hardwood. He couldn’t hesitate, though—willingness to hurl oneself onto bone-breaking surfaces is what separated the boys in the ring from the men in the stands. These were the moves that got heat, the highlights the writers hailed in their next day’s accounts. After another Wagner loss, a “humiliating defeat” by George Becker, Register Guard sports editor Dick Strite celebrated the way George suffered for his art: “Catching Wagner by the wrist,

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Becker whipped his opponent into the ropes and charged into the opposite strands to gain momentum to the most smashing crash of human flesh this writer has ever seen.” In tracing George and Betty’s alchemy, it’s nigh impossible to tell who was the sorcerer and who was the apprentice. Betty took credit for most of their innovations. “I pushed, and he did it,” she liked to say. However, she gave him all the kudos for their first outrageous scheme, getting married in the wrestling ring. George hesitated to ask at first, thinking his bride-to-be might object; he hadn’t known her all that long. She said yes immediately. “I could see it was going to be great publicity.” Her parents must have been startled but they didn’t object to the unconventional nuptials. They liked George a lot, and with their daughter still single at twenty-six, late in the game in those days, they were probably relieved as well. George’s father and brothers couldn’t make the long trip from Houston, so he and Betty planned to go see them on their honeymoon, combining that visit with a wrestling tour. The ceremony would not be a religious one. Betty and George thought the local ministers might view a wrestling wedding with some skepticism, and engaged a justice of the peace instead. Promoter Herb Owen and his allies at the newspaper beat the drum for weeks beforehand. As part of the buildup, George lost his Pacific Coast light-heavyweight title—middleweights were now known as light-heavies—to Bulldog Jackson. Afterward the Bulldog told the world: “I guess I gave that mug a wedding present, eh?” George responded by insisting that their team match at the wedding be “winner take all.” As far as the fans knew, the victor would take home the entire purse. As sometimes happens with important events, Betty remembered her wedding as a blur. It was over practically before she knew it; unlike George’s wrestling match, the marriage was scheduled for only one fall. Betty and her mother made her dress together, working evenings in the living room at the turkey ranch. It was a long white gown with panels of tulle or white net, and it had a white veil of the same material. Even the fans in the back of the house could see the way its

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tucks showed off her tiny waist and other curves, and the white halo around her head made her dark hair look even more lustrous. She carried a bouquet of pink roses and sweet peas, and her daddy gave her away. One of the things she remembered more clearly afterward was the line of potted plants and flowers along the aisle floor leading to the ring, and then the flower arrangements—tulips and acacia, with local heather—arranged around the mat surface. That raised, altarless square sat in the center of the brick armory, surrounded by rows of wooden seats and, above, the balcony. Unsure whether wedding or wrestling etiquette prevailed, the fans rose to their feet when she appeared at the top of the aisle, and began to applaud. George, used to the public eye and in his element, could take a mental step back, and better observe his stunt realized. Just the thought that others were paying to see him get married instead of shelling out himself gave him a little kick of glee. He stood waiting for Betty in the ring in his black tuxedo, joined by Bob, the projectionist who’d introduced them, his best man, and Dee Esta, the maid of honor, a friend of Betty’s and fellow usherette. Promoter Owen’s sons, Elton and Don, served as ushers. George surveyed the crowd, and he could see immediately that there were far more spectators jamming into the arena than the two thousand or so who normally came to the Thursday night matches. Close to thirty-five hundred, out of a Eugene population of twenty-three thousand, paid to attend. George’s grin grew a little wider; he’d negotiated a higher-than-usual percentage of the gate with Owen. When he heard the people begin to clap, then turned and caught sight of Betty, though, his vision narrowed, and the surroundings disappeared for him, too. The justice of the peace, Mr. Kennedy, played it straight, and the couple likewise behaved. In short order, the “I do’s” were spoken, to more applause from the standing fans. Betty left the ring and sat down, still in her wedding dress, in one of the front rows with her parents, along with Eve and her children. George went down to the dressing rooms in the armory basement and put on his wrestling gear. He and Harry Elliott, a wrestler and frequent referee, were the cleanies,

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taking on meanies Tony Garibaldi (“the Italian mat villain and two-fisted slugger who throws caution and ethics to the wind”) and sworn Wagner foe Bulldog Jackson. The Register Guard sent their society writer, Catherine Taylor, to cover the event, giving the wrestling scribes the day off. Judging from her long story the next day, “Wedding Bells Ring at Armory Mat Match,” she had never attended a wrestling match before. She called the boys “players” and the falls “rounds,” but she just as clearly enjoyed the assignment. The meanies she likened to “two primitive animals” who put on “an exhibition of the cruelest and most obnoxious tussling that can be imagined . . . with no sense of fair play.” When George and Jackson plummeted out of the ring together, she observed, they fell into the lap of a woman “who wore a lovely high-crowned black hat with a red feather.” The woman’s male companion slapped the meanie, and the melee continued. The match went the distance, three falls, the groom’s team prevailing “much to the delight of the crowd which was by this time surging about the ring in great excitement.” After the wrestling and a quick shower for George, Herb Owen hosted a small reception for Mr. and Mrs. Wagner in a room off to the side of the main auditorium, serving coffee and wedding cake. The mood was one of jollity and relief: The tag teaming of bride and groom and the wrestling had both gone according to plan, and the turnstiles had turned in very satisfying fashion. The conversation turned to the honeymoon. Betty and George had bought a new car—well, a used one—a beige Ford sedan, since Betty’s coupé was too small for them and their luggage. They were headed for points south: Los Angeles, then El Paso, to Houston to meet George’s family, and then to a series of matches booked in Mexico. On the same day the Register Guard reported their wedding, it ran a regular column reporting the doings of local families. Mr. and Mrs. Vern Keahy would be vacationing at the Grand Canyon, this edition noted, and from there would travel to the World’s Fair, in Flushing Meadow, New York. The theme of that exhibition was “Building the

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World of Tomorrow.” What role the gigantic fourteen-ton typewriter displayed by Underwood (its ribbon was a hundred feet long) would play in the future remains unclear. However a genuine technological breakthrough was showcased at the RCA Pavilion. President Franklin D. Roosevelt gave an address at the Fair, and was simultaneously seen and heard elsewhere. Not later, as in a newsreel, but just as it happened. Not just his voice, either, which radio listeners were accustomed to, but his image and movements as well, conveyed by a transmitter atop the Empire State Building. Since this new system sent things seen over distances, it was called “tele-vision.” Another prominent story that day told of a painful, careerthreatening injury to one of the country’s most beloved athletes. Seabiscuit had come up lame earlier, and had just been pulled from the $100,000 Santa Anita Handicap. The five-year-old had beaten War Admiral at Pimlico in their famed match race the year before, and the American public had thrilled to the Biscuit’s every bit of news, from what he was or wasn’t eating to his animal companions. There were Seabiscuit songs, hats, and board games—transcending sports, the horse became a cultural icon. Ten years later George had songs written in his honor and dolls created in his image; he also became a societal touchstone. The proud horse and the overly proud wrestler were very different phenomena, however: Culturally as well as biologically, they belonged to different species. The Biscuit was the plucky, lovable underdog, his skills, mettle, and even his looks denigrated, before he was gloriously redeemed. In real life George’s rise from rags to riches followed a similarly heartwarming trajectory, but in his Gorgeous public persona he was the preening overdog, an arrogant winner who admitted neither struggle nor sincerity. George’s message was that nice guys should fi nish last; they’re suckers, and worse, they’re boring. Seabiscuit was all heart, the mute horse a variation on the strong, silent type. George was all mouth; he wouldn’t shut up. Their paths to fame were different, too. Seabiscuit actually had to beat those other horses to the fi nish line, while George’s triumph had

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little to do with athletic competition and everything to do with the entertainer’s art. At that game, George won in a romp; it was literally and figuratively no contest. Between the Depression and the victorious muscle flexing of post–World War II America, there was a sensibility shift. Rather than embracing a gallant, galloping horse, the country was fascinated by a braying, preening man in short pants.

Chapter 7

SWERVES AND CURVES

On their way south the honeymooners stopped in Los Angeles, where Betty met Jesse James, and they stayed a night or two in his Hollywood apartment. The next couple of months were spent zooming around the Southwest: Tucson, Phoenix, Yuma, Albuquerque, then east to El Paso, then west again. They shared the driving, but often it was Betty at the wheel while George slept in the backseat. Airconditioning in cars debuted in 1939 when Packard offered it as a $274 option—but the driver had to stop the car and disconnect the compressor belt from the engine. It didn’t matter; their heap didn’t have it. Neither of them minded, they just kept the windows down and their clothing minimal. As she zoomed along, wearing shorts and a short-sleeved top, warm air swirling around her bare legs, Betty saw and felt the high desert for the first time, and fell in love with it—the sand, the wind, and during the amazingly clear nights, the stars. Later they’d move to similar territory in Beaumont, California, which sat high in the San Gorgonio Mountain Pass, near the Mojave. One hot afternoon the newlyweds were speeding through the desert, on a stretch of terrain so flat it seemed they could see twenty miles in front of them. At the horizon, though, it suddenly began to

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get dark. Peering through the top of their windshield, they couldn’t see clouds anymore, just a horizontal swath of sky where the lights had gone out. The closer they got to it, the darker the day became, and George, who was driving, slowed down. “What is it?” Betty asked. “I don’t know, Sweetie,” he answered, looking up, too. Then they saw white hail bouncing off the black road, still a good way ahead of them, but approaching fast. George braked some more, then pulled off the road altogether, stopping on the edge of the sand. Mesmerized, they watched, the car still sitting in the hot sunlight, as the dark sky and the hail kept coming closer, then closer still. George turned off the car and at fi rst there was silence; then the sound of the stones on the pavement got louder, like a rushing waterfall, only staccato at the same time. Moving at the same moment, George and Betty reached to roll up their windows, then waited for the onslaught to pound their hood and roof. They held hands. Will hail like that break the windshield? Betty wondered. The dark sky and the white sheet descending from it kept coming toward them—and then the hail suddenly stopped moving horizontally even as it continued to roil vertically. The hailstones skittered off the pavement just a car length in front of them, but came no closer. In a few quick minutes the storm emptied itself, and the downpour stopped. The road in front of them began to lighten and the darkness receded. Sitting silently next to each other in the front seat, they watched as the narrow shaft of sunlight they’d been sitting in expanded to the horizon. To keep in training, George did his roadwork during the heat of the day, running along the two-lane highways in his plain black trunks and wrestling shoes. (He was a smoker, but the cigarettes didn’t seem to affect his stamina.) George ran bare-chested; as Betty later reported, laughing at her husband’s vanity, “George never wore a shirt if he didn’t have to.” When he began to run, she drove ahead, parked in the shade a mile or two up the road, and waited for him to catch up. Sometimes when she saw him appear in the rearview mirror, gasping for breath with the sweat pouring off his chest, she’d wait until he was

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almost at the car, then gun the motor and drive off again, spraying him with red dust that clung to his soaked torso. Without turning around to look back, Betty would give him a little cheery wave with her free arm as she pulled away. George laughed, too, still panting and trying to catch his breath, and he’d wave back. She’d wait for him another half mile ahead, and this time she’d let him in. They crossed the border into Mexico, where George’s first dates were in Monterrey. His quickness and athletic style pleased the fans of lucha libre, or free fighting, the fast, acrobatic variant of pro wrestling that still prevails there. Later, when he was Gorgeous, he’d be hailed in Mexico as “Jorge El Magnífico.” One night on their honeymoon, though, George’s pay from the previous match had gotten lost in translation, and he refused to go on. “I’m not wrestling until I get my money!” he yelled angrily, shaking off the arena workers who were hanging on his arms and trying to lead him to the ring. With the fans, the promoter, and the opposing wrestler’s camp all threatening violence, guns were drawn by the Guardia Civil soldiers patrolling the ring’s perimeter. It’s unclear whether the firearms were pointed at George or at the shouting, stomping crowd. The ner vous promoter hurriedly found Betty in her ringside seat. Go get your car, he told her, and wait by a certain exit. “As soon as George comes out that door,” he said, “get going and get out of town.” George deemed it wiser to wrestle, so Betty spent a nerve-racking half hour before he came through the doorway—still in his trunks, unshowered, and clutching his duffel bag in one hand. He jumped in and they sped off, not only blowing town but leaving Mexico and sprinting to Laredo, Texas. They escaped with their skin intact, but they did so without any payment—for either date. In Houston, Betty finally met Poppa Wagner, Elmer, and Buddy. George didn’t take his new wife to see any of his childhood homes or haunts, and she didn’t ask. George’s dad was living with his second wife, Eulah, in her neat little white one-story house, much like the ones George had grown up in, though in a different working-class neighborhood. Betty took to Poppa Wagner immediately, but, somewhat predictably,

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she and Eulah did not warm to each other. In the future, when Poppa Wagner and Eulah would visit George and Betty in California, he’d stay for months but his wife would go back to Houston after a few days. And on this visit, the newlyweds stayed with friends. They stopped by to see Mr. James, Johnny and Jimmy’s father, whose fruit stand George had wrestled next to as a boy, and he welcomed them with a home-cooked Greek feast. Mostly they drove, hustling day and night to cover the long distances between arenas and the cheap hotels the wrestlers frequented, hitting Amarillo, Oklahoma City, Little Rock, and Springfield, Missouri in the later stages of this ten-month extended honeymoon. If he could get the work, George wrestled five nights a week, and at times they barely made it to the next date, George changing in the backseat while Betty drove, screeching into the parking lot with minutes to spare. In less hurried arrivals she prepared his wrestling bag for him, packing everything he’d need: trunks, socks, wrestling shoes, towels, and the like. This gave her an opening for what the wrestlers called a “swerve.” Swerves were practical jokes, much prized and pulled often. The cruder the stunts, the better the boys liked them, though Betty’s were more restrained. At one of the couple’s stops she found time to shop during the day, so she went to a sewing store and picked up some frilly white lace, imported from France. While George was making arrangements with the local promoter in the afternoon, she sewed ringlets of the stuff around both legs of his wrestling trunks, then packed them away in his bag. When it was time for him to leave for the arena in the evening, she handed it to him with a smile. “Here you are, dear,” she said sweetly. “It’s all ready for you.” George got to the locker room and innocently pulled out the bizarre garment in front of all the boys. It now resembled gym shorts that had been involved in a tragic accident with some women’s lingerie. He held the trunks out at arm’s length in front of him, staring uncomprehendingly while the wrestlers hooted and pointed, calling everyone’s attention to the frilled thing Wagner had in his hands.

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“Look at Mr. Fancy Pants!” “Hey, sweetheart, nice drawers! You free tonight?” Then George grinned as he realized he’d been swerved. Betty’s stock immediately shot up among the boys; they knew she was pretty, but pulling off a stunt like this earned her a very different kind of esteem. This foray, as well as Betty’s leaving George in the dust while he did his roadwork, were almost certainly payback for some earlier pranks of his. Once, while they were still courting in Oregon, they went dancing at a nearby honky-tonk. At the end of one song, George dipped his partner, taking Betty in his arms and lowering her all the way down until her back touched the floor. Then, instead of lifting her back to standing in the typical fi nale, he simply let go and left her there, lying on the barroom floor. As he walked away back toward their table, he threw her a wink. Their constant one-upmanship kept them laughing and gave them a mischievous bond. Betty loved being caught up in George’s special energy, especially when he brought it to bear on her alone. In it, she shone. In their quieter moments, she remembered, he was solicitous and accommodating. George craved attention, yet he knew how to give it as well. He may have transferred the intense focus he had on his mother as a boy, and sought the rapport the two of them had shared with his wife. Toward the end of 1939 George and Betty made their way to Columbus, Ohio. They rented half of a house they shared with wrestler Cyclone Mackey (real name Corbin Massey) and his wife, Geraldine, and George went to work for promoter Al Haft. The driving got shorter and saner as they cycled between Columbus and the arenas in Lima, Marion, Fort Wayne, Zanesville, Elyria, and Toledo. Their expenses were lower, too, with fewer hotels and more home-cooked meals. But they still couldn’t quite make ends meet, much less get ahead. “The truth is,” Betty said ruefully, “we were pretty broke by the time we hit El Paso,” one of their first honeymoon stops. As happens so consistently, love failed to pay a single bill. George thought he’d gotten his next big break when promoter

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Hugh Nichols agreed to book him in Los Angeles later that year at Hollywood Legion Stadium. This white-painted 1921 building on El Centro sat six thousand or more fans in pitched seats. But in two separate stints that year, George couldn’t get much traction with the fans, nor, one senses, a real push from Nichols. After one June loss in an opener, the Los Angeles Daily News dismissed Betty’s husband with this imagery: “Yukon Jake, fresh from his fishing trip in the hinterlands, threw George Wagner around as if he were a rainbow trout on the end of his line.” During these L.A. sojourns George and Betty became good friends with Dangerous Danny McShain, a very successful heel, and his wife, Nola. McShain was a charismatic black Irishman, about seven or eight years older than George, with a barrel chest and a thin dark villain’s mustache. In the ring McShain had a great dynamism and a piratical appeal; many wrestling historians consider him one of the game’s greatest showmen. Quick to laugh and to provoke laughter over the dinners the two couples shared, he looked exceedingly dapper and seemed to be enjoying himself immensely in his double-breasted white suits. Danny’s fi nery made George’s neat slacks and sport shirts look a bit boyish. Though he and Betty would remain friends with Danny and Nola for a long time, their differences in status at that time were glaring. George wrestled McShain at the armory in Eugene that June, and the two were billed, naturally, as “bitter enemies.” The Register Guard, an ever-reliable cheerleader, predicted beforehand that promoter Owen could expect “the largest crowd since Hector was a pup.” George the cleanie won, or rather he “battered the villain from one side of the ring to the other,” and the dastardly McShain even got a “lusty drop-kick from a ringside spectator” in the process. To keep the feud going afterward George proclaimed himself unsatisfied with the victory, saying that McShain had deprived him of a title match he deserved back in L.A. On one level this was just the usual ballyhoo, yet there was a current of real envy in his lament. “Who wouldn’t be mad?” George told the reporters at his locker after the match. “The

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guy built a $20,000 home in Los Angeles and has three new cars. I’d like to get a chance at that kind of money.” Six months in Hawaii put the struggling couple in a much better frame of mind. In this idyll George wrestled often, the promoter found them cheap lodgings right near the beach, and they lived on fresh fish. Best of all there was no travel, as all the matches were in Honolulu. That left plenty of time for George and Betty to try to out-tan each other; she won, turning a nut brown. Wearing a fairly modest one-piece with her hair tied back, Betty stood on George’s stomach as he did sit-ups on a towel. Together they charmed the local press. For one beach photo shoot Betty added high heels to her bathing costume and let her curls down. She struck a model’s pose, standing with the front leg slightly bent, and hung on George’s arm with both hands. Squinting toward the camera in the sun, his hair wet and slicked back, George wore what looked like an early version of a white Speedo, and his thigh muscles bulged. Betty found some white satin in a fabric shop and made herself a knee-length skirt, a blouse, and a short jacket, on the back of which she sewed wagner in black letters. She put white bows in her hair and wore low-heeled white boots to match—for some reason, in later years she’d be adamant that they weren’t cowgirl boots, but some other, nonwestern style. She became George’s “second” or aide-de-camp at the matches, adding considerable visual appeal and a novelty twist for the appreciative fans. Relaxed and loose, the two experimented, giving an out-of-town tryout to some of the tomfoolery that would later become the Gorgeous act. “I fi xed a tray with perfumes and powders and some other goop on it, and there was a tiny spray bottle, too,” Betty said. “And I wore that white outfit. I’d walk up to the ring with the tray and sit on the edge and hand him those things and he’d take them and use them. We just did it three or four times for laughs.” It went over: George frequently got top billing and set a local attendance record of six thousand for a match with Hawaiian Ben Pilar. After a good long run, they came back to Oregon. The press there heralded the coming of “Betty the Second” to the matches, but she never

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appeared. “I just didn’t feel like it,” she said, citing a reason that to her always seemed more than sufficient. Without his attractive second George went back to relying on his athleticism and stunts to get heat. Against Taro Ito, a “pudgy Japanese matman,” George used those powerful thighs to leap straight up and over Ito’s head as he stood in the middle of the ring, then grabbed him from behind for a press and the fall. In July he crawled under the ring, then came up from the other side to surprise and flatten Bulldog Jackson. In September of 1941 George won the Pacific Coast light-heavyweight title from Jack Kiser, which soon got him elevated to “world’s champion” in promoters’ parlance. Fans turned out reliably, if in modest numbers, to see good-looking good guy Wagner perform at the Oregon arenas— though now they had to drive there on rationed gasoline. The Japa nese Imperial Navy had just bombed Pearl Harbor, little more than ten miles from where George and Betty stayed on Oahu, and the country was at war. The next attack, it was feared, could come anywhere at any time, so nighttime blackouts immediately went into effect all the way up the West Coast, even in Eugene, sixty miles inland. Within months George and Betty had their fi rst ration books, issued by the national Office of Price Administration. They could only buy allotted amounts of gasoline, sugar, butter, meat, coffee, and other staples by tearing stamps out of their books. That is, if those things were available at all. Chicken-wire fencing, an Oregon farm essential, was rationed, too, and rubber tires—crucial in the itinerant wrestling business—were especially tough to come by. Manufactured cigarettes were mostly reserved for the troops, so George’s Chesterfields were scarce and he, like millions of other Americans, learned to roll his own. In Creswell, Eugene, and everywhere the couple went, they saw houses with red-and-white banners in the front windows, and in the center of each rectangular flag was a blue star, signifying that the family living there had a son in the ser vice. Some of these ser vice banners, as they were known, had two or more stars on them, and soon the gold stars began to appear, sewn onto the blue. Each of those signaled

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a soldier who would never return. The United States had become a nation of soldiers—sixteen million men and women would serve. Many wrestlers and other athletes enlisted, including Joe Louis, who joined a segregated army and served in the same unit as Jackie Robinson. Baseball’s Joe DiMaggio, Ted Williams, Bob Feller, and Hank Greenberg served, among many others, along with golf great Sam Snead. George reported to Lane County induction centers many times, took his physicals (at the first one he weighed in at 185 and was measured at just five-foot-eight and a half ), and got his serial number. Yet he never served. For five years he was granted one deferment after another, including a mysterious 4-F exemption, meaning he was unfit for military ser vice for “physical, mental or moral reasons.” George never explained this and Betty’s recollection was hazy; she thought George might have gotten out of serving by claiming he was claustrophobic. Among the surviving wrestling old-timers, the presumption is that George went down to his local draft board, showed them his effeminate routine—“acted like a fruit,” as one former colleague put it—and was dismissed as a homosexual. But during the war years, George had yet to swish. The wrestling game, though diminished during wartime, adapted and survived. In Eugene, Herb Owen, who was charging around fifty cents per seat and seventy-five cents for ringside, established earlier starting times so fans could get home before the blackouts began. One ten-man battle royal, a free-for-all in which the last man standing was declared the winner, was combined with an intricate bidding scheme that managed to fi ll the house and sell ten thousand dollars’ worth of bonds for “Uncle Sam’s war chest” in a single evening. George got to continue working when many others didn’t, but whatever momentum his career was gathering was lost in May of 1942 when he shattered an ankle in the ring. He had to sit out a few months, earning nothing. George and Betty stayed with Mother and Daddy Hanson at their turkey ranch while he convalesced and she helped out with the chores. At twenty-seven George was still fi lling out and he put on some more weight during his inactivity, hitting his high-water mark of 190 or so.

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From then on he’d be classed as a junior heavyweight. More importantly, Team Wagner had time to sit and think, to ponder their future, which soon became a brood. The couple wanted to start a family, but were barely feeding two people on George’s wrestling take, even with Betty eating like a particularly figure-conscious bird. “You know I’m working as hard as I can, Sweetie,” George said dejectedly one evening at the turkey ranch. “And now with this darn ankle . . .” (Even before he made his genteel refi nement a commercial calling card, George never swore in front of ladies.) “I know, George,” Betty said, trying to reassure him. They had to do better, but how? As they fretted and schemed, they may well have thought about Danny McShain, the success he was having, and the affluent lifestyle he and Nola had shown them in L.A. After some more silent consideration Betty rendered her judgment. “You just can’t wrestle like this anymore,” she told him. “There’s not enough work and you’re not really making the big money. “You’re too clean a wrestler, George,” she concluded, looking right at him and pronouncing on his career—on their lives—with her customary confidence. “Let’s make it dirty.” From her lips, as it were, to Muhammad Ali’s ear. Twenty years later the boxer, with George urging him on, also chose a villain’s role. In the prewar years, however, when George and Betty began to create their version of the antihero, very little in American culture suggested they’d be rewarded, especially outside the wrestling world. Even there, while heels including McShain, Red Berry, Ted “King Kong” Cox, Dirty Dick Raines, and Ivan Rasputin made main-event money, the promoters knew their audiences well enough to make clean, admirable Lou Thesz the perennial champion. Remarkably, the heel Betty and George invented would triumph in the culture at large, where the square-jawed, well-intentioned, courageous, and upstanding man still ruled. Back in the early 1940s it was clear who the worthies were: They wore the white hats. The Lone Ranger lived only to serve, first on his radio show and then on television, from 1949 to 1957. Silver’s owner

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and Tonto’s employer didn’t drink or smoke, for purity’s sake and also to prepare himself “to fight when necessary for what is right.” What’s more, this leading man didn’t want any reward for his good deeds, nor, in what now seems a quaint anachronism, any recognition—he even wore a mask to prevent it. For American boys, this was the prevailing fantasy and for grown men the ideal way of being. Not incidentally, it was also the way to succeed. Like Seabiscuit, the Ranger was both an icon and a franchise, spawning movies, comics, novels, toys, and games. The Masked Man’s upright ride was a potent cultural force for almost all of George’s career—in a sense, he was what George and Betty were up against. For a bad man to take on a heroic good guy was clearly a losing battle: Villains were necessary as plot devices but essentially existed to be conquered. They weren’t leading men; they were put-over boys. The public could laugh along with madcap rule-breakers like the Marx Brothers and enjoy the (harmless) misanthropy of W. C. Fields, but America wasn’t yet ready to root for a true malefactor or empathize with a protagonist whose flaws ran too deep. The comic-book crime fighter Batman, who first appeared in 1939, had a vengeful streak and a following, but the preeminent hunk of rectitude was Superman. The Man of Steel, another contemporary of George’s who debuted in 1938, was the ultimate babyface. Like the Lone Ranger he was selfless; he even sacrificed love and the possibility of life with Lois Lane for the common good. Many babyface wrestlers would mimic him, pushing out their pumped-up chests and striking noble, chin-thrusting poses; one, bodybuilder Walter Podolak, took the name Golden Superman. The Gorgeous One and Superman were titans in juxtaposition— what a shame the two never met in the ring. Actually, they might have. In 1959 George Reeves, who played Clark Kent and his alter ego on TV, announced he was considering going into professional wrestling. He’d wrestled as an amateur at Pasadena City College as a light-heavyweight, and Reeves could see the billing already, he said: “Superman, the Man of Steel vs. Gorgeous George.” In their daring reinvention George and Betty would surpass the

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merely dirty (as would Clay/Ali). Ultimately, the couple found, it’s as one-dimensional, and thus as limiting, as “clean.” They reimagined and expanded heelishness into a villainy that was much more nuanced and complex. In so doing they redefi ned the role that the bad guy, the other who is always with us, gets to play, and in their hands the villain grew to the hero’s size. This gamble by two playful twentysomethings arguably changed what it means to be a star, and who gets to become one. Of course they never thought of it that way. “We were just having fun,” Betty said, adding a pet expression that dates back to her girlhood in the 1920s. “I tell you, we had more fun than a picnic.”

O W T ACT “After I saw Gorgeous George, and realized he had added a special flamboyance to his matches, [that] helped to create the James Brown you see onstage.” —THE GODFATHER OF SOUL

Chapter 8

MEAN OLD GEORGE

Dirty called. George had to unleash the beast, to transform himself from handsome cleanie to despicable thug, and he’d been a babyface his whole career. It was a leap, yet not a problem. The scowl, the sneer—and especially the strut—came quickly, naturally. He still held the Pacific Coast light-heavyweight title, but with the cooperation of the promoters and the press, he soon became known as a crybaby, whiner, and a cheat. And Georgie the bad boy began to do “little unkind things.” George lustily eye-gouged (“Foul!” the fans and writers cried), kidney-punched (“Despicable!”), and hammered his opponents with his closed fist (“Totally uncalled for!”). A “vicious stranglehold” he invented was quickly ruled illegal, and he lost a series of matches on fouls and disqualifications. In 1942 the Register Guard doubted before one title defense “if the champion will have a backer outside of his immediate family.” By the end of that year the paper was sadly forced to announce his expulsion from the cleanie ranks. When Wagner the “mat gangster” took on a local warrior on furlough from the army, Sergeant Babe Smallinski, and crushed him with a stomping hammerlock, some of the fans screamed at George for not serving his country. “You took a 4-F, a healthy wrestler like you? You

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coward! Shame!” George got a white-hot feud going with Walter Achiu, an Asian-American whose surname earned him the nickname Sneeze. “You dirty rotten half-breed so and so!” George yelled at him in the ring. “I’ll teach you to put your stinking hands on me. And behind my back, too. Just like a stinking Jap!” The heel’s appeal to the racism and suspicion aimed at the Japanese enemy—and JapaneseAmericans—fell apart, though, when it was pointed out that Achiu was of Chinese descent. Undeterred, George quickly changed his tune. “I’ll either get another match with that Chink,” he vowed in the locker room afterward, “or I’ll get the hell back to Hollywood, where they know how to treat you like a white man.” One bloody grudger with Achiu in Salem was a winner-take-all event, and after the Sneeze won, the promoter counted out “$1,000 in cold but cuddlesome cash” into his hand at ringside, with George forced to watch the payoff. Such an approving roar went up at Wagner’s humiliation that “the roof tried to leave the bop hall.” He and Betty began distributing a new photo to the press. Instead of the poised beauty pose, this was an action shot, in which the former oiled matinee idol with bulging muscles had been replaced by an almost unrecognizable wild man, a snarling ruffian in black trunks. “Desperate George Wagner,” one caption called him. His straight black hair, once short and neat, now fell messily down over his eyes and onto the sides of his face as he crouched aggressively in a grappling stance, left arm outstretched to claw an imaginary enemy, right fist cocked. His lips curled back, baring his teeth in a fierce grimace. Suddenly he looked most unhandsome, bound to displease. The heel turn played. “Mean Old George,” as Betty dubbed his new incarnation, was booked solidly in Oregon arenas, and worked in front of bigger crowds. Through his strenuous efforts, good looks, and athleticism, George had carried off the babyface role, but as the offender, the depraved ne’er-do-well, he easily, instinctively, infuriated the fans. After George lost his title to Herb Parks, the Register Guard captured the new dynamic neatly, reporting that “Wagner lost some friends, but assured himself of a larger following of spectators who

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will pay on the line to see him licked.” This is exactly the approach that George would suggest to Cassius Clay twenty years later. At times, repentant George appeared. “I’ll admit my temper got the best of me and that I’ve turned rough at times,” he told a reporter plaintively. He longed to win his way back into the hearts of spectators, he declared, “if the fans will let me.” But by that point no one really wanted babyface George back. Though he intentionally provoked them, George wasn’t completely prepared for the fans’ reaction. “They really hate me,” he realized early on, seeing the men’s reddened faces at ringside and hearing their bellowed threats and insults. “Coward!” they’d scream, along with the most primal shout of all, directed at his morally superior opponent: “Kill him!” At first he laughed with Betty, even a bit scornfully, at how easily the marks’ emotions were manipulated. The next revelation didn’t amuse him a bit: “They’ll hurt me if they can.” All the fist shaking and cursing, the wadded-up programs, newspapers, pennies, and buttons thrown his way didn’t worry him, nor did the lit cigarettes. But the hurled pop bottles, which thankfully were few, could split your scalp. The ends of matches were the most dangerous moments, when crowds sometimes rushed to ringside to vent their fury. Once in 1943 George the sore loser was protesting his defeat by Tony Ross at Eugene’s Pearl Street Arena. To make his feelings clear, he went after the referee (Elton Owen, the promoter’s son, who also wrestled) with a few haymakers. That got one fan’s blood up—strangely enough, it was a man with a wooden hand—and he climbed into the ring. Bent over the prostrate Owen, George had his back to the enraged fan and the crowd was so loud, he didn’t hear him approach. In a matter of seconds, the man struck George several times in the head and face with his wooden prosthesis, cutting him badly. Holding both arms out in front of him as a battering ram, with blood streaming down from his hairline, George barreled his way to the dressing room, pushing aside more irate fans in his way. When they saw the blood on his face, and the anger there, they stepped aside. Another night at the armory in Salem, George had Tony Ross

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down in a corner, stomping him fiendishly, when eight or ten fans rushed the ring. Suddenly George saw a glint at the edge of his gaze— one man was brandishing a knife. After a short struggle, the ushers and off-duty policemen working security subdued the knife wielder and quelled the riot. Good guys never had these days at the office, George thought to himself. Once again, though, he would take the pain; he was willing to risk his scalp and sacrifice his body to get ahead. After the Pearl Street bloodletting, Team Wagner told the press that George was demanding police protection to and from the dressing room before his next match, a “grudger” against Elton Owen. As George and Betty intended, this special treatment only infuriated the fans further. “Thousands of fans will flock miles” to see Wagner get his comeuppance, the Register Guard declared. George and Betty were renting a tiny ranch, complete with a few turkeys, outside of Eugene and Poppa Wagner came up and stayed with them for a time. Then, one wet and chilly wartime winter, they moved to Portland, living on Northwest Fifteenth Avenue, not far from the Willamette River. George was working the docks by day and wrestling at night in Portland, Salem, Medford, and Eugene. (His jobs there and across the Columbia River in Vancouver, Washington, were considered national defense work and earned him at least one of his deferments.) Betty punched the clock in the shipyards, too, though not particularly hard. She sat high on her perch in the nice warm chart house, handing out nautical maps and other papers. George and his buddies, including some fellow wrestlers, would come in and eat their bag lunches with her, then head back out into the freezing rain. In the afternoons she’d wave merrily to him as he’d pass by her window, bundled up, breath steaming from his nose and mouth. His ears turned pink and those beautiful soft hands were getting red and raw through his soaked work gloves. Meanwhile, Betty purred by the heater. “I never even went out there to see what George was doing,” she reported. “Why go out in the cold?” By this time George was often at the top of the cards and earning

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up to fifty dollars for a main-event match—pretty rich, he thought, for a couple hours’ work. He and Betty were each making another forty a week or so in their defense jobs, and for a short time the young couple was flush. But the true luxury the war afforded them was the time and space to invent, to create. The pure heel routine would pale eventually, they knew. Newly mean George gave a terrific rendition, but the fans had seen eye gouging before. What could get the fans even more worked up; how to better bring the heat? Maybe it wasn’t something else he could do, they thought, but what he could become. Toward the end of 1943 they took their first Gorgeous step. Betty’s white satin outfit had caused quite a stir in Hawaii, she reminded George. True, that reaction had a lot to do with the way she fi lled the fabric, but now they wondered: What if they dressed up George? Wouldn’t a working-class audience, making do on wartime rations, resent anyone who made a display of luxury, who clearly had the goods? Why, they’d hate George even before he threw his first kidney punch! George and his wife weren’t sociologists or pollsters, and their calculations weren’t all that fi ne. The provocations they devised were based on a shared love of mischief and a keen, intuitive sense of what the market wouldn’t bear. Wittingly or no, they chose a sensitive area in which to experiment. Clothing, always a powerful and emotional symbol, was scarce and the restrictions on it severe. The heels on women’s shoes were limited to one inch to save material, and due to fabric shortages, men’s suits now came with a vest and only one pair of pants instead of two. Suits hanging unworn in absent ser vicemen’s closets were tailored into women’s outfits, some with the shoulder pads still inside, and those reconstituted suits became a signature 1940s style. They never acknowledged it, but Danny McShain may have been an early influence here, too. The strutting Irishman was known for his gaudy outer wear, though he favored short jackets instead of robes. They were often quite hideous: One shiny jacket had high, padded shoulders and puff y, paisley-patterned sleeves, with danny inscribed in gold letters running down one side of his chest and mcshain down the

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other. The robes Betty made for George would far surpass their friend’s outfits, but it seems likely that the two young image makers began in part by following his garish lead. Betty and Elsie, her seamstress mother, bought yards of a shimmering deep blue satin fabric and fashioned a long capelike raiment with a wide, circular skirt as its lower half, festooned across the chest and shoulders with silver sequins. To hear the Gorgeous One tell it later, the Portland promoter refused at first to let him wear this feminine frippery at the Labor Temple, a union hall that also hosted sporting events. “Wear that in my place of business?” he roared. “Certainly not! You’re a wrestling dame!” George also maintained that unruly fans grabbed his new robe and tore it to shreds, costing him $250. Of course the promoter would have been in on the stunt from the outset, and the homemade robe cost nothing like that sum. What actually took place at the unveiling of the first Gorgeous robe was more likely this: The Labor Temple, a brick building on Fourth Street near Alder, was arranged inside like a theater, so the ring was set up in front, on a raised stage. It held about 1,500 in wooden seats, on the floor level and in the balcony above. On a Monday, there would probably be fewer than 800 paying fans. Portland’s armory, that city’s Friday-night venue, held twice that amount and drew a better-behaved crowd; the Temple was where the rowdies went. The seats rose steeply and the balcony loomed close, practically on top of the stage, so fans felt near the action, almost a part of it, and thus, entitled to participate. In these close quarters heat didn’t dissipate, it intensified. The ratty dressing rooms were downstairs, reached by a narrow spiral staircase that was really more of a corkscrewed ladder. That stairway was so tight, especially for the broad-shouldered grapplers, that George clutched his precious new robe in front of him as he clambered up, lest he scrape it against the walls in passing. Then he put on the satin creation, which draped him down to his shins. He puffed out his chest and began his strut down the aisle. The fans responded with catcalls, hisses, and jeers. Some of the more beer-sodden marks threw things, but mostly paper; no Coke bottles. The beautiful

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blue prop was doing its inciteful job, but what drove the audience truly crazy that night had more to do with the wrestler’s art. The lessons he’d absorbed on timing and showmanship—about slowing down and selling his moves more fully—all came together in a flow of improvisations. George climbed through the ropes, hearing the mat addicts’ wrath, and in that moment he decided to bow to the crowd, turning and facing them in all four directions. The blue-collar audience understood this was no sincere homage, that they were being mocked. Men in denim work shirts and rough corduroy pants stood up and yelled insults, “Sissy!” and “Momma’s Boy!” prominent among them. “Who do you think you are?” they demanded. After the introductions, and more lusty booing, it was time to take off the robe. “I folded it carefully, and placed it in my corner on the stool,” George said. Very carefully. And very slowly. And at that, the loggers, lumberjacks, truck drivers, fishermen, and their companions went completely berserk. “Did you see that, George?” Betty asked him excitedly later that night. He’d seen. It wasn’t just the robe, they marveled together; it was the folding of it, the meticulous care shown to his snobbish fi nery, that had the fans screaming their leathery lungs out. “The more they yelled, the more time I took,” George continued, relishing the memory. He’d left the robe and moved to the center of the ring, but now he thought better of it. George went back to his corner and picked the robe up again, refolding it even more deliberately, as the crowd stomped their feet in anger, the referee gestured impatiently for him to wrestle, and his opponent fumed. (Tellingly, in later years no one was sure who George’s opponent was that night; as would happen often, George and his Gorgeousness made that person irrelevant.) In complete control now, he improvised further, coming up with more extemporaneous vamps. “I sneered,” he said, and then he added an inimitable and crucial fi llip, a slight, silent head movement that powered his snobbish portrayal, and drove the cascading waves of boos even higher. He identified this signature move with one of his most felicitous phrases, too, saying: “I gave them the high nose.”

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Some said Betty fueled the fi res as well, that when the fi rst catcalls directed at her husband rang out, she took exception at ringside and called a bellowing fan a few choice names. He returned the insults, or she thought he did, so she hauled off and slapped him right in the kisser. “No, no, that doesn’t sound like me,” was her nondenial denial. The robe was silk dynamite; it got heat from the fans and ink from the press beyond their imaginings. Immediately Betty began to create more glittering objects of derision. Her vision was bright, to say the least: She saw and sewed in Technicolor. One night in 1944 George swaggered forth in Salem’s Ferry Street Gardens wearing a flaming red gown, lined with white satin, tied at the waist with a matching white sash, and topped off at the shoulders with white epaulets. “Georgie turned the joint on its ear with his usual and hilarious kimono-folding act,” the Salem Statesman reported. “How he did take care of folding that gem!” Soon George sashayed forth in a green satin number, worn with matching green trunks. For a tiff with Buck Davidson, George was a vision in white brocaded satin, lined with baby-blue silk. To complete the ensemble he carried a baby-blue towel and wore blue shorts with white panels sewn on the sides. George also let it be known that he had insured his new “collection of priceless robes” for five thousand dollars. Working solo and at times with her mother’s help, Betty scissored and stitched furiously to keep him in new fi nery. When the two of them traveled together over the next few years, she’d pack five robes per trip along with a tiny black Singer sewing machine. After they checked in to a hotel, she’d run out to a drapery shop to fi nd more satin or other materials, then she’d do alterations on the hotel-room floor—shortening a long robe into a midlength cape, changing linings, adding sparkles or sequins—so he’d never appear in the same outfit twice at any venue. George’s white satin robe trimmed in silver, wrote Register Guard reporter Rolla J. Crick, “would put Caesar to shame.” Mr. Crick noted that this report would be his last before he reported to Uncle Sam’s army. After Wagner took that night’s first fall, Crick wrote, “Pompous

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George strutted about the ring like little Lord Fauntleroy as much as if to say, ‘Am I not a clever boy?’ The crowd evidently didn’t agree with his opinion judging from the amount of boos and jeers hurled at him.” George was now taking up to ten full minutes to fold and refold his robe every time out, and the gimmick showed no sign of weakening. He was main-eventing now, packing crunch customers into the bicep bins. One showdown with Walter (Sneeze) Achiu had Ferry Street Garden customers standing in the aisles and another hundred were turned away. On his next match in Eugene the SRO sign was put out again. George issued forth in black velvet with a yellow silk lining and gold sequins on his shoulders. After beating Herb Parks he was escorted from the ring by four policemen while George crowed, “Clear the track for the great Wagner!” Behind that SRO sign lay an unexpected push, a collateral advantage Betty and George hadn’t counted on. The male spectators were in compliance; they hated the heel with the fancy robes, just as they were supposed to. It was the women at the arenas who surprised the young impresarios. They loved the robes, loved George, and couldn’t wait to see what he’d be wearing next. To fi nd out, many demanded to be taken to the matches, so when Georgie appeared, attendance soared. In the winter of 1944 the Register Guard remarked on how “the women go for that Wagner man.” This crossover appeal to the “soprano fans” would sustain him for the rest of his career. In 1948, after George drew the biggest wrestling crowd in years to San Francisco’s Coliseum Bowl, the next day’s paper declared that “Last night you could not have taken the little lady to see Hodiak [actor John Hodiak, who starred in several World War II pictures] or [Clark] Gable. You’re darn right, she wanted to see Gorgeous George.” Women turned out to see his wild outfits and sensitive-flower act, while men came to see his demise. At least those were the ostensible reasons; on another unspoken level, the male fans clearly enjoyed his outrageous drag act, too, and no doubt some of the ladies responded to the cathartic bloodletting in George’s matches as well.

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Back from a trip to Hollywood, George now insisted on being called “The Toast of the Coast.” (A short time earlier he had proclaimed himself “The Body Beautiful.”) An earlier feud with Elton Owen was resumed, allowing that grappler to complain to reporters that “I’m getting tired of that Hollywood panty-waist. Every time he returns from California he acts like one of those big-shots of the fi lms.” And as with many other bits of wrestling hyperbole, there was some truth to that, too. George’s momentum was building and he did not shy away from that fact. His new costuming also gave George the opportunity for one of his better swerves. He was booked at the Portland Armory with Danny McShain and Betty had spent all afternoon on an especially tricky robe renovation. She came to the arena that night, dressed for the dinner they’d have with Danny and his wife afterward. Betty was sitting ringside with Nola when the announcer called McShain’s name. Out came the handsome heel—wearing George’s shiny robe! As he came into the ring Danny twirled around, then opened up the robe, looking directly at Betty with a grin that only she understood, as if to say, “So, what do you think? How do I look?” Then George came strolling out, casually bare-chested with just a towel draped over his shoulder, and gave her a wink and a grin. Betty had to admit, they’d put one over on her. “I couldn’t really say anything with all the people around me,” she remembered. “I just said, ‘Oh!’ Really, I almost cried.” “A swerve a day keeps the blues away,” George used to tell Jake Brown, his devoted friend and valet. Which blues he had or whence they came, he didn’t say.

Chapter 9

SOUL BROTHERS

It was the robes that made young James Brown a believer, and then a follower. Every time the younger man (born in 1933) saw Gorgeous George, the wrestler was draped in a different outer layer, another dazzling style in a new jazzy hue. The robes reminded the aspiring singer of the capes worn by superheroes in his beloved comic books. Overall, Brown was drawn to the strutting wrestler—physically, energetically, they seemed to come from the same foundry. Only skin color set them drastically apart. Like the man and entertainer Brown would become, George was not that big or tall, but a dynamo, a muscular athlete with fast, tiny feet, an oversize head, and a wild hairstyle that only he would dare to wear. Brown loved the titles George bestowed on himself, too; this man clearly knew he was special, and he let everyone else know it. The younger entertainer would create his own set of superlative nicknames—the Godfather of Soul, Mr. Dynamite, and the Hardest Working Man in Show Business—and what’s more, live up to them. The late Brown, who passed away in 2006, had the same needful drive and ambition that young Wagner did. He came up hard, as he put it, so poor he was once sent home from school in North Carolina

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for being “insufficiently dressed.” Like George he lost his mother, but much earlier, and in an even more devastating way: He was abandoned by her at four years old. Brown had thick features and extremely dark skin in an era in which many whites and blacks saw those as ugly. On the side of Augusta, Georgia, he grew up on—Niggertown— Brown’s shade was known as a “low complexion.” Looking pretty and dressing sharp would be inordinately important to him as an adult, as it was to George. Brown never fi nished seventh grade, and just like the lightly educated George, he was a tough businessman and great moneymaker, shrewd about publicity, and foolish when it came to holding on to a dollar. Before they found their callings and their ways out of poverty, both young men worked at menial jobs: Brown shined shoes for three or five cents a pair. “I never did get to a dime,” he said. He also delivered groceries, danced for tips on the street, and broke into cars, for which he went to prison at age sixteen. In all likelihood, there was no television for inmates in Georgia prisons, circa 1949, but a good house of ill repute might well have had a set. Brown probably first caught sight of George some evening at his aunt Honey’s two-story bawdy house, a combination whorehouse and gambling den, where he was sent to live at about age seven. Or he may not have seen the celebrity wrestler perform until he got out of the jail on Fourth Street at age nineteen. When he did, Brown wasn’t just impressed, but analytical as well. He wanted to be a famous entertainer, a star like George, and he studied the Gorgeous act very carefully. He began to develop his legendary live act—Brown called these performances “spectacles”—while he was singing in Bobby Byrd’s Gospel Starlighters, which became James Brown’s rhythm-and-blues group, the Famous Flames. His showmanship, he explained in his memoir, I Feel Good, came from three important influences. Only one was musical: Louis Jordan and his Tympany Five, whom Brown admired for their immaculate style as well as their musical technique. Second, growing up, he was entranced by the bold colors and action-packed panels of comic books, reading every one he could get his hands on.

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The third element was “the rassler, Gorgeous George, one of the great early stars of live TV [who] added a special flamboyance to his matches.” George’s act was a riot of gaudy color as well, and after Brown saw the Gorgeous One twirl and curtsy in his fancy robes, he explained, he added a towel to his act. He used it like a preacher, to wipe away sweat and as a prop, to flourish and twirl. Soon, though, Brown had his own robes, mostly shorter capes, of red sequins, or shiny gold fabric with his name inscribed in rhinestones on the back. Brown claimed that Elvis Presley took to wearing capes after seeing his fi ne drapery; if his account is believed, then Gorgeous George indirectly influenced the King as well. In 1956 Brown had his first big hit, “Please Please Please,” and for fifty years thereafter the climax of his live shows came during this song. In this defi ning moment there was another nod to George: The Godfather employed a valet, like Jefferies, to achieve what he called “maximum dramatic effect.” “Ba-by, you did me wrong . . . You took my love, and now you’re gone . . .” As JB the despairing lover sings, he is suddenly overcome by loss, TKO’d by love gone wrong. He staggers away from the audience and drops to his knees, then collapses to the floor. He can’t go on— singing or, it seems, even living. From the wings comes a light-skinned black man in a white tuxedo and red bow tie. The “Cape Man,” Danny Ray, bears a lush covering that he drapes over the tormented singer’s back. As solicitous as Jefferies of his master’s well-being, the Cape Man puts a comforting arm across Brown’s shoulders. Suddenly the tortured singer stirs, as if to get back up and into the fray. The valet tries to hold him back, but no, JB can’t be held back—he’s got to go on! The performer struggles to his feet, shrugging the cape off his shoulders, and returns to face the audience at the front of the stage. Once again he sings, screams, shrieks, and shouts, pleading to the love of his life. “Please . . . please . . . please . . . please.” Often this ritual was repeated two or three times with a different cape in each reprise; the song could go on for thirty-five to forty minutes. Brown was so identified with these showmanship techniques

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that, to honor the singer at the Grammy Awards ceremony following his death, the valet Ray walked out onstage and silently hung a glittering cape on a singerless microphone stand. Brown used eye-catching props, broad gestures, and physical pantomime to tell his story, and it was as unsubtle and primal as a grappling narrative of good and evil. The emotions JB conveyed were as extreme as George’s exaggerated portrayals of arrogance and fear, and the soul singer’s melodrama, a cathartic arc of suffering and redemption, could have easily taken place in a wrestling ring. The two men’s images were skillfully crafted and the entertainment they produced was in many ways sophisticated, yet their work was fundamentally raw as well, based in sweat, phenomenal energy, and determination. Brown, a boxer, was as physical and athletic at his craft as Wagner; at times his knees would be bloody at the end of a show. They both shouted and declaimed, in victory and in loss, and their effort and intensity made them utterly compelling—they gave it up and turned it loose. One specialized in tough truth telling (“a woman got to use what she got to get just what she wants”) and the other in fabulous lies, but both were fervid in getting their messages out: The Godfather and the Gorgeous One would be heard. As a consequence, perhaps, they both had trouble listening. Each adopted a highly sexual persona, though George put a confounding feminine cover on his muscled body, masculine boasts, and athletic prowess. The Godfather’s tight pants and chest-swelling ruffled shirts, as well as his shouted pronouncements about men, women, and love, were pure machismo. Vanity they shared, along with idiosyncratic ideas of male beauty—very few, if any, other men have spent as much time as these two in curlers and under the hair dryer. When he spoke about George he emphasized showmanship, yet Brown no doubt absorbed what Muhammad Ali would also take to heart: The way the Gorgeous One defied expectations and insisted on living on his own terms. George got up and did his thing, and he certainly didn’t take no mess. He said it loud; he was George and he was

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inordinately proud. Most likely James Brown would never have been denied or dictated to, whether he’d seen the rassler or not. But until black pride and anger exploded in the United States in the 1960s, that kind of assertiveness in African-Americans had to stay underground. Decades before James Brown became a man, for example, Jack Johnson the boxer was boastful and showy, including in his appreciation of white women. In his time such “unforgivable blackness,” as the title of a recent documentary about him termed it, would not go unpunished. (Convicted on trumped-up morals charges in 1913, he was jailed and went into exile.) Brown became an outspoken civil rights activist, a black capitalist, and, in a stand that made sense only to him, a supporter of Richard Nixon. His lifelong drive for self-determination, for self-defi nition, was necessarily different from George’s—his was that of a black man living in America. But the ethos and the images were similar. Before he became Super Bad, James Brown saw that quality brought to life by a man who had the essential, forgivable whiteness to get away with it, strutting in a Gorgeous robe. This transference fits a pattern of mutual influencing, a racial giveand-take, that has always enriched American culture. Before George suggested flamboyant possibilities to Brown, he may have in turn been influenced by the extravagant black preachers who traveled the South in the 1920s and 1930s. Daddy Grace, also known as Sweet Daddy Grace, wore his fi ngernails long and painted in bright colors, flashed expensive rings, and drove fancy cars. He also made grandiose pronouncements such as, “I am the boyfriend of the world.” (Another African-American preacher from that era, Father Divine, did him one better by simply declaring that he was God.) Could young George Wagner, still developing his taste for what he thought of as the fi ner things, have seen one of these grandees drive by in loud, luxurious style one day while he stood on Fannin Street in Houston? Might he have heard any of them on the radio, exalting themselves as they praised God? If he did, George would have remembered. In their lives as well as their performances, James Brown and George Wagner went further than others would dare or care to. These

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strong, flawed men held nothing back, for better and often for worse. (Brown had several problematic marriages and legal, fi nancial, and drug woes.) They had deep blues and strong demons, but created redemptive thrills, a joy they could possess only briefly themselves but passed more lastingly to others. These two American originals died more than forty years apart, and both went out in Gorgeous style. The Godfather’s coffi n was reportedly made of twenty-four-karat gold, and it arrived at the Apollo Theater in Harlem for a viewing in a white carriage drawn by two white Percherons wearing plumed headdresses. Later, at his Augusta funeral, James Brown wore a black suit with sequined lapels over a fire-engine-red shirt and a black bow tie. On his feet he wore black pumps topped with more sparkling sequins.

Chapter 10

A “HOME MAN”

The baby in the dresser drawer cried and cried. A little girl, less than a month old, her face was red and contorted into a grimace by her bawling. George and Betty stood near, craning over the wooden dresser with the bottom drawer pulled out. Inside the baby lay on her back on a pillow, moving her tiny arms and legs as if to generate more power for her wails. Tiny Betty was in her nightdress with a bathrobe over it; burly George wore pajamas and slippers. The new parents looked at the baby, then back at each other, baffled and helpless. Like their spontaneous approach to the wrestling business, their parenthood had an impromptu feel to it. Parts of it had been planned: They’d been working and living in Tulsa for a time and Betty told a doctor there, Dr. Shapiro, that she and George wanted children but hadn’t conceived. He worked with a home for unwed mothers, as those institutions were called, in nearby Ada, Oklahoma, and thought he could help the Wagners adopt. They told him they’d take a boy or a girl. When Dr. Shapiro called a few months later, at Christmas in 1944, they’d made their way back to Oregon. He told them a little girl would soon be born at the home; the mother was a sixteen-year-old and the

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father some since-disappeared soldier. Did they want her, and if so, could they come and get her immediately? Betty and George were more than willing to drive the two thousand miles—four thousand round-trip—on their balding tires, but there was a war on. Gas was still strictly rationed, and they were using up their allotment just going back and forth from Eugene to Portland to Salem for matches. They just didn’t see how they could get to Tulsa and create their new family. At the eleventh hour, the boys—friends and rivals who’d traded punches, bruises, and blood with George—came through. The wrestlers and their wives got out their own ration books, tore out as many gas stamps as they could possibly spare, and gave them to Betty and George. So now they had her, and they called her Carol Sue. But neither of them really knew much about babies and none of their parents were close by; they were winging it. The couple had rented the hotel room for a month to stay close to Dr. Shapiro, and they’d figured out how to make a crib of the dresser. But they couldn’t seem to calm the baby or stop its screaming and crying. They fretted some more, paced again. Finally, in the middle of the cold Oklahoma night, Betty went downstairs to use the hotel phone and called Dr. Shapiro. He came. A slender, dark-haired man about George’s height, he’d thrown an overcoat over his own pajamas. As the parents stood anxiously by, the young doctor examined Carol thoughtfully, asked a few questions. The last one did it. “How often are you feeding her?” he asked. “We’re giving her a bottle about every four or five hours,” Betty replied. “There you have it,” the doctor said evenly, without losing any of his patience. “She’s hungry. Feed her every two hours. Starting right now.” “Oh. Well, okay, then. Thanks.” Dr. Shapiro put his hat back on, buttoned up his overcoat over his sleepwear, and went back out into the cold. The abashed but somewhat wiser parents made the long trip back

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to Oregon, cradling Carol in their arms in the car or making a bed for her on the backseat. They had a wonderful trip, staying with all the wrestlers they knew along the way. When they stopped in restaurants, folks inside heated bottles and mixed formula for them, and dispensed advice. A little more than a year later, they were back for a rematch. It was April of 1946 and the war was fi nally over. Wrestling regrouped as many of its top workers returned from the ser vice, including Lou Thesz. George was working in Tulsa again for promoter Sam Avey and they were renting half of a big two-story house from a woman who let her apartments to a shifting cast of wrestlers. Betty, George, and Carol had the downstairs and Antone “Ripper” Leone, “the roaring French-Canadian,” and his wife had the upstairs. One day when George was on the road, Betty was helping the landlady hang some new curtains upstairs in the Leones’ place. She was standing on a table to reach the curtain rod when she suddenly began to hemorrhage, blood pouring out from under her dress. She was rushed to the hospital; Leone and his wife took care of Carol. Dr. Shapiro performed surgery, including a hysterectomy, and when he came to see Betty the next day, she sighed and asked, “I won’t ever have kids now, will I?” Rather than answer directly, he excused himself and came back five minutes later holding a newborn boy, just hours alive. A local married woman had gotten pregnant while her ser viceman husband was away, and she couldn’t keep him. “You can have this young man, Betty,” Dr. Shapiro told her. “Would you like him?” She seems to have said yes without asking George; in any case, Don was the answer. George couldn’t match that surprise, but he retaliated as best he could. One day he came back to the house in Tulsa and opened his wrestling bag to show Betty and Carol the bulldog puppy inside. “They were going to get rid of her, so I brought her home,” he said. They named her Judy and George spent a good deal of time training her; the two of them clicked. Judy must have felt his special energy, too, for she learned tricks and obedience that went far beyond sitting and staying. When George told the dog, “Say your prayers,” Judy

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would pad over to a wooden chair, put her forelegs up on the seat, then bow her head down and rest it on her paws. George could balance a small piece of steak right on her snout and the dog wouldn’t touch it until he told her, “Okay.” Mr. and Mrs. Wagner bought a trailer, a good-size caravan with small windows near the tops of both sides. Not an Airstream, the silvery lozenge-shaped kind of trailer; this was closer to a brown railroad car towed behind their car. In the window set into the narrow metal door hung a white curtain. Inside it was quite ample, including a living room they stepped down into, a kitchen, and two bedrooms. Pat Gray, a local girl with curly dark hair like Betty’s, became their nanny. She wasn’t even eighteen yet, working in a Tulsa dress store for fifty cents an hour, and traveling with this family seemed like a whole lot more fun to her, with room and board thrown in. Carol, around fourteen months old with blond hair that was almost white, couldn’t say Pat yet, so she called her “Tat.” The parents bought a canvas canopy with white piping along its scalloped edges and a folding wooden fence to corral the kids. They loaded up the car and trailer with the two adults, the nanny, two kids, the dog, plus teddy bears, potty chairs, and the like, and off they went, from one wrestling date to the next. On warm summer days they’d stop by a river, have a picnic, and let the kids play. Toward evening they’d fi nd a trailer camp, and within thirty minutes the canopy was up and the fence was erected, making a shady place to sit and an enclosed playpen. They’d set up a small table with wooden chairs, including a high chair, outside the trailer’s door as well. Wearing white blouses and knee-length skirts that seem today like very formal parenting wear, Betty bathed the two little naked kids together in a big washtub on the grass. George would help sometimes, donning his wrestling trunks for this wet event. She did the cooking and George dug in; to keep his weight down he occasionally ran behind the trailer as he had on their honeymoon. With Pat to watch the children, Betty accompanied George to the arenas some nights, and the nanny also gave the young couple the freedom to occasionally go

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out to dinner by themselves. Whenever they found a place to dance in the nearest town, they’d dress up, and to Pat, George, now thirty-one, and Betty, thirty-three, looked very adult, very glamorous. On other evenings Betty fashioned George’s robes, laying the fabric out on the floor in the trailer’s living room then shooing Carol off when she inevitably ran onto it to play. These months they spent traveling together with the trailer, Betty said, were the best times of their marriage. “That’s when George and I were the closest.” George shared those feelings, or something akin to them. To Pat, he was very much a “home man,” someone who wanted to be with his family as much as possible. When they were parked in and around Columbus, Ohio, George would drive all night after wrestling in Canada to get back to them. He was proud of his burgeoning family, and of his ability to support them. George wasn’t bossy, though, like a lot of other men, Pat noticed; he pretty much let Betty run things. One day Pat came into the trailer’s kitchen and saw him leaning down and reaching under the sink and behind the garbage canister with the step-on handle. He was stashing a liquor bottle. George wasn’t embarrassed at being seen; he just closed the cabinet door, looked at the nanny calmly, and said: “Don’t tell Betty.”

Chapter 11

As they zoomed

THE BLOND BOMBSHELL

from Little Rock to Oklahoma City, some 350 miles, there was no time to stop. Betty slid over close to George on the front seat as he drove, gazing intently at his head and hair. (They’d left the children temporarily with her mother in Oregon.) Once she decided on her approach, she reached up with both hands, grabbed little fistfuls of his mane, and twisted them clockwise around her forefi ngers, fi xing the curls with oversize black bobby pins. Later, she’d remove the pins and brush out a froth of waves, beauty-parlor smooth. In their speeding salon, however, hairdressing could get rough. “Ow! Take it easy, Sweetie!” George would exclaim, jerking his head away if she twisted a curl too tight or inadvertently jabbed him with one of her pins. “Sit still, George!” would be her retort. Sometimes when he pulled back, the car would lurch across the two-lane blacktop, but somehow they always got back between the white lines and made it to the arenas intact. On days like this, when the two of them worked and made fun together, they felt close. Draping George in garish splendor—and calling him the Body Beautiful and the Gorgeous—was clearly working. Not one to stand pat, Betty wondered: How could they take things even further? By

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making him even prettier, she decided, adding something that would rankle the fans after George took off his robes. She talked him into letting his dark brown hair grow long, and began to fi x it in elaborate pin-curled styles, creating dense layers of waves in the front, on the sides, and in the back of his oversize head. “He was very quick to catch on to any of the crazy ideas I came up with,” she said. “He’d go right along.” One reason George may have acquiesced so easily is that before he met Betty, he’d befriended an Irishman in Columbus, Ohio, named Wilbur Finran. This wrestler’s gimmick was impersonating a British nobleman, calling himself Lord Patrick Lansdowne. As George would later acknowledge in private, Lansdowne was an accomplished pioneer of the haughty-heel persona. Finran stopped touring for the most part around 1941, concentrating instead on running his taverns and restaurants, so he missed the postwar television exposure that made George a national figure. Or, given the agile 175-pounder’s skill and showmanship, it might be more accurate to say that TV missed him. Finran contracted ALS, Lou Gehrig’s disease, and died in 1959 at the age of fi fty-four. The Gorgeous act would incorporate several of the older man’s innovations, including the use of entrance music. Lansdowne used “God Save the King” on his haughty march, while George was partial to “Pomp and Circumstance.” The puffed-up lord also sported a monocle and wore a long, curly coif, so George had seen hair used successfully to attract attention. With his adventurous hair treatment, though, Lansdowne was trying to evoke the lords of yore, men of the manor in an era already past. George’s stylings, by contrast, were of the moment, and even more strikingly, they were decidedly feminine. Betty created her own versions of pin-curled styles made famous by the reigning movie sirens: Betty Grable, the blond knockout and World War II pinup; green-eyed beauty Gene Tierney (she’d just played her signature role in the 1944 fi lm Laura); and Ginger Rogers. In Betty’s view, though, she wasn’t making George look feminine, much less playing intentionally with gender or sexuality. They just needed him to be more Gorgeous.

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George went along with her next inspiration, too, one of the few he regretted. Betty came across some tinted hair sprays, and promptly bought them in loud hues of red, green, and purple, as well as baby blue. When she explained her idea, Betty was full of excitement. “We’ll dye your hair every night to match your robe!” she told him. On this gimmick’s opening night, she went with him to the dressing room and gave him a good shellacking in baby blue, the same color as his satin outfit. The couple hadn’t quite thought through what would happen when George began to wrestle, and then to sweat. Little drops of blue bubbled up from his scalp, appeared on his forehead and neck, then ran down onto his chest, leaving blue streaks. Then he mixed it up with his opponent some more, and in the groping and grabbing, his hair and sweaty chest rubbed against the other boy. Now he was blue, too, in runny smears and blotches. And when the stuff got into either wrestler’s eyes, it stung. The fans loved it, and George took it in stride. But the straight man didn’t appreciate the gag, complaining to the promoter and telling George and Betty afterward, “Don’t do that again.” So that experiment was shelved. Beyond the robes, the curls, and the various forms of goop, there was another element crucial to George’s success that neither he nor Betty could take full credit for. They did anyway, naturally. When George became famous, press accounts usually attributed his mellifluous moniker to a smitten female fan in Oregon, who gasped upon seeing him, then dreamily breathed her flattering description. Betty maintained that this fan-ette, as a woman attending the matches was sometimes referred to, was her. She was sitting ringside at the armory in Eugene one night with her mother when George entered the ring in one of his new resplendent robes, found Betty in the stands, and gave her a wink. Then he twirled completely around to give everyone in the arena a good look at him and the ice-blue satin vestment he was wearing, raising his arms to show the white satin lining. As he did Betty, impressed with both her creations on display, said, “Oh, look, Mother, he’s gorgeous!” Then, she said, it hit her: “That’s it—Gorgeous George!”

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George also claimed at various points to have thought up the sobriquet himself; others say the handle was first applied to him by Register Guard sports editor Dick Strite. The first print reference to him as George “Gorgeous” Wagner came in 1940; by ’42 or ’43 the given name and the adjective were reversed, and over time the last name was dropped. Whoever coined it, the name was kismet. It rolls off the tongue; there’s an irresistibly catchy ring to it. Other Georges before and since profited from this stickiness, including French boxer Georges Carpentier, heavyweight world champion in 1914; George Sisler, 1920s baseball star for the St. Louis Browns, George Cafego, 1930s college football star; and George Senesky, a high-scoring basketball player in the 1940s. More recently Gorgeous has been applied to actor George Clooney and, a bit ironically, to balding, left-wing British MP George Galloway. If George Wagner had called himself Handsome George or Wagner the Great, would he ever have become the Toast of the Coast, the Human Orchid, the Sensation of the Nation? One doubts it. After the blue-hair debacle, George and Betty quickly regained their creative stride. Within a year or so after adopting Carol and Don, they invented the rest of the Gorgeous act, each gimmick building on the previous ones as the two dared and egged each other on. Their next innovation was perhaps the most potent image maker of all. His soigné hairdo’s had prettified George, and signaled the requisite vanity. Yet with his dark hair, the effect remained somewhat subdued. The shockingly bright blond color the couple went to next was transformative—it made George a bombshell. It sounds very simple in retrospect, but at the time the Gorgeous hair was a shocking novelty, causing a coiff ure furor that may have been surpassed only by the Beatles’ 1960s moptops. Men weren’t bombshells in George’s era, they simply weren’t. Female tresses could be remarked on, but male hair was supposed to be innocuous and irrelevant. President Truman’s, like every other male’s, was short, neat, side-parted. Yes, it was thinning and graying a bit, but the idea that he might take remedial steps had not yet been born. Clairol would not release its first coloring product for men—Great

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Day, it was called—for another twenty years, and there were no hair weaves or scalp plugs, no Rogaine or Propecia. Some Hollywood leading men dyed their hair or wore toupées, but they would never have wanted those facts to emerge. George’s hair emerged. It was blatant, it shrieked. In the black-and-white photos the newspapers ran of George, his dark hair sometimes faded into a muddy blur, but the blond locks popped off the page. His new do called attention to its own artificiality as it invited onlookers in on the joke. George and Betty didn’t lighten his dark eyebrows, and the contrast between them and his newly light hair also had a subtly jarring effect. The results were triumphant in their ridiculousness. Ted Lewin, one of three wrestling brothers from New York, was putting himself through art school, and he later became an illustrator of children’s books. So he had an eye for faces. He remembered coming into the locker room in Reading, Pennsylvania, one night and seeing George “sitting there with his blond curls, and his big, rugged face. He had a tough face, a square jaw, a very manly face with all these silly curls around it. The whole thing was really very funny.” Betty did it herself at first, beginning in Columbus sometime in 1946. Then, toward the end of 1947, George and Betty were in L.A. for a few months and they turned the coloring and styling over to “Frank and Joseph of Hollywood.” Those two gentlemen, who would work with George for more than ten years, also taught Betty how to maintain his blondeur on the road. Surpassing what mere pin curls could do, the hairdressers elevated George’s styling to the “marcel.” This method, invented by Marcel Grateau, a Parisian artiste des cheveux, in the 1870s, used heated irons or tongs to create intricate flowing waves, which were often gathered at the top of the head and held by pins. This created a dramatic upswept look, fit for a queen. Almost immediately, bleached blond hair became de rigueur for wrestling heels and they’ve used it ever since to show their villainy. Buddy Rogers, a contemporary of George’s, was one of the first; others include Classy Fred Blassie, Ric Flair, Dusty Rhodes, Johnny Valentine, the Fargo Brothers, Superstar Billy Graham, and in the 1970s and

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1980s, Jesse “The Body” Ventura and Hulk Hogan (though the Hulkster was at times a babyface). For the length of George’s career, this gimmick never failed to get attention. In 1948 Time magazine ran a piece on George’s burgeoning stardom, entitled “Catcalls and Curls,” and it described his hair as “an improbable pale blond.” One newspaper account called him “a blond O’Cedar mop with a new marcel.” A cheeky Memphis columnist wrote that “Gorgeous George will flounce in on June 9. The celebrated tragedian plans spurious strife with Daniel McShain, and we, for at least one, will be right glad to see his peroxide plume . . .” Embedded in the copy were two black-and-white photos. One showed the “celebrated tragedian,” shot from above, revealing the climactic consummation of swirls and curls on the top of his dome. This image was captioned simply “George.” The picture next to it showed a counterpart, with a long mop of white hair falling down from his crown, obscuring his eyes and ears and revealing only a black button nose. That second picture was labeled “Sheep Dog.” It wasn’t just the peroxide; George was also hitting his stride as a performing poseur, fleshing out the Gorgeous persona. His rhetoric took on a grandiloquent tone and greater dramatic sweep, while he gave reporters quotable soliloquies on his hair. “I have six different styles,” he announced a couple of years after his first marcel: “The Rococo, the Bird of Paradise, the Gorgeous George Swirl, the Gorgeous George Swagger, the Television Flair and the Frank and Joseph Special. My favorite, of course, is the Frank and Joseph Special. Unfortunately, it can’t be copied and I usually am forced to resort to one of the other five when I’m away from Hollywood.” Later, it was another variation that pleased him the most: The Hellenic look, also by Frank and Joseph. “With Grecian contours.” George began scheduling his interviews at women’s beauty parlors in each town he visited. He’d hold forth while getting his hair marcelled under the hot croquignole machines, which was always good for a few column inches. When asked why he didn’t simply go to a barber like other men, the Gorgeous One shuddered delicately. “I’ve always loathed the atmosphere of the barber shop,” he confided. “Barbers are crude

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and unsympathetic and apt to talk about such uncouth things as boxing and baseball. They have no sense of the esthetic.” The time he logged in salons became another point of pride. “There have been women who have been in the same beauty parlor more than I have,” he acknowledged later in his career. “But I have been touched up in all parts of the world. I have had beauty treatments in Africa, Australia, Hong Kong, Honolulu, Mexico, Canada, and in most cities of the United States.” Soon she would stop traveling with George to stay home with the children, but at this point Betty still wanted in on the act. When she accompanied him on the road now, she met with the press also, donning a white smock and working on George’s hair in his hotel room, in front of each city’s sports reporters. They told the press she was his personal hairdresser, Miss Betty, of Frank and Joseph’s. Why tell the truth when a ruse will do? George would treat her like the help, too, ignoring or ordering her around just like a fussy client. Later they’d laugh; the couple had seen the scribes trying to fi nd out how many hotel rooms the two had rented. “Aren’t you his wife?” they’d ask, baffled. “No, I’m Miss Betty.” After a Gorgeous win in Long Beach, California, a local writer described him leaving the ring “with a straight-fall victory, and a head of curls awry and writhing like the Medusa’s.” To George and Betty, the Medusa effect was another unanticipated bonus. The soprano fans, especially, were turning out to see his glorious plumage. But what the crowd most lusted for, it turned out, was to see George’s elaborate, pretentious hairstyle ruined. Defeated. Deflated. To see his locks, as the same writer once described them, “resembling a bowl of discouraged corn flakes.” The wrestling showman saw this immediately, and made the great undoing a mandatory part of the act. “The first thing you had to do when you locked horns with him,” remembered Ted Lewin, “was mess up his hair. You just grabbed it, roughed it up with your hands. Then he’d leap up and stamp his feet and scream—he’d raise hell for the next twenty minutes. You didn’t have to do anything, just go back and stand in the corner while he raised hell. And the audience went absolutely crazy.”

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George also used this routine defi lement to showcase his sensitive nature, the delicate vulnerability that he increasingly emphasized to the public. In an interview with Pan, the magazine of the Pan Pacific Auditorium, a boxing and wrestling venue in L.A., George addressed the difficulties—the trauma—brought on by his newfound fabulousness. “Since I’ve gone blond,” he complained “the other wrestlers all call me light-headed and taunt me more than ever. They can’t help being jealous, but must they be so rude?” As he talked, the magazine relayed, “Matdom’s No. 1 pin-up boy [was] running a comb through his honey-hued tresses.” George further explained that it was the ribald remarks of his opponents that provoked his tantrums and ring violence. He’d abide by the rules, he professed, if “the boys only wouldn’t be so rough and muss up my hair!” Through the vehicle of his bleached blond hair, Gorgeous George exposed his wounded outer child. And a complicated child it was. That hair was George’s totem, the symbol of his potency. Losing it dramatically, fifteen years and thousands of treatments after he first went blond, meant the end of his career. In one unexpected place, though, George’s identifier is still extant. At his home in Franklin Square on Long Island, wrestling expert and collector John Pantozzi keeps a lock of Gorgeous hair. George’s second wife, Cherie, sold it to him (he can’t remember for how much), along with some photographs and a brooch in the 1990s. He also offered her $1,500 for one of George’s robes, but she turned it down. Cherie sent the snipped-off bleached blond hair to Pantozzi in a rectangular cardboard box, the kind necklaces come in, on some cotton padding. Today it rests, like a jewel, under a glass case. In the middle of 1946 the Wagner family and modest entourage— consisting of one nanny and one dog—piled in the trailer for a Texas tour. They saw Poppa Wagner and Eulah, and George’s youngest brother, Buddy, squired Pat around for a while and even asked her to marry him. He was good-looking, a younger, trimmer version of George, but he was also unemployed. Whatever the reasons, Pat declined. George wrestled a series of action-packed matches in Houston,

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Dallas, and Galveston with his childhood friend Sterling “Dizzy” Davis. He was also sporting gaudier-than-usual kimonos in the ring, so the two of them came up with a series of “Robe vs. Robe” matches, in which the loser would have to surrender his vestment immediately after the fi nal fall. Dizzy announced that he would set George’s robe on fire then and there, while George thought greater humiliation would lie in having his vanquished opponent’s robe altered by his Hollywood tailors and added to his sartorial harem. The matches were big draws and good paydays, with each man winning in turn, yet somehow no one’s robes were actually destroyed in the public eye. On this swing George added another member to his entourage, unveiling the next stage in the evolution of the Gorgeous act. By adding this new personage, George (and this was his idea, not Betty’s) opened up more dramatic possibilities for stunts, brawls, folderol, and all manner of ring nonsense. Tonally, this human gimmick took the mock pomposity of his performance to a higher level, and with it the masterwork was nearly complete. A Houston Chronicle headline put fans on notice, declaring that gorgeous george carries valet on wrestling jaunts. George would have a second or attendant with him, it was explained, who was charged with the care of his eighty-eight fabulous robes, which the proud owner had insured for $10,000. This first valet was Thomas Ross, who may have been another of George’s Houston pals. “My man Thomas,” it was immediately remarked, bore a striking resemblance to Thomas E. Dewey, the Republican governor of New York who famously would not defeat Harry Truman in the 1948 presidential election. He had the same dark, slightly wavy hair and mustache and bushy eyebrows that angled sharply upward—the valet and the politician certainly resembled each other as much as, say, George and the sheepdog. Within six months, though, George and Betty swung through Texas again and this time the wrestler sought out Jacob Brown, his boyhood friend from Avenue Q. Jake, immediately dubbed “my man Jefferies,” was the best-known gentleman’s gentleman and the one who stayed in ser vice the longest, from 1947 to 1952. Jake had served

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two and a half years with the 30th Air Ser vice Squadron in the Western Pacific before being discharged as Corporal Brown, with $300 in mustering-out pay in his pocket. He was working in a Houston department store when George rescued him; Jake and his wife, Beulah, promptly bought a trailer like George and Betty’s and followed those two back to Santa Monica, where they lived near their friends and employers. Betty and Jake, George’s better halves or his enabling counterparts, bonded instantly. For some reason she always called him by his stage name, or her abbreviation of it; to her, he was Jeff or “my Jeff.” The valet’s role would be embellished over the years, but the essentials were there from the start. In one of their early matches together, when George took on Enrique Torres at the Auditorium in Houston, the Gorgeous One was introduced with great fanfare over the PA system. First to appear, though, at the top of one aisle, was Jefferies, dressed formally in gray pin-striped trousers and a gray vest under a long-tailed black morning coat. He also wore a thin black mustache. As he ankled deliberately to the ring the valet bore a large gilded box in front of him on a matching tray. Once inside the ropes, he opened the box with great ceremony, removed a small whisk broom, then stood at the ready. A loud march, played on a scratchy phonograph record, began to blare through the speakers, and George, gloriously blond and berobed, strutted in. At least once he experimented with a cane, twirling it on the way down the aisle, then surrendering it to the valet, but that prop soon went the way of the blue hair. Now came the ever-so-deliberate folding of the robe, with Jefferies standing just inside the ropes, arms outstretched and his torso inclined forward from the waist to receive it. When he did, the valet would make an obsequious bow or three, as if to thank the overseer for the privilege of serving him. The snobbish presumption of George having an underling drew howls of derision from the 3,500 or so fans. Then the match got under way and Jefferies positioned himself just outside the ring and directly facing George, never taking his eyes off him to acknowledge the crowd or any other distraction. Like Judy the dog,

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he showed his devotion, remaining focused—fi xated—on George the master. When the gown came off, George’s flowing blond mane now gave him the appearance of a rare and wild animal. Indeed, one writer, overflowing with alliterative ardor, called him the Percheron of Pulchritude. As he grappled with Torres, his elaborate hairdo naturally toppled into ruin, much to the delight of the Houston fans. Between falls Jefferies served George tea from a silver tea set or merely primped his hair, holding up a large silver-framed mirror afterward so George could approve these repairs. Jake, subtly snooty, was a master of the deadpan, underplaying in perfect complement to George’s histrionics. A less powerful, and less boastful, athlete than the rest of the Harrisburg gang, he found his most authentic role as George’s man in service. Though neither Jake nor Jefferies was a fighter, at times the valet was nonetheless drawn into the uncouth. In Atchison, Kansas, the heel Wild Red Berry got to play babyface for one night. The squat, five-foot-eight former boxer hailed from Pittsburg, Kansas, which made him the local favorite, and George the invading hellion. After a few action-packed falls, Berry won, pinning George with his signature move, the Gilligan Twist. Gorgeous and Jefferies sulked in their corner for a bit as the verdict was pronounced, then turned as one and rushed at Berry, knocking the referee to the mat as they charged. This unsanctioned tag team pummeled Berry as he covered up in his corner, George whaling away with his fists and Jefferies windmilling the huge mirror with both hands. Berry’s camp and a few incensed mat addicts rushed the ring, coming to their champion’s aid, and the melee was on. That set up the sold-out rematch. George wasn’t concerned about Berry or his own safety, he let it be known, but he was upset at the mauling his manservant had received. “Jefferies is the only person capable of giving me a decent wave set and I just dare any of these bruisers to harm a hair on his head,” he threatened, adding that he considered the Atchison citizenry “an uncouth band of peasants.” George was now spending considerably more time entertaining

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and much less actually wrestling. Yet, he noted thoughtfully, the showbiz stuff was making him stand out more and more from the other boys, who were looking increasingly drab in comparison. No one, least of all the promoters, was complaining about the changing ratio of posturing to spine bending, the ascendancy of gimmicks over action. From here on, George would always have a valet with him. Through shrewd hiring and astute tutoring, they all displayed a deft dramatic touch. The essential absurdity of their role helped enormously. The valets played scaredy-cats, who usually ran away from any possible altercation, so seeing them buffeted by enraged opponents was part of the fun. As Jefferies, Jake Brown took innumerable hits to the noggin with the tray he bore to the ring, his own totem used against him to the delight of the rowdy crowds. Fussily polite, the gentleman’s gentlemen served in a rude realm, trying to impose order where there was none—and furthermore, where no one desired any. In vain they whisked, neatened, and freshened, oblivious amid the chaos. The hapless valets portrayed dignity in the den of indignity; hence the hilarity. George kept them on for practical as well as theatrical reasons. Though he certainly did not have anything like eighty-eight robes, he did have trunks full of wardrobe, which needed maintaining. Betty taught the valets how to press the fi nery and touch up George’s tinted locks. As the master got more work, that meant more driving, something he was relieved to turn over to his employees. He needed the help, and in truth, he craved the companionship; he didn’t do well on his own. Bookings were picking up and he now commanded a bigger slice of the gate receipts, maybe 10 percent. Later, when George was at the height of his popularity, he would demand that the promoters pay his valets themselves; the majordomos got paid the same as the boys working on the undercard. Other wrestlers, including Lord Lansdowne, had used valets, seconds, and managers before. George co-opted and improved on that riff, making it his own. Similarly, Dizzy Davis had been known as Gardenia Davis at one point, when he threw those flowers to the fans.

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He was working in Mexico then, and when George asked his permission to try the flower gimmick in the United States, he said, “Sure, go ahead. But it’ll never work in the States.” George would later disprove that, with orchids. Appropriation is how wrestling, and much of art and entertainment, evolves. (One man George inspired, Bob Dylan, was an especially egregious borrower, beginning with his early Woody Guthrie impersonation or homage, his early patterning after Ramblin’ Jack Elliott, and his name, which he took from Dylan Thomas.) George and Betty almost certainly took ideas from and were swayed by others; some of this was conscious, and some may not have been. Then they put their own imprimatur on their friends’ and competitors’ best moves, creating an original work. Then, after the wrestler synthesized all these hooks and gimmicks, he put them across in performance like no one else, before or since.

Chapter 12

THE WRESTLING SET

“So, Sweetie, what do you think?” It was evening and George was standing on the terrace of a three-story white stucco house in Windsor Hills, the Los Angeles neighborhood just north of Inglewood. Betty was seated in one of the rattan patio chairs, facing him. Beyond George she could see the lights of the city, all the way to Santa Monica, and then on to the Pacific. On his head her husband wore his now-habitual tam, a knit beret that covered his long blond curls when he wasn’t working, or having his hair done at the beauty parlor. George had on a red Hawaiian shirt over his slacks, and its boxy drape suited his big-chested frame, she thought approvingly. He’d taken to wearing aloha shirts before the war when they lived in Honolulu and now they were in style Stateside after men serving in the Pacific theater brought them home. Shortages of fabric and dye over with, men’s clothes were longer and looser, and brighter shades were favored—anything but khaki or army green. When George got more dressed up, he was partial to the sharkskin suits and gaudy hand-painted ties that were also in postwar vogue. Some had palm trees painted on them; others, desert landscapes or New York skyscrapers. George especially liked the ones with flowers.

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He’d found this vacant house and brought Betty up for a twilight tour, walking her like a realtor through the empty rooms: the entrance hall, the kitchen off to the left, and the big front room with huge windows that also showed beautiful views. Down a few steps there was a bedroom for Don, and on yet another level, one for Carol, along with a second bathroom and a den that was forty feet long. That room had the sliding-glass doors Don would later run into and shatter, but emerge from unhurt. Behind the house was a big backyard that looked down on La Brea Avenue. The terrace, which faced the opposite way, hung out over a steep drop, suspended in the air over all the shimmering lights. What did she think? First Betty had a half-conscious realization that made her smile. He brought me up here at twilight on purpose; it’s exactly the right time to show the place off. Her second, more fully formed thought was that his strategy was working. The house was pretty grand and the terrace and views . . . “It’s like fairyland,” she told him. He came and sat down with her and they talked quietly for a while. It started to get cool, and darker. In the privacy of the terrace it seemed to George and Betty that they were far away from everyone else and all that they saw, very much alone together. They’d been living in Hawthorne, about six miles south, with the kids and Pat. This house gave them lots more room in a nicer neighborhood. Of all the places he and Betty lived together, this one, his choice, was George’s favorite. It was big, classy, and showed that he was getting places. This Gorgeous George person they’d invented was becoming someone to reckon with. When he and Betty came to L.A. late in 1947, the promoters had gotten word from their brethren of George’s increased drawing power in Texas, St. Louis, and elsewhere. This time he was booked not just into the smaller arenas like Legion Stadium and Ocean Park, but fi nally into L.A.’s premier pit, the Olympic Auditorium, on Grand Avenue between Eighth Street and Washington Boulevard. A couple, Cal and Aileen Eaton, ran this boxing and wrestling venue, and the Olympic would be George’s redoubt for the best part of his career.

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In one of his early matches there, George flew out of his corner as the opening bell sounded, leaped straight up in the air, and dropkicked Reginald Siki into the land of no light, winning in just twelve seconds. (This was unusual; perhaps one of the combatants had another booking across town to get to.) Remarkably, this abbreviated match didn’t leave the crowd feeling cheated; the throng of 9,600 felt it had gotten its money’s worth from George’s fi nery and preliminary antics alone. He was Gorgeous George now, billed here as “a new personality in wrestling,” with no connection made to the George Wagner who’d toiled in L.A. many times before. “The goon who dresses like Beau Brummell,” also known as “the gorilla with glamour,” was an instant box-office attraction. Almost as soon as he acquired his beautiful new home, though, George essentially abandoned it. The Gorgeous One was in demand, and there was money to be made in other territories. He was on the road for five or six weeks at a time, then home for just a few days. Carol Sue, who went by Susie in those days, was old enough to start school there, but what she remembers more clearly is missing him. They all did. When Betty knew George was on his way home, she’d sing a version of “Santa Claus Is Coming to Town” to the kids, but with Gorgeous George substituting for Saint Nick. “You better watch out, you better not cry, better watch out, I’m telling you why . . .” After a while she’d just start humming it, and they knew. Absence was his strongest parental trait, but when he was home George was an affectionate father. While some parents are apt to fudge unpleasant truths with their children or to sugarcoat, George was strikingly, painfully honest. “I’m not going to tell you there’s a Santa Claus,” he said to Carol when she was still very young. “Because there isn’t.” One morning George threw a tam on over his blond tangles and drove her to see the doctor. He was in a good mood, relaxed, just back from a profitable trip. As they sat together in the waiting room, the blond four- or five-year-old with a gap between her front teeth wore an orange skirt, a white embroidered top, and a matching orange ribbon nestled in the part of her hair. Betty had dressed her

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brightly and cheerfully, but her young face was fearful. As the slender little girl sat with her brick house of a father, she clenched one or two of his fi ngers in her hand. Turning to face him, she asked, “Daddy, if I have to get a shot, will it hurt?” George looked her right in the eye and replied evenly, “Yes, Susie, it will.” When he began to make real money, George hired a business manager, a wrestling booking agent named Johnny Doyle. George either thought his new status called for it, or recognized that neither he nor Betty had any discernible fi nancial acumen. The manager paid the mortgage and the other bills. Betty had no idea how much George was earning; she only knew that for practically the first time, there was enough. She wrote checks without worrying. When she said, “George, we need this,” or “Hey, George, can I have that?” he’d say, “Sure, do what you want.” He did what he wanted as well. George might have chosen a Ford sedan, say, to transport himself and Jefferies around the country. The four-door Super Deluxe would have set him back about $1,255. Instead George went for a 75 Series Fleetwood, an enlongated, seven-passenger limousine with jump seats in the back—the biggest Cadillac available. For a frequent traveler such as George, with a lot of gear, this land yacht could almost be construed as practical, but he really bought it to make a statement. This was the kind of car the swells drove, he reckoned. And he suddenly had an image to maintain, or inflate. For this shot of swagger, George shelled out about $5,000. Betty was never a spender like her husband, and had no particular yen when it came to cars. She was intrigued, though, with the idea of buying one of the newfangled television sets she’d heard about. RCA made one that cost $350. It was like a radio, only the programs came with pictures as well. Someone else said it was like having movies right in your living room.

When Bert Sugar, boxing analyst and former editor of The Ring magazine, was growing up, his parents ran an appliance store on F

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Street in Washington, D.C. When the Sugars closed their store for the night, they left their dazzling new entertainment machines turned on, facing outward so the flickering screens were visible through the storefront windows. “People would stand three-deep out there on the sidewalk to watch whatever was on, just to see television,” Sugar remembers. By 1948 or ’49 the Sugars added outdoor loudspeakers so their sidewalk patrons could fully appreciate their favorite broadcast every Tuesday night, the wrestling shows from Baltimore. Sellers of receiver sets all over the country used similar techniques to entice customers, though most found they didn’t need speakers; just leaving the sets on and tuned to wrestling was enough. Some took an even easier, lower-tech approach: After hours they simply taped photos of Gorgeous George over their television screens and let the public gaze in on him. As best as can be determined, the Gorgeous One first strutted into a televised wrestling ring at the Olympic Auditorium in November 1947; Sam Menacker was most likely the opponent. When his image appeared on the tiny black-and-white screen, heat became electric. (A half century later Entertainment Weekly declared George’s TV debut one of “The 100 Greatest Moments in Television,” ranking it No. 45 on that list.) Looking back, it seems there was truth as well as hubris in one of George’s most grandiose declarations, his take on this new delivery system for Gorgeousness. Assuming a deliberating posture— arms folded, with one hand to his chin—he would muse thoughtfully as he pondered a conundrum. “I don’t know if I was made for television,” said Gorgeous George, “or television was made for me.” Certainly, in the early days of the new medium, television and wrestling formed a spectacularly successful union. This electronic convergence was long and fruitful, combining all the best attributes of a love match and an arranged marriage. The two partners had complementary strengths and shored up each other’s weaknesses. There was affection between the spouses, and both sides made out well financially—everyone’s needs were met. Of the couple, wrestling was definitely the older, more experienced partner; in the years immediately following World War II, television was still very young and knew nothing of the world.

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Not long after NBC showed President Roosevelt speaking at the 1939 World’s Fair—the one Betty and George’s neighbors in Eugene visited—broadcasting was virtually shut down until the war ended. In 1946 it resumed with CBS and ABC the second and third networks and Dumont, a manufacturer of TV sets, the fourth. These were still small regional outfits showing a limited hodgepodge of programs. Often the broadcasters took nights off and went dark, including on Saturday nights when, it was thought, Americans had better things to do. In its infancy television was a very tentative and chancy business. RCA, the Radio Corporation of America, issued the 630TS model television in 1946, but sold only ten thousand or so that year at $350 apiece. The Model T of televisions, it was twenty-six inches wide by fi fteen inches high with a miniature screen in the center, flanked on both sides by covered speakers. It looked, not surprisingly, like a radio. This appliance clearly had some novelty and entertainment value, but no one knew if the American public would take to the fl ickering invader. Movie mogul Darryl F. Zanuck famously gave it six months, saying: “People will soon get tired of staring at a plywood box every night.” Advertisers, habituated to radio and newspapers, were skeptical, so they were often given free time, and that helped make early broadcasting a money pit. Programmers, network executives, and station owners were simultaneously breaking ground and anxiously hedging their bets. Like American business at the advent of the Internet, they knew they had to be involved—lest TV turn out to be the next big thing—but didn’t want to overinvest in case Zanuck was proved correct. The strategy most settled on was ginning up cheap content with mass appeal. Original programming, including dramas, was costly to produce, and while variety shows like Milton Berle’s, Ted Mack’s Original Amateur Hour, and those hosted by Ed Sullivan and Arthur Godfrey were extremely popular, they required an investment in talent. Quiz shows were an early, low-budget offering, but sitcoms didn’t make any real impact until 1951 or so, when I Love Lucy debuted, and the heydays of the western and the hospital drama (Dr. Kildare et al)

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were still to come. Sport was a natural solution and brought in TV’s first mass audience, when just shy of four million viewers watched the 1947 World Series. With TV sets still an expensive rarity, almost 90 percent of those folks watched the Series in bars. The sports leagues had already built their audiences and their schedules were set; they could supply ready-made airwave fi ller. Starting in 1946, NBC let the Gillette Cavalcade of Sports go on for hours, two nights a week. For programmers, wrestling was the easiest solution: All a broadcast required was one fi xed camera pointed at the ring, a few extra lights, and one out-of-work actor to serve as the announcer. Promoters would accept small fees for the rights to broadcast from their arenas; to them it was extra revenue with very little extra effort. Baseball and football presented much greater technical challenges with the need to follow the ball, and boxing matches, though easy to shoot, couldn’t be counted on to fi ll the required time slots. The pesky fighters insisted on knocking each other out at unpredictable intervals. In addition, boxing’s champs and top contenders fought only a few times a year, so they weren’t helpful very often. Wrestling, on the other hand, was a plastic material, something you could really work with. Their biggest stars, including George, would work as often as you wanted them to. Promoters could make the matches go as long or short as needed. And the grunt-and-groan game was all about mass, never mind the class. As a result, wrestling was slathered across early prime-time schedules the way reality shows and forensic sleuthing are sixty years later. When wrestling shows began to air, however, they did so with very little competition—instead of hundreds of cable and satellite channels, most areas received three or four stations and there were no remote-control devices to make changing channels easy. As a result, wrestling on TV was endlessly available and all but inescapable. In 1948 NBC offered wrestling on Tuesday nights, and ABC gave over half its evening schedule to it on Wednesdays, where it remained for most of the next six years. Dumont, the network with the shallowest pockets, aired two hours of wrestling on both Thursday and Friday

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nights. The latter show originated in New York’s Jamaica Arena, with Dennis James, later the host of Name That Tune and The Nighttime Price Is Right, at the microphone. Beginning in 1949, Dumont carried the action from Chicago’s Marigold Arena, with Jack Brick house announcing. That show ran for nearly six years as well—apparently, America didn’t have anything better to do on Saturday nights. Local stations, at least as needful of cheap programming as the networks, beamed out even more matches. In Los Angeles, Germanborn engineer Klaus Landsberg ran the fi rst commercial station west of the Mississippi, KTLA, and Channel 5 quickly became the market’s number one station, and the seat of George’s broadcast kingdom. TV-set owners in L.A. were invited to a televised wrestling orgy: broadcasts six nights a week, Monday through Saturday, on five different stations. So voracious was the demand, and abundant the supply, that Channel 13 came back on Sunday mornings with Wrestling Workouts. This was practice, mind you. For staged matches. Before the networks became truly national, broadcasting coast-tocoast, in 1951, wrestling and other programming was distributed via the kinescope. This was fi lmed by a movie camera pointed at the TV screen, a technique Kodak pioneered in 1947, allowing audiences all over the country to watch what had been broadcast live in some other locale. Kinescoping was so widespread that at one point the TV industry actually used more fi lm than the movie business. For wrestling and the boys, this was a huge gift, free exposure to vastly greater audiences. Now they could be seen on every set in the land. Boxing had its moments, despite its unpredictability—Pabst Blue Ribbon Bouts aired Wednesday nights for many years on CBS. And baseball and football broadcasts were regular fodder, too. Yet it’s almost impossible to overstate the degree to which early television was inundated by, and identified with, the maim-and-maul game. It was wrestling hegemony, with Gorgeous George rampant. Paul “The Butcher” Vachon, was a six-foot-one, 280-pound heel who, along with his brother Maurice, “The Mad Dog,” grew up watching wrestling in Quebec during these early years of television. When people talked

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about buying a TV back then, he remembers, “they said they were gonna get themselves a ‘wrestling set.’ ” As it turned out, Americans were not just entertained by that plywood box, they were enchanted by it. TV was . . . miraculous, really. You got to choose how you wanted to be amused each night, or to be amused many times over by turning the knob from Channel 2 all the way up to Channel 13. Amazingly, no matter how many different programs you watched, there was no extra cost. As history has since confirmed, Americans like nothing better than an all-you-can-consume buffet. Masterpiece Theater it wasn’t. Some tonier programming, such as Actors Studio and the Philco TV Playhouse aired almost from the beginning, as did some well-done journalism. But especially as television spread beyond the big cities, the most popular fare was just that: of the people. Sweating, joking, falling, talking so fast and loud the spittle flew from his mouth, Milton Berle—Uncle Miltie—the star of the hit Texaco Star Theater, was crude and often lewd. A former vaudevillian and burlesque veteran, he would do anything for a laugh as long as it was undignified. Whether it was “good” or “clean” is questionable, but wrestling was indisputably fun. Most vitally, it was fun for all. As more families acquired sets, they began to tune in together at home, rather than going out to taverns or bars. The console models, and “combo” sets, which had a phonograph and radio built in, were massive pieces of furniture, with ten- or twelve-inch screens at most. When the entire family piled into the living room to watch, it helped to sit as close as possible. Quaint as it now seems, there was only one set per household, so togetherness was assured. Wrestling’s visceral action, simple story lines, and primitive drama—the compelling narrative question of who will kick the bejesus out of whom—gave no one trying to follow it any trouble. As the National Football League has also shown, a violent spectacle in a confi ned space transmits quite well in this medium. Match action was wild and woolly, with the compelling chaos of a good cartoon (Crusader Rabbit, the first animated series produced just for TV—debuted

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in 1949, as did the Roadrunner and Wile E. Coyote), so the youngsters laughed along with the older folks. In 1950 more than 10 million Americans had been born abroad and three-quarters of them were over forty-five; these were the grandparents from the old countries, and many grew up speaking a language other than English. As they found to their delight, you didn’t have to talk American that well to follow grappling and groping, or to appreciate the Gorgeousness of George. Television would later be described as a “cool medium,” but in the beginning Americans didn’t see it that way at all. They weren’t yet used to sitting passively in front of their entertainments, something we’ve since raised to a fi ne art. When the TV set showed, say, the supremely athletic Lou Thesz versus the handsome ladykiller Baron Michele Leone, the whole household partook loudly and rowdily, just like the fans in the arenas. (This stylish heel was a different Leone, not Antone, the Wagners’ housemate in Tulsa.) When George the magnificent came on, the dads and grandfathers would shake their fists and yell at him to “Quit fighting dirty! He’s cheating!” Mom and Grandmom, on the other hand, might bellow at his opponent to “Leave Georgie alone! Stop picking on him!” From the start, women were a substantial part of the wrestling audience. An early survey by Woodbury College in California showed wrestling was easily that state’s favorite TV sport, and that older women preferred it five to one. Wrestling and TV Sports magazine noted that female viewers were partial to announcer Dennis James because “he talks confidentially, not to the male TV viewers, but to ma and the rest of the girls.” The patriarchs, some with Schlitz in hand to re-create the tavern atmosphere, held forth knowledgeably on the holds, techniques, and abilities of the boys at work. (Men reportedly favored the more technical approach used by New York announcer Bill Johnston.) Older children tried out their own versions of body slams and submission holds on their luckless siblings. Everyone in the living room had, and freely exercised, the right to yell at any offending family member, or guest, should they improperly stray: “Hey, stop blocking the set!” And back in what now seems an intentionally naive era, anyone who dared

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suggest that wrestling was a fake was met with rage, indignation, and complete denial. That heresy invited banishment from the room, or from the house altogether. In 1947 there were just 180,000 TV sets made in this country, but the following year that number was close to a million, and then in 1949 production tripled—60,000 sets were sold every week. In roughly four years, TV went from nonex istent to a four-and-a-half-hours-a-day habit for those fortunate, plugged-in owners. And while many have since decried the sleeper hold television has on the collective American neck, at that time it was still hailed as a wholesome family activity—TV was still a babyface. Some accomplished wrestlers shriveled under the TV lights and froze in the camera’s eye. These stiffs, as Lou Thesz called them, had to quit the business or try to make a living working only nontelevised bouts. With George, the opposite occurred. His charismatic energy was transmitted fully to the small screen, losing none of its intensity. Those platinum locks, his overopulent wardrobe, and eye-opening antics made him the most recognizable and memorable of the new mat celebrities. TV announcers chuckled and played along appreciatively as they narrated all the stages of George’s arena folderol. Yet almost all of what set him apart—George’s looks, rituals, and mimed hauteur, as well as his ring acrobatics—was easily apprehended as pure visuals and motion. If the sound couldn’t be heard in a bar, for example, his Gorgeosity still came through. A bit later, when TV announcers began doing interviews with the wrestlers before and after matches, George proved himself bombastically adept as well. When the camera zoomed in during these spots, his big talking head fi lled the picture and George’s expressive face was captivating in close-up. He sent out special signals, it seemed, on frequencies only he could transmit. If Gorgeous George didn’t make television great, as he proclaimed, he certainly made great television. Watching him strut and wrestle, then strut some more, was more fun than a picnic.

Chapter 13

RING RATS AND CADILLACS

During those early years of television, the sweet spot of his career, George essentially lived with Jake Brown, spending more time with his loyal Jefferies than he did with Betty and the children. All those nights at the arenas and then the hotels and bars, and through the interminable driving, they were together. From 1947 until 1952 or thereabouts, Jake woke him up in the morning; Jake dressed him before the matches; Jake fi xed his hair; Jake took care of all the bills, checks, and tips; Jake made sure they got to the next mat palace on time. In a sense, the manservant took on another wifely duty as well: Jake loved George. Born in 1917, he was two years younger than his friend, the second of Leon and Molly Brown’s four boys. The parents ran a neighborhood grocery in Houston, and raised their children as observant Jews, keeping kosher. George wouldn’t talk about his early childhood, but the adult Jake was a little more forthcoming. One of Jacob’s most searing memories was of his father forcing him to hold one of his brothers still so Leon could beat him. Terrified, young Jacob put all his hope in his mother, Molly. Like George, Jacob dropped out of Milby High School early, after tenth grade, to help support his family. He was working as

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a machinist at Reed Roller Bit in Houston when he was inducted into the army in August of 1943. During his two years, four months, and three days of ser vice, he wrote fervent declarations of fi lial love. In one entitled “Memories,” he wrote: Send me the pressure of your hand, The glance that says you understand. Send me the love that’s in your heart, So you and I will never part. Through the years alone of suffering and strife, You will always be the light of my life. And when this is over and the victory is won, I’ll hurry home to you, Mother, your loving son. Very soon after his return, however, Molly Brown died of stomach cancer (her husband was already deceased, from complications of diabetes). Jake, who was working in a Houston department store, recovered enough to marry a woman named Beulah Mae Crosson in July of 1947. She was from Illinois and seven years younger; somewhat surprisingly, she was a Baptist. Then George and Betty took Jake on as the valet, and he and Beulah followed them to Southern California, where they bought property in Culver City. Their first daughter, Elizabeth— named after George’s Elizabeth—was born in 1948 and her sister, Brenda, in 1951. Beulah was tall, over five-foot-eight (when Jake met her in Dallas, she was working as a model), and her blue eyes and dark hair made her strikingly attractive. She was also domineering, unhappy, and at times unstable. Jake feared her anger but resisted only passively: He escaped with George. George treated him like an equal, not an employee, yet Jake was in thrall to him as well and his devotion countenanced all George’s faults. Their years together—“When I was with George,” as Jake always put it—was the best time he ever had, he told his daughters. They’d known each other forever, grown up poor during painful boyhoods, and both lost their mothers too soon. George couldn’t be faithful to women, but

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he was loyal to men, most of all to Jake. Beyond those similarities the two men were complementary opposites, down to their appearance: George beefy and blond, Jake lean and dark. Jake was gentle where George was rough, and quiet amid his friend’s blare. Despite all his opportunities and his unhappy marriage—and much to the amazement of the other wrestling men—Jake was faithful to Beulah. Their wrestling life was essentially nocturnal. After the matches ended at 10 or 11 p.m., groups of boys piled back into their cars and careened through the night to get to the next booking. The leading cause of death in this business wasn’t ring falls or attacks by deranged fans, but car accidents. When you did get to the next town, you’d be exhausted, recalled John Lakey, a New Zealander who wrestled here as Jack Carter beginning in 1948. “Not much enthusiasm to spare. But you had to be a trouper.” He fi nally quit the game when he fell asleep at the wheel one night on the way from Detroit back to Chicago. Most shrugged when that happened, and kept going. It didn’t help that many of the boys thought nothing of drinking at the wheel. The owner of the car called the shots; Killer Kowalski, for one, never let anyone drink or smoke in his car. But most didn’t impose any such bans. There were few illicit drugs to be had, much less steroids, but there were boozers aplenty. Paul Vachon, the Butcher, had his last drink twenty-five years ago, downing twenty-four bottles of King’s beer in a motel room in Edmonton, Alberta, in a fi nal binge. When he was out on the road in the 1950s, though, beer wasn’t considered drinking but rather healthy rehydration. Vachon explains the hundred-mile rule: “One six-pack per 100 miles. If you had to go a couple hundred miles, it was two six-packs.” Per person, of course. Once, when Dick Beyer was driving through the South with Sky Hi Lee, he noticed that Lee’s car stank for days—or rather, nights—on end. He’d seen that Lee kept a bottle of whiskey on the front seat between them and pulled on it frequently, but this odor was different. Finally, he asked Lee, “What’s that smell?” Sky Hi reached up and fl ipped down his windshield visor, showing the Destroyer the huge head of garlic hidden behind it. “If we get pulled over,” he told

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his passenger, “I’ll take a big bite of the garlic so they don’t smell the whiskey on my breath.” At that time, though, law enforcement on drinking and driving was light, especially if you were a wrestling celebrity. A couple of free tickets usually made any such problems disappear. Jake Brown was a drinker, too, but just beer, and he didn’t imbibe every day. Thankfully, he was a sober driver. When he was home his drinking drove Beulah crazy, but then, as someone who knew them both remarked, she was already crazy. Usually, he and George took off by themselves after the matches, but at other times they’d stay overnight, eating and drinking with the boys. Even in his most successful times, George never high-hatted the other wrestlers—the Gorgeous act was just for the ring and the marks. He loved their company and they his. George told jokes, did card tricks (he could throw a card at a wall and make it stick), bought drinks, and slapped backs. He was a physical man in a physical business. When George started horsing around, remembered one of his drinking buddies, and he grabbed your arm or shoulder, you could feel how powerful his muscles were under the loose clothes. Like other persuasive public men, George had a way of engaging others, of being squarely, fully with them, such that they both felt included and wanted to be included. The boys, who had considerable egos of their own and might have resented his success, still considered him one of the brethren. Yet in some ways he stood apart. No one else traveled by chauffeur-driven limousine, for one. More importantly, George had his ineffable current, the quality that allowed him to cannily, intentionally diminish his natural handsomeness and still become a star, and that overshadowed his impressive athletic ability. Ted Lewin, the babyface who became an illustrator, worked with George just once, when he was nineteen or twenty years old. “I had so many matches over fifteen years,” he said, “and I don’t remember one from the other. I remember this one, though, because of Gorgeous George. You see him perform and he’s bigger than life, then when you get in his company in the dressing room, he still had that quality about him.

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Other guys were great wrestlers and great workers, but they just didn’t have that star power.” George drank a good bit, and at times he would fight, both of which the boys heartily endorsed. Jody Hamilton, who wrestled as the Assassin, once said approvingly, “George never weighed over 190 pounds and yet I saw him deck a 300-pound truck driver in a bar in the old Claridge Hotel in St. Louis. He dropped him colder than a wedge.” After they wrestled, the boys usually hit a local bar or three. Frequently, some inebriated patron would recognize one of them, or just react to his size, and say something along the lines of, “You think you’re tough, big guy?” Almost invariably, he did, and fights followed. Marks would also confront the boys with the accusation that their game was fi xed. The wrestlers’ first response was usually rhetorical. “The guy who wins a match makes more money than the guy who loses,” they’d say. “So why would I ever go in the tank?” Untrue, but eminently reasonable. At times, though, fans would keep insisting the fi x was in and then another kind of argument came into play. Killer Kowalski once found himself sitting at a saloon table next to three businessmen in suits and ties when one of them looked over and declared, “Wrestling’s all a fake.” Kowalski got up, grabbed him, lifted him up, and slammed him down on the table headfirst, whereupon the executive sensibly lost consciousness. Kowalski turned to his friends and said, “Is that a fake? Now get him the hell out of here and don’t come back.” Their travel schedules were tight, but the boys always made time for their groupies, whom they charmingly called “ring rats,” or simply rats. Wrestlers weren’t the most attractive lot, but they were big, strong men, and as Don Arnold, a beneficiary of this dynamic, points out, they were becoming TV stars, which had its own powerful pull. Then, too, some women liked the fact that tonight’s date would be almost assuredly gone tomorrow. A mating routine evolved. On a cool 1950s night in San Bernardino, let’s say, Arnold is making his way from the arena to his car. At twenty-seven the blue-eyed lifeguard with a weight lifter’s build is an up-and-coming babyface, and to his delight he’s

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starting to make real money. Arnold’s taken a shower after the night’s exertions, he’s feeling good about life, and would like to feel even better. As he strolls into the parking lot with his duffel bag in one hand, a ring of fans forms around him. Arnold horses around with some of the kids, putting them in headlocks or lifting them overhead in a military press, and he signs a few autograph books. There are young women in the little throng, too, some with their husbands or dates, some not. One kind is more interesting than the other. Arnold turns toward one of them, a dark-haired girl in a skirt and white blouse who has a certain air. She looks kind of sassy, somehow, and the signals she’s sending, he’s receiving. He turns toward her, they chat, and then she asks, “How long will you be in town?” Or she might be even more direct: “Where are you staying?” If he didn’t like the way she looked, he’d say, “I’m not staying, I’m leaving town tonight.” But this isn’t one of those times. “I’m at the So-and-So Hotel,” he tells her, “and I’ll be there at eleven.” In this boys’ club, locker-room humor prevailed. Much discussion revolved around the size of Antonino Rocca’s penis, said to be the biggest in wrestling. According to some of the boys, Rocca would leave the locker-room door open at times to let potential ring rats get a look at his main-eventer. Lou Thesz, who possessed a more elevated wit, said of Rocca, an Argentine of Italian ancestry, that “blessing him in the jockstrap was the Lord’s way of compensating for not giving him any brains.” Early in his career, George worked out in local gyms in the afternoons whenever he could, but as his stardom grew he no longer had the time, and fitness was no longer essential to his act. Even if he’d continued, no amount of muscular armor would have made the game safe. Cracked ribs were so common as to not be worth talking about, said Don Leo Jonathan, who wrestled for roughly thirty years before a severe back injury forced him to retire. In a construct that rivaled the sayings of baseball’s Yogi Berra, he estimated that “Sixty percent of the guys was mostly 50 percent of the time hurt.” One night George came to Phoenix’s Madison Square Garden with a badly sprained

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ankle, using a crutch and Jake’s help to get from the car to the dressing room. Rod Fenton, the promoter, had a doctor already there, and after he examined the ankle the doctor conferred with Fenton in private. “I wouldn’t have him do anything with that, I’d just wrap that sucker up and send him home,” he said. “We can’t do that,” Fenton replied. “We’ve got the house full and people are waiting to see him.” The two men went back to the dressing room and offered George a needle, a numbing shot. “If you’re careful,” the doctor said, “you can get through the match.” George was game, and of course he wanted to get paid. “All right,” he said, “I’ll give it a try.” Twenty minutes or so after the shot he was standing on the foot, then pushing on it hard. Hey, this isn’t so bad, he thought to himself. With his opponent looking out for his injured ankle, George not only got through the match but tore the house down. The next morning in his hotel room, though, George woke up in agony. He couldn’t put any weight on the foot at all; when he tried to get up and touched the floor, he fell back on the bed, screaming. Then he called Fenton, at 6 a.m., and cursed a fi lthy blue streak that impressed even Jake, who’d heard George angry before. Wrestling was becoming family television fare, but the Romans in the arenas still went berserk at the sight of gladiatorial blood. The subset of wrestlers known as “blade men” gave theirs intentionally. To get heat, a boy would conceal an eighth-of-an-inch razor blade on a wrist or fi nger, fi xing it there with tape. When his opponent slammed him face-first into a turnbuckle, he’d put a hand to his forehead, drawing the cutting tool across it and opening up a slash that gushed crimson. When the crowd saw the blood, or “juice,” running down his face and neck and staining the mat below, it let out a primal roar. A star like George would never have to resort to blading or “getting color,” as it was also known. But quite a few others did, their foreheads gradually becoming hatch-marked with tiny whitish scars. Just as they had during George’s Oregon years, ticket-buying fans around the country felt they’d bought a heel’s license themselves, and

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got their money’s worth by screaming, cursing, throwing things, and at times more. Late in the wrestling boom that George and television touched off, an up-and-coming young reporter for the New York Times named Gay Talese wrote: “Next to rock ’n’ roll addicts, Dodger baseball fans and untipped taxicab drivers, perhaps the most violently expressive citizens to be found these days are those who pay to watch wrestling matches.” He noted that at most Madison Square Garden sporting events there were five New York City policemen on duty. However, an upcoming wrestling show required twenty patrolmen and two sergeants. Classy Freddie Blassie once felt a pain in his leg midmatch, and looked down to see a knife protruding from his calf. He also had his Lincoln Continental set on fire in San Bernardino, California. Cars were a frequent target. Tom Drake worked as a babyface called the Wrestling Sergeant, out of Fort Benning, Georgia. If a visiting heel worked him over too badly, some of Drake’s fellow soldiers would go out and turn his car over, smashing the headlights and windshield. Or they might destroy another car they mistakenly thought belonged to the offending wrestler. One memorable night in 1949 George threw Jim Mitchell, the Black Panther, out of the ring into the first row of seats at the Olympic Auditorium. Then, when the Panther tried to climb back in, George kicked him in the face, and he crashed onto the typewriters on press row. The referee signaled that the battered Panther couldn’t continue, George was declared the winner, and the Olympic fans took it the wrong way. First a huge man, sitting close, threw off his coat, climbed into the ring, and charged George. The wrestler, sensing a real threat, cut his theatrical strutting and gloating short, and crouched down in a combat stance. George sidestepped neatly, then fl ipped the man over his shoulder. But rather than stopping to appreciate this display of hand-to-hand technique, tens more irate fans poured into the ring, and as the Los Angeles Times report said, “a general free-for-all ensued. The fighting spread from the ring into the aisles and seats and even continued outside the building.” Both George and Mitchell were scratched,

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cut, and bruised, but neither went to the hospital. However, in the melee Mr. C. M. Bullard of Azusa was stabbed in the right shoulder and a friend suffered a broken thumb when he came to Bullard’s aid. Thirty-one-year-old Miss Norma Romero was struck in the eye with a blackjack before scores of additional police officers called in could restore order. The men in the wrestling audiences were the most dangerous, but the soprano fans also bore watching. “Women, for some strange reason, often go berserk,” observed New York Times writer Sam Boal. “The villain especially is in danger and women specialize in taking off high-heeled slippers and beating the poor man heavily about the head. Or sometimes they just yank out his hair.” Dick Beyer, the Destroyer, never forgot his match against Gorgeous George in Birmingham, Alabama, due mainly to one particular woman at ringside. “She was standing on a chair and cheering and screaming for me—while nursing a baby.” What exactly happened between one female fan and the Gorgeous One in the summer of 1948 isn’t clear. But their one-fall dustup, which took place in the Ocean Park Arena in Santa Monica, made headlines all the way across the country. The Washington Post ran a version of a United Press wire-ser vice story on the heel’s latest outrage: “Gorgeous George, a perfumed wrestler of daintiness and refi nement, was sued by a grandmother today for forgetting his manners and bopping her on the kisser.” Mrs. Elsie Alexander, forty-eight, got a half-nelson on the wrestler with a suit for $35,000. “The attack,” she announced, “was malicious and without provocation.” Mrs. Alexander, who weighed in at 150 pounds, began the evening peacefully, eating her popcorn in a back-row seat. That night the Gorgeous One wore a robe of gold lamé with a red satin lining, and for some reason, he had gone back to the ill-advised blue hair. Mrs. Alexander was amazed by this. Her exact quote was: “Humph! Last time I saw him rassle his hair was blond.” At the end of the match she rushed to the ring, intrigued, to take a closer look. When she did so, Mrs. A.

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alleged, George bopped her on the button. “Wham!” the wire ser vice story said, explaining the concussive event. “Since then,” the grandmother said, “I’ve suffered headaches, dizziness and have been under a doctor’s care.” George denied it vociferously, maintaining he never laid a perfumed paw on her. Even for wrestling’s ur-heel, actually punching an elderly lady in the face would have been bad form. Older women were a vital part of his constituency, and outside the arenas George was conspicuously chivalrous and solicitous with them. Once he was having dinner with wrestler Pete Burr in Buffalo and they were approached by two of the local boy’s former grammar school teachers. The famous wrestler immediately stood, kissed elderly hands, chatted, flattered, and bestowed Georgie pins. “What a gentleman,” the ladies said to each other afterward. “And he has advanced degrees in psychology, too, imagine that . . .” The alleged kisser-bopping incident may have been a put-up job or publicity stunt, and it’s also possible that, while Americans were not nearly as litigious in 1948 as they later became, this was a frivolous lawsuit on Granny’s part. (No outcome was recorded.) In the television era more boys could do well, even outearning some other professional athletes. In 1948 Bob Geigel had a chance to play for the Chicago Cardinals of the National Football League, earning $4,800 a season; instead he became a babyface and made $28,000, working his way up to $45,000 or $50,000 in the 1950s. One way he and his peers were able to accomplish this was by working all the time: Geigel wrestled fifty-one weeks a year, taking one week off to hunt and fish. In the late 1940s New York state law actually forbade wrestlers to grapple more than four nights a week for health reasons. Besides George, Lou Thesz, Antonino (“Argentina”) Rocca, and Baron Michele Leone, very few wrestlers were getting rich. That’s why they traveled four or five to a car and many of their meals were roadside “baloney blowouts.” The Fabulous Moolah, the late Lillian Ellison, said she often drove all night to get to her next booking, then slept in her car to save money. When their pockets were light, the boys often felt the hands of the

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promoters at work. Cal and Aileen Eaton, the couple who ran the Olympic Auditorium in Los Angeles, were fair, the wrestlers thought, but most of the other promoters would cheat them anytime they could. In a cash business in which the promoters counted the receipts, that was fairly easy. Lou Thesz said of Toots Mondt, who ran a New York promotion: “You couldn’t trust him with a dog’s dinner. He’d go through the wrestlers’ pay envelopes and take out fives, tens, and twenties, saying, ‘Ah, that’s too much for that guy’ . . . the whole operation was being controlled by a thief.” They loved it, of course, despite the grinding pace, the weaselly promoters, the blood they shed and left behind. The rigors the boys faced only confirmed that they were tougher than everyone else, feeding their egos. Wrestlers in George’s day were among the luckiest of performers, hams who constantly got work in front of responsive audiences. Though in some ways they were pawns of the promoters, “there was really a lot of freedom, a lot of improvisation to what we did,” said Don Arnold. How many would-be actors and athletes would trade their eyeteeth, as the saying goes, for such a creative outlet and a similar level of exposure? Usually, that’s a rhetorical question. But in this wrestling era, the boys actually got to make that bargain.

Chapter 14

GEORGE VS. GEORGE

After the World War, wrestlers and promoters saw night after night just how much the public craved being entertained. With the fear and pain of that long effort eased, returning troops as well as relieved civilians were ready for a harmless hoot or two, and the kind of thrills that held no real danger. Rationing was fi nally over, too, and folks had money to spend, at least enough to purchase gasoline, wrestling tickets, popcorn, and the right to act silly. Television’s coming was perfectly timed to meet that need for excitement and release. At the same time this was no longer a nation of innocent farmers. Four hundred thousand of America’s soldiers had died, and the survivors had seen and done things in the war they would fi nd hard to forget. This wasn’t a nation of cynics, by any means, but balanced on a moral cusp. In that equipoise, amusement-seeking Americans were ready, as they might not have been beforehand, to embrace a not-too-heinous villain, a man who embodied some complexity and contradictions—just as they did. The Gorgeous One made it clear how highly he thought of himself, that he thought only of himself, and he broke every rule he could fi nd, Suddenly that was an engaging possibility—still a bit scandalous, certainly, but not completely

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contemptible. Americans had just shared sacrifice; collectivism had been lived at its limits. In a natural reversal, individuals began to think of themselves a little more that way. On one level George tantalized with his egotism, challenging viewers to stop pretending that they’d never thought as he did—never dreamed of standing out and acting out, never felt the impulse to put themselves fi rst. More overtly, he offered Americans the opportunity to condemn him for his unabashed selfi shness, denying that emerging part of themselves. Today it’s a given, but at that time Americans were just working up the nerve to admit it: There’s a little Gorgeous George in all of us. Six months after his first televised match, Time ran a story on the TV wrestling phenomenon, calling George “the newest, slickest, most popular performer of them all.” In Buffalo, 11,845 fans had just jammed the Memorial Auditorium to see the outrageous performer in person. He drew 20,000 in Cleveland and 18,000 in Toronto, attendance figures unheard of for wrestling. In Hollywood, the Time story also related, some taverns and restaurants trying to attract customers with their new television sets were changing their tactics. Formerly, they’d put out signs with just the single word television. Now, Time said, “They put out signs reading, gorgeous george, television, here tonight.” Their forces joined, George and television changed the wrestling game as they gave it new life. Earlier generations of fans had been enticed with gimmicks such as mud wrestling, offered in male and female varieties. There were ice-cream matches, like the tussle between Joe Reno and Rough house Ross in 250 gallons of vanilla, chocolate, and strawberry. On Michigan’s upper peninsula you had the fruit-for-all known as the Blueberry Bowl. In a “Good Housekeeping match,” opponents beat and slashed at each other with various household appliances, including toasters and electric mixers. Now that grunt and groan was a successful arm of show business, however, different entertainment values prevailed. For the boys, grappling technique wasn’t a major asset anymore, and an imposing physique was no longer sufficient. Instead, wrestlers with highly developed characters, eye-catching visual displays, and “acting” ability were in demand. As the novelty of

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Gorgeous George proved such a good drawing card, the boys and promoters furiously invented their own increasingly wacky personalities, in hopes of replicating his success. Out came the Gorilla, wheeled to the ring in a cage while he roared and shook the bars, and the Bat, who dressed in black from head to foot and pretended to suck opponents’ blood. Professor Roy Shire wore a cap and gown to the ring. Ricki Starr, a friend of George’s, developed an act that could only have flown after the Gorgeous One fl itted. Starr, who’d actually had ballet training, appeared in a pink tutu and would leap across the ring in jetés and rush at opponents up on the tips of his toe shoes. Lord Leslie Carlton worked a faux-royal act, similar to Lord Lansdowne’s. Killer Kowalski was also quite successful, though more of a throwback. A pure heel, he made his bones when he accidentally tore off Yukon Eric’s cauliflower ear in the ring. The referee said that when he picked it up and put it in his pocket, it was still quivering. The ethnic or national villain—like the German Hans Schmidt, actually a French-Canadian—continued to play well after World War II. Later the Nazi heels would morph into Russians and then Iranians, including the Iron Sheik. Few of these characters could match George’s ornate silliness, however, or the sincerity of his pose. While some of the other wrestlers were clearly playacting in their ring roles, and even seemed a little embarrassed, George clearly identified with and completely inhabited his character. He’d found the role he was born to play, and this was intrinsic to his success: more convinced, he was more convincing. Now, thanks to television, he could impress millions of fans in a single night, and the response to his new, Gorgeous self continued to grow. Before the cathode-ray glow came on in American living rooms, George and Betty’s ring creation was a well-known success, for a wrestler. After the great illumination no one, including those two, could tell where his success might fi nd its limits—were there any limits for TV stars? Then George suddenly felt he could lose all he’d worked for, just

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as stunningly as he’d attained it. He heard the alarming, infuriating news from one worried friend, then another, and next in a phone call from a loyal promoter: Others were stealing his act, inhabiting the same Gorgeous character. George hated very few people; he got angry, but his fury didn’t have the requisite stamina. What’s more, in the pragmatic, transactional way he viewed the world, hating or not hating wasn’t a very useful construct. But for promoter Jack Pfefer, George made a thorough exception. Pfefer (born Jacob) was a tiny man, five-foot-two, with an unruly mass of black hair. He came to this country in 1921 from Poland, then part of the Russian empire, and began promoting wrestling three years later. In the mid-1930s Pfefer fell out with his partners and showed just how fierce and vindictive an enemy he could be. He exposed all the inner workings of wrestling’s fakery to Dan Parker, sports editor of New York’s Daily Mirror, who wrote a series of exposés. Wrestling lived to pretend another day, however, as did Pfefer. When he returned to the business, he specialized in what he called his Angels, huge men—and the occasional woman—mostly foreigners, with congenital deformities and misshapen heads. He dubbed them the Swedish Angel, the Lady Angel, and so on. “I love my freaks,” he told Collier’s magazine. “I am very proud of some of my monstrosities.” He had bad breath and bad manners, rarely smiled, and, for what it’s worth, never married. The promoter constantly felt himself ill-used and complained bitterly to his peers, wheedling, threatening, gossiping, and always at the ready to retaliate for some perceived offense. “I can smell and feel there is a lot of cunning going on,” he wrote to St. Louis promoter Sam Muchnick. “Believe me, I can see what’s cooking far ahead, more than all the wise guys together. I am always far sighted in the smelling game and that is why I am still around punching and holding my own.” For anyone prepared to dislike Pfefer, there were many points of purchase. Some of the disdain for Pfefer among the wrestlers and the press was tinged with anti-Semitism; he was almost always described as “the wily Russian Jew.” But much of it was earned.

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A 1939 letter from George’s buddy Jesse James to the promoter shows the most likely source of Wagner and Pfefer’s enmity. Stating his case matter-of-factly on stationery from the Hotel Padre in Hollywood, Jesse wrote: Dear Jack, Every time you write to me you ask me when I intend to come back to N.Y. I want you to know the reason I never did come back to you was because of the $240 that you still owe me, and you still owe Billy Raeburn over $300. Now, Jack, if you will promise to treat me right, and pay me back the $240 I’ll come back and work for you, otherwise I’ll never come back. You may let me know in return mail what is what. Sincerely, Jesse

That was a good deal of money in 1939, and it seems Pfefer pulled something similar with another Harrisburg Rat. George’s response was not nearly as reasoned as James’s. Their climactic dispute took place in the promoter’s New York office in the Times Building and the argument ended with George reaching into his wrestling bag, pulling out his sweaty, smelly jockstrap, and rubbing it in the little man’s face. Years later, when George became such a gate attraction, Pfefer sought his revenge. He hired a series of imitators, had them copy George and Betty’s gimmicks, and promoted his boys as Gorgeous George. The most successful was Gorgeous George Grant, aka Danny Sheffield, who was wrestling in L.A. as Darling Danny in 1949. A promoter there had already dyed Sheffield’s hair blond in imitation of George when Pfefer recruited him, and together the two undertook a blatant theft. Grant strutted to the ring in fancy robes, to the tune of “Pomp and Circumstance.” He used a series of valets, including Sir Charles and a midget called Mister Jeff rey. Grant’s wife, Christine, put his bleached blond hair up in pin curls; he posed for publicity photographs in beauty

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parlors and was promoted as “The Original Hollywood Dandy,” “The Toast of the Nation,” and “The Original Platinum Blond.” Grant split with Pfefer in 1966 but continued to use the same gimmicks up until the early 1970s. Before he retired he was “saved,” as Grant termed his religious conversion, and became a preacher as well as a wrestler, but he never repented or renounced his imitation of George. In 1948, when George Wagner was still very much on the rise, the Los Angeles Times noted that Gorgeous George was “a sobriquet now apparently affected, like the name Santa Claus, by various practitioners.” Gorgeous George Arena strutted on three-inch platform heels and claimed he used the act before George, beginning in 1936. His valets sprayed Evening in Paris. Gorgeous George Winchell (“Dutch” Schweigert) was another strike at George launched by Pfefer from Toledo in the late 1940s. The promoter kept it up for practically the entirety of the original George’s career, trying both to ruin him and to cash in on his moneymaking prowess. The real George Wagner was beside himself. Sure, he’d used some of Lord Lansdowne’s gimmicks, George reasoned, but he and Betty added plenty of their own—and he wasn’t calling himself Lord Lansdowne, taking money out of the man’s pocket. This threat was a dangerous one, he knew, especially when he learned that the impostors were not just stealing his act but undercutting him as well; they were working for much less money. Arizona promoter Rod Fenton wouldn’t book the pretenders, but others did. George knew how the business worked. What if the rest of the promoters decided, as they were inclined to, that the cheaper alternative was the better one? He began billing himself as “The Original Gorgeous George”—but some of the fakers quickly imitated that as well. In public, though, George didn’t show his concern. In an interview, he admitted he’d been “complaining rather severely about some of the second rate wrestlers who were trying to copy my style. It burned me up to see a young punk strutting around the ring, wearing a shabby robe, hair dyed grotesquely in what he thought was a reasonable facsimile of me.” But then, he recounted, his good friend Eddie

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Cantor set him straight. The comedian, singer, and actor, one of the country’s most popular entertainers from the 1930s to the ’50s, was an early booster, giving the wrestler important exposure on his hit radio show, Time to Smile. “George, if you see a singer on the stage on his knees and singing ‘Mammy,’ you don’t think about that singer, do you?” Cantor asked. “No,” George replied, shrugging his shoulders. “I think of Al Jolson.” “That’s it, Gorgeous,” said Cantor. “Imitation is the highest form of compliment. No matter who it is up there in the ring, imitating you, the audience will always remember the one and only Gorgeous George.” The promoters tried hard to keep the Gorgeous Ones apart, but they occasionally crossed paths. When he and George Wagner did, George Grant acknowledged, “We never got along too good. If I walked into a bar and he was already there, I’d walk out.” Once, in October 1956, though, they were booked against each other in the National Guard Armory in Pocatello, Idaho. Promoter Jack Reynolds put up posters all over town: “Gorgeous Hair vs. Gorgeous Hair . . . Gorgeous Robe vs. Gorgeous Robe . . . Gorgeous George Wagner vs. Gorgeous George Grant!” Grant was apprehensive, but when he got to the locker room, George Wagner was calm and professional. There was money to be made, after all, and George had a harder time holding a grudge against another worker, a member of his own tribe, than he did against promoters, the wrestlers’ historical enemies. “Hey, kid,” he said amicably to Grant, who was about ten years his junior, “what are we going to do tonight?” “Anything you want, George,” Grant replied hastily. (The promoter hadn’t predetermined this match’s outcome.) George Wagner was generous; he was leaving for Australia soon, so he didn’t mind losing, he told Grant. Neither man had brought his valet, so it was one-on-one. They both strutted to the ring in their Gorgeous robes as “Pomp and Circumstance” played. When the bell rang the two Georges with heads

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of blond curls approached each other in the same stance, both with their legs bent and their arms extended—the pair resembled Groucho Marx confronting himself in the mirror in Duck Soup. Not content with his Gorgeous frauds, Pfefer initiated another assault on George in the late 1940s, using a former policeman from New Jersey named Herman Rohde. Six years younger than George, he was both a weapon for Pfefer and, in his own right, the Gorgeous One’s greatest rival as a performer. First he was Dutch Rohde, then became Buddy Rogers, taking the name of a popular star of 1920s silent fi lms. When Pfefer began booking him, Rogers peroxided his hair blond, though he kept his short, and took to wearing shiny capes and shorter jackets. He was the arrogant, sneering heel without George’s aristocratic airs and more complex grooming refi nements. Rogers was also a terrific worker, a handsome hunk with the athleticism to pour on one “flying move,” or airborne stunt, after another. He couldn’t really wrestle at all, but he had the ineffable kinetic knack, as George did, for creating excitement. With Pfefer he took the nickname “Nature Boy,” after the song that was a huge hit in 1948 for Nat King Cole and Frank Sinatra, who covered it the same year. (Wrestling wasn’t the only endeavor in which success bred imitation.) In June 1948 Pfefer wrote to Hugh Nichols, the promoter at the Hollywood Legion Stadium. “Here is what I want you to do: To make the gorgeous guy look like a lemon, and you can be sure after the first showing of the Nature Boy, Buddy Rogers, they will think nothing more but of Rogers.” A Newsweek story on the real Human Orchid clearly understood Pfefer’s intent. “Imitators are mushrooming all over the country,” it said of George. “A few miles away in Hollywood is a gladiator who has picked his act clean. He is billed as Nature Boy, Buddy Rogers, World’s Champion, a triple steal of misnomery.” George made his living fooling people, but he was usually honest with himself. He knew Rogers meant real trouble, and tried to strike back. He called Sam Muchnick in St. Louis, who was fighting with Lou Thesz’s rival outfit for control of that city’s wrestling promotions. George said he wouldn’t perform for the other bunch, and might come

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in for Muchnick—if the promoter didn’t use Buddy Rogers. In the end, Muchnick couldn’t pass up booking Nature Boy and he brought him his first sellout at Kiel Auditorium, drawing 10,651 fans. In retaliation George came to St. Louis and packed them in for Thesz. Like the scorpion who has to sting—it’s his nature—Pfefer was soon threatening to double-cross Muchnick. They patched it up and then, just as inevitably, Pfefer and Rogers had had their own falling-out. Nature Boy decamped without any notice in 1951. Furious, Pfefer had flyers printed up denouncing Rogers and paid to have them plastered up wherever he wrestled. Rogers continued to do well, and like George, he was imitated—or, more charitably, he inspired wrestling homage— for decades (he died in 1992). His most notable modern descendant is Nature Boy Ric Flair. George’s rendition of himself was too good. It’s also possible that the demand for Gorgeousness he and Betty created was so great it could sustain more than one supplier. In any case, Jack Pfefer’s sabotage could never derail George’s success in any satisfactory way, not with television giving him such an unprecedented push. Pfefer’s imitation Georges did make him a good deal of money, as did his Angels and troupes of lady wrestlers, and he continued to promote and to punch back at his enemies real and imagined until 1967. Pfefer did get one measure of revenge: He outlived George, dying in 1974 at age seventy-nine. His hatred never abated. The promoter kept fat fi les of clippings and correspondence on almost all the people he did business with. A few of these manila fi les bore the stenciled image of a black cat on the outside, meaning Pfefer wished those people ill—and the Gorgeous George fi le bore that curse mark. Inside it Pfefer kept something to help him gloat, a photograph that ran in Boxing Illustrated showing George slumped in defeat after his last match, awaiting the indignity that followed.

Chapter 15

“THEY LOVED ME IN NEW YORK”

“If they don’t give this guy Gorgeous George an Oscar for the best supporting role of 1947, then Hollywood is rottener than Denmark ever was,” wrote Braven Dyer of the Los Angeles Times. “Gorgeous George is a wrestler. In fact, he’s THE Wrestler. “And if you don’t think he had the best supporting role of the year, ask [promoters] Cal Eaton of the Olympic; Mike Hirsch of Ocean Park and Hugh Nichols of Hollywood. Gorgeous George has supported them like nobody’s business.” Dyer also decided that Gorgeous George would be known from now on as G.G. “to save wear and tear on my typewriter.” Some of George’s friends had already begun to call him that, as would his second wife, Cherie. Betty always called him George. He’d conquered California, Texas, and most of the Midwest. To become the sensation of the nation as more than just a boastful nickname, though, George needed to extend his reach eastward. He’d already done well in Boston and Montreal and now, he told Betty, the showcase match he’d booked in New York’s Madison Square Garden would strengthen his hold: He’d be the toast of a second coast. This was in February 1949, and for the dozen years previous the Garden

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hadn’t hosted a single maim-and-maul event. The place held eighteen thousand and wrestling couldn’t fi ll that kind of space. Promoter Bill Johnston expected the Gorgeous One to change all that, counting on a crowd of twelve thousand for George’s main event with Ernie Dusek. The Ring magazine, which devoted a good many pages to “News of the Mat World” in addition to boxing, predicted a turnout of fifteen thousand. Ticket prices were scaled higher to meet the anticipated demand and ringside seats went for an unprecedented $7.50 a pop. George’s negotiated 13 percent of the gate would mean an enormous payoff. La Guardia was no longer the mayor but newly an airport, so when George’s flight landed, it was at La Guardia Field. He was met at the bottom of the plane’s exit steps by a bevy of models with their hair dyed champagne blond to match George’s, and as he made his way across the tarmac two lines of flower girls facing each other tossed rose petals in his path. Surprisingly, George declined to be interviewed upon his arrival but had his valet, Jackson Hunter on this trip, issue a statement to the assembled press. “I am overwhelmed by the tremendous reception,” came the uncharacteristically humble proclamation. “Please assure my fans that I will do my best not to let them down Tuesday evening at the Garden.” With that the two were whisked away by limousine to the Park Sheraton. Promoter Bill Johnston gave the match a big push, and the New York papers did their part as well. One preview showed a photo of George labeled “The Aromatic Kid Himself.” He was shown bent over deeply from the waist. “Bow . . . or Curtsy?” asked the caption. Dusek, a skilled worker and normally a good draw in his own right, was tersely identified as “the Omaha, Nebraska wildcat,” if at all. The match was scheduled for Tuesday night, February 22, Washington’s birthday, and George took this to be a good sign. He often invoked the other George in his exhortations to the press; if someone suggested that his long curly hairstyles were feminine, for instance, he’d explode in indignation. “That’s ridiculous! If you knew anything about history you would never say that. Why, the father of our country and 18 other presidents wore their hair long, and that’s why I do, too.” He’d first

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noticed this, he added, when he was very young, while engaged in the intense scrutiny of a dollar bill. George also called one of his most lavish and striking robes “The George Washington.” Made of shimmering, bluish-purple satin, it bore lace trim and rows of hammered silver buttons on the front, mimicking a military tunic, but with a decidedly nonmilitary A-line swell at the bottom of the skirt. The day before the match, George was upbeat and confident. He went shopping on Fifth Avenue, strolling along with Jack, and he didn’t stint, buying himself some more gaudy threads. Reporters tagged along, naturally. He paid for his and Jack’s new fi nery by peeling bills off a fat roll that had recently made a home in his pocket. One observer noticed how few images of George Washington it contained. (Andrew Jackson and Benjamin Franklin wore their hair long, too.) In the Garden locker room, though, George’s confidence cratered. On this rainy Tuesday night, before one of the most important matches of his career, he was assailed by a rare failure of nerve. He’d gotten there early for once, and as he sat on a rough wooden bench in front of the metal lockers, his nerves were jangling. Doubt showed on his furrowed face, surrounded by the blond curls. He sat hunched over, forearms on top of his thighs, wearing his aqua-blue trunks, white wrestling shoes, and white bobby socks. Soon he’d put on the white silk robe festooned with lace and pink roses all the way around the hem. His hands, the ones Betty admired when they were courting, were clasped between his knees. Just a few years earlier, on the Northwest docks, they were the reddened, rough hands of a workingman. Later, as Gorgeous George did even more swishing and less actual grappling, they would become the soft, white paws of the pampered. Tonight they were somewhere in between and just now, he saw, they were trembling. At times George suffered from claustrophobia; it wasn’t just a word he’d used on the Oregon draft boards. There were seven preliminary bouts, many more than usual, on Johnston’s special card, all of them twenty minutes long. With so many boys working, the damp, sweaty locker room was much more crowded than usual and he began

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to feel short of air. It had been a long time since George thought of his father, and the warning Poppa Wagner had given him about wrestling, that the son would soon come home broken and poor. George had used that well-intended but fearful remark as motivation, but when it came to him now it brought not energizing anger but an enervating dread. The Gorgeous act was working great in L.A., but this wasn’t L.A. What if they don’t buy it here? George thought. What if they think I’m just some fairy? As the preliminary matches dragged on George reached out to another older gentleman with whom he’d have a long and complicated relationship: Jack Daniel’s. George gestured to one of the ring boys, or locker-room attendants, and gave him three dollars, telling him to run out and buy him a pint, and keep the fifty cents change. While the kid was away, George and Jackson fi nished getting dressed, the valet donning his Prince Albert coat, striped trousers, and a pea-green vest. His balding pate was shiny with sweat; Hunter had never performed in an arena remotely this size and he was as ner vous as George. When the ring boy returned with their bourbon, they each took a few belts. Then they could hear that the match before theirs had ended; they were on. George was feeling better now, if not quite back to his usual cockiness. “Well, Jack, here goes nothing,” he said, standing up and looking at his Gorgeous self in the mirror. Then he grinned a quick grin and clapped those hands once in front of his chest. “Okay,” said the platinum ingenue of a wrestling man. “Let’s go to work.” With that he strode from the room. New York was not amused. At all. To begin with, hardly anyone showed up. wrestling follies play to only 4,197, read the Times headline. Beyond that sufficiently disastrous fact, the New York fans, and especially the city’s sporting scribes, had a severe allergic reaction to the Gorgeous act. Jack Hunter conquered his nerves and acquitted himself well, getting the biggest laughs of the night on the way to the ring, though they quickly dissipated in the cavernous, mostly empty arena. Then “Pomp and Circumstance” rang out and soon George began his strut down the longest aisle he’d ever seen. He kept his arms

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folded across his chest and his nose imperiously high as he went, the light sparkling off his white satin robe. Nothing. Oh, there were a few derisive jeers, a few catcalls and “yoo-hoo” hoots. But this audience of first-timers—those who’d never seen George live before, usually the most reactive of fans—showed no shock and very little interest. George sneered his best sarcastic sneer, strutted a little harder, and fl itted even more fl ittingly. Still nothing. When he got to the edge of the ring, he saw the ranks of fedora-wearing, note-taking writers along press row. Seated in his customary spot on the Forty-ninth Street side was Al Buck of the Post, whom George knew bore one of New York’s most influential bylines. A pudgy, balding, and sallow man in his mid forties—he had the “saloon tan,” as it was known—Buck was puffing on his ubiquitous cigarette and the smoke partially obscured his face. George could only get a quick impression, but from what the wrestler could glimpse, Buck wasn’t fi nding anything very funny. George won over exactly one person in the house: Hatpin Mary, a middle-aged scourge named for her habit of skewering wrestlers unwise enough to blunder into her area, Loge Section 36. George bowed in her direction when he got to the ring and she took it as tribute, waving her arms and cheering him in return. The rest of the paying customers booed in a desultory way all the way to the one-fall windup, when George threw Dusek with a series of headlocks he was calling Gorgeous George Specials. He didn’t get heat; they booed because they found the action and the denouement unconvincing. It was the worst possible reaction. The fans didn’t fall for him, and they didn’t hate him—the Garden crowd just found him ridiculous. In the most balanced of the next day’s accounts (there were no favorable ones), Times sportswriter James P. Dawson called the match “good, clean fun” and described George’s coiffeur as one “any damsel might envy.” However, he also noted the “guffaws, boos and jeers” from the onlookers. “Technically a succession of five headlocks and a body hold fi nished Dusek,” he informed readers, “but that was incidental, like the bout itself.”

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“Gorgeous George flopped,” Al Buck wrote in the Post. “The act wasn’t good theater, and what there was to it was stolen by Jackson, a bit player.” His conclusion: “It was the first wrestling show held at the Garden in 12 years. An equal period of time is likely to elapse before another one is attempted.” Even The Ring piled on in its next monthly issue, calling the match one of the biggest flops in the history of sports. “Ringsiders were disgusted,” wrote Stanley Weston, by “a dollar show being passed off as a $7.50 Madison Square Garden attraction.” The press coverage was so surprisingly vituperative that Newsweek told its national audience about those reactions, in a piece entitled “Garden Gorgonzola.” In it the New York Telegraph’s Alton Cook was quoted saying: “I made one mistake. I cleaned my glasses.” Why all the vitriol? Carelessly, George wasn’t in top shape and that showed. One New York scribe wrote that the removal of George’s robe “exposed a potbellied freak in aquamarine trunks.” (That must have hurt.) His lack of conditioning may have made some of the supposed mayhem look more feigned than usual. Other scribes resented that wrestling, with TV its accomplice, had become pure show business, no longer the noble, manly art they once thought it was. Arthur Daley, a well-known Times sports columnist, was the most strident. “Once upon a time there were real wrestlers like George Hackenschmidt and Frank Gotch,” he waxed, though whether or not he realized it, their matches were works as well. “But the buffoons and the clowns took over from them . . .” His conclusion: “If Gorgeous George has not killed wrestling in New York for good and for all, the sport is hardy enough to survive a direct hit by an atomic bomb. It was a most insufferable and obnoxious performance.” In this indictment and others there was also an element of regional rivalry. Horse racing’s eastern establishment and the attendant press had dismissed Seabiscuit and his California owner, Charles Howard, in much the same way. New Yorkers were predisposed to reject the flamboyant West Coast phenomenon that was George. “The gorgeous one . . . is something of an idol in Hollywood’s fi lm colony,” columnist Daley noted with disdain. “California, here he comes! You can have

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him.” Al Buck also noted in his screed that George was “made in Hollywood, where he is reported to be a tremendous success. He should return there without delay.” George was shaken. This setback was unsettling in itself, and worse, it also exposed the utter fragility of his wrestling success. Heat was not just elusive but frighteningly arbitrary—hadn’t he done as good a job as ever putting across the same act? In the extended print beating he administered, Daley described a point in the match when “the glamour, if any, had gone and the show had degenerated into just a tugging match between a couple of sweaty creatures.” But isn’t that what wrestling always is, at bottom? For a boy or an act to go over, the audience has to agree that it’s more than that, to become complicit in the farce and the ballyhoo. The fans’ and newspapers’ refusal, the way they suddenly withdrew their cooperation, was an alarming first that could not, for George’s sake, become a trend. If it did, all the success he’d had so far would dissolve, and he’d be back on the undercard. “It was kind of a rough go,” George told Betty over the phone. When he got home, he’d explain. In public, though, the Gorgeous One, his business manager, Johnny Doyle, and the L.A. promoters instinctively knew how to respond to this defeat. Their tactic, the big, blithe lie, has since proved its usefulness in many areas of American life. With no Internet watchdogs giving instant lie to its claims, the next edition of the Olympic Auditorium program trumpeted that “George is back after another great Eastern tour. He’s even more popular in New York today, [and] his recent tour of that section proved this statement. One thing George can always say: ‘They loved me in New York.’ ”

Chapter 16

PACKING THEM IN LIKE MARSHMALLOWS

Gorgeous George was coming to town, Betty told the children after she hung up the phone. He was returning from New York, having wrestled a good many dates on the way back, and traveling the last leg by train. She’d arranged to drive down and pick him up the next morning. He sounded a little down, Betty thought; he might have still been upset by that night at Madison Square Garden. She felt, not for the first time, that underneath the surface her husband was an insecure man. A swerve might cheer him up. In any case, just meeting him at the station, running the dutiful spousal errand, seemed lacking in flavor, so she gave the chauffeur the next day off. By this time they employed not only a driver but also a housekeeper and a maid. Pat, the longtime nanny, had married Virgil Gray, Cyclone Mackey’s stepson, with Betty and George hosting the wedding, and she was now a friend and frequent visitor. Betty borrowed the driver’s visored cap and somehow got herself up in an extra-small dark green chauffeur’s uniform. Early the next day she drove between the rows of palm trees on Alameda Street to L.A.’s Union Passenger Terminal. The beige station gleamed yellowish in the sunny California morning, and with its tiled roof, inlaid arches

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and tall clock tower, it looked like a Spanish church attached to a monastery. Betty stood by the car, at the beginning of the concrete walkway. Between her and the main entrance gathered a small group of reporters who had been alerted to the return of the Gorgeous One. Then he appeared, resplendent in a pink silk shirt, lime-green slacks, and two-tone, brown-and-white shoes. Coming from the cooler north after a date in San Francisco, he still had a white scarf hanging loosely around his neck and a camel-hair coat draped over his shoulders. Had anyone else made these fashion choices they might have been regrettable, but on him it all looked good. As he swaggered forward, his hair tucked under a tam, he didn’t notice the chauffeur waiting, and turned his attention to the writers. After he answered a few questions, Betty approached, lengthening her stride and marching upright, giving her best approximation of a male liveried servant’s march. When she got close, she tugged at her cap in a saluted greeting, adding a little servile nod of her head. She’d taken him completely by surprise, but the showman didn’t fl inch. With no hesitation or sign of recognition, George nodded briskly and handed her the bag he was carrying—porters were toting the rest of the trunks and valises—and strode silently ahead of her to the car. There he waited by the back door for the chauffeur to catch up and open it, after which the master climbed in. Betty, not uttering a word herself, deposited the bag on the front passenger seat, then came deliberately around and got behind the wheel. Without so much as a glance behind her, she gunned the big engine and drove off. The two didn’t even greet each other until they were well out of sight. After they’d laughed and caught up a little, George leaned back in his seat and added a last line to the gag. “Home, Betty,” he said. Home at this point was a ranch they’d bought in Beaumont, a town of three or four thousand people roughly eighty miles east of Los Angeles, high up in the San Gorgonio Mountains near the San Bernardino National Forest. George fi lled her in on his Madison Square Garden debacle. He’d had a long trip home in which to reframe it in more favorable, ego-soothing terms. After all the wrestling he’d done,

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he knew how to fall. Promoter Johnston, who’d shelled out $6,000 to rent the Garden, lost about $1,500 on the night, but George’s share of the gate still made a darn good payday, he told Betty. If they want to call it a “bomb” or a “flopperoo,” George said, he would gladly tank again. In fact, this “sweaty creature,” as he’d been labeled, took home more than $1,800 from that one thirty-minute tugging match when, across the country, John and Jane Doe’s annual household income was something like $3,100. Still, it stung. When he wrestled next at the Olympic Auditorium a few nights later, the Orchid arrived with a little extra determination. He would show everyone—hadn’t he done that his entire career, his entire life? This was his bop hall, where Gorgeous George had become a sensation two years before, and these marks were his people. The Los Angeles fans, who’d come to know him on the KTLA broadcasts, were primed, too. George was still new enough to surprise them, yet they were familiar enough with him to expect a raucous good time. Gorgeous was billed elsewhere in the country as the Hollywood Invader, they knew, and the Toast of the Coast. That made him their champion, and the villain they had the greatest right to hate. On this Wednesday night in early 1949, George had been honing his craft for fifteen years and refi ning the Gorgeous persona for the last two. He was ready to deliver the performance of his life, and the fans would get every bit of what they came for: Gorgeous George, at the top of his outrageous game. The Olympic was a massive cinder-block rectangle, painted white with maroon-brown trim, at Eighth Street and Grand Avenue. The roof, though not clearly visible from the street, formed a half dome; a sign easily seen from the adjacent parking lots declared this the largest boxing and wrestling arena in the world, seating 10,400. Over the marquee loomed a huge color mural of a boxer. Cal and Aileen Eaton, the couple running the Olympic, claimed they led the nation in wrestling attendance the year before, 1948, drawing more than 300,000 through the turnstiles. Of course, as Mike LeBell, her son and his stepson, who later took over the promotion there, admitted, “We lied a

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little about things like that.” He said the 10,400 capacity was really more like 10,052, and others put it at 9,900. Regardless, it was one of the country’s premier mat palaces. In other words, something of a dump. Like wrestling itself, the Olympic had a shiny facade and a grandiose line of patter, but in its heart and bowels it was a grimy sweatshop, a much-beloved bucket of blood. George sits in the lower-level locker room, with Jake Brown standing by, taking a robe out of its garment bag, under one bare lightbulb. The room itself, more concrete blocks painted white, is tiny, maybe six feet by eight feet. Besides the beat-up metal lockers, nails driven into a wooden lath at eye level serve as the coatrack. Uncovered pipes run above and the occasional porcelain sink juts from the walls. When his opponent, Bobby Managoff, comes into the room, George doesn’t get up. He stays sprawled, wearing just his trunks and socks, in a metal folding chair in front of the lockers, reflected in the frameless mirror on the opposite wall. But he gives Managoff (real name, Robert Manoogian Jr.) a friendly grin and sticks out his hand. George likes Managoff and considers him a good worker, trained by his father, an Armenian who went by Big Yusiff. Later in the year George will land Bobby Jr. a role in his wrestling flick. “Hi, Bobby,” he says with a laugh. “I hear you’re going to put me over tonight.” Cal Eaton wants them to go the distance, three falls with a one-hour time limit, and Gorgeous is to be the winner. “George,” says Managoff, who stands to get a hefty payoff after this main event, “it will be my pleasure.” The two put their heads together briefly and talk about different moves they’ll use. Managoff is a dropkick man: He leaps straight up, turns his body sideways, and slams his opponent’s chest with the soles of both feet. (Antonino Rocca became a great box-office attraction with this as his signature move. A former acrobat with no wrestling training, he was a great leaper, and wrestled barefoot.) As George looks at Managoff, three years his ju nior, he sees a strongly built, dark-haired fellow with bushy eyebrows, about his size but a little darker-complected. The writer from Sport magazine

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here tonight to write a feature about George—“Goldilocks of Grappling”—calls Managoff “a nice-looking Armenian boy . . . with a back as broad as a good garage.” The guileless earnestness he projects makes Managoff the perfect babyface to go against this egotistical heel. In a sense tonight’s headline match pits a version of the younger George Wagner—strong, willing, with fewer sharp edges—against his new Gorgeous self. Cal Eaton’s expecting a sellout or something close. Ringside tickets are four dollars, and the next ten rows behind them, called the “club circle,” go for three. A crowd this size requires forty ushers to work the narrow aisles and the man by the VIP entrance on the west side of the building reports that Rita Moreno and Eddie Cantor are on the celebrity list. Now George stands up and the lanky valet comes over to help George into his robe. Jake is a couple of inches taller than his boss and boyhood friend. But in his tight waistcoat the valet, who weighed 185 when he went into the army, appears even thinner next to George, whose stocky silhouette is widened further by his billowing robes. Tonight Jake is sporting a kelly-green vest and matching bow tie over his white shirt with a stiff, pointed Gladstone collar, along with the dark butler’s morning coat, pin-striped trousers, and black patent-leather shoes. At other times he wears a light purple or orchid-colored ensemble. His black hair is already receding from his forehead though he’s just thirty-two, brushed back in front and tufting out a little on both sides, just north of his largish ears. In his act he is deadpan, never smiling, but as he grins now while approaching George, he reveals long, fanglike incisors. The robe Jake holds in front of him is a shiny, floor-length, quilted pink satin beauty. The lining and lapels are a contrasting bright yellow silk; on the robe’s shoulders are epaulets of glimmering silver sequins. This is either one of Betty’s last efforts—she stood down from robe making when the children required more of her time—or created by Kay Cantonwine, the daughter of George’s buddy and fellow wrestler Howard “The Hangman” Cantonwine. From the end of her high school years into the mid-1950s she fashioned many of the Gorgeous

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One’s robes. The Los Angeles Times dubbed her “the Betsy Ross of the mat world.” Working from a woman’s size-sixteen pattern, Kay and her mother, Gertrude, would spend a couple of weeks on each one, working from one of Betty’s ideas or their own fl ights of fancy. The younger woman, who made clothing and swimwear design her profession, ordered the fabrics from a specialty shop in New York. George would come by their house on Harvard Street in South Central L.A. to try on each new showy wrapper, always in a bit of a hurry. George would drape the new gown over his street clothes and suddenly he’d assume the Gorgeous persona, swelling himself up and stalking the Cantonwines’ front hall in front of the full-length mirror. At times Kay worried that she’d gone too far. Would George reject the robe with a bulging bustle of turkey feathers that protruded from the Gorgeous posterior? Or the two pink fans she’d made for him to swish around his body, fashioned with stripper Gypsy Rose Lee in mind? She needn’t have been concerned. As Betty had told her, with George no design was too lurid, no feminine touch too effeminate. “Do you love it?” Kay would ask. “I sure do,” George always replied. Then, just as suddenly as he’d gotten in character, he’d deflate himself, reverting back to just George, remove the new robe, and he’d be off. Managoff left the locker room, gone to enter the ring, where he joins the nameless, faceless, stripe-shirted referee and the longtime Olympic announcer Jimmy Lennon (uncle to the singing Lennon Sisters). Like the other boys, Managoff takes a narrow passageway from the locker rooms and climbs up a small stairway that emerges just in front of the ring. That truncated arrival won’t do for George, of course; he has a much longer, grander entrance in mind. The undercard’s over and by now even the late arrivals have taken their places. As one sportswriter describes them, the fans are now “as jam-packed as marshmallows in a box.” “Behind you and all around you, you can feel the expectant stirring welling up in the crowd,” Hannibal Coons writes in Sport. The announcement that George is coming has already boomed out over

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the PA system more than once. Back in the locker room Jeff gives the Gorgeous robe one last tug, smoothing a pink padded shoulder as they both stand facing the locker-room mirror. The wrestler has a pink satin scarf draped around his neck that matches his gown and falls down over the contrasting yellow lapels. Smiling at his friend in the mirror, Jeff gives him a little pat on his satin-covered back. “Ready, George?” he asks. His boss answers with a businesslike nod—that is, as businesslike as you can be if you’re a burly man wearing a dress with your dyed blond hair done up in an intricate woman’s hairdo. “Let’s go to work,” Gorgeous George Wagner says, in his surprisingly high, nasal voice. “Time to give the people what they want.” Jefferies walks stiffly erect down the long center aisle toward the ring, a spotlight illuminating his progress. As he proceeds, carrying a big silver tray in both hands in front of his chest, his movements are slow and solemn, deliberate and dignified—“aloof as a cake of Lifebuoy,” in the words of another witty grappling writer. Not so the crowd, which begins to laugh as the valet descends the aisle. Bending low, Jefferies steps through the ropes and enters the ring, whereupon he deposits the silver tray on the canvas surface. He approaches this, and all his tasks, with reverence. Now Jefferies stoops and removes from his tray a large chrome-plated spray gun with a pump handle. He brandishes it in the air, and the paying customers hoot and laugh some more. His instrument looks like a bicycle pump; it’s commonly known as a Flit gun for the plant insecticide it often contains. But this gleaming version holds a strong sweet-smelling perfume. George tells the press, and TV announcer Dick Lane gleefully relays tonight, that it’s a special mixture, “Chanel Number 10.” No. Five’s good enough for other people, George says grandly, but “why be half safe?” With great concentration, Jefferies sprays the entire twenty-bytwenty ring floor—the Gorgeous One’s white-shod footsies must not touch anything malodorous or unclean. “Around the ring he dashes,” writes the thoroughly entertained reporter from the Long Beach Democrat. “Spraying here, and spraying there. Spraying all over and everywhere. Like an insane housewife knocking off fl ies with a Flit gun in

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her kitchen.” Now the valet makes a move with the spray gun toward Managoff, as if to decontaminate him as well, but the black-haired grappler raises a cocked fist, snarling, and Jefferies hastily retreats. There’s more laughter in the stands at this pantomime. The spray-gun gimmick, which replaced the whisk broom, may have been born of George’s early experiences with dirty, infectious mats. He said, and it could even have been true, that he began disinfecting the ring to avoid getting boils and other contagions. When the fans gave him heat in response—George did the decontaminating himself in the early days—he made the fumigant a fi xture. (At one point George and Betty discussed wafting floral perfume through the Olympic’s ventilation system but apparently this early biological weapon was never put to use.) The perfume spritzing by George’s valets, including Cherie, became an enduring signature, one of the most memorable parts of the Gorgeous act. Now the valet removes a square of cherry-red carpet from the tray. Dick Lane tells the 1949 viewing audience, seeing all this in black and white, that it’s a “a beautiful cerise color.” Jefferies places this rug on the floor near the tray; George will stand on it after he makes his entrance. With a flourish the valet removes another square and places it near the first. This one is mink, and it will hold the folded, precious robe off the mat once George has consented to its removal. (Apparently mink, while not luxurious enough to cover the Sensational body, is adequate to cushion his kimonos.) His preparations complete, George’s man Friday stands by the rugs and awaits his master’s arrival. “By this time the excitement is pretty much tense,” Coons reports, “with much confused babble and neck-craning.” He can appreciate the delay, the tease. In his piece he calls George “a well-muscled and remarkable man who could have given P. T. Barnum three Tom Thumbs and licked him as a showman in straight falls.” Just now the PA system booms again, but with a different message: “Ladies and gentlemen, Gorgeous George is here!” The majority of the audience stands up immediately. The spectators twist and crane this way and that, trying to catch their first

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glimpse of the star attraction. In George’s crowd, roughly 35 percent are soprano fans; it seems the writer who called him “the answer to a maiden’s prayer, as well as a matron’s,” was not mistaken. Most if not all of the women are here with male companions, and they’re dressed up for a night on the town. Many wear hats, some of which have veils, and all the fan-ettes wear blouses, skirts, and hose; no woman wears pants. Some of the men have on suits and ties, though the ties are generally loosened. For these gents, hats are the norm. Above ringside the men are less swank, with more of a working-class Angeleno look to them. From the haze hovering over the ring lights, it’s clear that from the front rows to the upper balcony, where the seating is rows of wooden benches, smoking is both allowed and enjoyed. One middle-aged woman leaps up from her seat. “Land’s sakes, look!” she shouts. The popcorn man and the soda-pop vendors are temporarily out of business, as the fans are riveted to the coming of George. “Look, there he is!” someone else shouts. “He’s in pink tonight!” Heads swivel as the Gorgeous One appears at the top of the main aisle, standing stock-still, hands on hips, head cocked back, taking in the entire Olympic laid out before him, a mighty lord surveying his realm from on high. To get to their seats the fans have walked upstairs to the concession level and the mezzanine doors. From there it’s an extremely steep drop down the aisles and the rows of seats (they have arms, a rare luxury in wrestling arenas) to the ring, which sits in a pit at the very bottom. The balcony looms, stacked right on top of the lower levels and the ring. In these upper reaches there’s a small section cordoned off with wire mesh on three sides. This is “the cage,” where the wrestlers’ wives or friends of the promoters can sit if they need protection from the raucous crowds. The Olympic’s a vast vertical cone with the ring the narrow tip at the bottom. Under the domed roof, the ceiling is at least a hundred feet above the ring. At balcony level a grid of lights is suspended over the ring, hanging from thick cables. Right now, though, it’s completely dark—except for the one spotlight on the Gorgeous One, glimmering when it touches his shiny pinkness and glinting off the gold-mesh

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hairnet he’s wearing, covering the marcel. The standing crowd gives out a collective gasp, a loud “aaah.” In some ways, this first glimpse of George is the moment of the evening. It’s not enough to call it an entrance; one writer deems it “his manifestation.” The impact that George creates by simply showing up overpowers anything most wrestlers can do in the ring. That same scribe sees the humor in the grand arrival, and senses its import. “There, statued in the pose of a Greek god, and looking very much like the berries, stands the Hubba-Hubba He-man of the 20th century,” he writes. “Yes, Gorgeous George has just crashed in upon the scene.” The coronation march begins to blare, and George takes his first steps down the aisle, the dainty white boots rasping a bit on the corrugated metal covering that concrete path. At first he’s greeted mostly by clapping, laughter, and cheers. This is his home turf and Los Angeles appreciates a spectacle. “George, you’re gorgeous!” shouts one smitten lady. He knew that already, so George sees no need to acknowledge her encouragement. Instead he’s giving everyone, including his partisans, the elevated proboscis as he parades slowly, exuding imperial arrogance. Some boos and hisses issue in response, and as they do disdain transfigures George’s face. He starts to sway more side to side as he walks and his parading gait broadens into the Gorgeous strut. “And, oh, my, what a strut,” another reporter remarks. “If only this man had been born in the barnyard. What a rooster he would have made.” More catcalls, more whistles. “Hey, Gruesome, Bobby’s gonna murder you!” jeers another fan, a middle-aged woman who shakes her fist at George as she stands next to her husband, who’s giving her a look of surprise mixed with some wariness. To this point the Sensation’s temper has not been truly tried, so he responds mildly, merely observing with a look in her direction that “I told you not to come down tonight, Mother.” Another wit shouts, “Hey, Myrtle!” reacting to the extravagant display of fi nery, vanity, and coiff ure—to George’s feminine side. George the fabulous fop is strutting, but it can also be seen as a coy sashaying. It can’t be denied: There is some hen in this rooster.

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Jefferies bends at the waist and pulls two ropes apart so George can step through, gathering his skirts in both hands as he stoops and enters the ring. The wrestler wipes his booties on the patch of cerise carpet, then strides to the center of the mat and bows in all four directions. Wait: The Gorgeous knees are bending—is his bow really a curtsy? Some in the crowd clearly think so; the laughter and hooting both dial up a notch or two in volume. George paces around the ring, peering at the mat surface intently and sniffi ng. Something displeases him. “Uh-oh, Georgie isn’t happy,” Dick Lane says, chuckling on the air. It seems Jefferies has not fumigated properly; he missed some spots. George remonstrates with him, pointing vehemently at several areas. Stricken by his failure, the valet scurries over and sprays some more with the overgrown atomizer. Satisfied for now, George repairs to his corner. Managoff still stands waiting in his corner, and the ring announcer is likewise inactive. They might as well be napping, buying an ice-cold pop, or missing altogether, as no one’s paying them the slightest bit of attention. Now George, still standing, consents to Jefferies removing the gold-mesh hairnet, called a snood. Under it George’s locks are held in place with the gold-colored Georgie pins. Now, with a great show of deference and obsequiousness, the valet begins taking them out. “Those pins are gold-plated and very expensive,” Lane informs the TV audience. “George has them made especially at $85 the half-pound.” Jefferies returns a handful of the Georgie pins to the master, who shakes out his newly liberated locks, looking, as Coons describes him, “like a lordly Spaniel.” Now the wrestler stalks around the ring, peering out into the crowd to see who might deserve a Gorgeous souvenir. Women wave wildly, trying to catch his eye. “Throw it here, George! Give one to me!” ’ A fair number of men are standing and waving, too, including some who were booing him lustily minutes earlier. When he flips the pins into the crowd, mild scuffles break out over them. Jimmy Lennon moves to take the microphone suspended by its cord over the center of the ring. “In this corner,” he intones, gesturing at George’s opponent with one tuxedoed arm, “at 225 pounds, from

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Chicago, Illinois, the former heavyweight champion of the world, Bobby Managoff !” There’s a good smattering of applause and Managoff takes a step toward the ring’s center and gives a friendly wave to the crowd. Managoff wears nondescript black trunks and black calf-high wrestling boots over white socks. His robe is a terry bathrobe, dark and wrinkled. It looks like a garment his grandfather might have died in. “And in this corner,” the ring announcer continues, turning to face the opposite corner, his voice rising: “The Toast of the Coast . . . The Sensation of the Nation . . . The Human Orchid . . . Gorgeous George!” Boos, catcalls, and hoots rain down from all levels of the tornado-shaped house, with a good many laughs and cheers mixed in. George nods at the booming response as if he’s accepting just tribute from a rapt and loving people. The referee calls both wrestlers to the center of the ring, goes over a few rules, and then, as always, he checks each combatant for concealed weapons and any overoiling of the body, which would give him an unfair slipperiness advantage. This requires that the wrestlers open any garments they might be wearing to allow the inspection. The ref runs his hands over Managoff ’s body without incident, but when the official reaches toward George, the heel isn’t having it. “Take your filthy hands off me!” he roars, so loudly that the referee actually takes a step backward. The crowd roars again in response. This refusal to be glommed by grubby mortals is another signature moment, one the fans come to expect yet never fail to respond to. Aghast at the plebeian contamination, George gestures urgently to Jefferies, who rushes over and sprays the ref’s hands with Chanel Number 10. Only now will George submit to being touched. To allow the examination, he raises both arms to the sides and holds the pink robe open wide, like a butterfly with its wings extended, exposing the corpus delectable for all to see. He’s wearing tight white trunks and pink socks under his white boots. George still has his muscles but his body’s thicker now and there’s not as much defi nition; his torso barely narrows from his shoulders to his waist. The Gorgeous flesh is pale, and by today’s standards, he’s even got a bit of a potbelly.

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Yet no one here doubts he’s gorgeous, least of all him. Back in his corner, George allows Jefferies to remove the shimmering robe, which he then folds and places carefully on the mink square. Without the billowing cloth surrounding him, George’s head looks even bigger in relation to his body. Fifteen or twenty minutes have elapsed since George first struck his entrance pose, with nary a grunt, groan, or grapple. Now, finally, the bell rings, the referee waves both wrestlers to the center of the ring, and the match commences. Managoff rushes forward to engage in the middle of the ring. Following the locker-room discussion with George, he makes the classic opening move: trying to get his hands on the Gorgeous curls. Horrified, George skitters away, circling counterclockwise then darting into corners, up on his toes, his hands up in front of him to fend off any contact, those platinum locks fanning out behind his head as he moves. The crowd knows that of all the unkind things the other boys do, this dismays George the most. “Oh, no! No!” he protests pleadingly as Managoff pursues him, then ducks behind the referee for cover. “Stop him!” he yells at the faceless ref. “Don’t let him mess up my hair!” But the official offers no quarter. “Wrestle on!” he commands. Managoff straightens up from his crouch and bellows at George to “Come and fight, darn it!” In the crowd some fans stand up, too, irate at Georgie’s shameful behavior. “Sissy!” they yell. “Coward!” Thirty-five and increasingly well fed, George is still athletic and his speed can still surprise. On his back and in “danger” of being pinned, he goes to the kip-up, launching himself upright without using his hands. As he lands back on his feet and dances a few more quick steps, the crowd roars in appreciation. “Whoa, Nellie!” exclaims Dick Lane. This is this pet expression, which will become part of the American colloquial vocabulary. A few minutes later, after getting thrown across the ring, George sells the move by landing loudly on his back, then bouncing up onto his shoulders so they’re supporting his body, his torso and legs sticking straight up in the air. Now he adds a flourish, corkscrewing his upside-down body rapidly in what looks like a classic version of a 1980s break-dancing move.

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Now it’s George who’s unkind: He throws Managoff out of the ring a couple times, kicks him when he’s down, rams him into the corner posts, punches him in the kidneys—then denies it to the remonstrating ref, demonstrating in broad, slow motion how he actually hit the babyface with the heel of his open hand, which is legal. When he gets Managoff down on his back for an instant, George starts screaming at the ref to call it a pin and award him the first fall. “What kind of a referee are you, anyway?” he bellows. “There, count—he’s down!” He eye-gouges. He hits Managoff as they break. If Managoff starts to gain any advantage, dastardly George steps one foot outside the ropes, which brings him a reprieve, a halt in the action for an automatic ten-count. Jeers and shouts fi ll the air, and the classic exhortation is aimed at the babyface: “Kill him!” With an increasingly fast series of body slams, George wins the first fall. Normally this is the time to visit the restroom and stock up at the concession stands, but experienced George watchers know to stick around. A wooden stool is produced in his corner for Himself to rest on (all the other wrestlers stand between falls). A woman in the crowd yells, “George, you look like a scrubwoman!” In truth, his hair is a mess, completely disheveled. That calls for Jefferies, who reappears with his tray, and uses a comb to touch up the marcel. It’s the Frank and Joseph Special, the one that sweeps up so dramatically in the back when pinned. The valet can’t restore that glory, but manages to reestablish a semblance of order. He hands George a hand mirror in a gilded frame to inspect the results, then goes behind him to massage his shoulders. George looks, and seems, satisfied. More than satisfied, in fact. Now the valet pours him a nice cup of hot tea from a matching silver ser vice. George, breathing hard, manages to take a few sips to put over the gimmick as the Charming Chest continues to heave. Suddenly George is on his feet, bawling furiously at Jefferies. “Uh-oh,” Dick Lane translates for the TV audience, “it looks like Georgie’s spied a speck of something in his tea!” Enraged, George hauls off and slaps Jefferies, who staggers backward. His master then aims a savage kick

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at his backside, but misses, and the audience erupts again at this slapstick. Finally, with much bowing and scraping, the stricken servant gets his abject apologies accepted. Eager to serve again, the valet offers George some smelling salts, but he declines. The second fall begins, and George quickly throws his friend Bobby to the canvas. As the babyface struggles to get back to his feet, shaking his head as if dazed, George taunts him, yelling, “Come on, get up, you rat!” For most of the second stanza, though, the babyface maintains the advantage; he needs to win the fall for the match to go the distance. He throws George out of the ring and onto the apron, and as the heel starts to climb back in, a striking, zaftig woman in a white ruffled blouse and dark skirt runs up to within three feet of him and yells, “Hey, George, your makeup’s all messed up. Want some of mine?” She taunts him by offering him her purse, raising it in front of George and dangling it by the strap. George snarls—in a flash he’s Desperate George Wagner of old, the wild man returned—and cocks his right fist back by his ear. But Beatrice, as the next day’s Times calls her, is uncowed. She puts up her own dukes and advances on the Lovely. Faced with this confrontation, Georgie runs for cover, skedaddling back into the ring and hiding behind the referee. Managoff slings George from one side of the ring to the other, where he rebounds, slingshot, off the ropes. In this part of the dance George shows one of the great staggers in grunt-and-groan history, reeling and stumbling as if barely able to keep his balance, mouth hanging open, eyes rolling in ersatz suffering. As George bounces off the ropes for the last time, Managoff jumps up and dropkicks him right in the chops. George falls “unconscious” to the mat and is counted out. Jefferies scuttles into their corner with the hand mirror again, but this time it’s so George can check for missing teeth. Once again the valet tries to reshape his puddled curls with the comb, but this time George waves him away in disgust. Frank and Joseph’s creation is just a ruined memory. This pains George bitterly, and lo, this bitterness turns to rage. The bell rings for the third fall and George leaps up, grabs his

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wooden stool by one leg, raises it over his head, and takes off after Managoff. Jefferies and the ref restrain him and pry the stool out of his clutch, and this heinous attempt gets the crowd riled all over again. The referee has to stop the action for a few moments to clear the wrappers, bottle caps, and half-smoked cigars off the canvas. When combat resumes George suddenly clutches his chest and collapses down to the mat while hanging on to a rope with one arm. “No, no,” he gasps at the advancing Managoff, the other arm up and out to keep the babyface away. It appears that after all this evening’s stresses and indignities, George’s delicate heart is giving out. “Watch out here, son,” Dick Lane warns the babyface over the air. Unheeding, Managoff stops his rush just as he reaches George’s side, drops his arms to his sides, and gazes down with concern at the felled victim. Then, in an instant, the devious heel leaps up, grabs the babyface around the neck, and jumps into the air, throwing his legs out straight in front of him. As he leaps, he jerks Managoff ’s head viciously to the left with a convulsive wrench of both arms. Managoff ’s torso and then the rest of his body are yanked up into the air, and his legs flail helplessly out to the side. He’s horizontal for a moment, airborne with George, who’s hanging on to him like a rodeo bull rider, and then Managoff comes crashing down to the canvas, landing on his back with a shattering smack that’s amplified by the microphones underneath the grappling floor. The innocent babyface has fallen, first for George’s trickery and then to his signature fi nishing move, “the flying side headlock.” Managoff writhes desperately under George, trying to get his shoulders off the mat and escape the pin. Facedown on top of him, the Beauteous Beast grins maniacally as he senses an ill-gotten victory. That’s the best kind. As George is fond of saying: “Win if you can, lose if you must, but always cheat.” To make sure of items one and three, George reaches back with his right foot, fi nds the lowest rope, and pushes off with his white shoe to gain additional leverage. These fans know the rules and thousands—men and women—shoot to their feet again, pointing at George and screaming at the ref that he’s cheating.

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“Look at his foot, that’s an illegal move!” “Foul!” George turns and gives the shouting fans a piece of his mind. “Shut up, you lousy stool pigeons!” Somehow the zebra-shirted arbiter manages not to see the infraction. He keeps counting Managoff out: “One . . . Two . . . Three. Pin.” The match is over: Gorgeous George wins again! This is so wrong. The booing builds to a cacophony of outrage and contempt that fi lls the Olympic and rings out for a good ten minutes—the lusty sound of ten thousand people exercising their constitutional right to vent spleen. Still sweating, his hair bedraggled, George struts around the ring in his shiny white trunks, raising his arms overhead in triumph, welcoming the abuse the mat addicts are spewing down on him, opening his arms wider and gesturing toward himself as if to embrace their rage. After a few minutes four off-duty cops approach, and escort George from the ring to the dressing room. Seeing the forces of order marshaled for the protection of the cheating heel rankles deeply, and in response fans bomb the ring with whatever debris they still have left to hurl. The injustice of it all is rank. And yet so right. Everyone, even the adherents of the luckless babyface, looks happy leaving the Olympic tonight. The fans talk and laugh excitedly as they fi le back up the steep aisles, gesturing as they reenact this or that high spot. Back in the locker room, George is happy, too, relieved and reassured. The home crowd’s reaction was just what he needed, completely washing away the hangover of doubt he’s carried since New York. Gratitude was not George’s forte, but he would always have a special regard for the Olympic and the Los Angeles fans. Unlike the hostiles in Madison Square Garden, they understood Gorgeousness immediately, and for the better part of a decade they loved and hated him faithfully. Tonight he’s come through for them as well. Seen in person, George proved just as vain, arrogant, and eye-poppingly effeminate as he is on their home screens. Confoundingly, he’s also shown them his wrestling athleticism and triumphed in this test of masculine power—he is indeed the Hubba-Hubba He-Man. This delighted and

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delighted-to-be-infuriated crowd got to meet the killer fruitcake in the flesh, if not close enough to touch, certainly near enough to insult or admire. When they show up at work the next morning, tonight’s spectators won’t tell their envious coworkers that they went to the wrestling at the Olympic. They’ll say, “We saw Gorgeous George.”

Chapter 17

KING STRUT

Attendance at boxing matches

went down after it became possible to watch at home on television instead of going to the fights in person. Turnouts at horse-racing tracks dropped 30 percent from 1946 to ’49. However, TV didn’t hurt wrestling’s live gate, as some promoters had feared—on the contrary, George’s histrionics and the previously unimaginable exposure of television gave the wrestling business a breathtaking jolt. Especially in those first few years of broadcasting, viewers poured into the arenas to experience what they’d seen on the tube, and to meet those crazy characters in person. Between 1948 and 1955, approximately, the pro game enjoyed its greatest popularity in this country, a golden age equaled only in the era of Hulk Hogan and “Wrestlemania,” the mid- to late 1980s. Promoters were so flush that they cut back on the cash-fi lled envelopes handed to sportswriters for their coverage; they didn’t really need them anymore. In 1950 twenty-four million admissions to wrestling matches were purchased for a cumulative take of $36 million, according to American Mercury magazine. That same year Major League Baseball, the respectable, aboveground national pastime, drew 17.5 million fans to its

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fourteen ballparks. Paul Zimmerman, sports editor of the Los Angeles Times, proclaimed baseball soundly beaten. “Wrestling has been taken into millions of parlors,” he wrote. “It is safe to say that families, from kid to grandmothers, know more about double hammerlocks than double plays.” The New York Times ran a lavishly arted Sunday-magazine piece entitled “Big Boom in the Grunt and Groan Business.” It began: “Upward of 3,000 huge men, and a few somewhat less huge women, right about now are looking forward to their most profitable season in the last twenty years . . . Audiences of 12,000 or 15,000 are not uncommon even in comparatively small towns. Wrestlers are being recognized on the streets just like movie stars. Their fees for shows have gone up. The ‘groaning business’ is happy.” Despite all the violence and the fakery in wrestling, there was barely a ripple of resistance. Once, in 1949, a group of parents voiced concern about “the consistency with which villainy triumphs over virtue on video,” as Washington Post columnist Shirley Povich put it. Heels were defeating heroes, with George leading this miscreant charge. Was this any way to teach children that cheaters never prosper? But this moral qualm—Povich called it a “squawk”—quickly dissipated, and George’s game grew unabated. “Television brought the Gorgeous One’s pure corn into the home,” Povich wrote, “and it apparently took root because the wrestling business was never so good.” In a story entitled “Gorgeous Georgeous,” Newsweek declared that California TV dealers “now credit him with creating more sales than any other program on the line-of-sight.” Since George was wrestling almost seven nights a week, the magazine added, “he gives set buyers plenty of return on their investment.” By this time, however, television, that delivery system for Gorgeousness, had become a conduit that flowed in the other direction as well, rendering from the public unto George. Most, of that era’s other TV stars, including Ed Sullivan and Arthur Godfrey, stayed tethered to the tube. That was where their fame was created and where they derived most of

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their income. George, on the other hand, made his living from live wrestling events, and every one of his televised matches served as a twenty-to-thirty-minute advertisement for his other, much more lucrative business. Since the Toast of the Coast’s appeal had little to do with actual wrestling, he attracted the broadest audience, drawing those who cared nothing for the ring as well as the dedicated wrestling fans. “Pretty soon,” Lou Thesz said, “promoters around the country were begging for George . . . knowing he’d bring out the curious as well as the regulars.” George and Betty began to demand 20 percent of each night’s gate receipts (after the promoter took 20 percent off the top for overhead). Normally, the two main-eventers would receive 4 or 5 percent each, yet George commanded five times that. “And he was completely worth it,” said the Butcher, Paul Vachon. “There was such a curiosity, everyone wanted to see him.” Some promoters raised ticket prices, usually fifty cents or a dollar, when George appeared; other impresarios, such as Morris Sigel in Houston, made a loud point of it when ducats didn’t get more expensive. One of his ads boasted: “There will be no increase in prices for next week’s card which will feature Gorgeous George!” Unlike the Hollywood actors and other star athletes of the day, who abstained from discussing their pay (leaving it to the press and their agents), George blasted about his earnings to anyone with a microphone or a notepad. As might be expected, though, George’s pay reports served more to magnify than to clarify. In 1948 Time said George earned “upwards of $70,000 a year,” which was probably close. Two years later the American Mercury said that only three of George’s rivals—former heavyweight boxer Primo Carnera; Gene Stanlee, aka Mr. America; and Antonino Rocca—approached the $100,000-a-year mark, and that the Toast easily surpassed it. “I don’t want to be a millionaire,” George explained to writer Ted Shane. “I just want to live like one.” He was getting there. The Los Angeles Times said George collected $160,000 for “unkinking his muscles and uncurling his hair,” pointing out that the Human Orchid could also be called “The Human Billfold.” When asked by a reporter to clear up these discrepancies, George told him to “take your pick.”

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A clearer light is shed on this by, of all people, the Hangman, Howard Cantonwine. A hard drinker and frequent brawler with a volcanic temper, when he became George’s business manager around 1949, Cantonwine nonetheless kept careful records. His log and account book from that year indicate that the Gorgeous One was indeed hauling in over $100,000 a year, even after he paid his booking agent a 10 percent fee. In one short stretch of April nights, for example, George got paid $1,494 in St. Louis for beating Chief Don Eagle on a disqualification; $1,939.68 for a win over Gypsy Joe Dorsetti in Milwaukee; and just $459.08 in Wichita for a no-contest against Sonny Myers. Cantonwine almost always appeared lower down on the cards George worked, and made about $200 to $250 a week, extremely good money for a workingman. That same year Hank Williams, the undisputed king of country music, made $92,500, according to his biographer, Paul Hemphill. A year later Joe DiMaggio, the Yankee Clipper, retired and walked away from his $100,000 salary, one of the highest in all “legitimate” sports. Movie stars like Spencer Tracy and William Holden made much more, but the Washington Post was nonetheless correct when it said of George that “in answer to cries of ‘sissy’ he laughs much of the way to the bank.” Most of the time, that is. At others George whined that he wasn’t getting to keep enough of the lucre, sighing that “If you net a million you can only keep $110,000 of it.” It was true—for much of his career George’s earnings placed him in the highest tax bracket, and that was the 90 percent tier. Since George worked in a cash business, though, he may have been able to submerge some of his income. Each night at the arenas, right after the receipts were counted, promoters literally paid the boys out of cigar boxes fi lled with crumpled bills. Dick Steinborn, a former wrestler whose father was a promoter, stood in the locker room at the Jamaica Arena in Queens, New York, one Friday night in 1949. After a televised match, with Dennis James as the announcer, Steinborn watched as his father counted out $1,155 in cash into George’s perfumed paws. (The other boys on the card that night made $175 or $250, and were happy to get it, when, as Stein-

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born said, “regular people were making ninety dollars a week.”) To consistently declare all that cuddlesome cash on one’s income taxes seems like the act of a mark, jarringly out of place in the Gorgeous universe. At least one person thought George made too much money. In 1949 Joseph L. Mankiewicz wrote and directed Letter to Three Wives, a fi lm about suburban life and marriage, a new postwar subject. The fi lm’s strongest message, he said, had to do with Kirk Douglas’s character, a schoolteacher who earned very little. This injustice was based in reality, Mankiewicz explained, and it rankled. “My father, Prof. Frank Mankiewicz, was himself an educator,” the son said. “With his help I once could have made an assistant instructorship in English literature. If I had, I probably would have been earning for a year about half of what Gorgeous George gets for one wrestling match.” (How Mankiewicz felt about the exorbitant pay scale in Hollywood, compared to teachers’ earnings, wasn’t included in the interview.) Beyond the loot George won something else, a prize that he never complained about. He became a national celebrity, and his was a new kind of outsize, feeds-on-itself fame. From the late 1940s to the mid-1950s his image was so pervasive, and his silliness so addictive, that virtually everyone in the country—English speaking or not; interested in sports or indifferent; television owning or lacking—recognized Gorgeous George. George and Betty’s timing was perfect: In their day we saw for the first time how TV exposure led to more print and radio publicity, which led to more packed arenas, which then occasioned more coverage. The cycle spun in widening circles until the media event that was George became news, which needed to be covered again. Before long George’s fame outgrew wrestling and television, and became its own entity. He became famous not so much for what he did in either of those venues anymore, but simply for who and what he was—for being so famously Gorgeous George. In March of 1948 Gorgeous George debuted his nightclub act at Slapsy Maxie’s, an L.A. nightclub on Beverly Boulevard that he and

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Betty frequented. More than once the owner, Maxie Rosenbloom, a former light-heavyweight boxing champion turned comedian, put on a wig and bathrobe and lampooned George while the couple was in the audience. On the nights when he was wrestling earlier in the evening, George would get his hair redone in a limo from Hollywood Legion Stadium or the Olympic, then take the stage at Maxie’s. Sharing the bill with comedian Ben Blue, George didn’t wrestle, dance, sing, or tell jokes. He just . . . acted Gorgeous, strutting to and fro wearing one of his robes, handing out some Georgie pins and answering a few questions in his dandified character. (He would work a similar act at the Silver Slipper in Las Vegas in the 1950s.) Just seeing George be George was what the cover charge bought the nightclub patrons, and that was enough. George—or, rather, the Gorgeous George character—permeated the popular culture, even as he helped to shape it. When Eddie Cantor, also known as “Banjo Eyes” and “The Apostle of Pep,” welcomed G.G. to his 10 p.m. radio show, George bellowed out: “I refuse to speak until my valet has fumigated this place. Jefferies!” Listeners then heard the swish-swish of the famous spray gun. Cantor then set George up with his line about Chanel Number 10, and there was a “surprise” intrusion by an upcoming opponent, the Mad Russian, who called George a “snooty patootie.” This segment ended with Cantor asking his guest star: “There is one thing I always wanted to know. What makes you call yourself Gorgeous?” To which George answered: “Honesty.” Lauritz Melchior, the opera star, was photographed kissing George’s hand. In so doing, the world’s reigning Wagnerian tenor may have spared himself the embarrassment of the Georgie Kiss. In this ritual the wrestler would take a lady’s hand, bow gallantly, and bend over as if to buss the proffered paw. Instead, as the Gorgeous lips approached their presumed target, he’d flip his wrist over, then kiss the back of his own hand instead. George most famously pulled this stunt on Kim Novak at Chicago’s Chez Paree Lounge, whereupon well-known Tribune columnist Herb Lyon wrote it up in his “Tower Ticker” column.

Photographic Insert

“Cleanie,” not “meanie.” The original George: a handsome black-haired babyface or good-guy wrestler, circa 1937. Jack Pfefer Collection, University Libraries of Notre Dame.

Left: Team Wagner in Hawaii, 1941. Here, Betty briefly became a part of the ring act, then went back to making mischief behind the scenes. Courtesy of the George family.

Above: Ab work. George does sit-ups on the Hawaiian beach, using a ninetyfive-pound wifely weight for resistance. Courtesy of the George family.

Left: Team Wagner expands. George and Betty with Carol Sue and the justadopted Don, most likely in Tulsa, 1946. Courtesy of the George family. Below: The transformation begins. George in one of his early robes, around 1943. His smile hasn’t yet given way to the trademark sneer. Jack Pfefer Collection, University Libraries of Notre Dame.

Robes Gallery

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Above: Getting pinned. George tossed his fans much sought-after souvenirs: “goldplated” Georgie pins that held his intricate curls. Courtesy of John Pantozzi. Left: Satin Doll. The haughty heel in his finest fabrics, ruffles, and lace. Jack Pfefer Collection, University Libraries of Notre Dame.

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Below: Ring action. After all the preliminary strutting and sneering, the Pompous Prissy turned into a snarling beast, a surprisingly fast, high-flying athlete. Courtesy of John Pantozzi.

Above: The “claret” flows. Arena fans roared at the sight of blood. A subset of grapplers known as blade men cut themselves intentionally to get heat from the crowd. Jack Pfefer Collection, University Libraries of Notre Dame.

Toast of the Coast. George with comedian Jack Benny (above), crooner Bing Crosby (below left) [ Jack Pfefer Collection, University Libraries of Notre Dame], and Burt Lancaster (below right), “The Killer,” at a 1948 charity event in Santa Monica. Bob Hope stands in for Jefferies, assuming the role of George’s valet. It seems there’s a midmatch phone call for the master. Courtesy of the George family.

Left: Made for TV. G.G. at L.A.’s NBC station. In the foreground, his hairstylists, Frank and Joseph. While George is very much in his element, Poppa Wagner, left, is clearly uncomfortable in the spotlight. Courtesy of the George family.

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Right: “I solemnly swear . . .” The Sensation inducts fans into the Gorgeous George fan club, which requires swearing that “I will never confuse this gold Georgie pin with an ordinary bobby pin, so help me, Gorgeous George.” Courtesy of the George family.

Left: Like father . . . Young Donnie, George and Betty’s second adopted child, emulates his famous dad. Courtesy of Dick Steinborn.

Right: Betty goes blond. Borrowing her husband’s fan, she poses at their home in Windsor Hills, California. Her hair was so naturally dark it took sixteen bleachings to get it to match George’s platinum ’do. Courtesy of the George family.

Below left: Turkey world. George and Betty raised thirty thousand turkeys on their ranch in Beaumont, California—including a few dyed orchid, the same color as the couple’s house and cars. Courtesy of the George family.

Below right: Betty today. George’s muse and co-conspirator in 2006, more than sixty years after they invented Gorgeousness together. “I pushed, and he did it,” she liked to say. Courtesy of the author.

Above: Matinee idol. George’s one and only movie was released in 1949. George played himself—channeling Bette Davis and Tallulah Bankhead. Courtesy of the author. Right: Musical tribute. George the cultural icon inspired popular songs. This ditty proclaimed that “his wavy hair and dainty air” made him “the darlin’est boy.” Courtesy of Brenda Cantonwine.

Right: Legally Gorgeous. Betty helps George primp before his 1950 court appearance to have his name changed from George Wagner to Gorgeous George. Los Angeles Times.

Below: The archenemy. Promoter Jack Pfefer sent out his own wrestlers, dressed in fancy robes with their hair dyed blond, and billed them as Gorgeous George. Jack Pfefer Collection, University Libraries of Notre Dame.

Right: Gorgeous George Grant. He worked the gorgeous act and used a valet, another gimmick used by the original G.G. Courtesy of Scott Teal.

Left: The “valette.” George’s female valet—and second wife—former showgirl and dancer Cherie Dupre. Courtesy of John Pantozzi.

Right: The stakes will be mighty high . . . Referee magazine hyped the hair vs. mask match—if George lost, his curls would be shorn, and if the Destroyer lost, he’d finally be unmasked. Courtesy of Tom Burke. Below right: Still game. The fortyseven-year-old George, in debt and looking for a quick payday, lets The Destroyer throw him from pillar to post to put the match across for the fans. Courtesy of Tom Burke.

Above left: The final indignity. In 1962, George gets his gorgeous locks shaved off after losing a match to the masked Destroyer, exulting at left. Courtesy of Tom Burke.

Left: Jesse “The Body” Ventura. A flamboyant heel in the 1970s and ’80s, Ventura took the trappings of Gorgeousness—all the way to the Minnesota governor’s mansion. Photofest.

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Left: Nature Boy. Ric Flair, a wrestling descendant of George’s rival Nature Boy Buddy Rogers, flaunted robes the Gorgeous One might have envied. [email protected].

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Right bottom: “Shocking, scary, and silly.” That’s how filmmaker John Waters remembers Gorgeous George. His outrageous movie characters, including Divine, right, are in some ways based on George. Copyright by Fred W. McDarrah.

Glam man. George in all his confounding, sui gorgeous glory. As the title of a 1978 Henry Winkler movie loosely based on G.G.’s life put it, he was The One and Only. Jack Pfefer Collection, University Libraries of Notre Dame.

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At the Bachelors Ball in Los Angeles, a high-society costume party held at the Biltmore Bowl, Sharp Whitmore, a prominent lawyer, got much praise for his Gorgeous George portrayal. Gorgeous songs played on the radio, and then in the arenas before George’s appearances. Jimmy Lennon, the singing ring announcer, recorded one such tune that began: He has an armful of muscles and a head full of curls. He wrestles with the fellows and he thrills all the girls. A two-ton truck with a velvet sheen, Gorgeous George is the man I mean. He has a chest like a mountain and a face like a dream He starts the women sighing and he makes the men scream. A power house fit for any queen, Gorgeous George is the man I mean. Let me tell you something: You’re not really in If in your hair you don’t wear A gorgeous Georgie pin. There never was any creature who had such a physique; The population’s clamoring for only a peek At the man who can make them swoon or shriek, Gor-geous, Gor-geous George.

Well-known comedians of the day, many of whose careers were also soaring thanks to television, told Gorgeous jokes. Jack Benny warned viewers that he was an ex-wrestler, known as the Body Beautiful, the predecessor of Gorgeous George, and hence not to be trifled with. On The Red Skelton Show, that radio and TV comic quipped: “If Gorgeous George had to pay taxes on what he thinks he’s worth, he’d be broke.” Bob Hope also riffed on the Gorgeous One in his syndicated newspaper column:

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“George wants to join the Navy and have the world see him.” “His favorite hold is the full-dressed Nelson.” “George is so high class, instead of cauliflower ears, he has broccoli ears.” “His perfume is called Surrender—or I’ll break your arm.” Hope’s promotion of George preceded television. The former vaudevillian enjoyed wrestling, was tickled by the Gorgeous shtick, and had George on his hugely popular Pepsodent Show, a Tuesday-night radio program, quite a few times. So supportive of the wrestler was the comedian that, one night in 1948, Bob Hope went to work for the Sensation of the Nation.

Chapter 18

THE TOAST OF HOLLYWOOD

Bing Crosby was a clown. So, incongruously, was Gregory Peck, his perpetual earnestness hidden behind white pancake makeup, ludicrously big painted eyebrows, and the classic clown’s indignity: a swollen red bulb affi xed to his nose. Ronald Reagan, the thirty-seven-year-old war-movie actor and Chesterfield cigarette pitchman with the brown, wavy pompadour, was very much in character as a ringmaster, shining out his genial smile. On this September Saturday night more than two hundred Hollywood actors, radio personalities, and other celebrities gave a benefit performance on the grounds of L.A.’s Pan-Pacific Auditorium, replacing the regular employees of the Ringling Brothers Circus. The event raised some $175,000 (close to $1.5 million in today’s dollars) to build a new wing at the St. John’s Hospital in Santa Monica. Hollywood gossip columnist Hedda Hopper was one of the principal organizers and she dressed as a toy soldier. With her blond hair tucked away underneath the earflaps of a stiff-brimmed black felt hat, she made her entrance dancing a little jig with Danny Kaye and Harpo Marx. Then Hopper banged out her next day’s Times column on a typewriter, which sat on a big wooden desk, which was in turn anchored

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on the back of an elephant. Dan Dailey, nominated for the Best Actor Oscar that year for his performance in the musical When My Baby Smiles at Me, was a barker of sorts, drumming up visitors to the caged circus animals. Buster Keaton did a strongman parody, while William Powell, the debonair actor who’d already made his sixth Thin Man movie, played Punch and Judy alongside his third wife, Diana Lewis. “Filmland girls,” as the next day’s paper called them, sang, danced, rode horses or elephants, or “just walked around looking pretty.” These starlets included World War II pinup queens Betty Grable and Lizabeth Scott, Maureen O’Sullivan, and Rosalind Russell. Jennifer Jones, the dark beauty who starred opposite Peck in Duel in the Sun, smoldered in a red velvet number as she was driven around the big tent in a chariot. The house band was led for the evening by trumpeter Harry James. As Saturday evening turned into Sunday morning, cooling fog rolled in off the Pacific a few miles to the west and relieved the heat built up in the heavy canvas tents. Over the course of the event ten thousand people crammed inside. Even with three rings whirling at once, it took more than four and a half hours for all two hundred stars to be adored. In adherence to the unchanging hierarchy of show business, the biggest, top-billed star of the moment went on last. The benefit organizers’ choice for their grand fi nale, shown nationwide the next week in the Hearst “News of the Day” newsreel, was a certain thirty-five-year-old wrestler with bleached blond hair. The Pan-Pacific, on Beverly Boulevard in Los Angeles’s Fairfax district, had a streamlined Art Moderne facade, from which jutted four tall, white towers shaped like tail fins. For the charity circus the facing parking lots had been covered with a collection of colorful tents, and now George walked rapidly toward them with his hairdressing team, Frank and Joseph, trying to keep up. He’d just flown in from Ohio, chartering his own plane and canceling some lucrative dates to make it. Normally, losing money held no interest for Howard and Bessie’s boy, but the glory of closing this show made it irresistible to the Gorgeous ego.

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Once he reached the tent serving as a dressing room, he was seated at a wooden table equipped with a good-size mirror, a white smock draped over his shoulders and chest. Elizabeth Arden did his makeup, and then Frank and Joseph applied themselves to his curls with all four hands. They were interrupted every minute, it seemed, by other stars stopping by to say hello, to pose with George for publicity pictures, and to satisfy their curiosity about the blond bombshell who was also a wrestling villain. Betty took a liking to Lucille Ball, who stopped by to introduce herself. Gary Cooper, all tanned and handsome six-foot-three of him, strolled in and loomed over George in a double-breasted suit. Gallant George stood up abruptly when Esther Williams, swimming champion and star of MGM’s “aqua musicals,” showed up, her reddish hair lustrous and her equally luxuriant figure on display in a revealing bathing suit. She laughed as George kissed her cheek, then pulled her into a mock headlock. Ray Milland came by to introduce himself, greeting the mat prima donna as George. “I don’t know who you are, sir,” he shot back jokingly at the star of The Lost Weekend and that year’s The Big Clock, “but peasants usually refer to me as ‘Gorgeous.’ ” In the big top, tuxedo-clad Jimmy Lennon moved to the middle of the largest sawdust-covered ring. “Ladies and gentlemen,” he intoned into the microphone. “It’s time for the main event—the wrestling match of the century! The Killer of the screen faces off with The Killer of the ring!” Cheers rang out for the darkly handsome Burt Lancaster, starring just then as the murderous husband in Sorry, Wrong Number. He wore brown trunks and over them a flesh-colored robe. The referee was next to be introduced: Billy Curtis, the midget actor who played a Munchkin City official in The Wizard of Oz. The top of his pomaded dark hair reached Lancaster’s lowest rib. Then the lights went down and the tent, save the ring, was dark. “And now, here he is, ladies and gentlemen,” Lennon resumed, sweeping one arm out to point up a long aisle between the rows of folding chairs. “The Toast of the Coast . . .” A man emerged: Bob Hope in a long black morning coat, a white carnation on his lapel, bearing in

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front of him a silver tray. The comedian had already starred in five “road movies” with Bing Crosby, but tonight he was here to serve George, and the Los Angeles audience recognized the impersonation in an instant: “He’s playing Jefferies!” Hope and Lancaster had rehearsed for two weeks, but they did so without George, who was out wrestling and earning until the last minute. So the two stars worked with Vic Holbrook, a wrestling friend of George’s and an occasional valet, as a stand-in. When showtime came Hope flawlessly ran through the spray-gun routine—including an abortive attempt to disinfect the Killer. George then made his manifestation wearing a full-length yellow satin robe, trimmed at the elbows and cuffs with rings of white ermine. Disrobed, George and Lancaster circled each other, glaring menacingly. The actor was several inches taller, lean and muscled; it was clear right away that Lancaster, who had once made his living as an acrobat, knew how to fall and roll. As he gained confidence and began to enjoy himself, he mugged, exaggerated, and overacted along with the master. Both men’s backs took on a splotchy covering of sawdust. At one point George lifted Lancaster high over his shoulder and slammed him down. He was about to pin him when Hope approached the two-man tangle of arms, legs, and heads, holding a black telephone out in front of him, its cord trailing behind. In those days it was still a sizable instrument, and thus a more visible prop. “Excuse me, Master,” the valet said as the crowd chortled. “There’s a call for you.” George left off kneeling on Lancaster’s chest to take the handset. After uttering a few quick sentences, he extended the phone toward his adversary. “It’s for you.” Lancaster took it and growled, “I’m busy, now, I can’t talk!” Then Lancaster got George in a near pin, and Hope flew to the rescue. He walloped the actor full in the face with a huge powder puff cached on the silver tray, and a pink cloud exploded around Lancaster’s head. He staggered back, then turned toward Hope and shot him a furious look, full of Killer menace. Hope ran terrified and jumped into George’s arms, the wrestler cradling his valet in front of his chest

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like a big, morning-coated baby. Then the incensed Lancaster, powder still caking his face, motioned to his corner, where two seconds had suddenly appeared. The two hulking men in double-breasted suits and fedoras—full gangster regalia—stalked toward Hope, who now cowered behind George’s back. One of the thugs pulled a revolver from his waistband and raised it in the air. Suddenly all the lights in the tent went out. Shots rang out, rat-tat-tat! (Or were they rim shots by the house band’s drummer?) The audience gasped. Then, just as suddenly as they went out, the lights came back up and the band broke into a raucous jump tune, horns blaring. All the players, including the two gangsters, now smiling, began to dance. Hope dropped to his knees to make himself the same height as the tiny referee, and they circled the ring in a loopy waltz. George and Lancaster spun each other around in a fast-paced do-si-do, then ran up the main aisle together laughing, arm in arm. At George’s peak, the Gorgeous persona hung so thick in the atmosphere that it could be referenced, alluded to, or parodied, without even being named. In the 1951 Bugs Bunny cartoon entitled “Bunny Hugged,” there appeared a vain wrestler who went by the alliterative name of Ravishing Ronald. Preceded to the ring by a leaping nymph, carried there on a covered silver tray by bare-chested men wearing fezzes, Ronald is fi nally revealed, wearing purple trunks around his tiny waist. His head is cartoonishly huge underneath his bright yellow hair and he’s eating purple grapes. A harem girl sprays perfume. Ronald is even wearing a snood. His opponent, the massively muscled and ugly Crusher (wrestler Reggie Lisowski would have a long, successful run under that name), uses the hairnet to tie Ronald up with, then begins pounding him like an unloved drum. Bugs is Ravishing Ronald’s valet, his Jefferies. “It’s a living,” he tells the camera with a shrug. When he sees his master getting thrashed, he exclaims: “Oh, bruddah, there goes my bread and buddah!” So the rabbit defeats the Crusher himself, with a strategy involving an anvil as well as the impersonation of a Jewish tailor. Born in 1938, Bugs was a rascally brother to Gorgeous George’s

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cartoonish character. Transgressive tricksters both, they defied as many conventions as possible (Bugs even defied gravity, among other laws of physics), talked insolent trash to everyone—and got away with it, always. Self-assured, self-reliant, and self-absorbed, they existed in their own worlds, autonomous regions of their own creation; they insisted on seeing things their ways. Cheerfully defiant and forever, improbably, unharmed, George and Bugs were both clearly having more fun than anyone else in their respective pictures. At the opposite end of the pop-culture spectrum from these cool cats lived one well-meaning square named Andy Hardy, the hero of a Dell comic book and more than a dozen movies starring Mickey Rooney. This all-American male teenager was eager, adolescent, and innocent—he asked his father, Judge Hardy, how to avoid getting kissed by so many girls. He, too, had an encounter with a Gorgeous George stand-in. In comic strip Number 389, published in 1952, Andy runs afoul of a scowling grappler who wears his blond hair in a net and sports a long robe with white fur trim: Glamorous Gus. When Gus parades down the aisle of a wrestling arena, Andy accidentally trips Gus and a male fan wearing a bow tie taunts the wrestler, yelling, “S’matter, cutie boy? Won’t your little footsies hold you up? Ho! Ho!” Later, though, Gus, still wearing the hairnet outside the ring, proves himself a good egg and helps Andy reunite with his girlfriend, Polly. “If it hadn’t been for Glamorous Gus, we might never have seen each other again!” pants Andy, clasping both her hands as they sit in his convertible jalopy. “I can’t stand to even think about it, Andy!” is Polly’s impassioned reply. G.G. wasn’t merely known; he signified. “Acting like Gorgeous George,” “pulling a Gorgeous George,” or someone “thinking he’s Gorgeous George” all entered the common parlance. George became a ready symbol of the vain, the loud, and the attention-crazed, anything or anyone over-the-top. When Ethel Barrymore saw Laurence Olivier’s Hamlet, she wasn’t impressed, preferring her brother John’s more subdued portrayal. Her hissed verdict on Olivier’s rendition was: “Gorgeous George!”

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In 1952 Katharine Hepburn was starring in The Millionairess on Broadway. Critic Bill Henry described her as looking fragile but charging around the stage, bellowing, taking stairs three steps at a time, and decking other actors. He summed up her scenery-chewing work by dubbing her “a feminine Gorgeous George.” However, Henry added, her stage histrionics were creating a furor, and therefore interest. He concluded that “controversy must be better than talent—you can’t buy a seat for the run of the play.” A very George-ish notion.

Chapter 19

PURPLE MAJESTY

On a beautifully sharp blue-skied California afternoon, George sits smiling behind the wheel of a brand-new Packard convertible, top down. He’s heading for home on Route 99, five or six miles outside Beaumont. The car he’s steering with one meaty finger is the 1950 Packard Deluxe Coupe. He’s just picked it up from the dealer, where the roadster—so low-slung it’s said to embody “bathtub design”—has been painted a light purple, right down to the bands on the whitewall tires. George, between Cadillacs right now, owns another Packard he takes on the road with Jake Brown and his business manager Howard Cantonwine, the Hangman. That one’s the Custom 8 Club Sedan, a massive limited-run land yacht with wide running boards. It’s light purple, too—or, as he and Betty insist the color be properly called, orchid. He turns off onto a smaller rural road, Cherry Valley Boulevard. The afternoon’s warm, but here in the high desert the breeze coming in the open windows is cooling. George wears his version of casual wear: a bright yellow-and-black leopard-print, pajama-like outfit with matching top and trouser bottoms. He’s resting his left arm on the window frame and his blond locks, sans tam today, stream behind

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him in the breeze. Off to his right runs a dark-railed wooden fence and George slows, then turns through its open gate into a semicircular dirt-and-gravel driveway. He’s home, at the farm George and Betty moved to in 1950. A few moments ago George drove past a sign advertising gorgeous george’s broad-breasted turkeys, and as he turns off the car in the driveway, then steps outside, he hears the low, constant burbling of the birds they’re raising here. He can see them, too, in the huge farmyard behind the house and the fields across the road, thirty-five thousand turkeys scratching, bobbing, squawking, and teeming around the long, low wooden troughs holding their feed and water. Acres and acres are given over to—covered in—these dark-bodied, light-necked hordes. It seems an alien, gobbling planet. However, that’s not the oddest aspect of this landscape. Sitting fairly close to the road, the sprawling one-story farmhouse with the big picture window juts up from the sandy-colored earth the same bright purple as the cars. A short distance away sits Betty’s parents’ house and farther down another one, where her sister, Eve, and Eve’s husband, Harold, live with their daughters, Sally and Nancy. Both of those homes are painted orchid, too. All the outbuildings on both sides of the road, including the brooder houses, where the chicks are kept, and the processing plant with its killing rooms, are orchid, in lurid contrast to the scrubby brown-and-gold hills behind. It’s a bizarre Technicolor spectacle, like Dorothy’s arrival in Oz, and just as in that movie the colors in this scene are so saturated they seem in need of correction, a dialing back toward reality. But that would spoil the fun. Inside the little store and lunch counter—among his other accomplishments, George was a turkey-burger pioneer—there’s a good chance that some of the birds, “Guaranteed Delicious and Hygienic,” are orchid, too. For special promotions, Betty dunks them in purple vegetable dye. A second billboard along Cherry Valley announces in huge letters that turple purkeys are for sale. Betty had no real reason to have the two first letters transposed, except her usual: Why have things bland when you can put some spice into them? Nearby supermarkets

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like Sage’s and other customers who order birds get them delivered, in orchid-colored limousines. It’s unclear just how George and Betty came by their orchid fi xation, but when they did, it was with total commitment. This obsession took in not just that lighter shade of purple, but the flower as well. She sewed cloth orchids in various colors onto several of his robes, and George, who was introduced as the Human Orchid, would sometimes carry real ones on his march to the ring, clasping them in front of him like a bride with a bouquet, then tossing them to deserving women in the audience. Occasionally he’d invite the sweetest-looking old lady he could fi nd in the crowd to come into the ring, where he’d offer her one of the beautiful flowers. When the poor woman reached for her gift, he’d drop the orchid to the mat and grind it to pieces under his white-shod boot. “Just for fun,” Betty explained. “You know, Mean Old George.” The turple purkey ranch they bought is quite a spread, one hundred acres of what George enjoys calling “prime real estate.” When they bought it, he was as proud as Betty had ever seen him. Just outside the house, there’s Betty’s beloved cactus garden; the home itself, orchid-painted stucco, is 3,200 square feet, quite large for its day. Betty says with a laugh that she needs to pack a lunch when going from the entrance to the master-bedroom suite. A small piano sits in the roomy entrance hall, and in the kitchen all the cupboards are specially built low so Betty can easily reach them. Out back is the pool, the kids’ domain, and inside, the adults entertain in a den, formerly a back porch, that Betty had enclosed in windows, with a bar, some stools, and some rattan furniture. A few years from now Betty will hold a party there for her parents’ fiftieth anniversary. Eve and Harold, experienced turkey farmers in Oregon, run the ranch for them, but Betty pitches in. She’s too squeamish for the killing rooms and it’s too cold in the giant freezers, so she works instead in the dressing room, as it’s called, packaging the already processed birds. Turning turkeys purple is her specialty, though. One at a time she takes the birds out into the backyard and wrestles them into an old

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washtub fi lled with warm water and purple dye. She needs to massage the dye well into them, otherwise the oil under their feathers will make the orchid color run right off like the rain. They fight her, and since they’re big birds and she’s quite small, it’s a struggle. Betty also does promotion, accompanying the driver when he makes his poultry deliveries; she puts on orchid pants, hands out Gorgeous George Broad-Breasted Turkeys decals, and pins baby orchids they have flown in from Hawaii on potential customers. Carol, who’s in the first grade, and Don, not yet in kindergarten, now look very much alike, even though they’re not blood relatives. They have the same facial structure and both have a little gap between two upper front teeth. Those two and Sally and Nancy play with the yapping sheepdogs that herd the turkeys in and out of the fields, and they have horses, too. The menagerie doesn’t stop there; for a while the family will also tend an alligator and a kangaroo; those two may have belonged to another of Cantonwine’s managerial clients, a strongman who wrestled the gator and boxed the kangaroo in his act. At the exit of the semicircular drive sits a series of four or five raised turkey cages, a collection known as Celebrity Row. Each cage bears a metal nameplate: “Betty Grable” is in one cage, and “Tyrone Power” in another. The orchid Packard George drove home today is a present for Betty. The surprise will be a good one, he thinks, standing in the driveway, but a swerve would be better. “Betty,” he calls out, “I had an accident, I wrecked my car. Can you come out and take a look?” His wife bustles out of the house and into the driveway in jeans and a white shirt with the sleeves rolled up, a worried look on her face. Like the new car, Betty’s had a dye job: Her hair is bleached bright blond in solidarity with George. It’s naturally so dark that it took Frank and Joseph sixteen treatments to make the new color hold, she said. But right now that’s the last thing on her mind. “George?” she calls out as she gets near. “Are you all right?” “Surprise, Sweetie,” he answers with a laugh and a grin, gesturing with one leopard-printed arm to the car. “I got you a little present—it’s all yours.” She bursts out laughing, then inspects the gleaming Packard

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outside and in. “George, I love it!” she exclaims, then gives him a hug. As he takes in the familiar feel of his wife’s body in his arms, George looks out over Betty’s head and surveys their purple realm. Life is good, he’s thinking. He’s winning. He’s defied his father’s prediction; he’s a star. Everyone knows his name. “We’re doing all right, aren’t we, cutie?” George says to his wife of more than ten years, shaking his head at the improbability of it all. “We’re riding high.” He’d always had a taste for the fi ner things, George liked to say, and now he could indulge it. Actually, he had a taste for the gaudy and the garish. Ostentation, in the forms of fancy cars and custom-made clothes, became the rule. Outside the arenas he dressed with a pimp’s discretion; long before there was such a term, George was ghetto fabulous. His loud style was most likely part genuine penchant and another part calculation, as George was very aware of its impact on the marks and the press. In one of its stories on George, Newsweek said “his sartorial effects when not working at his trade are as blinding as his 80-odd robes of all hues and designs, and run to bright red jackets, yellow trousers and two-tone shoes.” When he met with writer Ted Shane for his American Mercury profi le, George wore a purple lounging suit with mottled pony-skin loafers. For yet another public appearance, it was duly reported, he chose olive-green slacks and a rust sport coat with a big yellow orchid pinned on the lapel, topped with a mink bow tie. (Perhaps it was actually ermine, given George’s strong feelings about fur.) Carol couldn’t ever remember seeing her dad in jeans. When George would drive to her school to pick her up, pulling up in an orchid luxury liner and wearing, say, the leopard-print loungewear, all her classmates who watched George on Channel 5, their wrestling station, would run outside to get a look, and she’d be embarrassed. George was spendy but he could also be generous. He continued to see that his Houston wrestling buddies got work, negotiating with the promoters to include them on his cards. When George beat Jim Mitchell, the Black Panther, at the Olympic in August of 1949, for ex-

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ample, the Harrisburg Rat Chesty Hayes worked, too, drawing Sven Skagland. Ali Bey, the Terrible Turk, worked with George a good deal between 1950 and ’55, sharing many a car ride up and down the California coast. He was a Greek, actually, name of Stephanides, a stubby five-foot-five man who weighed more than two hundred pounds, wore a fez, and was borne to the ring on a “flying carpet.” The Turk was very impressed with George, he told his son, Andy. On nights when the house wasn’t full (or when the promoters cheated the wrestlers more than usual), George would reach into his pocket and share his take with the lesser-paid boys on the undercard. In his Sport magazine profi le, Hannibal Coons addressed George’s spending habits and fortune making, but the otherwise astute writer’s interpretation of those patterns was diametrically wrong. “No one seems to know what George does with all the money he makes,” Coons wrote. “It is fairly well established, however, that he hurls very little of it out the window.” The wrestler’s best hold, he claimed, was the grasp George had on his money, calling him “tighter than a two-dollar pair of shoes.” The story went on to say that “George is cannily putting every nickel he makes into a big turkey ranch . . . Nobody will ever hold a benefit for this boy.” Once again, after George realized his vision of home—this orchid estate—he was mostly absent from it. Even when he wasn’t on the road, he was out wrestling in California five or six nights a week, occasionally taping a TV bout in the morning and then wrestling again that same night. Like a coal miner he bent his body to the task; as his disciple James Brown would later describe himself, George was the hardest-working man in show business. Increasingly, he worked all day, too, and it was then that he may have done his best and most important digging. George assiduously, tirelessly courted the press, dazzling them into submission with good humor, good copy, and his prescient understanding of the value of publicity. (At this point it was mostly him generating the ballyhoo, as Betty, having done her part, stepped back and took care of the children.) When Jake Brown’s wife,

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Beulah, insisted Jake come off the road at one point, George managed to turn that into a promotable event. The Sensation called a friendly reporter, who wrote that George’s “voice flowed through the phone like syrup across a waffle.” “It’s about that wretched Jefferies,” George told him. “I’ve had to sack the fellow. He failed to fumigate my hotel room and one of my fi nest scarlet caftans is a mass of wrinkles. You may give this news to the United Press and the Associated Press.” Afterward, the story continued, “the wires were hot for hours.” During his matches he still got incendiary heat, but outside the arenas, in his myriad public appearances, fans almost always greeted him with admiration. In the light of day, no one jabbed him with hatpins or hurled lit cigarettes. When Gorgeous George got marcelled in S. W. Morrison in Portland in 1950, more than three hundred people crowded around the beauty-parlor windows, snarling traffic. The crowd was a mix of teenage and preteen girls—bobby-soxers, as they’d recently come to be called—older women, and very amused men. Five years later George and Cherie had dinner in a New York restaurant and were seated at a choice window table. A quarter hour later, though, the maître d’ asked them to move—so many gawkers were pressing and leaning against the plate glass that the staff feared they would break it. Like other celebrities, George developed tactics to cope with the conditions of fame. When he flew from California to New York to perform, for instance, he’d take an overnight TWA Constellation. The “Connie” made the trek in something like nine hours. Glad-hander and extrovert though he was, he still needed to get some sleep en route, so George launched a preemptive first strike. As soon as he boarded and began making his way down the aisle to first class, he’d stop and greet the other passengers—men and women all dressed up to fly—signing autographs, shooting the breeze, and posing for pictures. Once he’d given the public the encounters and souvenirs they craved, he could relax uninterrupted.

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In Los Angeles, showing off the great show-off at your charity event made it stand out, and gracing it kept George in the gossip and society columns. At the Toys for Tots giveaway at Grauman’s Chinese Theatre, George appeared with George Jessell, Broderick Crawford, Anne Baxter, and Gregory Peck. His marcelled locks shining, with a huge orchid pinned to his lapel, he posed for pictures while bussing brunette Private First Class Ramona Claypool of the Marine Corps Reserve on the cheek. As they grinned at the camera both held his donation to the tots, Gorgeous George dolls. Fittingly, the dolls, a fair overall likeness and accurate down to the dark eyebrows, had huge heads and relatively tiny robe-draped bodies. The miniature Georges also had white gloves on their tiny hands, an embellishment George didn’t use in his act and might have done well with. Besides the dolls, George was also marketing a Gorgeous George strength belt for weight lifters, a G.G. replica bathrobe, and, on a chivalrous note, a self-defense book for women with his imprimatur. The United States was at war again, in Korea, and George donated Christmas turkeys to L.A.’s navy and Marine Corps reservists. A crew of six GIs had just written to George from Korea, telling him they’d named their Sherman tank after him. “We have watched you wrestle on television and you pack a big wallop,” the letter said. “We intend to pack a big wallop, too.” With the American military bogged down in that confl ict, Commander in Chief Truman decided not to run for reelection. Dwight Eisenhower, the dead ringer for George’s dad, won the Republican nomination, while Truman threw his support behind Illinois governor Adlai Stevenson. Then, in March of 1952, George declared, announcing at a series of well-attended press conferences that he was running for president. “There’s nothing novel in U.S. Presidents being wrestlers,” he explained. “Washington went in for combat wrestling, Buchanan was a judo expert, Teddy Roosevelt wrestled hand-to-hand with William Muldoon before and after he got to the White House and Taft—why Taft was a wrestling champion at Yale. Abe Lincoln was a professional; he once earned $10 for a

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match.” (There was even some truth scattered in among these claims.) As he saw it, George was clearly the most qualified candidate. “Both Adlai and Ike are bald,” he explained. “I firmly believe the head of our country should have hair on it.” Surely the people would recognize this disparity, and vote accordingly. For his first act as president, George said, he would make over the Supreme Court justices, whose black robes struck him as unnecessarily grim and plain. Curiously, he is not found on record making what seems the most logical campaign promise: a turkey in every pot. On yet another beautifully sunny California afternoon George, Betty, and their attorney appeared in an L.A. courthouse before Judge W. Turney Fox. For an occasion such as this, the leopard-print pajamas wouldn’t do. The husband and wife spent time choosing his outfit and he shone in a dark violet single-breasted silk suit with a bold yellow shirt, a matching pocket hankie, and a gray silk tie painted with the image of an orchid. Georgie pins glinted gold from an especially intricate marcel. Oddly, for a ceremony that affected his legal, family, and marital status, he wasn’t wearing his wedding ring. George the person would completely merge with his invented public persona: He was legally changing his name to Gorgeous George. Betty, too, was elegant, very dressy in an orchid suit, white gloves, and a hat with a circular brim. Her hair shone newly blond along with her husband’s. After some discussion of how changing their last name would affect Carol Sue and Donnie, the judge granted their petition. Before they went outside to pose for the throng of photographers, Betty stopped to reapply her red lipstick and redrape an ermine stole across her shoulders. Then George stood on the courthouse steps regaling the press with his arm around her. Betty leaned into him, half turned away from the cameras and gazing up at Mr. George. She reached up now and then to straighten a blond curl. Looking at him, touching him, smiling, the newly christened Mrs. George looked both glamorous and utterly devoted.

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A few days later, though, when she heard him invoke his new name, Betty was heartsick. They were at home, on the turkey ranch in Beaumont, and her face fell as she overheard her husband talking to the children in the next room. “Don’t call me Daddy anymore,” he told them. “Call me Gorgeous.”

E E R H T T C A “I saw fifteen thousand people comin’ to see this man get beat. And his talking did it. I said this is a gooood idea!” —MUHAMMAD ALI

Chapter 20

“YOU’VE CHANGED ENOUGH”

Bring me another Jack Daniel’s on the rocks, will ya, honey?” George was sitting at a blackjack table in the Silver Slipper, his favorite Las Vegas haunt. (A few years later he would ply his nightclub act there in the lounge.) It was three o’clock in the morning when he asked the waitress for his refi ll, or thereabouts; casinos famously have no clocks on their walls. This was a high-limit table, naturally. The wrestling celebrity was wearing a white open-neck sport shirt with black starbursts on it, lime-green slacks, and soft black loafers. In the way he did most everything these days—prodigiously—he was drinking, sweating, and losing. He, along with Jake Brown and Hangman Cantonwine, were on their way home from a road trip; his two companions had already called it a night. They tried to get George to stop, Jake wheedling and Cantonwine making a more blustery argument to at least try another game, goddamn it! But their boss refused to quit while he was behind. The next morning, after another attempt to persuade him, they checked out from their rooms and flew home to L.A., leaving him behind. George was adamant: He’d stay and win his money back, then

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drive the purple land yacht home. He looked like he hadn’t slept, droplets beading up on his meaty face. A day or two later Betty was surprised and none too pleased to run into Jeff, as she always thought of him, by himself. “Where’s George?” she demanded. The valet was evasive at first, but he could never withstand the force of her personality any better than he could George’s. They’d left him in Vegas, he admitted, adding that he was worried, too. The last thing he’d seen that night was George, desperately trying to recoup, betting twenty thousand dollars on a single hand. The next summer day was hot, with lots of sunshine, and Betty was wearing shorts. She was standing in the kitchen at the purple turkey ranch when she saw the Cadillac limo pull into the drive. She walked out the back door to meet George as he parked in front of the garage. He wore slacks and a T-shirt, with one of his tams covering his hair. He said hi, when he saw her approach, and that was all he had time for. George was still sitting in the driver’s seat when Betty walked up to him and said, “I want a divorce.” He just looked at her. Betty turned around and walked back in the house, went to get the nanny, then drove her home. Then she and George sat down and tried to talk it over. They didn’t get very far. “I’ve had it,” Betty said. “I don’t want any more. You can’t do this kind of thing with two kids and a ranch to run.” George said he’d do better; he would change. Betty’s response just shot right out of her; she hadn’t thought it through, yet it summed up all she was feeling when she told her husband: “You’ve changed enough.” Gambling was a young, if burgeoning, vice of George’s, but he had others that were more fully matured. He’d always drunk a lot, for as long as Betty had known him. After Betty objected, in a series of conversations that strung out over years, George drank less at home (or drank in secret), and mostly saved his excess for the road. But as their lot improved so spectacularly, his drinking increased, both in frequency and volume. Most of the time he held his Jack Daniel’s well. “Everyone knew he had a drinking problem, but he never got falling down,” said John Hall, then an L.A. Times sportswriter who frequented

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the L.A. bar where George held court in the mid-1950s. He wasn’t abusive to his wife or children when he drank, he simply became preoccupied, busy drinking. Like many serious drinkers, once his imbibing got under way and the alcohol took its chemical hold, that’s where his attention went and his commitment truly lay. George was already an absentee father and husband; when he drank around his family, he was elsewhere at home, too. Once he took Carol and Donnie to a drive-in and conked out in the back of the car while the kids watched the movie from the front seat. Don started looking around for the snacks their mother had packed for them, reached behind the seat, and came up with a quart bottle with some brown liquid left in it. He held it up, delighted with his fi nd and eager to show off his knowledge of adult matters to his older sister. “Whiskey!” he exclaimed loudly. George snoozed through the whole episode. “These things stay with you,” said Carol as an adult. “I didn’t like to be around him when he drank; I wanted our dad.” On another afternoon late in their marriage, George and Betty threw a turkey dinner at the ranch, charging wrestling fans a few dollars a head to come see the place (including the turkeys on Celebrity Row), meet George and some other wrestlers, and eat all the barbecued bird they could hold. Jesse and Johnny James were there, as was Danny McShain, with his second wife, Sallee. Off-duty policemen were hired as security and more on-duty officers had to drive out and help handle the car traffic that built up around the ranch. Hundreds of people showed up, but George didn’t appear. By early evening the food was running out and the crowd milling in front of the makeshift stage in the backyard was demanding to see the Gorgeous One. Howard Cantonwine, the business manager, was boiling with anger, but otherwise none too helpful. Jesse and Danny went back into the house to help Betty pour black coffee into George, who had passed out in the bedroom. Danny McShain asked his wife to take the mike and try to distract the fans. She wasn’t an entertainer, but she was blond and curvaceous; the

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thinking was that at least the crowd would have something to look at. Eventually George made it to the stage, about three hours late. He’d needed help getting into a robe. He made a few remarks and strutted a little unsteadily and the crowd was satisfied. Betty was furious. “Of course she was,” said Sallee. “George was drunk out of his skull.” He began to stay in character more offstage, when formerly he’d revert to just George. Ida Mae Martinez was just eighteen when she became a professional wrestler and early in her career she worked on the same card as George. He asked her to fi x his hair before a match (for some reason he was without a valet). Happy to oblige, the young girl combed and, following his instructions, put the hairpins in his blond curls, which fell to just below his neck. Then she dropped one of his pins and said, “Whoops, I dropped the bobby pin.” George turned on her, yelling, “That’s a Georgie pin!” He was livid. Later in life Betty consistently took the high road when asked about another of George’s husbandly deficits. “If George was running around on me,” she insisted, “I never knew about it.” In her legal petition she alleged only the umbrella term mental cruelty. Those who knew George, however, especially the wrestlers who encountered him on the road, described him as the lead hound in a notoriously skirt-chasing pack. “He always had a couple of broads with him,” said one former wrestler based on the East Coast. “When he flew in he’d start meeting them right at the airport, invite a dozen or so to a party later at his hotel, so that way, we could pick and choose, you know?” Cherie, his next wife, either had a different experience from Betty or was more forthcoming. Was George faithful? she was asked in an interview with Canadian fi lmmakers Claude and Dale Barnes for their 2006 TV documentary Gorgeous George. “Well, not always, no,” she said, looking away from the camera. “When I was expecting with our son, Gary,” Cherie continued, “George had to go to Australia alone. I was in no fit condition. He got a little inebriated and called me to tell me”—here she changed to a deeper, drunken voice—“ ‘Honey, I just dumped my ashes.’ That was his way of saying he’d been with a woman.

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I said, ‘You didn’t have to call me long distance, collect, from Australia to tell me that!’ And I hung up.” With her, George seems to have used the same brutally honest approach he did with his children: Where his faithfulness was concerned, there was no Santa Claus. “He never lied to me about it,” Cherie said. “I wish to hell he had lied sometimes. At least he was honest; he was an honest playboy.” Cherie ventured that George’s infidelities weren’t entirely his fault. “He had many temptations with female fans when I wasn’t traveling with him,” she said. “He wasn’t looking for women; they came to him. He had a million chances to be unfaithful.” But George was hardly prey for corrupting huntresses. There was something excessive and compulsive about George’s womanizing, as there was in his lust for alcohol. He ached for female touch and attention, needed this other rush of chemicals that was thrilling and also soothing, an intoxicating succor. After George’s death, Cherie said, “There were lots of women who claimed to be the mother of his children.” She maintained bitterly that they were looking for money. During the writing of this book two women surfaced who maintained that they were George’s illegitimate children. They were looking for information and from that, it seemed, some kind of solace; neither mentioned money. One woman said that while her mother was dating George she made her living in another rough-edged sport popular in that era, the roller derby. Bob Kurtz, who runs a sports memorabilia store in Berkeley, California, got an unlikely insight into George’s womanizing when he was just ten years old. A wrestling fanatic and junior autograph hound, he begged his mother for tickets when Gorgeous George came to the Oakland Auditorium. She came through in champion fashion: They had front-row seats at the end of an aisle; her friend had gotten the tickets. Then, after George pinned babyface Dennis Clary with the flying side headlock, Kurtz suddenly found himself heading back to the locker room, his mother’s friend leading the way. There, a somewhat tired Orchid sat on a bench toweling off. He asked the youngster his name and how he’d liked the match. He’d loved it, Bobby told him,

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but he was disappointed not to have gotten a Georgie pin thrown to him before the match. “That’s part of the show,” G.G. told him. “I only throw them to women, especially older ones—they’re my biggest fans. But you look like a really big fan, too, so how many pins do you want?” “Three,” Bobby figured. “One for me, one for my mother, and one for her friend.” George laughed and said his mother’s friend already had a bunch of them, not to worry. Kurtz went home buzzing with his memories. He was confused, though, as to how the woman came to own Georgie pins. His mother, in her infi nite parental wisdom, decided to level with the ten-year-old. “You see, Bobby,” she said, “George has a lady friend in many of the places where he wrestles, and she’s his lady friend in Oakland.” This was in 1951, when George was still married to Betty. Another subtler breach had formed between Betty and George as well. She had found the Truth, as Jehovah’s Witnesses call their faith. She’d been raised as a Christian, but young Betty was never happy with a God who would put you in a burning furnace forever if you sinned. Witnesses believe that hell is simply the grave, where we’ll sleep until the Resurrection. Then everyone will be returned to the earth in a perfected form; their “flesh will be younger than youth.” First Jesus must wrest this world from Satan, who now has dominion over it. Betty’s face would glow as she explained to her children that, after the Resurrection, “there’ll be no more hunger, no more hurt, no more tears.” It was Geraldine Massey, the wife of wrestler Corbin Massey (Cyclone Mackey), who helped bring her to the Truth. This was before the war, when the two couples were sharing a house in Columbus, and before George and Betty adopted Carol and Don. The Wagners were upstairs, the Masseys down, and when the two wrestlers were away, Betty would come downstairs in her slippers at night, along with Judy the bulldog. Geraldine was about ten years older than Betty’s thirty-two, blondish, and at five-foot-three, a few inches taller. The two women would make coffee, then sit in their bathrobes, Judy be-

“You’ve Changed Enough” • 203

tween them, each reading from her own Bible and discussing it together. After George and Betty left Columbus and moved on to Tulsa and all the other territories, she’d fi nd Kingdom Halls in the towns they stopped in and go to meetings, as the Witnesses call their services. When the Wagners lived in Windsor Hills the Masseys lived in Lancaster, California, so the two women were able to continue studying together. Geraldine, her sons Vance and Virgil; Pat, the Wagners’ former nanny, who married Virgil; and Betty with her two children would all go to the Kingdom Halls. When he was young, Donnie was something of a Kingdom Hall prodigy, with a photographic memory or close to it; he could read an entire Awake magazine or Watchtower, then recite it. George wanted to belong and, it seemed, to believe. Always a quick study, he learned the tenets and put in some time reading his Bible. He read very little else, rarely dallying with books, magazines, or newspapers, though he’d glance at stories on himself. To Betty it seemed that “George didn’t have time. He was always busy, going here or there.” George the pragmatist may also not have seen the payoff, the immediate benefit. When he’d call home to Beaumont from the road, though, he’d encourage his children to read the Bible, listen to their mother, and go to meetings. With his family George would sometimes attend assemblies, huge convocations of twenty-five thousand Witnesses or more, and several times he donated thousands of turkeys to help feed the gatherings. He absorbed enough of the Truth, and valued it enough, to teach it to his last girlfriend, Beverly Styles. It was always in his consciousness, Carol believed. But his grasp of other things, and the holds they had on him in return, proved stronger. Once, after George’s death, when she was in her late twenties, Carol was sunbathing at her home in Grants Pass, Oregon, and as she often did, she thought of her dad. An alarming thought suddenly came to her. When he’s resurrected, he’s going to ask me if I ever tried to help Gary [George’s son with Cherie] find the Truth about the Bible. And what am I going to say? So she sent her half brother some books and a letter explaining their beliefs. But she never heard back from Gary.

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When Betty told George she was through, he was shocked and sullen. After stewing for a day or two, he got angry. “I’ll fi x you,” he threatened over the phone. “I’ll take you to court, and I’ll take everything.” Mean Old George, indeed. Go ahead, she told him, contest the divorce. “I’ll get everyone we know to come and testify about how you’ve behaved.” That quieted him down quickly. In the settlement they arrived at in Riverside County Court, both parties agreed it was unwise to sell the ranch and divide the proceeds at that time; Betty and the children would continue to live there. She kept her Packard and the house trailer in which they’d spent some of their best moments. He got the Cadillac he was driving at that time, and all rights to the name Gorgeous George. George was to pay her $400 a week for child support. The divorce went through on September 23, 1952; they’d been married for thirteen years and seven months. George’s support payments were neither prompt nor frequent. In 1953 they came to a new arrangement in which Betty got all the income from the ranch to support the children instead of fi xed payments by George. She also got the right to use the name “Gorgeous George Turkeys” in connection with that business. Those rights and that supposed income proved to be of scant worth, so Betty went to work as a cocktail waitress at a club called Pinky’s in nearby Redlands. Since her shift started at 6 p.m., she was home when the children returned from school, and her sister, Eve, was right next door to look after them the rest of the night. Betty missed a lot of evening meetings at the Kingdom Hall, but it had to be done. She liked the work, and she made good money, too. “I was a damn good cocktail waitress,” Betty said.

Betty’s still alive, at this writing, still crackling with energy. She stayed on the West Coast, and when the first interview for this book was about to take place in her hometown, her end of the phone conversation went like this: “You’re at the hotel? Good, stay there. I’ll come right over.” Click. Soon her fifteen-year-old red Plymouth Acclaim pulled neatly into a parking space. “I’ll be ninety-three in Janu-

“You’ve Changed Enough” • 205

ary,” Betty announced, “and I didn’t make any mistakes driving over here, either.” Her rich dark hair was now a bright white, piled in snowy curls on top of her head and over her ears. Her face was deeply wrinkled, but her green-brown eyes were still bright. She wore high heels on fancy occasions and shiny gold or silver slippers for most others, along with makeup and bangly gold jewelry. And Betty still favored the brightest shades in clothes, including orchid, the color of Gorgeousness. She lived alone in a modest ranch house with a tiny, fluff y dog. After her divorce from George, Betty married again, and stayed with that man for twenty-five years until she outlived him, too. She never acquired much of an interest in what others might think—or she continued to delight in confounding their expectations. During her second marriage Betty adopted two more children, a boy and a girl. Her husband was reluctant; in fact, “he objected strongly,” she said. “But I did it anyway.” Sixty years after she first learned the Truth with Geraldine, Betty continued to go to meetings, attending by speakerphone when the weather was too inclement or she was feeling poorly. Because those of her faith don’t believe in society’s false governance, she’s never voted in a public election. Her daughter Carol lived a few hours away, but Don left the family soon after he graduated from high school, reappearing just once in the late 1970s, and neither Carol nor Betty had heard from him in more than thirty years. He didn’t stay with the Truth; he once told Betty, “It’s too easy for me.” His mother feared he’d fallen away into the world. She stayed fond of George’s memory and keeps pictures of the two of them in their outrageous fi nery on display in her home. “I thought a lot of George,” she said, using the same locution she had when talking about her father. “We had some very good years, a lot of fun together. But then it all went to his head. He’d have a drink and he thought he was Gorgeous. I liked it in the ring, but at home I didn’t want it. I wanted us to be a family.” If she had the same choice again, though, Betty said, she wouldn’t divorce George. She said this unbidden, during a ride to a favorite seafood restaurant. “In those days we

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didn’t know what we know now about alcohol and treatment,” she explained. “At the time, I didn’t know what to do, I really didn’t. I couldn’t keep putting the kids through that. I just kept hoping he’d stop. “In a way,” she continued, “it’s my fault.” The white-haired woman’s eyes welled up and she looked away, to her right, out the passenger-side window of the car moving up the Pacific coast. From time to time a long trailer truck loaded with timber, slender tree trunks with the bark still on, went by on the two-lane road, just as they did in the Oregon logging country she grew up in. “I made him Gorgeous,” she said fi nally, “and he just couldn’t handle it.”

Chapter 21

WHAT BOB DYLAN SAW

When he left the turkey ranch, George moved his robes and supplies of ersatz-gold bobby pins into the House of Serfas, a favorite L.A. watering hole. A combination restaurant, saloon, and motel in Inglewood, it sat at the top of View Park Hill, where three good-size streets came together—the HOS motto was: “Where Stocker, LaBrea, Overhill, and Good Friends Meet.” The thirty-two small units in back were mostly rented out to the Dodgers and Angels baseball players, and to other bar regulars when, as one of them, L.A. Times sportswriter John Hall, put it, “we were between wives.” Ernie Serfas, the Greek-American who owned the place with his brother Nick, was very proud of his heritage and a big wrestling fan; he’d grown up idolizing the Greek champion Jim Londos. Serfas was convinced that his buddy and excellent customer was Greek, too, on his mother’s side. George had reeled off a couple of Greek phrases he’d learned from the James family back in Houston and embellished a bit to seal their kinship. “The Hill,” as the House of Serfas was also known due to its location, was an early prototype for both the sports bar and the singles bar. The booths were red leather and behind the bar, instead of mirrors, Serfas had commissioned colorful paintings of

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voluptuous sirens enticing sailors to their doom, lit with a special blue light. All the baseball and football players, sportswriters, and other sharpies who frequented the place had a long-running home stand there with another L.A. team: the young women who came to the Hill to meet them. “It was a big meat market,” said Hall with some satisfaction. “Some of the waitresses there were a part of it, too.” Such was the female availability, Serfas said, that prostitutes couldn’t do any business there. “I didn’t want them, anyway,” he said. “The sheriff in L.A. County then was a Greek, a good guy, and I wouldn’t have wanted to embarrass him.” So as not to miss any of the good times, Bud Furillo, sports editor of the Herald Examiner, would call Mike LeBell at the Olympic and ask what was going to happen in the wrestling matches that night. Then he’d knock off two or three clever paragraphs about the results, fi le his story in the afternoon, and go right to the Hill after work. George was in his element here, friends with the deferential owners, surrounded by admiring men and willing women, in a booze dispensary where good ballyhoo was appreciated. When he was in town, he held court, standing with a glass of Jack Daniel’s, dressed in a Hawaiian shirt and slacks, his Gorgeous hair pinned under a tam or beret. He told jokes, he did his card tricks, and Serfas said he saw George hypnotize people, too, though that could have been a work. George joined the poker games that went on in the motel rooms, and he dated a string of exotic dancers. In this, his stripper period, as one friend called it, George’s dalliances were all brief. George got more recognition than any of the ballplayers, but to him they were peers. On one occasion, though, George did remind the jocks of his star status. He bet a few Rams he was drinking with that he could bring one of their games at Memorial Coliseum to a halt. The seven footballers each put up $100 and George put up $700; Ernie held the money. George told Nick Serfas, who was occasionally playing the Jefferies role by then, to get out the monkey suit and fi ll the spray gun. That Sunday, about five minutes into the fi rst quarter, George—in one of his outlandish robes, valet leading the way—

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paraded up from the tunnel entrance to the Serfas brothers’ seats, thirty-seven rows up. The fans stirred and someone yelled, “Look, it’s Gorgeous George, he’s at the game!” Soon the referees were looking up to fi nd the source of the commotion, then some of the players did, too. Finally. Amid the chaos, one of the officials called time-out. “There goes our 700 bucks,” said one of the betting Rams to another. Not entirely. When they all got back to the Hill that night and George collected, he dropped the folded bills on the bar and announced, “We’re having a $1,400 party.” When he was in L.A., George still went to Beaumont fairly often to see the children. He and Betty would sit down and talk over coffee. They were still concerned about each other, and maybe more. A year or two after their divorce George told her he wanted to get back together. “We’ll get married in the ring again, at the Olympic Auditorium!” he proposed, not one to overlook the publicity value of this reconciliation. She’d do it, Betty told George, if he would stay sober. He agreed, but three days later he was drunk again. On the road at night he’d brood, alone in the capacious backseat of the purple limo, the valet driving while the dark miles went by outside the windows. At the arenas, though, he came alive. George still loved to perform and could lose himself in it, summoning his special energy. One day he pulled into Hibbing, Minnesota, a small town about seventy-five miles north of Duluth in the iron range, where that ore was extracted, in the northeast corner of the state. He was on that day, feeling fully Gorgeous, and a struggling teenage musician there felt his charge. Robert Zimmerman was scuffl ing around his hometown, trying to fi nd an audience along with a working identity. Not yet a folkie, he played Little Richard covers and had his own kinky hair piled high in what looked like a combination of the conk or “process” done on black hair and the pompadour worn by other singers he admired, including Elvis Presley. Hibbing High School was the home of the Blue Jackets, and during the talent-show portion of a mid-1950s Blue Jacket Jamboree, his classmates and the principal were shocked when quiet but

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intense Bobby Zimmerman stood up at the piano and banged out an amplified “Rock ’n’ Roll Is Here to Stay” at top volume. His father, Abe, was fairly well-off and well known in Hibbing—four hundred people attended Bobby’s bar mitzvah at the Androy Hotel—but young Zimmerman felt very much an outsider, a nobody, especially when it came to his music. Tellingly, he attributed his lack of success not to his gratingly nasal voice but to social connections (presumably WASPier ones) the other bandleaders had that he lacked. His bands, the Shadow Blasters and the Golden Chords, could play at Collier’s BBQ jam sessions, park pavilions, and store openings, “but those gigs didn’t pay except maybe for expenses and sometimes not even that.” Other singers kept stealing his backup bands, because they could pay and he couldn’t. At a loss, Bobby talked to his father about joining the military, going to West Point. Abe told him not to bother; it took connections to get in there, too. His grandfather had this helpful suggestion: “Go work in the mines.” It was a bleak time, he wrote in his memoir, Chronicles: Volume One, fi lled with “a lot of waiting, little acknowledg ment, little affi rmation.” Then Gorgeous George came to town. In all likelihood Bobby had seen him before on television; Abe and his brothers owned Micka Electric, an appliance and furniture store on Fifth Avenue. But it was in this live encounter that the Zimmerman kid would be transfi xed and transformed; as Bob Dylan describes this life-altering event that’s now half a century old, its power is still palpable. “I was playing on a makeshift platform in the lobby of the National Guard Armory,” he recounted. This was the venue for “livestock shows and hockey games, circuses and boxing shows, traveling preacher revivals, country-andwestern jamborees.” Amid the Hibbing farmers and veterans and their wives and children milling about, he and his band played as loudly as they could. Yet, typically, “no one was paying much attention.” Suddenly the doors burst open and in came “the great wrestler,” as Dylan calls him. “He roared in like the storm, didn’t go through the backstage area, he came through the lobby of the building and he seemed like

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forty men. It was Gorgeous George, in all his magnificent glory. He had valets and was surrounded by women carrying roses, wore a majestic fur-lined gold cape and his long blond curls were flowing.” Then the Gorgeous One aimed his “lightning and vitality” directly at the unformed artist in the corner. “He brushed by the makeshift stage and glanced towards the sound of the music. He didn’t break stride, but he looked at me, eyes flashing with moonshine. He winked and seemed to mouth the phrase ‘You’re making it come alive.’ ” Dylan couldn’t be sure Gorgeous George really said that, or anything, to him. It made no difference. “It’s what I thought I heard him say that mattered, and I never forgot it.” It wasn’t merely the wrestler’s words, real or imagined, that electrified the singer, it was the man himself, his towering presence. A teacher at Hibbing High had asked his ninth-grade social-studies students what they hoped to become in life. Zimmerman stood up and announced, improbably, that he wanted to be “a star.” Now, for the first time, he’d encountered one. Dylan calls him “a mighty spirit.” It was that look, the wink, the complicit communication from a king to an as-yet commoner, that moved him the most. From someone whose artistry had already been achieved to another who had yet to defi ne his own, the look said: “I’m someone special. I’m not like everybody else. And I don’t just accept that, I revel in it. I’ve got it, kid. And you’ve got it, too.” That message, Dylan writes, “was all the recognition and encouragement I would need for years to come.” A decade or so later he’d have another inspiring encounter, with singer and civil rights activist Harry Belafonte. In both cases, Dylan said, he felt afterward “like I’d become anointed.” To him George and Belafonte were both “that rare type of character that radiates greatness and you hope that some of it rubs off on you.” Soon thereafter, it did. After about a year and a half at the University of Minnesota in Minneapolis, Bobby Zimmerman got behind the wheel of a four-door ’57 Chevy and drove to New York City. There he would tell the press entertaining lies worthy of Gorgeous George’s, announcing blithely that he’d been raised by tramps and hoboes, not

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nice middle-class Jewish folks, and grown up riding the rails like Woody Guthrie. (To critic Greil Marcus, this Dylan, the fabulist trickster, evoked the world of carny hustlers, the place where George found his own hustler’s vocation.) Soon Zimmerman began writing his own songs—and he became Bob Dylan. Just as George Wagner home-birthed Gorgeous George, the musician summoned a doppelgänger from inside himself. He wanted to be a poet, like Dylan Thomas, so he took that name, redefi ning his identity. Not long afterward, Cassius Clay, another transforming son of George, declared himself a prophet, Muhammad Ali, and told the world to honor his new name. Unlike George, Ali and Dylan would continue to morph and shape-shift in their careers and adult lives, changing personae several times each. The boxer became a war resister, among other things, and Dylan a Christian. James Brown kept his birth name, but from an unwanted, unlovely Negro boy he also summoned someone new and more exalted: the Godfather of Soul, Soul Brother Number One. Decades later rappers changed their names and they, too, adopted theatrical personae: Curtis Jackson became 50 Cent and Marshall Mathers created the alter ego Eminem. Some acknowledged their musical and rhetorical debts to James Brown and others paid respect to Muhammad Ali, the Champ. One wonders, though, did any of them know they were also following a certain perfumed white gentleman, born in Butte, Nebraska, who wrestled and threw orchids to the ladies?

Chapter 22

THE COPPER-HAIRED CUTIE-PIE

George punched his friend in the face very hard. Howard Cantonwine, his business manager and traveling companion, reeled backward, blood dripping from his cut lip, then set himself and charged at George. The Hangman was about George’s height but a good deal bulkier, a legitimate 235 pounds, as opposed to an announced wrestling weight of 235. A big wide man with a big wide nose and equally broad jowls, he had jet-black hair slicked back on a diagonal, and his ears protruded a little, probably from mat damage. His nickname came from his signature move: He’d pin his opponent by the neck between two ring ropes, then yank on their feet in a supposed attempt to strangle. Fifteen years older than George, the Hangman was never a top draw, but he was well known in L.A. and Hollywood, appearing in two movies: You Can’t Have Everything in 1937 and Merry Go Round of 1938 with Bert Lahr. Howard and his wife, Gertrude, lived in Laguna Beach and he opened and folded a series of businesses in that area, including Cantonwine’s Sport Palace, a bar/restaurant where Golden Glow beer went for fifteen cents a pop. The red-faced Cantonwine was quick to anger: Once, when he felt

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his daughter Brenda’s bed hadn’t been made properly, he threw it out the window. Another day she came home from junior high school and saw her father, George, and Black Bart (another wrestler) facedown and unconscious on the rumpus-room floor. She called the police, but it turned out they were all just passed-out drunk. The reward for her concern was a bawling out for “causing trouble.” Like George, Hangman drank the hard stuff. In their travels he sat up front with the valet, while George occupied the back. At dinnertime they’d fi nd the best restaurant in town and devour great steaks; in keeping up with these two trenchermen, Jake put on weight, developing a paunch that outgrew George’s modest protrusion. He’d have beer with his meals while the other two put away Scotch and bourbon. Against the backdrop of heavy drinking, the trio’s days and nights did not unfold in a smooth and orderly progression. Missteps, chaos, and recrimination played out at high volume. The three of them were zooming through the western desert in the middle of the night when George threw some trash out the window of the limo (if littering was considered a social sin back then, it didn’t concern him). Then he saw that a diamond ring he’d just treated himself to had gone out with the detritus. “Stop the car!” he yelled at Jake. They drove back and searched for the ring under the headlights, but couldn’t fi nd the bauble. Cantonwine made some critical remarks; the words idiotic and goddamn ring might have been included. A drunken fury of shouting, cursing, and blaming ensued, then George threw the first punch, catching Hangman flush in the mouth. The two muscular athletes had at each other savagely, grappling, grunting, and sometimes landing punches. Jake just sat in the driver’s seat with his feet out the open door and waited for them to exhaust themselves. Soon they did, separated, and each climbed back into his designated seat, muttering. After his divorce, the boys noticed, George’s drinking escalated. He complained to some of them that Betty was trying to break him fi nancially. Their misogyny was reflexive and they easily believed that “she took him to the cleaners,” as one of them put it. To others, though, George crowed, “I just gave her the ranch, so I made out great.” He got

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to keep his six-figure wrestling earnings while she got turkey feed. In the past the more moderate Jake Brown had helped keep George in check, dragging and wheedling him away from potential barroom brawls. Yet the quieter, younger man was so entertained, so vicariously thrilled, by his friend’s oversize aggression that he often just sat back and watched. That night in the bar, for example, when the two of them were sitting at a table with some young ladies George was attempting to charm. Toward that end, George stood up, unzipped his pants, and stirred his drink with his penis. He’d seen George do some crazy things, Jake told his wife when he returned home next, but that stunt left him stunned and silent. Apparently—unaccountably—the ladies were charmed. When Cantonwine came on board the orchid limo in late 1948 or early 1949, whatever balance George and Jake maintained as a twosome was lost. The Hangman usually wrestled when George did, booked somewhere on the undercards. On another night they were heading westward out of New York after they’d both worked at Sunnyside Gardens in Queens when George and Cantonwine discovered that neither of them had collected that night’s payoff. Again, the cry of “Stop the car!” rang out, and the two fought. As he drank more, with this kind of supervision in place, George began to miss dates, noshowing for some booked matches. When he did arrive on time, he might not be in any condition to perform. One night in the mid-1950s George was booked with Don Arnold in San Diego. They sat in the dressing room discussing the match beforehand, how the dance would play out. On Arnold’s turf, George asked him, “What are the people here used to, what do they like to see?” As they talked, he was sipping from a container. Arnold thought it was brandy; in any case, George fi nished off a pint getting ready. When their match got under way, George was wobbly and his reactions were off. “He was on the ropes and I was beating on him,” Arnold remembered. “He kept sinking, so I had to hold him up while I beat on him.” The match was supposed to go another twenty minutes, but Arnold leaned in close and told George, “Let’s fi nish.” The

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babyface’s signature move was the airplane spin, in which he lifted the opponent onto his shoulders, then spun both of them around, faster and faster, fi nally hurling the luckless loser into a corner, where he’d slam loudly into the mat. That’s what they’d agreed on in the locker room, but out of respect for the drunken legend, Arnold held off, and instead he took George down gently. On better nights, though, George could still command an arena crowd, and his showman’s instincts remained sharp. Booked against Lou Thesz, the reigning world champion, in Las Vegas, George somehow convinced the famed stripper Gypsy Rose Lee to briefly become part of the act. (This was still George’s stripper period, but there’s no evidence the two had any other kind of relationship.) Lee, real name Rose Louise Hovick, was in her forties at this point, but like George she could still get heat. Just after Thesz and George entered the ring and were introduced, Lee—an unannounced guest—sashayed down the same aisle in a low-cut, open-backed, tight-fitting red gown. With her dark hair, high forehead, and wide-set eyes, she looked a little like Mary Astor of Maltese Falcon fame, but with a lusher body and thicker lips. As she swayed she carried a single long-stemmed rose. Entering the brightly lit ring, Lee headed directly for George. She gave a little curtsy, presented her fellow Gorgeous One the rose, then kissed him on the cheek. George accepted the tribute, nodding his appreciation, and strolled around the ring, bringing the flower to his nose for the occasional sniff, lost in a reverie of self-regard. Lee waited a moment or two to let George work the crowd, then strutted over to Thesz’s corner. When she reached the dark-haired, ruggedly good-looking wrestler, she kissed him, too—but this smooch was on the lips, a long, steamy version that made the one she’d given George seem perfunctory and chaste. Thesz cooperated and then some, bending her backward in a Hollywood clinch. George did an equally broad double take when he spied the kiss, then flew into a rage. “Stop it! That’s disgusting!” he yelled at the lip-lockers. He threw his rose to the mat and ground it to shreds under his boot, then stormed around the ring, shaking his head and gesturing wildly with

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his arms. This, his actions said, was simply too much. Finally he could take no more and he ran at Lee, drawing back his open hand as if to slap her face. Thesz, the gallant stalwart, jumped in front, protecting her, so George struck him instead, and the pitched battle was on. Thesz later gave George all the credit for driving the crowd wild; the fans were on their feet the entire match. In the early 1950s Beulah Brown insisted that Jake come off the road and stay home, and he complied. He became a milkman for Alden Farms and barely missed a day of work in thirty years. But he mourned. Jake would come home by one in the afternoon and just sit on the back steps of the house in Culver City, doing nothing, looking out at no place in particular. He missed George, rubbing shoulders with celebrities, and he missed performing. It was easy to overlook, given his supporting role, but every time the Gorgeous One was in a main event or on television, his man Jefferies was in the bright lights, too. Some afternoons he’d drive the milk truck over to the Cantonwines’ in Laguna Beach to visit with Gertie and her young girls. Or he’d go see Betty, Donnie, and Carol Sue all the way up in Beaumont. After he retired, he took trips by himself in a Winnebago. Sometimes he’d take his daughter Elizabeth, whom he called Beeb. After he’d had a few beers he’d start telling his stories, which invariably began, “When I was with George . . .” After Jake, George worked some with Nick Serfas, the L.A. bar owner, as his gentleman’s gentleman, including on a trip to Australia in 1956. There, the Gorgeous One drew traffic-stopping crowds upon his arrival at the Wynyard train station in Sydney. Nick, who’d been an amateur boxer, also came in handy in warding off that country’s crunch customers, who were even more aggressive in rushing the ring than their U.S. counterparts. Thomas Ross, whose deadpan was hailed at Madison Square Garden, also came back from time to time to brandish the spray gun. A year or so after that Australia jaunt, though, George found his second wife and a different dimension to the Gorgeous act, both incarnated in Cherie Dupre. She was twenty-nine at the time, working as a showgirl at the Silver

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Slipper lounge, George’s Las Vegas den, which was part of the New Frontier Casino. Cherie was tiny, four-foot-nine or so, with striking green eyes and lustrous red-brown hair. Her face was oval with a prominent expanse of forehead; she looked a good deal like Loretta Young, with whom she and G.G. would later become friends. Brief but not abbreviated, she still managed to be long-legged at her height and showed off those shapely gams, her entrée to a show-business career, and the rest of her with a forthright sexiness. One publicity photo from her show-dancer days pictured her in an extremely low-cut dress, open to just above the navel. “That was the come-hither look,” Cherie said later. “The coquette.” She’d met George before when she dressed up some wrestling publicity pictures he was in, and when they ran into each other again, George was already thinking about adding some pulchritude to his act. He’d seen the reaction to Lillian Ellison, who became the Fabulous Moolah, earlier in her career when she was Slave Girl Moolah. As the sexy helpmate indentured to the Elephant Boy (Bill Olivas), she wore leopard-print sandals and a dress that fell off one shoulder, like the outfits Jane wore in the Tarzan movies. One of her challengers was Daisy May, the girl from L’il Abner’s Dogpatch come to life (with one letter of her name changed), who wore extremely short, ragged shorts and a blouse tied across her midriff with a deeply plunging neckline. George needed a new valet, and he always needed female companionship. A business proposition, he told Cherie—could she stop by his room after the show to discuss? (In her telling of this story she didn’t suspect his interest went further, which seems uncharacteristically naive.) When she went to his hotel room, Cherie said, George was in a smoking jacket and in his cups, and he made some crude advances, which she rebuffed. As she walked back to the elevator and began urgently pushing the buttons, George followed her out into the hall, bellowing drunkenly and “calling me every foul name you can think of.” So she married him, naturally. After apologies and flowers were issued, she said, she agreed to become his valette. She took over the

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Jefferies role and added her own flair, including but not limited to her showcasing those legs in fishnet hose that ran all the way up to her val-ette-tay’s posterior. Above she wore a short black jacket; a white shirt with either a bow tie or a string tie; heavy, dark eye makeup; and bright red lipstick. One sportswriter particularly liked what he saw, leering in print at the “copper-haired cutie-pie, measurements 35-20-34.” After George’s death, Cherie told interviewers he’d been twentyeight years older than her, but the difference was really fourteen years. Cherie also maintained that during the fi rst year or so she traveled with G.G., as she always called him, before they were married in Benson, Arizona, in October 1958, their relationship was professional and they “weren’t intimate.” But that was almost certainly a work. Cherie had two daughters, Shari and Bobbette, from a previous marriage, and in August of 1959 she and George had a son, Gary Wayne. Unlike Betty, who operated mostly behind the scenes, Cherie loved to perform in the ring. She adopted the deadpan, dignified air of the male valets, never cracking a smile. George and some of the other boys tried to break her mask by whispering fi lthy comments into her ears that the marks couldn’t hear, but she never wavered. As time went on Cherie boldly got involved in the stunts and brawls, and took some bumps and potatoes of her own. Once in Odessa, Texas, George had arranged with the local babyface that Cherie would bash him in the head with the spray gun. “I talked to him,” George told his wife before the match. “He won’t do anything to you, don’t worry.” So she clocked him, and as he was supposed to, the babyface went after George instead. However, an irate, inebriated fan charged the ring, threw a body block at Cherie, and cracked three of her ribs as she slammed into the turnbuckle. Cherie also played a prominent role—a bigger one than she’d bargained for—in an infamous sequence of matches that began one Toronto evening in March 1959. George’s tilt against hometown boy “Whipper” Billy Watson in the Maple Leaf Gardens began as usual,

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with the valette spritzing the ring with the fragrant odor of Chanel Number 10. However, this match, as advertised heavily by promoter Frank Tunney, carried an unprecedented gimmick: If he lost, Watson vowed, he would retire, a threat the besotted locals took as dire. If George lost, the result would be even more unthinkable: The famous peroxided locks would be immediately shorn in the ring. It’s not clear why George would have agreed to lose this “hair match”; perhaps a substantial bonus payment did the trick. He succumbed to Watson’s Canuck Commando, a variant on the sleeper hold, in front of fourteen thousand screaming fans, whereupon a wooden stool was placed in the middle of the ring. To save her master from the ignominy of the waiting barber, Cherie immediately sat down on the stool and refused to move. But the forces of order hauled her away and George, wearing just his white trunks and boots, was, as one Toronto paper described it, transformed into Yul Brynner, as Cherie sobbed uncontrollably. She gathered the clipped Gorgeous hair in a towel. It would be preserved in a special urn, the newspaper informed its readers, and then offered to the Smithsonian Institution in Washington. Immediately after the shearing George ran ashamedly from the ring, trying to cover up his shorn scalp with both arms. The next day’s headline was gorgeous just isn’t after whip wins, and the caption to the accompanying photo read: “Hi, Baldy!” Very soon thereafter George was a celebrity guest on the popular TV game show I’ve Got a Secret, hosted at that point by Garry Moore. The celebrity panel—Bess Myerson, the former Miss America; actress Betsy Palmer, who was in The Last Angry Man that year; Bill Cullen, a future host of the show; and comedian Henry Morgan—couldn’t guess George’s secret: He was wearing a blond wig over his stubble, which Cherie ceremoniously removed for the audience and the stumped panel. Of course there had to be a rematch with Whipper Watson, but George didn’t have any marcel left to bet. So he put up Cherie’s hair. She only agreed, she said, “because I was told G.G. would get the win somehow.” But there was a double cross, either by the promoters or by

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George betraying his red-haired wife. She was furious, struggling mightily against the men who held her for the clipping, and her surprise and anger appeared to be genuine. Unlike George, Cherie didn’t get shaved completely, but her hair was shorn quite short; afterward she made the promoter buy her a human-hair wig. Adding some sex appeal to his matches proved a good thing for George and it’s still a wrestling staple. The classic combination is beefcake (the male wrestler) paired with cheesecake, a female “manager,” preferably scantily clad. Once again George kept his relationship with his wife under wraps and in the ring they showed each other no affection, rarely touching. He acted the irascible master and she the long-suffering servant. As he did with Jefferies, George turned on this loyal helpmate in the ring. After a loss, he would blame her for his defeat, remonstrating with her and drawing back a fist; she’d counter by threatening him with the spray gun. This churlishness played well with the marks, making them angrier at George, but it also distanced the wrestler and the valette. In the subliminal script they acted out, her sexuality meant nothing to him; it was only for the crowd. Cherie’s presence created yet another facet in the Gorgeous One’s already complex presentation, raising new questions and reviving familiar ones about the wrestler and just where his sexual loyalties might lie. Who or what was this queenly brute, really, this killer fruitcake? As Cherie noted, “George didn’t really come off as gay,” like Keith Franks, who wrestled as Adorable Adrian Adonis, or the bizarrely cross-dressed Adrian Street, both of whom effected less subtle “queer” personae in the ring. Yet George was also the furthest thing from a straitlaced macho man like Thesz. The Gorgeous One seemed neither completely manly nor wholly feminine. Instead, Cherie said perceptively, the Gorgeous persona was really something in between . . .

Chapter 23

BETWEEN A FLIT AND A MINCE

When George’s fame reached a certain critical mass, he could no longer be denied the appropriate tribute: a Gorgeous George movie. Hedda Hopper, who kept the nation abreast of Gorgeous doings in her syndicated Hollywood column, called on the industry to “celluloid” him, and in 1949 Republic Pictures complied. That year Carol Reed’s The Third Man with Orson Welles, White Heat with James Cagney, and All the King’s Men with a bravura performance by Broderick Crawford were all released and they’ve since become fi lm classics. Gorgeous George’s first and only movie would not be joining them. Alias the Champ compares more favorably to another 1949 fi lm attempting to cash in on an athlete’s popularity, The Story of Seabiscuit, a racing saga into which the producers somehow managed to inject a teenage Shirley Temple. Alias the Champ never aspired to cinematic grandeur, but at least Republic reconsidered the original title, Pardon My Toehold. When it was released, Alias played mostly as the second act in double features, and George’s fl ick had a run in Mexico, where it was entitled Jorge El Magnífico. Reaction to this B picture was drily distilled in the L.A. Times sports pages when previewing a 1950 match: “Gorgeous George,

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who may win an Oscar for his performance in ‘Alias the Champ’—and again, may not—will wrestle Lord Blears of England . . .” It’s a murder mystery with a wrestling backdrop, and six of G.G.’s ring buddies had roles. Hoodlums from New York are attempting to take over California’s upstanding grunt-and-groan game, and when George won’t play along, they frame him for murder. Homicide Lieutenant Ron Peterson, played by Robert Rockwell (of Our Miss Brooks) uses a replay of a kinescoped match to cleverly crack the case, with the help of George’s lovely manager, Lorraine Connors. As might be expected, sparks of romance fly between the lieutenant and the manageress, but Alias is really a showcase for George, who plays himself quite naturally and confidently, holding the big screen. What’s really remarkable about the fi lm, though, is the high level of camp he reaches, seeming to channel Talullah Bankhead, Bette Davis, and Mae West in an arch and hilariously queenly turn. “Beat it, Junior, you bore me,” he tells the detective grandly at one point, fl icking him away with one dangling wrist. Later he scornfully advises the lieutenant to “See my valet; he has a knack with children.” (Jack Hunter got this screen role over Jake Brown, for some reason.) As George decamps—or demanifests—from one scene he stands in the doorway and gestures like a bossy dowager aunt for Audrey Long to accompany him. “Come, little one,” he pronounces grandly. “It’s time for my marcel.” Most American men in the postwar era hewed considerably closer to the ethos of machismo. In America’s idea of itself and the images entertainment provided—including war movies such as The Sands of Iwo Jima, starring John Wayne, and A Walk in the Sun, with square-jawed Dana Andrews—this was a nation of conquering tough guys who’d fought and died in a just cause. If there were other ways of being a man, Americans didn’t seem to want to know about them. In Hollywood, gay or bisexual stars’ greatest fear was that they would be outed, for which the sentence, imposed immediately, was box-office death. The fictional world of detective stories and noir fi lms, created before the war, was still influential, and in it contempt for anything

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queer was overt. In Raymond Chandler’s novel The Big Sleep, Philip Marlowe takes a punch from a very handsome young man named Carol Lundgren and shrugs it off. “It was meant to be a hard one,” he narrates, “but a pansy has no iron in his bones.” The detective knocks the boy unconscious, but not before calling his older boyfriend a queen and a fag. In this attitudinal landscape the apparition of a wrestling man with a feminine tinge, who exuded vanity—thought to be a female trait, and tolerable only in women—was quite a shock. Some sensed that the disturbance George caused was sexual in nature, and thus alarming. In Tacoma, Washington, public-safety commissioner James T. Kerr demanded that the local board of censors investigate G.G.’s matches. These performances, he felt, might constitute a threat to public morals. (No outcome was discoverable.) George was convincingly, even excessively heterosexual; of that there’s no reasonable doubt. But since he raised the issue, many wondered. When Bob Hope and Burt Lancaster agreed to work with George at the charity circus, the first question they asked his stand-in, Vic Holbrook, was: Is George gay? Holbrook was astonished that two Hollywood showmen didn’t recognize a performance when they saw one. George clearly invited the curses and shouts of “Queer!” and “Sissy!” directed at him, becoming a lightning rod in the arenas. In his business any strong reaction was a good one; homophobia was just another form of heat. Yet, amid the indignation the crowds worked themselves into over George’s taboo behavior, they admired his daring, too. A few onlookers may have been truly angry, but wider swaths of the postwar audiences enjoyed being startled by George in his certain, special ways. The electricity coming off the Gorgeous One’s strutting form wasn’t just garden-variety stimulation—that jolt, though powerful, was as old as pornography—but a new and ambiguous frisson, a much more subtle sensation. He invited onlookers to enjoy his thrilling transgressions, but only vicariously. So much of what Gorgeous George did and said set himself apart from the audience, and that positioning allowed the public to participate without

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endorsing him or becoming like him—whatever that meant, exactly. Being a “sissy”? A “fruit”? No, not them. By determinedly keeping his family life a secret—a habit so ingrained it was noted in his obituaries—George kept his sexual identity as mysterious and open to interpretation as possible. In its profi le of George, Time magazine seemed genuinely puzzled. “He doesn’t seem to mind playing his swishy role,” the writer noted. “But he steps out of character whenever anybody asks nosey questions about his wife and two kids. ‘Let’s leave the better half of my life outta this, yes?’ ” Though of course neither effeminacy nor cross-dressing is the same thing as homosexuality, George’s drag turn compelled some to defend his heterosexual honor. Hannibal Coons, writing in Sport magazine, simply denied unequivocally that the wrestler acted effeminate. “George never uses a swishy voice or a swishy gesture. George is above that. His role is that of the powdered, beautifully dressed, ageless, worldly monarch.” In 1948, the early days of Gorgeousness, a San Francisco paper ran a picture of George with his robe open and the caption “Not a Sissy Physique.” When George wrestled Ernie Dusek at Madison Square Garden the next year, New York Times sports columnist Arthur Daley saw that he was only playacting—but found that as objectionable as the real thing. As the match unfolded, Daley wrote, “feelings of disgust grew in leaps and bounds . . . A display of effeminacy in a man, even simulated effeminacy, is nauseating and Gorgeous George has made himself over into a most revolting character.” The defi nition of what he did in his Gorgeous act can be parsed very fi ne, the degree of swishiness debated. George called it “flitting,” as in “I fl itted to the ring.” Yet director John Waters, a gay man who was inspired by George, stressed that the wrestling diva didn’t mince. It’s an important distinction, Waters said: George had a queenly manner, yet “he wasn’t a big mincing queen, a bad stereotype that a straight man would use to put others down, which would have been offensive.” Whatever Gorgeous George was, or pretended to be, it wasn’t gay per se. The Beautiful Bicep, as one scribe dubbed him, sent out deliberately mixed messages, and it was in this realm of uncertainty

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and contradictory possibilities that George did his most original work. Newsweek spoke to George’s complexity, declaring that “this anomalous figure is a mass of incongruities, even to the epithets hurled at him from the gallery, such as: ‘T’row de bum out.’ Gorgeous George looks anything but a bum . . .” As Gorgeous, George was a snob, a faux aristocrat who put on airs and derided the peasants. But he was also a manual laborer, and on some level, audiences must have known that George was really a working stiff, lampooning the rich and pretentious. He was a sniveling coward who ran away from confl ict—and then he beat people up, absorbing pain and punishment in the next instant. He was a despised heel, yet even in the arenas, cauldrons in which George’s villainy incited bellowed rage and thrown projectiles, he was in some ways beloved. He provoked the fans like no other, giving them license to match their bizarre behavior to his, and for that they were secretly grateful. As writer Al Geronomus acutely observed in a Boxing Illustrated piece, many in the wrestling audiences “jeered him with a smile and hated him with affection.” Most powerfully of all, he was effeminate and macho, butch and femme, gay and not gay; all of these things at once. At the end of Milton Berle’s televised drag skits he always removed his wig or other female accoutrements, showing himself as a man. Similarly, George followed his prissy antics with the manly act of wrestling, and this transition probably served a similar function, un-womaning both performers. In addition, whatever gay possibilities did adhere to his girlie man act were divorced from any overt homosexuality, and thus less threatening. The boys wouldn’t care to hear it, but in a sport in which two barely clothed and oiled men try to mount each other, there’s a bit of a homoerotic subtext. However, as theater professor Sharon Mazer pointed out in her book Professional Wrestling: Sport and Spectacle, wrestling is “contact between men with built-in denials” that it’s sexual. More importantly, the wrestler earned a star entertainer’s immunity. Gorgeous George was an accepted fact of life, practically an institution—if he was swishy, he was a celebrated swish. This may

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have served George well when the 1950s turned their most intolerant. The Red Scare and the congressional hearings fronted by Wisconsin senator Joseph McCarthy are usually thought of as a witch hunt intended to root out Communists in American government. But investigators were also obsessed with rooting out homosexuals. The Senate’s “pervert inquiry,” begun in 1950, purportedly found two hundred gays in the civil ser vice and the military and many were dismissed for “sexual causes.” In that climate, sexual insouciance in someone else—a civilian or a mark—might have gotten them punished. But George sailed on by. As he put it with characteristic bluntness, “I became so well known that people would say, ‘There goes Gorgeous George,’ instead of ‘There goes a pansy.’ ” His gender-bending was perfectly calibrated—titillating but not threatening—and once again his timing was excellent. In the postwar period Americans began to allow themselves slightly more open expressions of their intense, perennial curiosity about things done in the dark. The Kinsey Report, released in 1948, made thinking and talking about sexual mores respectable; it was scientific. In a more lurid, voyeuristic show of our fascination with sex and gender, the country became obsessed with a former World War II private from New York, George Jorgensen, who went to Denmark and came back in 1952 as Christine Jorgensen. One reporter in the swarms asked her if and where her former male genitalia had been preserved; suddenly a penis was front-page news. Jorgensen managed to live gracefully in her new incarnation, and even became a performer and entertainer; as George did, she played nightclub dates in Hollywood and Las Vegas. Only once did George issue a direct denial of homosexuality. “I am not a you-know-what,” he told an interviewer in 1951. “If you read history, you know that men wore curls and lace before women did.” He might have made one other implicitly hetero statement in 1957 when he announced: “I am suing Confidential magazine for the unauthorized use of my name, which has been copyrighted, without my permission. I am seeking $250,000 in damages.” It’s not legally possible to copyright a name (he could have trademarked Gorgeous George,

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but federal records indicate he didn’t), so if there really was a suit, it went nowhere. The reason for George’s bluster, aside from the usual one, publicity, seems to be that he was mentioned in an article on Liberace, who was suing the magazine for $25 million over the same piece. The offending story was touted on the cover under a picture of the grinning pianist and singer, who showed perfect white teeth and wore a tiger-print bow tie. The headline read exclusive: why liberace’s theme song should be, “mad about the boy!” Confidential detailed Liberace’s pursuit of a young, “innocent” male publicist. “The sour note came when the Kandelabra Kid tried to turn public relations into private relations,” the magazine noted in its trademark style. One such encounter, the writer said, had “all the lively action and wild comedy of a TV wrestling match. A referee certainly would have penalized the panting pianist for illegal holds.” When a purring Liberace came after the “reluctant ballyhoo boy” a second time, the story recounted, “before you could say Gorgeous George, the pair were playing a return wrestling match.” Presumably, it was being mentioned in this gay context that angered George. Then again, George had never liked the panting pianist. He felt—and he complained loud and long—that “Liberace stole my entire act, including the candelabra!” G.G. maintained that he’d had his valets carry lit candelabra to the ring early in his career in Texas, though fire marshals had later forbidden the flaming prop. In all likelihood this wasn’t true, but it’s certainly possible that Liberace was influenced by the Gorgeous act. Though he became a star in 1944, the pianist never even dared to wear a white tuxedo instead of the traditional black onstage until 1952, and it wasn’t until 1955, when George’s fabulosity had been on national display for seven years or more, that Liberace first performed with a gold lamé jacket and tie, moving from there into glittering outfits of brocade and beads, and then into capes, and still later, wigs. Seeing George’s success in the mainstream may have emboldened Liberace to make a glittering, queenie show of himself. Of course at the time most admirers of the singing pianist, includ-

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ing many older women, didn’t know or wouldn’t admit that their Lee was gay. To them Liberace was exquisitely sensitive, too much so for brutish men to understand—just the rationale many soprano fans used to explain their fealty to Gorgeous George. The knowledge that George wasn’t gay, and didn’t act effeminate or cross-dress in private, begs the question: Where did he get the moves? How did the Harrisburg Rat and brawling wrestler learn his provocative performance art? His voguing seemed so natural, as if this was the real George or at least a real part of him. It’s accepted lore in the wrestling world that Sterling “Dizzy” Davis, George’s boyhood friend, was gay or bisexual, and that George accepted him without any difficulty. It’s possible that George took more than the orchid gimmick from Dizzy (who’d used gardenias). More likely, though, he learned to fl it in the big, bad city, where everyone goes to experience—or at least to brush up against—the forbidden and the extreme. When George came to New York in the mid-1930s, Prohibition had only recently been repealed. During that period of banned vice, a culture emerged, especially in America’s big cities, that was much more daring and permissive. In the 1920s white New Yorkers with money had gone up to Harlem to get their kicks at Negro nightclubs and brothels. By the early 1930s another marginalized culture broke out in “the Pansy Craze.” Now New Yorkers went to Greenwich Village, and to Harlem again, to drink and watch gay comedians and singers like the campy wit Gene Malin, as well as “ambisextrous” female impersonators, including Ray Bourbon. Soon these acts were supplemented by a formerly underground event known as the drag ball. Blacks and whites attended these contests in Harlem at the Savoy Ballroom and the Rockland Palace, which held six thousand people. Mae West wrote a play called The Drag, which opened only in New Jersey due to legal problems stemming from her earlier Broadway play Sex. To cast this second one West auditioned fifty cross-dressing men she’d met at Paul & Joe’s, a gay bar on West Ninth Street in the Village. The drags spread to the theater district around Times Square and other Manhattan arenas, some of which, including the St. Nicholas

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Arena at Sixty-sixth Street and Columbus Avenue, also hosted wrestling. At the drag balls gay men, stunningly transformed into the most exotic and outrageous women, would parade down a central runway. A panel of judges would declare one of them the most fabulous, the queen of the drag. Each contestant would take on a distinct and complete persona—one might be a Spanish señorita, another a Southern debutante at her coming-out party—and a new identity. Just like George and the boys in their ring characters, the draggers reinvented themselves, and then performed with high drama. These lovely and regal creations didn’t mince, it should be noted: They strutted. Everyone—or everyone in the nightlife, the show people, demimonders, and bon vivants—went to the drags. Men took their wives and dates. Slapsy Maxie Rosenbloom, the boxer who would later hire George to perform at his L.A. nightclub, was a habitué in those days. By the time George got to New York, after Repeal, another cultural shift was under way, a reversal that would again repress gays with “degeneracy laws.” But the drags continued to be held, as long as the police were paid off sufficiently, and at them liquor was still being served, though it was now, less excitingly, legal. On an off night, would twenty-two-year-old George Wagner, a young wrestler with a taste for the outlandish and the first real money he’d ever made in his pockets, have gone to the drags? Quite likely. If he did, would he have taken mental notes on the gorgeous creatures he saw there? Almost certainly. In the late 1940s, when George was becoming a national celebrity, a magazine called Sports Week attacked him in print. This hatchet job, by one Marty Berg, was headlined phony sissy’s mat fraud. “This George gee is positively the last word in rassle fi nesse,” Berg hammered into his typewriter, “all because he has all the earmarks of what we kids used to call a ‘sissy’ . . . the mannerisms that go with a swish-boy. They went wild for him on the West Coast, where the sissy production runs high, anyway.” Gorgeous George used to be George Wagner, the story revealed,

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and showed a picture of him in the early, black-haired days. “He’s emerged with a new look and that makes him a phony,” Berg declared, “a bilker of the public,” though how one could condemn a pro wrestler for adopting a ring persona at that point is hard to fathom. Berg then floats the notion that G.G. might have gotten the inspiration “for affecting the sissy business after he’d visited a ‘drag’ at the St. Nick in NY, where those shindigs used to be popular.” The caption under the photo read “Pantywaist George.”

Chapter 24

INTO THE DRINK

Betty heard about George’s new wife, including a bit from him, and she was curious. One day she got word that he and Cherie were making a promotional appearance near the turkey ranch, lending their presence to the opening of a ser vice station around Redlands. She didn’t think of it as spying, exactly; Betty and her sister simply wanted to get a look at the new Mrs. George. She borrowed her hairdresser’s car so George wouldn’t recognize her purple Packard and watched through a store window across the street. Very few people came, and that led Betty to think of the time she’d attended a Jehovah’s Witness assembly with him in the same area a few years earlier, when he’d been mobbed by kids and adults alike. Betty watched as George handed out a few Georgie pins at the gas station. Then she saw Cherie and for a moment caught her breath. First, Betty thought she recognized her, that she’d seen her around Redlands before, maybe at Pinky’s, where she was a cocktail waitress. And that raised certain suspicions. But mostly she was taken aback by Cherie’s looks, her stature, the way she appeared standing next to George. “She was my size,” Betty said, remembering that odd feeling. “She was pretty, too, I’ll give her that, and she had a nice figure.

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I mean, I couldn’t help but notice the similarities. She could have been my sister.” Betty didn’t say anything to Eve. Betty’s sense was right, even more than she knew. George was trying to re-create what he’d lost. Just as he and Betty had done, George and Cherie bought a little camper trailer, pulling it behind their car as they traveled with their children—her two daughters and their infant son, Gary—to wrestling dates. Cherie called this time, early in their marriage, the fondest memory of her life with George, just as Betty did. “We camped at different parks, including a big one near Las Vegas,” Cherie said. “Gary was in a little playpen, and I remember George romping and playing with his son and step-daughters. Other wrestlers were staying there, too; they’d have us over, then we’d have them over. It was a wonderful time that I’ll never forget.” Like the curator of a living diorama, George placed his new family members in the same tableau his former wife and children had occupied in his own happiest days. He left out only Judy the dog. There were differences in the dynamics of the two families, certainly, and as even George must have realized on some level, he wasn’t the same man. Cherie was tougher and harder-edged than Betty, which made her a more capable and more frequent adversary for George. She battled harder and could drink with George longer, due in part to her upbringing (her French parents had wine on the dinner table every night). George did maintain a certain continuity in his two marriages, however, bringing to the second the same deficits that helped ruin the first. He was still gambling, for one. When Gary was a toddler, George, Cherie, and the three children settled in Reseda, not far from Windsor Hills, in Los Angeles County. One night Cherie came home while a poker game was in progress at their house and saw her fur coat lying in the middle of the table. George had put it up as collateral. Drunk or sober, George wasn’t a lucky gambler. And, though he loved to show off his card tricks and manipulations, he wasn’t a very good one. Once after wrestling in Nashville, with Cherie joining him in the ring, George lost all his earnings in Printers Alley, that city’s

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French Quarter. Cherie went to the casino the next day and threatened to sue them for taking advantage of George in his drunken condition, but got no satisfaction. They’d driven to Nashville in the camper trailer (without the children on this trip), and when George was out gambling that night, a small pack of wrestlers decided to pull a swerve on the couple. Jessica Rogers, Penny Banner, the Fargo Brothers, and Ray Stevens got together and moved the trailer to another spot. The swerve worked: When George and Cherie got home early that morning, inebriated and infuriated, respectively, they were certainly surprised. And it took them a long, acrimonious while to fi nd their all-too-mobile home. When the wrestlers saw Cherie, still fuming, the next morning and heard how badly her evening had gone beforehand, none of them wanted to take any credit for the swerve. Instead, they sympathized, then slunk away. As Betty had done, Cherie began to stay home more, so George used fi ll-in valets when he traveled. Without her along, he missed dates, including one on a New York swing for promoter Vince McMahon Sr., and the state athletic commission suspended him. The demand for George had already begun to cool. Television was no longer an exciting novelty but a less remarkable fact, and broadcasters were trying to attract more upscale viewers and advertisers. By the mid-1950s wrestling no longer aired much on the networks, shunted instead onto local stations, where it would remain for decades. A younger cadre of wrestlers, including Vern Gagne, Killer Kowalski, Pat O’Connor, Chief Don Eagle, and Yukon Eric (he of the missing ear) had by now equaled George in popularity, or surpassed him. The mention of George’s name, or a knowing reference to his arrogant personality, still drew smiles to American faces, but he’d lost some of his power to outrage and inflame. Now he was regarded with something more like affection—Mean Old George had become Good Old George. Tom Drake, the Wrestling Sergeant, who’d worked lucrative main events with George in Georgia during the Korean War, encountered him again in Jasper, Alabama, in 1960. Drake had just been elected to the Alabama legislature; he would serve two terms as the speaker of

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the house under Governor George Wallace. So he was now billed as the Wrestling Legislator. Drake noticed right away that George had developed quite a stomach; he’d lost muscle tone and put on weight. He still had the robes and the pins, but his fancy ring attire was looking a little worn. The headliner was driving himself on this trip, without a valet, and when he got to Jasper’s old armory, he lacked the energy Drake remembered. He didn’t need it. After everyone in the locker room got dressed, oiled, and pumped, the promoter came in and told them to stand down. No one had showed up; there weren’t enough fans in the house to go on. The promoter gave George a few dollars for expenses and gas, and Drake and the others reached into their pockets as well. Though they were fewer, on good nights he could still give the fans their money’s worth. In 1961, at the very end of his career, he performed again at the Aqua Theater, on Green Lake in Seattle. Here the ring was surrounded by water, and a lifeguard or second referee circled the floating wrestling action in a rowboat, with a concrete grandstand facing the action on shore. Like the gun introduced early in a mystery that must go off at some point, the laws of drama demanded that the water come into play. It was a cool July evening, and by the time the main event got started around nine-thirty, a dip was less than appealing, but a deal was a deal. When George, wearing a billowing red satin number festooned with pink lace, was set to lose a fall to Leaping Leo Garibaldi, he still had the athleticism—and the willingness—to sell Leo’s dropkick by hurling himself backward over the ropes and into the drink. When George hit the cold, twelve-foot-deep lake water, the alarmed announcer shouted: “He can’t swim!” (He could.) George still felt at home around the boys, and he hadn’t lost his sense of humor. When George worked another small town with Drake, this one in Tennessee, a couple of the boys on the card had heard that he was afraid of snakes (he may have had a bad experience with one back in Harrisburg’s Buffalo Bayou). After George’s main event was over and he’d showered and changed, one of the local

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workers offered him a cigar. When he opened the cigar box, the wrestler’s pet garter snake raised its head. It was just a tiny harmless thing, but George recoiled, jumping back into the metal lockers, yelling “God damn!” Then he had to laugh—they’d got him. On another night Cherie substituted beer for perfume in the spray gun and gave him a spritz in the ring, trying to get him to react out of character, and he appreciated that, too. But a swerve a day was no longer keeping the blues away. If she hadn’t known it before, Cherie soon learned her husband was “a full-blown alcoholic,” as she described him. “He couldn’t control it—one drink and he’d be off to the races.” Cherie thought George used alcohol to fuel the outrageous behavior his Gorgeous persona constantly required. Without booze, she said, “he didn’t really have the nerve to do those things.” Betty never had an explanation beyond what she saw as George’s fundamental insecurity; the reasons for his drinking never came up between them, just the results. The forensics of alcoholism is always very speculative, especially at such a remove of time. It does run in families; however, there’s no sign that drink was involved in George’s mother’s invalidism and death. Poppa Wagner seems to have lived a long life that, though not always easy, was uncomplicated by alcohol. He’d have a drink with Betty on the porch of the turkey ranch, but one was all he cared for. George was immersed in an alcohol-soaked business, where drinking was encouraged and considered manly. And life on the wrestling road led many to drink; it was rootless, lonely, and pain was a near constant. It seems, though, that George was troubled before he became one of the boys. The Wagners were poorer than most, but George’s true deprivation growing up would have been emotional, internal. His family life was dominated by Bessie’s illness, which literally uprooted the family as they moved around the Midwest and to Houston in search of a cure. In the young firstborn son, the unspoken possibility of losing his mother must have created tremendous fear. When she was capable of it, Bessie was a loving mother to George, but she couldn’t parent fully or consistently; she needed constant attention.

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At times she was all but paralyzed and her arms and legs were suspended in canvas slings, used to move her so she wouldn’t get bedsores. Cherie described this in a videotaped interview for the Canadian television documentary. An older woman, close to death from emphysema, Cherie interrupted herself frequently with fits of coughing. Her face was gaunt; as she talked, her own failing health seemed to stand in for George’s mother’s. Cherie demonstrated Bessie’s incapacity for the camera by raising both arms high over her shoulders and dangling them as if suspended, her elbows bent, hands flopping limp. In this portrayal George’s mother looked both a pathetic and a scary creature, incapable of embrace. Instead, George may have gotten something more intermittent and contingent, closer to appreciation: sincere praise and gratitude from his parents for helping his invalid mother. When that happens, psychologists tell us, the result can be a narcissist, someone who comes to rely on—to require—admiration from others, the reflected glory the original Narcissus saw in the water. He may feel inadequate on some level but along with that comes a kind of grandiosity. His need for attention and approval becomes his right to have it: He deserves it. Artists, including the geniuses, are often narcissistic (as are elite athletes). They turn their need for admiration into creative achievement, and if they succeed, that gives them a certain social license to strut. George wasn’t a syndrome or a walking pathology, but he did create the life of the ultimate narcissist. He chose a profession based on calling attention to oneself, then devised the Gorgeous act, in which he shouted out his superiority. Television became an incredibly potent enabler, providing a whole new body of attention, which the narcissist confuses with love. George swam in it, and may have drowned in it. Cruelly, when adult George was given the love he needed as a child, by Betty, he couldn’t fully accept it. He didn’t know how to take it in, process it, and extract the benefit; he’d never had the practice. In another emotional reading of his ring act, George, having seen

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his mother get the attention he craved, dolled himself up like her to get attention himself. Taken even further, he’d be angry at Bessie for her unintentional abandonment, and so he called down condemnation on her—that is, him in female form—from the raf ters and the angry crowds. In this scenario, the valet, the little, loyal, ever-attentive helpmate, is George. When the admiration in George’s mirror was disrupted—the failure of his first marriage, and later, the public fever for him abating—his drinking accelerated. Alcohol was the second outside force he looked to for comfort that failed to love him back sufficiently. At first drinking reliably numbed the pain; then it didn’t. After a while it caused him even more pain. But still he clung. If his childhood did George damage, however, it was also his gift. The boy must have learned to read his mother’s changing condition and availability very closely: “How is she feeling? What can she do and not do?” And, most fundamentally, “What can she give me?” He’d become very adept at getting her attention, working mightily to pull it toward himself through her suffering. As an adult, George could sense very acutely what drew people and what lost them, and his success as an entertainer was based on that ability. In his private life, he knew what to say and do to make women lovers and men loyal. That sounds coldly manipulative, but in life—in George—it produced warmth. He wanted to be liked, and became truly likable. Just as there was a tinge of genuine meanness in Mean Old George that made his ring villainy so compelling, there was real good in Good Old George. Whatever led him to adopt his Gorgeous alter ego, changing identities as he did almost certainly contributed to George’s downfall. Artists have to take risks, but this one can be especially unmooring. Consistently, some of those who create new personae—from Papa Hemingway, the Great White Writer, to Tupac Shakur, the thug— flounder trying to reconcile the old and the new, or to incorporate both in a single coherent self. The mainstream culture can reward those who shock us with the transgressive ideas they embody and

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portray, but often there’s a price: These new, exaggerated selves no longer fit into life’s constraints. It seems that George had the imagination and determination to make his Gorgeous leap, but couldn’t continue to inhabit the extreme character he created. Ultimately, pitiably, he wasn’t able to live with his first self or live up to his second. Nor could he overcome the power of the past.

Chapter 25

THE ORCHID AND THE BUTTERFLY

I am the greatest! I cannot be defeated! All my so-called opponents are afraid of me, and they’re right to be afraid—because I am the king! I’m warning everybody right now: If this bum I’m fighting messes up the pretty waves in my hair, I’m going to kill him. I’ll tear off his arm! And if that uneducated punk somehow manages to beat me, I’ll crawl across the ring and cut off all my beautiful hair—and then I’ll take the next jet to Russia! But that will never happen, because I am the greatest!” It’s George, of course, holding forth at a Las Vegas radio station in June of 1961. The bum he’s about to grapple with is Fred Blassie, and the venue, the new Convention Center just off the Strip. As boastful rants go, it’s a fine one, delivered with style and conviction. What sets it apart, however, is the audience, one particular listener. A much younger man, strong and athletic, he sits five or six feet away from George in the radio studio. He takes in the wrestler’s words and energy, processing them with his own quick mind. In what will become an increasingly rare event, this younger athlete—he’s a boxer—is quiet and still, smiling as he feels Gorgeous George’s braggadocio at work on him even though he understands perfectly that it’s a manufactured act, a gimmick. Perhaps he recognizes a like soul. The boxer’s name is Cassius Clay.

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The nineteen-year-old Clay and the forty-six-year-old Gorgeous One sit on either side of the radio host—it might be Charlie Swan, at either KORK or KLAS—at a long wooden table. A short, fat-headed microphone stands on the table in front of each man. Standing behind them with his back against the studio’s rough cinder-block wall is Mel “Red” Greb, who’s promoting both of their upcoming bouts. The promoter wears black-framed glasses and his red hair slicked back; he’s about five-foot-seven and above him a huge wall clock counts off the minutes of the 1 p.m., half-hour show. Clay has won a gold medal at the Rome Olympics, but he’s unproven as a professional fighter. Sports Illustrated calls him “an unsophisticated Olympic gold medalist who hasn’t run out of luck . . . physically and mentally immature.” Even his own trainer, Angelo Dundee, tells the reporters, “I can run down a list of twenty things he does wrong.” Clay’s in Las Vegas for his seventh pro fight (he won all the previous ones relatively easily); his opponent is Kolo “Duke” Sabedong, a hulking six-foot-six Hawaiian. This fight tops a Monday-night card, when the new Convention Center cannot be put to any more lucrative use. Like all of Clay’s matches to date, it won’t be televised. Today he wears dark slacks, an open-collared white shirt, and a blazer patterned with small black and white checks. His new clothes fit him well. At this age Clay is still quite slender; at 195 pounds he’s grown since the Olympics, but shirtless in the ring a few nights later, his back looks almost concave. The young boxer’s arms are long snakes; his eighty-inch wingspan will make the Ali jab deadly. His muscles are supple and distributed smoothly, without prominent bulging, over a six-foot-three frame. Over those muscles his light brown skin with its moist, slightly oily texture, has the color and surface tension of a well-made cigar. His features are symmetrical, his face handsome, and his smile is engaging. He’s a superb athlete in top condition, and there’s something more: Clay has his own special energy. Like the man he’ll become, Muhammad Ali, young Cassius

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Marcellus Clay Jr. is singularly mutable: When he’s excited, his voice is high, up in George’s unexpected register, but at other, calmer times, it’s a deep rumble. He alternates between spurts of dynamism and near lethargy, when he seems to be recharging his power supply. Clay is already being called cocky and brash for his prediction that he’ll win the heavyweight championship of the world before he turns twentyone. Many resent that claim—in this age, fight managers brag, not fighters. And black fighters’ boasts are the least appreciated. Yet many who come in contact with him in these early days are struck by how quiet, soft-spoken, and respectful he is—shy, they say, especially around girls. This afternoon Clay is either in a low gear or, since he is interviewed first, he may not be fully warmed up. When asked about the outcome of his ten-rounder against the thirty-one-year-old Sabedong, he says fairly mildly that “somebody’s got to go before the tenth, and you can bet it won’t be me.” Later he will remember: “I can’t say I was humble, but I wasn’t too loud.” George waits his turn, wearing his usual loud clash of colors and knit tam over his blond curls. Juxtaposed with the tall fighter, he looks wider and whiter than ever, and he appears, as indeed he is, more than twice as old. But he still has the force of his Gorgeousness. Asked again about his match with Blassie, George hunches forward over the microphone, with one forearm on either side of the device, and testifies on his own behalf. “I am the Gorgeous One! Not only am I the best wrestler, the most highly skilled, with the greatest technique, but I’m also the most beautiful wrestler who ever lived! That’s why all these curs, these ignorant brutes, don’t want to take me on—they’re afraid of my brilliant style of wrestling. And they know that the fans only want to gaze upon my manly beauty.” Clay knows it’s a per for mance but still fi nds himself thinking, Man, I want to see this fight. It don’t matter if he wins or loses; I want to be there to see what happens. A night or two later the two appear together on KLAS-TV, Channel 8, the local CBS affi liate, on sports editor Dick Porter’s segment, In This Corner. Afterward George, always affable with fellow athletes, in-

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vites the kid to come and see him work. “Red will bring you,” he tells Cassius. “And come by the locker room after, and we’ll talk.” Maybe George sensed a like soul as well; he seems inordinately interested in the young boxer. “One more thing,” he adds with a smile and a clap on the black man’s back: “You can stop calling me ‘sir.’ Just call me Gorgeous.” Brash, young John F. Kennedy had just succeeded old, modest Ike, effectively archiving the 1950s and making the 1940s, when Gorgeous George came to stardom and television was new, seem positively archaic. JFK was promoted by his father, Joseph Kennedy, the Vince McMahon of American politics. The handsome president’s youthful vitality was something of a work (outside the bedroom), as he had already been diagnosed with Addison’s disease. But that fact didn’t fit the forty-three-year-old babyface’s image, so it was suppressed. In the televised presidential debates, broadcast to 70 million viewers, the ill-shaven, sweating Republican Richard Nixon seemed almost eager to play the heel. The failed U.S. invasion of Cuba at the Bay of Pigs was just two months past; America’s Red enemies and the nuclear threat they were thought to represent were ever-present preoccupations. Daringly, given that surround, Cassius Clay gave statements to the Las Vegas press the week of his fight there that generated this headline: YOUNG FIGHTER CLAIMS RUSSIANS NOT SO BAD: HE SAYS REDS, U.S. CAN BE FRIENDS.

At the Olympics, Clay told the reporters, he’d actually met a Red or two. “When we moved into the Olympic Village we found we were neighbors with the Russians,” he said. “Some of them became friends for life.” He continued with this apostate line, adding that he saw the same friendly attitudes among the athletes from the other Eastern-bloc countries. He saw no reason, Clay concluded, why East and West could not live together in peace. As Muhammad Ali, he would make a similar declaration about another of America’s enemies. When resisting induction into the military during the war in Vietnam, he will famously say, “I got no quarrel with them Viet Cong.”

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Las Vegas was booming: The Convention Center, 515,000 square feet on forty-five acres, had begun to bring in name-tagged tourists from all over the country, joining the gamblers and nightlifers who’d come before. Delta and National airlines just announced that they will extend their routes to serve the city. Vegas casinos and clubs had only been integrated a year before, averting threatened protest marches and boycotts. Previously Las Vegas had been so harshly segregated that the city was called “the Mississippi of the West.” In June 1961 that change was far from complete. Mel Greb booked rooms for Clay and his mother, Odessa Clay, at the Dunes in his own name, and when the hotel operators saw just who their guests were, they weren’t happy and let the promoter know it. Young Cassius hadn’t yet rebelled against these kinds of racial realities, or let his opposition be known. He didn’t want to alienate his syndicate of white Southern sponsors, surely, but he also didn’t yet possess the consciousness and confidence to protest; he was only nineteen. (The myth of Clay throwing his Olympic gold medal into a river in disgust over racism in his native Louisville seems to have been just that.) When asked by Soviet reporters at the Olympics how he felt about representing a country that still denied him equal rights, in fact if not by law, he answered: “We have our best people working on that and the U.S. is still the greatest country in the world.” Sammy Davis Jr. was performing at the Sands, and now, in theory, he could stay there overnight. (The other Rat Pack members played “the fabulous Copa Room” just before and after Sammy did.) Milton Berle, who’d vied with George as the most popular star of early TV, was doing two shows a night at the Flamingo. All the competing nightlife notwithstanding, George’s match with Classy Freddie Blassie was expected to fi ll the Convention Center on Friday night. Blassie, a Gorgeous George descendant—an arrogant, loudmouthed heel with bleached blond hair—was a skilled showman, too, with a real gift for projecting his heelishness and antagonizing the public. So convincing was he that George, at the end of his career and now evoking nostalgia

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in some wrestling fans, may well have been the babyface in their main event. The Rotunda, the Convention Center’s bowl-shaped arena, is designed to look like a spaceship; topped with an eight-story-high, gleaming silver-colored dome, it resembles a flying saucer come to Earth just east of Paradise Road. Inside, that shape means there are no pillars or other obstructions blocking views from any of the 4,400 upholstered seats. With portable seating added, it holds over 7,500. It’s new, clean, and open—seeming to belong to another century than the old armories and legion halls, with their sagging, splintering seats, where George’s career had begun almost thirty years earlier. Greb, who promoted boxing and wrestling in Las Vegas for more than thirty years, has constructed a remarkable card. For four, three, or two dollars, any mat fan willing to forgo the Rat Pack and other attractions will feast on the main event, George vs. Blassie (who has just announced that instead of Classy Freddie Blassie, fans should now call him “Frederick the Great”), and an undercard that includes Lou Thesz taking on Reggie Parks. Cassius Clay doesn’t know or care anything about wrestling; he’s here to see George. Standing at the top of one aisle with Greb, he wears a slightly louder madras-plaid sport jacket, neatly creased khaki pants, and a yellow shirt. It’s well after 10 p.m., nearing the end of a 108-degree day, before the main event gets started. The air-conditioned Rotunda is beginning to warm. Finally the arena lights go dark and the announcement booms through the loudspeakers: “Ladies and gentlemen, Gorgeous George is here!” A spotlight swings to catch him at the top of the main aisle, and the boxer sees Gorgeous George revealed in a voluptuous, formfitting red velvet gown that falls gracefully to the floor. The robe’s shoulders are puff y with padding and the lining is white satin. It’s only now that Clay gets his first glimpse of the Gorgeous hair; even from this distance he can make out the unnaturally bright blond color of the marcel. Until this instant Clay’s face has worn the look of a bored teenager. Now his expression flashes into that of a young man

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being mightily—and best of all, transgressively— entertained, his eyes widening with something like glee. The Sensation of the Nation begins to make his way to the ring, parading regally to the sounds of “Pomp and Circumstance.” The boxer sees the fans stand up, hears them spewing insults and curses—he feels the heat. The inside of the spaceship is vibrating with noise and the stomping of feet, thrumming to George’s provocative tune. George stops several times to give it back to the peasants, telling them just where they stand relative to contempt. “When he got to the ring, everyone booed,” Muhammad Ali would later recount to Dundee, the trainer, and other confidants. “Oh, everybody just booed him. I looked around and I saw everybody was mad. I was mad! I saw 15,000 people coming to see this man get beat, and his talking did it. And I said, ‘This is a gooood idea.’ ” More likely Clay saw five thousand people, but no matter: The lesson was clear. It was reinforced three nights later, at the same venue. Cassius Clay, the up-and-coming star of the Olympics, beat Duke Sabedong in ten rounds, winning a unanimous decision, and fewer than five hundred people showed up. The Gorgeous match isn’t that memorable, perhaps due to George’s deteriorating fitness. It will be recorded as: “Gorgeous George drew Fred Blassie (dcor).” Dcor stands for “double count out of the ring,” meaning both grapplers wound up fighting in the aisles, or running around outside the ring, for more than twenty seconds and were both disqualified. Of course the outcome is not the compelling part for those in attendance, including the boxer. When he and Greb, with a few of the promoter’s sportswriter buddies in tow, reach the locker room afterward, George is getting dressed. Clay approaches and sticks out a big paw for the wrestler to shake. His smile is wide; he grins with a young man’s delight. The budding showman understands viscerally what George has just shown him, and he acknowledges the older man’s mastery. George accepts the compliments with a nod and then begins to mentor the nineteen-year-old, teaching him the explicit lessons of what he’s seen. Nearing the end of his run, George passes the torch.

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This is one of his last acts of generosity and may be the most important of his life. “They tell me you can fight like a dream, kid,” he says. “You just gotta have a gimmick, polish your act. Boxing, wrestling—it’s all a show. You gotta get the crowd to react. You saw that crowd out there: Most of ’em hated me and the rest of ’em wanted to kiss me. The most important thing is, they all paid their money, and the place was full. “You got your good looks, a great body, and you’ve got a good mouth on you. Talk about how pretty you are, tell ’em how great you are. And a lot of people will pay to see somebody shut your big mouth. So keep on bragging, keep on sassing, and always be outrageous.” He doesn’t say it but George, the canny gauge of heat, knows that as a black man Clay can be a truly provocative heel—millions of white folks would indeed want to see a loud, uppity Negro’s mouth shut, his pretty face disfigured with bloody force. G.G. approves of the white boxing shoes Clay wears in the ring, just as he does. “The purists will hate you for it,” he says from experience, “and besides, they make your feet look faster.” On a roll, George wonders next if there’s anything Cassius can do with his hair. It’s black and neat, cut short . . . George tries, but can’t quite picture the right improvement. “I don’t know, kid,” he concludes. “Think about it.” He also tosses out the idea of Clay throwing roses to the crowd as George does with orchids. Gorgeous George’s last two ideas went nowhere, but his other parting shots clearly landed. Soon afterward, Clay took his cocky rhetoric to new, dramatic heights. He’d recited some rudimentary poetry on his return from Rome, but now he added a new gimmick: He would predict, in rhyme, the outcome of his matches, including the round in which he would defeat his opponent: “Old Archie Moore will fall in four!” This earned him much attention and disapproval, primarily from boxing writers and other traditionalists who preferred their fighters silent and compliant, like Joe Louis had been. Clay told blithe and grandiose lies; he ballyhooed. When he fought Doug Jones in New York in 1963, the city was in the midst of a newspaper strike. “I’m making an appointment to talk to President Kennedy, to see if he

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can’t do something about it,” Clay declared. The strike was a serious problem, he explained, in terms George would have approved, because “there’s a lot of people who want to read about my fight and see my picture.” Clay had called himself “the greatest” once or twice before he met George, but when he did, he immediately qualified that claim. “It’s not ego,” he explained. He just didn’t see, in his boxing analysis, how any other fighter could beat him. Now, though, his boasts were personal, not just professional. He, Cassius Clay, the man, was the greatest, not just Clay the boxer. And others seeing him as egotistical was a gooooood thing. Before February 1964 weigh-ins, especially for world championship fights, were relatively somber ceremonies. Then Cassius Clay stormed in before his title bout against Sonny Liston in Miami Beach, shouting that he would “kill that big, ugly bear!” He used props, too, those traditional wrestling devices: As he brayed at Liston he pounded an African walking stick loudly into the floor and Clay wore a special denim jacket that had Bear Huntin’ embroidered on the back. “I’m ready to rumble now!” he screamed, and charged toward the champion with six men restraining him. He caused such an uproar that the Miami Boxing Commission fi ned him $2,500 on the spot. Some present were convinced he had genuinely lost his mind. During his crazed explosion, though, Clay caught the eye of Sugar Ray Robinson, the former welterweight and middleweight champ, who was trying to calm him down. And Clay winked. After a damaging sixth round, Sonny Liston sat on his stool in the corner, spat out his mouthpiece, and refused to keep fighting. Cassius Clay, who had just turned twenty-two, was the world champion. Wearing his white trunks and white shoes, he rushed around the ring, then stood on the ropes in one corner, holding both arms over his head, and unleashed a fervent torrent. “I am the greatest,” he shouted out at the crowd as TV commentator Howard Cosell approached, microphone in hand, and tried to get in an interviewing word. “I’m the king of the world!” Clay ranted. “I am the king! I want everybody to bear witness: I shook up the world. I’m pretty! I’m a bad man! I can’t be beat! I must be

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the greatest. I’m the prettiest thing that ever lived! I shook up the world!” Immediately after that fight Clay announced his conversion to Islam. After a very brief time as Cassius X, he became Muhammad Ali. As Ali the Muslim, Ali the outspoken antiracist, and Ali the Vietnam war resister, he would take the role of the antihero or heel much further than George Wagner ever did. Society would react much more severely to his kind of “villainy”—race, politics, and the boxer’s sense of his own destiny would see to that. Yet for years he gave credit to Gorgeous George, the white man, for schooling him in the liberating, self-aggrandizing swagger of the man you love to hate. Roughly a decade after they met, though, Ali renounced his onetime mentor. “I made up my mind after seeing Gorgeous George to make people angry at me,” he told the Associated Press in 1970. “I used to shoot off my mouth. But I don’t have to speak that way anymore.” He wasn’t entirely done being Gorgeous, however: He arrived at the New Jersey publicity event in a brand-new, thirty-thousand-dollar maroon Rolls-Royce. What George called himself, Ali truly was: A gorgeous man. Looks were tremendously important to both their public images (and no doubt, their images of themselves), as well as their success. While George played with femininity very broadly, the lethal Ali fl irted a little as well. What other boxer—what other man—would boast that he “floated like a butterfly”? Ali didn’t call himself handsome, though he had every right to. No, he insisted loudly that he was “pretty.” Like George he used an adjective normally applied to scenery, objects, or women, a way of saying, in effect: “I’m so masculine that I can invoke feminine qualities and still be ultrapotent, a bad, redoubtable man.” While George first showed his vain, feminine side before the matches, then turned more macho as he wrestled, Ali was both things at once. The closest genetic match between the Orchid and the Butterfly may lie in their shared insistence on self-defi nition, on creating new identities and fulfi lling destinies that they chose for themselves, and that only they could imagine. When the boxer was grilled about his

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affiliation with “the Black Muslims,” which he pointed out was properly called the Nation of Islam, his response showed the younger man’s sense of himself. “I don’t have to be what you want me to be,” Ali said, stating what could also have been George’s credo. “I’m free to be what I want.” Over the years Ali and the two other most notable men influenced by George would occasionally intersect, and their auras overlap. James Brown, whom Ali had long admired, performed at the “Rumble in the Jungle,” the championship fight against George Foreman in Zaire. Eight years earlier, Ali’s draft status had just been reclassified as 1-A, meaning he’d have to decide whether to be inducted and possibly serve in Vietnam, or refuse and risk going to jail for his principles. Jack Newfield, investigative reporter and boxing writer, wrote in the Nation that during that first agonizing afternoon, Ali was humming a tune that showed what his decision might be: Bob Dylan’s “Blowin’ in the Wind.”

Chapter 26

SHORN BY THE DESTROYER

Later in 1961, Gorgeous withdrew, exhausted, from a “death match” with Freddie Blassie. After one last loss to the balletic Ricki Starr in Long Beach, George retired in October of that year. He’d been a professional wrestler for twenty-seven years. As many entertainers, former athletes, and alcoholics have done, he opened a bar, the Gorgeous George Ringside, at 6230 Sepulveda in the San Fernando Valley. He quickly learned how hard it is to make money one glass of beer at a time, but he willingly put in long hours. Customers wanted to see the celebrity wrestler; that was the tavern’s main draw, its gimmick. During all of those hours Jack Daniel’s was always just an arm’s length away. One night he came home loaded, and frustrated at the bar’s wan receipts. The children were asleep and Cherie was in the bedroom. The door crashed open against the wall and George lurched in, holding the pot of stew she’d made in front of him by the handles. “You call this stew?” he bellowed. Then he fl ipped his wrists and dumped the whole thing—thankfully, it had cooled—on her head. She sat on the edge of the bed with the gravy and meat running down onto her nightdress and cried. Everyone in the business knew “he had gotten into the bottle and

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couldn’t get out,” said Nick Bockwinkel, who was still learning wrestling then from his father, Warren. None of the boys tried to help George with his drinking problem, though, or even discussed it with him; in those days that just wasn’t done. When he stopped by the Ringside to see George on his way to wrestle in Bakersfield, Don Leo Jonathan said, “I tried to cheer him up by talking about old times. I always tried to avoid bringing up his personal problems.” George tried to quit drinking many times. It was during a dry spell that he asked Betty to marry him again. He even stayed sober for nine months or so while he owned the bar. As many temporarily dry drunks fi nd, the world taken sober was an unsettling place. When he and Cherie went out, it took all his energy not to drink, and there was none left over with which to enjoy himself. And all their friends drank. Cherie would see beads of sweat breaking out on his forehead under the tam. Soon he’d say, “Let’s get out of here.” George had lost touch with Donnie and Carol Sue, his visits and phone calls dwindling along with his support payments. Betty was remarried to a man she’d met while cocktail-waitressing at Pinky’s and had moved down to Brawley, California, about 120 miles inland from San Diego. Carol stayed in Beaumont to fi nish high school, and the week before her senior year started, she got married to a nineteenyear-old boyfriend, a marriage that lasted only a year. At this point Betty wasn’t encouraging her children to see George anymore, and Carol knew her father had failed in his responsibilities. But one day she woke up determined to reconnect with her father. Carol and her young husband, a mechanic, drove their dark blue ’57 Chevy to L.A. from Beaumont. The Ringside had two doors that opened outward, saloon style, and just inside them stood two life-size mannequins of G.G. with robes on. The walls were covered with photos of George with Hollywood celebrities. It was quite dark in the bar; there were few windows in the long, narrow room and the paneling was a dark brown shade. There he was, standing among the tables in the middle of the room, his hair still dyed blond because that’s what the clientele expected. When she remembered this

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visit years later, Carol thought her father was wearing something orchid. George was surprised, and delighted. She hadn’t told him she was getting married, and that upset him, but he was gracious with her and warm to her new husband. He asked them to come to the house on Amigo Avenue in Reseda, about a half-hour drive, and have dinner with him, Cherie, Bobbette, Shari, and Gary. Carol hadn’t met Cherie before, but it wasn’t awkward at all; George’s new wife was kind, she thought. The next morning they all had breakfast together at a bowling alley down the street. Carol recognized one of her pop idols there—not Elvis, her greatest heartthrob, but singer Jimmie Rodgers, whose hits included “Honeycomb” and “Kisses Sweeter Than Wine.” She told her dad and George asked, “Would you like to meet him?” Carol was shy but nodded yes. George promptly went over and chatted him up, and Rodgers came over gladly. Whatever George’s parental blunders had been, that morning he made his daughter happy. Soon thereafter, George, Cherie, and their family came to visit Carol and her husband in Beaumont. That was the last time Carol saw George alive. Six months after he met Cassius Clay, George’s liver began to fail. In January 1962 he was hospitalized for more than ten days. He lost a great deal of weight during his stay but began to feel considerably better, due in part to his inability to drink and smoke there. He gave an upbeat interview to sports columnist Sid Ziff of the L.A. Times, who wrote that even a year after retiring, the occupant of Room 601-A might still be one of the most famous men in America. George held court, wearing an orchid robe with four hand-painted flowers on the front, greeting a steady stream of visitors and even handing out Georgie pins. Being the center of attention again, albeit for less than desirable reasons, cheered him considerably. In retrospect this interview seems a fi nal, fond declaration by the Gorgeous One. “I wouldn’t trade my career for anything in the world,” George said. “I’ve shaken hands with two Presidents. I am a celebrity. I have found the life to be very satisfying.” For the first time George

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allowed himself a tiny breach of kayfabe, a hint that wrestling was not the cutthroat competition he’d always insisted it was. “As a host in his tavern,” Ziff wrote, “he is often asked whether wrestling isn’t completely phony and all his matches faked. ‘I think you have phony and fake misconstrued with showmanship,’ he tells them sweetly.” George was working on a memoir, The Loves and Lives of the Human Orchid, collaborating with an actor named Joe DuVal. The Hollywood Reporter broke the news on its front page that producer Fred Gebhardt was set to fi lm George’s life story, based on the book, for the Four Crown production company. For some unfathomable reason, the work was to be retitled The Eternal Nymph. This movie went into eternal turnaround and the book manuscript, if there ever was one, has never come to light. At his release from the hospital, doctors gave George several medications and a strict dietary regimen to follow: no fatty food, no carbonated beverages, and above all, no alcohol. Failing to adhere, they warned him, could be fatal. George kept to it for a month or two until one night, out to dinner alone, he heard himself order a double Jack Daniel’s and a big juicy steak. Rare. Cherie divorced George in June of 1962, soon after the stew incident. The first marriage had lasted almost fourteen years and this one only three and a half. In her fi ling she alleged “that defendant has struck plaintiff and has stated on many occasions that he would kill plaintiff.” She asked for a restraining order. In court their landlady, a Mrs. Evelyn Wengler, testified about the night she heard shouting at 7015 Amigo, then saw Mrs. George emerge from the house with her face bruised and two black eyes. Judge Leonard A. Deither decreed that all three children should remain with Cherie, though George got legal joint custody of his two-year-old son, Gary, and was directed to pay seventy-five dollars a week for his support. Cherie waived alimony, telling the judge that George was struggling in his new tavern business. “I don’t want to be rough on him, even though it’s been rough on me,” she said charitably. George’s doings still made news, in Los Angeles and across the country, and the published reports surrounding his divorce employed

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a dry wit regarding wife beating that only men of that era could appreciate. One said Cherie “charged her grappler-husband with failing to see the difference between his wedding ring and the wrestling ring.” Another noted that “the wife of Gorgeous George, the wrestler with the curly blond hair, was granted an interlocutory divorce decree yesterday on testimony that George used her as a sparring partner. They were married in 1958.” George moved back into the House of Serfas; there was always a room there for him. He let his hair go back to dark brown, dyeing it only for the occasional promotional appearance. John Hall, the sportswriter, had the motel room next door to George’s. The walls were thin and late at night he could hear George hacking and retching from his smoking and other ills. These fits would go on for five or ten minutes at a time, and then he’d be quiet for a while. The Ringside continued to lose money, despite its owner’s celebrity. He missed support payments for Gary as well as the monthly $100 due to Betty for Don’s support. Pleading poverty, he had his payments to Cherie reduced to $50 a week and then to $25. In yet another fi ling he admitted that he had missed the last seven payments to her. “My personal expenses were $611 [per month] and my personal debts amount to $7,795 and my business debts amount to $3,888. I cannot afford to continue to pay the child support. Otherwise, I will be forced out of business and lose my investment entirely.” Based on that, his payments were reduced to $12.50 a week. Nick Serfas, his friend and occasional valet, offered to lend him two thousand dollars. George was talking about going into the painting business—the very thing Poppa Wagner had urged his son to join him in a quarter century ago, the drab workaday existence George had spurned his entire life. In the end George rebelled again. “I can’t do it,” he told himself. “I won’t.” Besides his aversion to that kind of work, George realized that he didn’t really know anything about the painting business, anyway. Bars he understood well, but only from the paying side. George called Dick Beyer, wrestling as the masked heel the Destroyer, and asked him to stop by the Ringside. Beyer took

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Sepulveda to get to the arena in Bakersfield, so he drove up the next afternoon. As he walked through the double doors he saw the Gorgeous George mannequins and the walls plastered with photos of G.G. with the glitterati. The first thing that struck him, though, was that there was nobody in the place but George. “Where are your customers?” he asked, with his usual bluntness. “It’s three in the afternoon, Dick, it’s a slow time,” George replied. “Come back anytime after five and it’ll be packed.” Beyer came back after he wrestled that night, around eleven, and there was still no one there. On his first visit that afternoon the two men sat down at one of the tables. George wasn’t drinking, Beyer noticed. “Dick, I want to have a match with you,” he said. “We put up my hair versus your mask.” In other words, whoever lost would have their identifying totem torn off, like a disgraced officer’s epaulets. Beyer was sixteen years younger, fitter, and on the way up. He was the one in demand, and he knew he had the upper hand. “Well, that’s fi ne, but you’re gonna have to shave your head,” he told George. “I know, I know,” George replied. “That’s all right. I need a payday. You gotta go sell this to Jules,” meaning Jules Strongbow, the booker at the Olympic. Beyer, who grew up in the Gorgeous era (he began his career in 1954, as a babyface), was never a sentimentalist, yet even he was struck by the circumstances. “In the fifties George was the king,” he said. “In the sixties he’d lost all his money, and he was asking me to get him a match. He was humbled, you would say, like a whipped dog.” That assessment was accurate, if harsh, yet George’s proposal was also pragmatic and shrewd. He wasn’t a big draw anymore; Beyer was. George’s hair wasn’t putting any steaks on the table; losing it would. Once decided, George was newly energized. He ballyhooed the match for two weeks beforehand, appearing with hairdressers Frank and Joseph. He’d also known in suggesting this match that the Destroyer was quite a good publicity hand, too. Beyer gave dozens of shouted—and masked, naturally—interviews in which he’d hold up a photo of an ugly bald man and yell, “See this, George? That’s what you’re gonna look like!” George’s return got plenty of attention. The

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L.A. papers alerted fans that “The masked Destroyer risks his world heavyweight mat title against the famed Orchid of wrestling.” Referee magazine, which covered wrestling and boxing, put the upcoming match on the cover, along with two photos of George (and none of Beyer). That Wednesday night in November of 1962, the hair vs. mask match was the main event, set to go two out of three falls, with a one-hour time limit. Attendance was 7,634; not a sellout by any means, but a good crowd in the biceps bin. “Pomp and Circumstance” rang out in the Olympic Auditorium for the last time. George couldn’t afford to pay a valet anymore and the promoters wouldn’t take on the extra expense, so he strutted down the metal walkway to the ring alone, then did his own spraying of Chanel Number 10. He wore his white boots and one of his favorite Kay Cantonwine creations, the Kiss of Fire, a robe in crimson nylon festooned with rhinestones and embroidered with glinting yellow thread, or, as George always described it, “eighteen karat gold.” When he removed the robe his body looked thick but taut. By not drinking he had lost his paunch and his arm muscles still had defi nition. Instead of their customary champagne color, though, George’s curls looked almost white and lacked sheen under the lights; he may have had to resort to a cheaper dye job. But the overall effect was something approaching Gorgeous. The Destroyer was deeply tanned, much darker than the pale Gorgeous One, and he also wore white boots. They matched his white leather mask, which was trimmed in orange around the eyeholes and mouth hole. As arranged, George managed to win the first fall with the reverse cradle, rolling up and over Beyer, who was on top, for the pin. The older man, close to fifty, with countless hard miles on his chassis, was moving well; he could still sell the bumps and put the match across. Said Beyer approvingly, “He gave the people their money’s worth.” George twisted his knee inadvertently during the second fall, but kept performing, hamming it up through the pain. He hadn’t wrestled in what seemed like forever; it was a respite and a joy to be back in the ring.

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In the second stanza, the brutal Destroyer began to persecute George’s left arm—twisting it, ripping it, pinning it to the mat, then jumping on it with both knees. The Destroyer was selling it, too: As he inflicted these savageries, he bellowed through his sinister-looking mouth hole. The crowd responded to the two showmen with cacophony, stomping and screaming. Under this mistreatment George lost the second fall and then quickly the third as well. The Destroyer’s fi nishing move was a figure-four leg lock. Asked later to explain that maneuver, he replied tersely: “I bend the guy’s leg ’til it looks like the number four.” First he got George up on his shoulders, though, and took him for an airplane spin, followed by a slam to the mat, and then the figure four. The referee held the Destroyer’s arm up to signal his victory, and Beyer raised the other in exultation. The fans roared as Frank and Joseph entered the ring; now the vainglorious Orchid would have to suffer the ultimate indignity. George was genuinely exhausted now, and sat down on the metal folding chair in the middle of the ring with his chest heaving. He closed his eyes as the hairdressers draped a towel over his shoulders and began working away at his curls with shears, placing the shorn whitish-yellow snips in a plastic container. (There was no discussion this time of donating the hair to the Smithsonian.) Still fully in character, the Destroyer yelled, “Yeah, that’s it! Shave him good!” Then an untoward thing began to happen. The bloodthirsty crowd, including those who had been screaming earlier for George to get his comeuppance, fell practically silent. George was too tired to act anymore, so he just sat there stoically as Frank and Joseph denuded him, buzzing his stubble down to the skin with electric clippers. “Leave him alone!” yelled one man in the audience, and other cries of sympathy were heard. So moved were the fans, Boxing Illustrated reported, that many “couldn’t bear to watch and quietly slipped out of the arena.” By that point the Gorgeous One was completely bald, his massive head gleaming under the ring lights. Good Old George was now Poor Old George. Not everyone sympathized. A photograph

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taken at this moment was the image that George’s enemy, promoter Jack Pfefer, kept and cherished in his Gorgeous George fi le. On it he scrawled (and misspelled): “The fi nal end of a swolen headed drunk.” This wasn’t quite the end. The hair vs. mask match had gone well: The gate was probably around twenty thousand dollars, with the two main-eventers receiving 8 percent each, or sixteen hundred. Wrestling’s businessmen thought it could go well again, and promoter Hardy Kruskamp set up a rematch for December 11 in Long Beach. The parties had to wait several weeks for George to grow some stubble, so he could wager his hair again. The result was the same, of course. Beyer and George were professional enough to vary things: This time the Destroyer fi nished him off with an armlock. The crowd was smaller, and so was the payoff. For less than three thousand dollars, George had sold his Gorgeous hair, his difference maker, one of the inspired innovations that helped make his persona and his career. He never wrestled again.

Chapter 27

“THE SPORTS WORLD IS SADDENED”

When Christmas came in 1962, the ex-wrestler was so broke he tried to make young Gary a skateboard, a recent invention also known in California as a sidewalk surfer, instead of buying him one. He couldn’t do it. In the spring of the following year George, behind on both support payments, sold the Ringside. The newspaper ad he ran called it the “most gorgeous beer bar in the Valley,” adding: “Other commitments force quick sale.” He showed up at the Cantonwines’ house in Laguna Beach a few times, and money changed hands. The Hangman, always protective of George when he wasn’t trying to kill him, told his daughter Brenda that his friend had come over to pay back some loans. Later she realized he was actually there to borrow more. George moved out of the House of Serfas and into a flophouse on Hollywood Boulevard, where, in late 1963, his friend Woody Strode paid him a visit. Strode was a football star and decathlete at UCLA who became one of the first black players in the National Football League in 1946, a year before Jackie Robinson broke baseball’s color line. He also wrestled; already a sports hero in Los Angeles, the handsome Strode was a natural babyface. He took up acting as well and is

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best known for his lead role in Sergeant Rutledge and his turn in the 1960 movie Spartacus. The imposing Strode—six-foot-four and a muscled two-hundred-plus pounds—played Draba, the gladiator with the net and trident whom Kirk Douglas refuses to kill in the arena. Along the way, Strode and George had wrestled with each other, and the two became friendly. When he arrived at the address George had given him, he was dismayed to see it sat on Skid Row. Then Strode went inside and was shocked to see the extent of his friend’s decline. George was lying down on an old steel-frame bed, and the mattress sagged so much the bed looked like a hammock. George, who was actually a year younger, looked decades older than the fit actor. Strode remembered that “George’s forehead was wet with perspiration, and he could barely get the words out between coughs.” Still lying down, he called for his son and introduced Gary, whom Strode described as a beautiful brownheaded boy. George explained that his wife had divorced him. “It was the first time,” Strode wrote in his memoir, Goal Dust, “I had ever seen anyone truly brokenhearted.” George’s last girlfriend was Beverly Styles. Nine years younger than G.G., she was an exotic dancer of some repute; she currently holds a place of honor in Exotic World, the burlesque hall of fame in Las Vegas. Voluptuous, she was also short in stature, even in her work heels, and was billed at one point as “The Unpredictable Imp.” Styles also had dyed platinum-blond hair, like George’s. She and George put a nightclub act together. “The Human Orchid, Gorgeous George” and “Muscle Control Expert-Artist Beverly Styles” appeared briefly at the 400 Club on West Eighth Street in L.A., along with Barbara Hutton’s Musical Entertainers. The term muscle-control expert raises more lurid questions than it answers regarding her part of the act; for his part, George simply acted Gorgeous. Though his time with Beverly could be seen as a coda to George’s extended stripper period, their relationship was not a cursory one. She cared for George; he depended on her and, as far as can be determined, treated her well. George taught Beverly about the Truth, but didn’t tell her it was the Jehovah’s Witnesses’

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beliefs he was relaying. She thought him a sage. “He could start his own religion!” Beverly once exclaimed to Carol. The day after Christmas 1963, Betty’s sister, Eve, saw the news on television. At that time the sisters were living in Grant’s Pass, Oregon. Cherie heard it on the radio as she was getting dressed in Reseda, and Carol got a call from Ruth Peters, George’s last business manager. He had been admitted to General Hospital with chest pains on the evening of Christmas Day and died the next afternoon, a Thursday, after a heart attack. Prolonged alcohol intake most likely contributed to his heart disease, and liver problems may have created an additional strain. George was only forty-eight years old. The Los Angeles City Council adjourned early to show their respect. Councilman George E. Cassidy introduced a resolution reading: “The sports world is saddened today with the passing of George Raymond Wagner, one of the most colorful performers in wrestling history. He was gifted with a personal magnetism and a rare quality of showmanship that made him a true headliner wherever he appeared. Gorgeous George was not only a fi ne athlete, but a fi ne citizen. His friends are legion in number.” Beverly asked Carol if she’d like to have her father’s belongings, some things he’d kept at Styles’s apartment in Hollywood. The daughter came by and together the two women looked through the suits, a few robes, some shoes, fan mail, and a few empty picture frames. That was the entirety of George’s estate. Cash flows freely through a drunken man’s hands, but Jack Daniel’s could not have been the only culprit. Losing poker plays and other wagers no doubt accounted for some of the fi nancial vacuum he left behind. George had also invested in a chain of Wonderland motels in the mid-1950s, to be located adjacent to Disneyland, then new. Since Howard Cantonwine, an equally unlucky and unwise money manager, was also an investor, George probably lost money there, too. Somehow, through what must have been truly prodigious drinking, spending, and gambling, George managed to burn through the fortune he made in the ring. The TV wrestling announcer Dick Lane said George once told

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him he kept all his money in cash. They were taking a stroll through Beverly Hills at the time, George sporting a white gabardine suit with a black tie and a white Panama hat. As they walked he twirled a black walking stick with an ivory handle. He told Lane he wanted to stop by the bank, and there, G.G. visited a safe-deposit box fi lled with high-denomination bills. “I want my money right here where I can take my shoes off and walk around in it if I want to,” George said. If there were any greenback caches left when George died, however, they were never found. His only other possessions were in a trailer—not a house trailer, but a much smaller cargo carrier—in back of the Ringside. It sat there long after he’d sold the place and, surprisingly, remained undisturbed for months after his death. When Carol came by to claim it with her husband in March of 1964, a man appeared, claiming George owed him money and demanding to be paid. She refused. Inside the trailer she found more robes and clothes; nothing special. But she did fi nd George’s scrapbook, the one with tan wooden covers, bound with leather straps, that he’d had custom-made many years before. In it was the yellowed, thirty-year-old newspaper story on the Houston Typewriter Exchange on Fannin Street, showing the eighteen-year-old employee George—front and center in the photo—grinning at the camera as he absorbed his first taste of publicity. On the cover of the bulky, hinged album was a reproduction of a 1941 photograph, burned into the wood. In it, young, black-haired, handsome George—trim, V-chested George—kneels on one knee in the middle of a wrestling ring with the ropes behind him, wearing white trunks and black boots, flexing one substantial bicep. He’s looking to his left and smiling at the tiny dark-haired woman standing next to him; she’s smiling back and squeezing that bicep appreciatively. She wears a short white dress of shiny, satiny fabric and white boots that should never be confused with cowgirl boots. Barely a month before George’s death, the assassination of President Kennedy had thrown the country into shock and mourning. The very day George died, the Beatles released their first hits in the United

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States, the singles “I Want to Hold Your Hand” and “I Saw Her Standing There.” So there were other, more powerful cultural forces at work and more urgent news was being made. Yet, as Ruth and Carol began to make funeral arrangements, it became clear that, in his last hospital interview with G.G., L.A. Timesman Sid Ziff had not completely misjudged his subject’s continuing fame. The wire services wrote obituaries, which ran all over the country. Then word of some unorthodox funeral plans got out and that led to another slew of stories before the ceremonies. The AP version began: GORGEOUS GEORGE TO REST IN ROBE LOS ANGELES—Gorgeous George will be attired in his favorite orchid-colored robe when he is buried Monday in an orchid-colored casket. His golden hair will be dressed the elegant way wrestling fans remember it. “That’s the way he wanted it,” said his business manager, Ruth Peters. “We want to keep it all very dignified. But he loved his orchid color so much.”

Chapter 28

A GORGEOUS LEGACY

On the surface of things, he’s been forgotten. When those who remember him hear that catchy name again, it does bring a smile to their faces; George’s grand silliness is a fond recollection. Most twenty-first-century Americans, though, especially the younger ones, have only a vague idea of who Gorgeous George was, if that. The titles Toast of the Coast, Sensation of the Nation, and the Human Orchid conjure up no one, no colorful images. (The One and Only, a 1978 movie starring Henry Winkler, appropriated the Gorgeous ring act but none of George Wagner’s biography; his name was never invoked in the fi lm.) As his contemporaries die out, his place in our collective memory gets more tenuous. Yet vestiges of the disturbance George caused can still be detected, in the mainstream as well as some odd corners. The orchid path he traced now seems a prescient sketch of the contours American popular culture would take on, in his time and continuing to the present. Like a benign radioactive isotope, Gorgeousness has an extremely long half-life, glowing softly under piles of time. George was a prototypical Bad Boy, modeling the loudmouthed, self-aggrandizing man-brat and attention-seeking male missile that

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came to dominate sports, entertainment, and marketing. The role he—and his most potent student, Muhammad Ali—played is now a cultural stalwart: Rappers shout their greatness and extol their badness, sometimes inventing criminal records to bolster these claims. Playing the rogue male who at heart is a sensitive, misunderstood Bad Boy also works for hip-hop artist Eminem and others, and in a daring work worthy of professional wrestling, memoirist and fabulist James Frey pulled off a literary version of this Bad Boy act. Since “Pompous George strutted about the ring like little Lord Fauntleroy” and Ali made his poetic boasts, it’s become almost a given that the villain gets the heat, and the coin, and the girls. Heels have more fun, and in wrestling, they’ve always known that. The rest of America just had to catch up. Professional sports became chiefly an entertainment, and more like the adrenal spectacle of wrestling. Trash-talking, steroid-laden sluggers, slam dunks, and vicious hits were celebrated, accompanied by self-loving chest poundings worthy of the Gorgeous One. Athletes came to understand that the uncomplaining, team-fi rst player often doesn’t get the biggest contract or the most lucrative endorsements. As a result, even the lowliest rookie, most-traveled journeyman, or obscure bantamweight is a fair bet to crow that he, don’t you know, is the greatest. (Base stealer Rickey Henderson even appropriated Ali’s acronym, calling himself G.O.A.T., meaning the Greatest Of All Time.) In some quarters, though, that self-aggrandizement is still incendiary. Any athlete’s simple, George-ish suggestion that his own interests are foremost, or that they’re in it for the money—that money matters at all to him or her—induces paroxysms in throngs of fans, commentators, and sports officials. At times their outrage seems so excessive as to be complicit in those players’ heel turns, evoking the feigned indignation of the wrestling referees when George was so wonderfully bad. After the male prima donna of the mat flitted so provocatively—no doubt leaving those straitlaced heroes Superman and the Lone Ranger aghast—many others sent their own intentionally mixed signals about sexuality and gender roles. Around the time Liberace took his first steps toward effeminate flamboyance in the mid-1950s, Richard Wayne Penni-

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man released his first hit record. Born seventeen years after George Wagner, he may well have been influenced by flamboyant black preachers like Daddy Grace. Like Liberace, however, he would also have seen the Human Orchid’s success before he unleashed his sexually ambiguous persona, the tutti-frutti Little Richard. (His contemporary Jerry Lee Lewis didn’t flirt with effeminacy, but it’s worth noting that he not only declared himself a Bad Boy—“The Killer”—but also bleached his hair a heelish blond.) Decades later came glitter rock or glam rock, in which the androgyny of David Bowie, Gary Glitter, T. Rex’s Mark Bolan, and the New York Dolls was arguably as important as their songs. “What do you think that was?” asked filmmaker John Waters. To him, it was something very much like George: “People who look like big queens who are basically straight.” (Farrokh Bulsara, who called himself Freddie Mercury, named his band Queen because it was “open to all sorts of interpretations.”) Since then other entertainers, including Boy George, Grace Jones, and Marilyn Manson, have mined similarly transgressive veins. Culturally and artistically, Gorgeous George was ahead of his time. His character’s shameless materialism, the way he brayed about his wealth and displayed his high-end possessions, was refreshingly rude in its day. Generations later, flaunting’s still of interest (in hip-hop, for example, and in the pages of the Robb Report); it’s become so conventional, however, that it lacks the old impact. Early adapters, George and Betty anticipated the requirements of a new media age even as it arrived. Ishmael Reed, the writer, poet, and critic, was born in 1938 and grew up in Buffalo, New York, watching George on the wrestling set. “I remember his entrance,” he said. “This guy had majesty about him. And the way he held his head, he was like a peacock.” To Reed, the dandified wrestler was a very modern figure, or something even more advanced. “He worked very hard to create an image, and he knew how important that was. The showmanship, the androgyny . . . I would consider what he did art, and I think he is one of the early postmodernists.” A postmodernist in a purple Packard? Perhaps. Yet the Gorgeous One was then, and still is, a link to the past as well. Through his costumed form and theatrical showmanship we can see all the way back

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to the traveling carnivals where show wrestling arose, to the broad comedy of vaudeville, and to burlesque, with all its drag turns and cross-dressing. George did accomplish this very forward-looking feat: He became famous for being famous. His wrestling and even his original Gorgeous persona were eventually eclipsed by his celebrity, the renown he and Betty generated and television then exploded. In a dynamic with which we have since become familiar, the question of what he actually did to become famous, and whether or not he deserved it, faded away into irrelevance. Like the young (blond) heiress Paris Hilton, who worked a Bad Girl gimmick in the early twenty-first century and seemed to have accomplished very little else to earn her renown, George was famous, and, well, there you had it. In this way the ultrastylized Gorgeous One may have contributed to the triumph of style over substance. His body of work was himself, the invented Gorgeous George persona, and that was also the commodity George sold on the open market. Since then many others have emulated his celebrity salesmanship. Donald Trump, another boastful character with improbable hair, seemed very much an extension of George. In 2007 he even won a “hair match” when his surrogate beat a stand-in for World Wrestling Entertainment impresario Vince McMahon. (As George did, McMahon then had his head shaved in the ring.) The Donald appeared to run his casino business along the lines of the Gorgeous One’s purple turkey farm, but no matter—he issued several bestsellers on business tactics and starred in a TV show, The Apprentice, based on his executive acumen. Trump is no doubt a smart man, just as George could actually wrestle well. More importantly for both men, they entertained. Madonna, by her own admission not the best singer, dancer, or songwriter, got heat by acting out, pushing buttons, and “violating taboos” in some hoary and essentially harmless ways. With her instincts and can-do shamelessness, she would have made a great lady wrestler. As George and Trump did, she simply declared her own fabulosity, kept insisting on it, and got the media and a willing public to buy in. In the 1980s and ’90s basketball star Dennis Rodman tapped two strains

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of Gorgeousness. First he made himself a Bad Boy using George’s totem, dyed blond hair, adding a copious covering of tattoos, back when that body modification still had the power to offend. Then he, too, acted out in the sexual arena, wearing a dress at one point and telling reporters he’d dreamed of having sex with men. It worked: Rodman was an exceptional athlete, but his outrageousness made him a celebrity. One of the lasting proofs George helped set out is that any attention is good attention, commercially speaking. As the late celebrity author Norman Mailer knew, yelling “Look at me!” is not just a matter of ego gratification, it’s also an economic imperative—advertisements for oneself. In what’s been decried as America’s descent into collective narcissism, cooperation was little prized and less admired. Instead, citizens longed to be triumphant superiors, hailed with this tribute: “You rule!” In this realignment of the attitudinal planets, modesty, that long-standing value that George did so much to upend, hardly seemed a viable lifestyle choice anymore. Where would that get you? In his book Life: The Movie, Neal Gabler argues that in the latter part of the twentieth century Americans came to embrace, and to embody, the values and qualities of Hollywood movies over all others. As he puts it, entertainment conquered reality. He cites the triumph of sensation over reason, and our preference for simple, easily understandable story lines over the tiresome complexities of truth—what previously passed for reality. Gabler is quite persuasive, but an equally convincing argument could be made, using the same evidence, that American life has come to resemble professional wrestling. In the six decades since World War II ended and television began, that bit of Gorgeous George in everyone came loudly to the fore. George couldn’t have achieved what he did without the new technology that suddenly, providentially, empowered him. Through television George’s reach became enormous; his emanations were everywhere. Today neuroscience tells us the stimuli infants are exposed to can mold them, creating personalities if not shaping their destinies. Synapses are formed and in their firings they defi ne a lifetime. In Gorgeous

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George’s day America was in its media infancy, its citizens babes of the airwaves. By dominating those airwaves so, he penetrated the culture, altering the collective brain chemistry with his loud, vain, and perfumed sensibility. George’s delivery system gave him an influential advantage: He was able to penetrate the American middle from the middle, the living-room locus that would come to define the mainstream. From there he could disseminate his insidiously liberating message. George’s strut said that one could be wildly, proudly different, could not conform, not play by the rules, and survive, even thrive. Who was more successful, who seemed to be enjoying his life more than the Human Orchid? It was a radical notion, yet conveyed in an implicit, subliminal way that made it that much more effective. In the 1950s bebop jazz musicians and Beat writers overtly rejected the status quo, while James Dean and Marlon Brando, among others, were also promoted as rebels. While the work and the personalities of all those wild ones were genuinely exciting, their messages were clearly oppositional: Everyone could see them coming. George didn’t seem the least bit insurgent, but, to appropriate the title of Vance Packard’s 1957 bestseller on advertising, the Gorgeous One may have been a hidden persuader. George’s shocking success helped move the outrageous and the outré from the fringe of our culture to the center. He and others who followed embedded it there so deeply that it will likely never be dislodged. Today the bizarre—the radically entertaining—is welcome in the mainstream; now the difficulty lies in fi nding an act that can deliver a sufficient shock to a jaded audience. When George made his offer of outrageousness, however, it was still “an original and daring idea,” as fi lmmaker John Waters remembers. He never forgot his first glimpse of the Gorgeous One on the living-room screen in Baltimore, when Waters was eleven years old. “He was bizarre, I’d never seen anything like it,” he said. “A man who wore women’s clothes, who had bleached hair, who made people scared but also made them laugh.” His parents were offended, shouting at the wrestler on their television; young John was mesmerized.

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Seeing George perform helped him realize that he wanted to be in show business, too. Waters grew up and made cheerfully fi lthy movies such as Pink Flamingos and Female Trouble (there’s a gory wrestling match in Desperate Living). His best-known and most outrageous characters were those played by Divine, the hulking cross-dresser portrayed by the late Glenn Milstead. “Gorgeous George inspired me to think up bizarre characters with humor,” the fi lmmaker said. “In my fi lms, I’m beginning to realize, all of my characters have something to do with him, subliminally. It’s almost as if you went to a shrink and they said, ‘What’s your first strong memory?’ And I think I would say it’s Gorgeous George.” Like the Gorgeous One’s performance art, Waters and his work moved from the outer limits of acceptability to something like respectability—and the fi lmmaker created an instantly recognizable, reliably scandalous public persona of his own, with a trademark pencil mustache. Waters still has a color postcard of the Sensation on his bedroom wall. Most enduringly, he dared. Shaking off expectation and defying convention, George Wagner did what he wanted to do, and became who he wanted to be. Perhaps Gorgeous George was the person this uniquely gifted and tormented man needed to be. In 1948 sportswriter Red Smith interviewed George in a New York beauty parlor. At one point in Smith’s story George explained his modus vivendi, what living Gorgeously meant to its creator. Smith, who seemed to see the wrestler as an amusing thug, rendered this in a dialect he presumably associated with the hoi polloi. In one idiomatic quote, though, Smith actually summed up George’s legacy, the upheaval he arguably helped create in a nation’s view of itself. “Allus I do is what I please,” George said. “And nobody stops me.” Forty years after Smith wrote this, a documentary about wrestling aired on public television, narrated by journalist Clifton Jolley. In the fi lm’s opening moments he remembered vividly the effect seeing the Gorgeous One had on him as a young man. “Some people thought George was ridiculous in those robes, and his curls pinned back on his head,” he said. “But all I could see was that he was free . . .”

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We know Robert Zimmerman, Cassius Clay, James Brown, John Waters, and others followed George’s liberating example, and that they in turn were followed. The culture at large shifted, too, toward defi ning oneself rather than accepting the roles and limitations society attempts to impose. Could those George inspired have found their best selves without his most conspicuous example? Possibly. But the precedent was there: George had broken free, he’d reinvented himself, and everyone within reach of a television set had seen him do it. His signature strut outlived the strutter, as the parade of Gorgeous George imitators continued well after the original passed on. All told, there were at least eight wrestlers who called themselves Gorgeous George, including impostors in England, Australia, and New Zealand. An appropriator calling himself Gorgeous George Junior wrestled in the United States in the 1970s, and in the late 1980s, Gorgeous Jimmy Garvin was attended by his female valet, Precious, who sprayed aerosol room freshener instead of perfume. In possibly the last variation, one George might have tolerated more easily, a young woman named Stephanie Bellars appeared in a few World Championship Wrestling events calling herself Gorgeous George. Flaunting what appeared to be dyed blond hair and enhanced breasts, she acted as the valet to Randy “Macho Man” Savage. She later changed her stage name to George Frankenstein. As professional wrestling continued to evolve, it all but dropped the pretense of competitive matches and became more overtly a work. The cathartic violence, pyrotechnics, and intricate feuds and betrayals between the boys and promoters took precedence; one analysis counted eight minutes of wrestling in an hour-long TV program. In the modern version put out by Vince McMahon’s WWE, formerly the World Wrestling Federation, both wrestlers, heel and babyface alike, are often trash-talking loudmouths. Two Georges, it turned out, are even better than one. The twenty-first-century boys are surpassingly athletic, executing stunts and falls the old-timers could not have conceived of, and the arena shows are much more technologically sophisticated. This grunt-

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and-groan product is different in tone, too: even more violent, hypersexualized, and hypertrophically bigger. Like the Gorgeous One himself, the bone-bending game of his day still carried a little potbelly. Rude and crude it certainly was, and politically incorrect. But because wrestling entertainment was still being invented, improvised live every night, the 1940s and ’50s matches with their preposterous characters had the freshness of originality to them, and today they seem to offer a much more innocent and rewarding form of depravity. More than fifty years after the golden age there is still a good-size cadre of wrestling fans who remain loyal to the old school. They disdain the current cable and pay-per-view version, devoting themselves instead to a visual spectacle that can no longer be witnessed. They come to reunions and appearances by the surviving wrestlers, trade memorabilia, watch old matches that have been preserved, and argue obsessively but good-naturedly online about their favorite heels, faces, and feuds. Reggie “Sweet Daddy” Siki, who began wrestling in 1955, may well have been the first black wrestler to dye his hair blond. As one newspaper article put it, “He is known as the Negro Gorgeous George, and he is as tough as they come.” He also did a Siki Strut to the ring. Looking back decades later, Siki mourned the golden age with a very idiosyncratic focus. “We had midgets,” he said sadly, evoking Fuzzy Cupid, Sky Low Low, who stood forty-two inches tall, Little Beaver, Tiny Roe, Prince Salie Halassie, and the “lady midget” Diamond Lil, the Fabulous Moolah’s adopted daughter. “Kids really liked the midgets. These days they don’t use them. Wrestling is not what it used to be. There’s no respect for the midgets anymore.”

Chapter 29

THE SHOWMAN’S FAREWELL

Carol resisted the orchid casket at first; she didn’t want her father’s funeral to be a circus. Ruth and others convinced her, though, that George would have wanted as many colorful gimmicks in place as possible. On the Sunday evening following his death, George’s body lay in state in a Hollywood mortuary, and the memorial ser vice began the next day, December 30, at noon, at Utter McKinley’s Wilshire Chapel, 444 South Vermont Avenue. The high-ceilinged chapel, its interior painted a pearly white throughout, was packed: More than five hundred people crowded in, while hundreds more lined up outside, hoping to pay their last respects. “This was a big place,” said sportswriter John Hall, George’s drinking buddy and neighbor at the House of Serfas, who covered the event for the L.A. Times. “It was really more like a church than a chapel. George had been out of it for a while, but everybody rallied up.” As Hall expressed it in his next day’s story, “Gorgeous George played to his fi nal turnaway crowd.” The Harrisburg Rats were represented by Johnny James and Chester Hayes; the latter was a pallbearer. Alongside him came barrelchested Antone Leone, who had shared a house with the Wagners in

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Columbus. He wore dark sunglasses and a skinny black 1960s tie fastened into in an even tinier knot. Other pallbearers included Jules Strongbow, the hulking booker at the Olympic, who’d set up George’s hair match with Dick Beyer; promoter and former wrestler Hardy Kruskamp; the bald and bespectacled TV wrestling announcer Dick Lane; and of course the valet Jefferies, attending his master for the last time. Jake Brown was visibly shaken and seemed anaesthetized with something stronger than his usual beer. All the pallbearers wore baby orchids in their lapels. The Hangman, Howard Cantonwine, couldn’t bear to come inside. He paced outside on the sidewalk the whole while. Cal Eaton, who ran the Olympic with his wife, Aileen, rallied, as did the hairdressers Frank and Joseph. According to one report, they had made three trips to the funeral parlor to get the Gorgeous curls just so. Mike Mazurki, who became a movie heavy after his ring career, turned out, as did Sandor Szabo, Pepper Gomez, Gino Garibaldi, Count Billy Varga, Hardboiled Haggerty, and Tiger Joe Marsh. Some of the boys, like Vic and Ted Christy, wore the traditional dark suits. But other wrestlers wore red and other loud colors, and jackets with big pads bulging atop their already massive shoulders, fashion misstatements they’d had generated specially for this occasion at the men’s store Foreman and Clark. A good contingent of exotic dancers turned out for George as well, as did various L.A. athletes, gamblers, and barfl ies. The strippers wore outfits ranging from the questionable to the demure. Jimmy Lennon, the ring announcer from a musical family, sang hymns and then the Lord’s Prayer. Brother Harry Black, a Jehovah’s Witness elder, gave the eulogy, which helped satisfy Carol. As she and Ruth Peters had conceded, however, decorum would not be the highest prevailing value at these ceremonies. Given the identity of the main-eventer on this particular card, that would have been inappropriate. Instead, all the pro wrestling traditions—spectacle, ballyhoo, high melodrama, and exaggerated confl ict—were gloriously upheld. George would have been proud.

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For decades afterward, there was bitter disagreement over who paid for the chapel, funeral plot, casket, and all the other necessary elements of this fi nal fall. Brothers Gene and Mike LeBell, who seldom agree themselves, insisted that their parents, Cal and Aileen Eaton, picked up the tab. The boys said they paid for it by taking up collections all around the country; Buddy “Nature Boy” Rogers, George’s heated rival, said he sent one hundred dollars all the way from Texas. Ruth Peters said the funeral home rendered their ser vices for free, in exchange for all the publicity. Ernie Serfas, friend and owner of George’s L.A. haunt, never blinked in taking full credit. “Oh yeah, my brother and I buried him,” he said. “We had to pay for it; he was broke. He had lost all his money.” For her part Cherie angrily denied that the costs were covered, saying Jules Strongbow and an L.A. promoter each gave her $1,000, but that “the coffi n alone cost over $10,000, so that $2,000 was a drop in the bucket. I know, because I was working two jobs for years afterward to pay it off.” Her pricing seems high; in 1963 the average U.S. house cost only $19,000. The best theater, however, centered around George’s women. Unallied witnesses—those not in Betty’s, Cherie’s, or Beverly’s camp— remember the three diminutive and strikingly attractive women vying for primacy, including the place of honor nearest the elevated casket. Betty and Cherie ended up on opposite sides of the aisle, fittingly enough, with Beverly a few rows behind them. All three sobbed and howled uncontrollably, said John Hall, along with another attendee who remembers “they were all going at it pretty good.” Betty disputed this and denied that she, for her part, did any vying, citing as proof her beliefs as a Jehovah’s Witness. “Funerals and such don’t matter, because you are in God’s memory. And when you are resurrected, you are not going to have that same body, anyway.” In Betty’s account, bolstered by Cherie’s own rancorous recollections, the first wife played the babyface, and the second one the heel. When Betty started shedding a few quiet tears in the chapel, Cherie was in no mood. In later interviews she offered this bitter but nonetheless well-constructed denunciation: “His first wife, you would have

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sworn to God that death had yanked him out of her arms on their honeymoon. When the cameras hit on her, she went into a sobbing routine you couldn’t possibly believe.” When the crowd moved to Valhalla Memorial Park in North Hollywood for the interment, Cherie was furious when she caught sight of the small rectangular bronze plaque Betty and Carol had ordered. It was inscribed: Love to Our Daddy, Gorgeous George, Carol and Don—no mention of Cherie and George’s son, Gary. Equally galling was the carved George Wagner on the plaque, memorializing the Gorgeous One with the last name Betty had known him by, not the one Cherie shared. So when a mortuary employee handed Betty the biggest bouquet from atop the grave, Cherie strode over. “I happen to be Mrs. George,” she declared, “and I want some of those flowers.” Dead and in the ground, George continued to get heat. One hopes he knew peace as well. Back in the Wilshire Chapel, the coffi n with its brass fi xtures had lain on a raised platform in the middle of the front of the room. It was indeed painted orchid, the lavender wood gleaming under a high polish. The bottom two-thirds of the box were closed and covered with a layer of purple orchids. The top third of the box was open, though, the little door swung ajar. As you drew close you could see George’s magnificent head framed in the opening and almost fi lling it, his golden hair beautifully and ornately marcelled. When her turn came to lean over the casket and look at George’s face for the last time, Cherie reached down and snipped off a lock of his hair; this might have been the one she later sold to the Long Island collector. For once, George was not in motion—not strutting, not wrestling, not getting his beautiful hairdo mangled by some unkind babyface, or animatedly talking himself up to whoever would listen—so on this day his curls kept their perfect array. And yes, there were Georgie pins in place, gleaming their pretense at gold. Anyone looking for traces of the original George, the young and handsome black-haired wrestler with the earnest demeanor and the humble ambition of making a living in the ring, would have been disappointed. George’s deathly pallor and the liberal covering of facial makeup put him at yet another remove,

278 • G O R G E O U S G E O R G E

two incarnations away, from the Wagner boy he’d been. George Wagner was just a man, while Gorgeous George, the costumed, contrived creature lying still in the chapel was—and looked every inch—a sensation. True fans and friends, as well as the family members fi ling past, recognized the robe. He wore the George Washington, his absolute favorite, the fi rst Kay Cantonwine creation. It was tailored in gleaming satin, a true purple that was darker than orchid, bought at her favorite specialty fabric store in New York City. In its slim fit George, who’d been widening, looked more vertical than he had in some time. The white lace with silver embroidery at the end of his sleeves wasn’t visible, but through the open coffi n door one could see the high collar of white ruffles that rose behind George’s head and ran down his lapels, lending the wearer an air that was both dandyish and dignified, an effect that the robe’s namesake—the earlier revolutionary George with a massive head—might have quite fancied. The front of this dress uniform was festooned with hammered silver buttons the size and shape of silver dollars, set in neat, symmetrical rows. With them in place, the femininity of the soft-textured, voluptuous fabric was counterbalanced by a sharply masculine, military cast. Like the great wrestling showman himself, the robe he rested in combined elements and meanings that seemed not just disparate but diametrically opposed, and somehow resolved them. These were the contradictions the Gorgeous One embodied and embraced, that only he could so comfortably contain.

ACKNOWLEDGMENTS I owe an enormous debt

to Betty Wagner George, the wrestling showman’s widow and his Gorgeous inspiration. Without her shared memories and generous friendship, this would be a very different and lesser book. I’m very grateful. Carol, George and Betty’s daughter, was also most generous and candid in supporting my efforts, and I offer her my sincere appreciation. J Michael Kenyon, probably the world’s foremost wrestling historian—and indubitably a world-class character—began providing invaluable assistance to a writer he knew not at all as soon as he heard there was a Gorgeous George book project in the works. Since then he’s become a friend as well as an esteemed colleague; his contributions to this book are profound, as are my thanks. Two extremely important people in the life of this book are my agent, Paul Bresnick, who believed in this quirky idea, supported my efforts, and found the right editor: Doug Grad, who got Gorgeousness, bought it, and then brought it into literary being. I’m grateful to you both. Tom Burke, historian, expert, and passionate fan of wrestling’s golden age, gave invaluable support and guidance.

280 • Acknowledgments

Many thanks also to Mike Lano, wrestling photographer, chronicler, and key collaborator. Evan Ginzburg; Fred Hornby, the creator of the Gorgeous George record book; and Jeff rey Archer were all instrumental in this book’s completion and made the job that much more enjoyable. Steve Yohe was also very generous with his insights and advice. Kudos to tireless and accurate reporter Christine Galea. Many thanks also to Greg Oliver and Steve Johnson, wise men and prolific wrestling authors of SLAM! Sports and SLAM! Pro Wrestling, and to Scott Teal, who runs the Crowbar Press. My appreciation also goes to George Rugg, curator of the Joyce Sports Research Collection at Notre Dame, which includes the papers of wrestling promoter Jack Pfefer. The officers and members of the Cauliflower Alley Club, the wrestlers’ alumni orga ni zation and benevolent society, have been most helpful from this project’s inception. May you continue to do good work and sustain the memory, and the fans, of wrestling’s golden age. Likewise, John Pantozzi, Tony Vellano, and Dr. Bob Bryla of the Pro Wrestling Hall of Fame in Amsterdam, New York, are keepers of the flame, friendly and unfailingly helpful. Thank you very much, Elizabeth and Brenda Brown, daughters of George’s best friend, Jake Brown, aka Jefferies the valet. Thanks to Brenda Cantonwine, Kay Cantonwine, and Betty Cantonwine for sharing your recollections. And to Don Arnold and Ardath Michaels for their stories, hospitality, and support. I’d also like to acknowledge the generous assistance of: Gene LeBell, Mike LeBell, and Jeff Walton for their remembrances of the Olympic Auditorium in Los Angeles, and Theo Ehret for his photos and remembrances. Television historian David Marc; Thomas Hackett, author of the wrestling book Slaphappy; and Thomas Hauser, author of Muhammad Ali: His Life and Times.

Acknowledgments • 281

Filmmakers Claude and Dale Barnes, creators of the documentary Gorgeous George, who shared some of their fi lmed interviews. For their cultural insights and encouragement, my sincere thanks to Ishmael Reed and John Waters. Of the many who helped me to discover and understand George Wagner’s early years, I’d like to single out former wrestling referee Tommy Fooshee, Houston historian Mary Vargo, and Penny Schraub and Warren Walker for their Harrisburg memories. Thank you as well to the staff of the Texas Room at the Houston Public Library and Wallace Saage of the Houston Heritage Society. Thank you also to the Oregon Historical Society in Portland, the Lane County (Oregon) Historical Society, and Carol Anne Swatling at the unlv library. Others I would like to thank for their assistance and reminiscences include: Bob Kurtz; Marc Greb; Ferdie Pacheco; Andy Stephanides, the son of Ali Bey, the Terrible Turk; Pat Gray, the Georges’ former nanny, and her husband, Virgil Gray; Sallee McShain; Chet James of Beaumont, California; Bert Sugar; James Melby; Dave Burzynski; Shaun Assael; Jeff Leen, biographer of lady wrestler Mildred Burke; and editorial assistant Amanda Braddock. I would also like to acknowledge and thank Dr. Victor Iannuzzi for his psychological insights. Of course I owe a huge literary and personal debt to the boys, as they are known, the former professional wrestlers who shared their memories of George and their experiences in the grunt-and-groan game. Including the lady wrestlers, naturally, they are: Red Bastien; Dick Beyer, the Destroyer; Tony Borne; Johnny Buff; Pete Burr; Tito Carreon; Tiger Conway Jr.; Billy Darnell; Tom Drake; Don Fargo; Al Fridell; Verne Gagne; Leo Garibaldi; Bob Geigel; Don Leo Jonathan; Killer Kowalski; Ted Lewin; Donn Lewin; Ida Mae Martinez; the Fabulous Moolah (the late Lillian Ellison); Sputnik Monroe; Jessica Rogers; Sweet Daddy Siki; Dick Steinborn; Paul “The Butcher” Vachon; Maurice “The Mad Dog” Vachon; Count Billy Varga; and Billy Wicks.

282 • Acknowledgments

I wasn’t able to interview the late champion Lou Thesz, but his memoir, Hooker, was a valuable and enjoyable source. I’m extremely grateful to my friends and colleagues who read the manuscript and offered their shrewd critiques and welcome encouragement: Jerry Adler, John Atwood, David Friedman, John Leland, Hugo Lilienfeld, and Eric Messinger. My wife, Suzanne, the Gorgeous One, was an insightful reader and an inspiring believer (not to mention a great photo editor). “Thank you” doesn’t seem adequate, but you know what and how much I mean by that phrase.

About the Author JOHN CAPOUYA is a professor of journalism and writing at the University of Tampa. He was formerly an editor at Newsweek, the New York Times, SmartMoney magazine, and New York Newsday, among other places. He is the author of Real Men Do Yoga and has contributed to numerous publications, including Sports Illustrated, Travel & Leisure, and Life. He and his wife, the artist and photo editor Suzanne Williamson, live in Tampa and New York City. Visit www.AuthorTracker.com for exclusive information on your favorite HarperCollins author.

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Copyright Some images not available for electronic edition. GORGEOUS GEORGE. Copyright © 2008 by John Capouya. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books. Adobe Acrobat eBook Reader August 2008 ISBN 978-0-06-170107-8 10 9 8 7 6 5 4 3 2 1

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