Sway: The Irresistible Pull of Irrational Behavior

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SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR

ORI BRAFMAN ROM BRAFMA

PRAISE "

wekol

. . •

FOR SWAY'

A worthy companion to Mak:oIm Glo dwe� at his best" -KIRKU$ REVIEWS

"A b reath tak in g book thot will challenge your evefV thought. Sway ho"e� above the inTersection at Slink and Freokonomics:'

-TO il RATH, COAUTHOa OF THE NEW

YORK 'I'lllIES 11'1 BESTSELLER HOW FULL IS YOUR BUCKETP

"M 0 longtime sludent 01 how finoncial decisions ore mode. I found [the Btofmons'] insights utlooy fascinating. Once I storied read ing. I couldn't slop-ond I suspecl l he

Bralmans could lei you exaclty whyl" -SALLIE KRAWCHECK. CEO. CIT I GLOBAL WEALTH MANAGEMENT

"Count me $woyed-bul in this instance by the pull of entirely ra ti o nal l or c es. on and

Rom Brolman have done a terriftc job of �Iuminoling deep.seoled tendencies thol skew 0IJf behaviOr in ways thai can range from s. ity 10 dea dly We'd be fools nol l o learn whol .

they hove 10 leach US." "Stillionl."

_ROBERT B. CIALDIMI, AUTHOR OF INFLUENCE

-KLAUS SCHWAB. CHAIRIIlAM OF THE WORLD ECONOMIC FORUM

"A page-tu rner 01 on invesligatian into how OUf minds work ...and I.ic� us.Thin� you behove fationoly� Read this boo!:: Iirlt:·

-TIMOTHY FERRISS , AUTHOR OF THE

NEW YORK TIIII EI III BESTSELLER 1'HE f-HOUR WORKWEEK

··Sway helped me recognize on ospect of irrational behavior in my eKperimental woo in phy1ic�. Sometimes I have jumped into some rese arch thot didn't feel quite right ... but mme in"a li ona l lu re. such a� the hope 01 q ui ck success. pulled me in:· - MARTIN L. PERL.

199� MOBEL LAUREATE IN PHYSICS

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BUT YOU 8HOULD 8TILL BUY THE BOOK".

US $21.951$25.00 CAN

A fASCllfATINu IOURNF>: ,!fTO '!';:;r: KI DDEIf PSYCHOLOGICAL UfFLUEliCES THAT DERAIL OUR DECISIOH •• AKUiO, SWAY WILL CHAHOE THE WAY YOU THIHK ABOUT THE WAY YOU THINK,

W

hV Is I. 50 CI.Ulcull 10 $eI 0 plvmmelong Sloct 0/ ene! 0 CIoornecI reiolionship¥ Why do _k!en !O oCIvice),lsl DeCcruse

it come Irom mort!

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likely 10 roll Irl lOve ....tM!n there'! OOngtlf 10-

Ifo/Yed' In SWQY, renowroeCl O/gonilol\onallt'kok. Or! 8