The 2009-2014 World Outlook for PC Casual Games

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The 2009-2014 World Outlook for PC Casual Games

by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

The 2009-2014 World Outlook for PC Casual Games

By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.

About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.

Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.

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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.

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Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7

2

Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities

SUMMARY OF FINDINGS

2.1 3

Overview What is Latent Demand and the P.I.E.? The Methodology

The Worldwide Market Potential

AFRICA

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29

Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali

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1 1 2 4 5 6 6 7 7 7

9

9 11

11 12 13 14 14 15 16 16 17 18 18 19 20 21 21 22 23 23 24 25 26 26 27 28 28 29 30 30 31 © 2008 Icon Group International, Inc.

Contents

3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 4

Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe

ASIA

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18

Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea

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32 32 33 34 34 35 36 37 37 38 39 39 40 41 41 42 43 43 44 45 46 47 47 48 49 50

50 51 52 53 53 54 55 56 56 57 58 59 60 61 62 62 63 64 © 2008 Icon Group International, Inc.

Contents

4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 5

Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam

EUROPE & THE MIDDLE EAST

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34

Executive Summary Afghanistan Albania Andorra Armenia Austria Azerbaijan Bahrain Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Iran Iraq Ireland Israel Italy Jordan Kazakhstan Kuwait Kyrgyzstan Latvia

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65 65 66 67 67 68 69 70 70 72

72 73 74 75 75 76 77 78 79 80 81 81 82 83 83 84 85 86 87 88 88 89 90 91 92 93 94 94 95 96 97 98 99 99 © 2008 Icon Group International, Inc.

Contents

5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 5.45 5.46 5.47 5.48 5.49 5.50 5.51 5.52 5.53 5.54 5.55 5.56 5.57 5.58 5.59 5.60 5.61 5.62 5.63 5.64 5.65 5.66 5.67 6

Lebanon Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Oman Pakistan Palestine Poland Portugal Qatar Romania Russia San Marino Saudi Arabia Slovakia Slovenia Spain Sweden Switzerland Syrian Arab Republic Tajikistan The Netherlands The United Arab Emirates The United Kingdom Turkey Turkmenistan Ukraine Uzbekistan Yemen

LATIN AMERICA

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10

Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador

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100 101 101 102 103 103 104 105 105 106 107 107 108 109 110 111 112 112 113 114 114 115 116 117 118 119 120 120 121 122 123 124 125 126

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Contents

6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 7

NORTH AMERICA & THE CARIBBEAN

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26 8

French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago

OCEANA

8.1 8.2

Executive Summary American Samoa

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135 135 136 137 138 139 139 140 141 142 142 143 144 145

145 146 147 148 148 149 150 151 151 152 153 154 155 155 156 157 158 158 159 160 160 161 162 162 163 164 165

165 166 © 2008 Icon Group International, Inc.

Contents

8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 8.25 9

Australia Christmas Island Cook Islands Fiji French Polynesia Guam Kiribati Marshall Islands Micronesia Federation Nauru New Caledonia New Zealand Niue Norfolk Island Palau Solomon Islands The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Wallis and Futuna Western Samoa

167 168 168 169 170 170 171 172 172 173 174 174 175 176 176 177 178 178 179 180 180 181 182

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions

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183 184

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1 1.1

INTRODUCTION OVERVIEW

This study covers the world outlook for PC casual games across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for PC casual games. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.

1.2

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com

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Introduction

2

chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for PC casual games is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for PC casual games at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.

1.3

THE METHODOLOGY

In order to estimate the latent demand for PC casual games on a worldwide basis, I used a multistage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the

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Introduction

3

value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.

Latent Demand

B

A

Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1

For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).

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Introduction

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and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for PC casual games across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for PC casual games. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for PC casual games. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just PC casual games.

1.3.1

Step 1. Product Definition and Data Collection

Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate www.icongrouponline.com

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Introduction

5

level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “PC casual games” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within PC casual games falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of PC casual games as including all commonly understood products falling within this broad category, such as video games played on a personal computer, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include Valve, PopCap, Blizzard Entertainment, Infinity Ward, and Bungi. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.

1.3.2

Step 2. Filtering and Smoothing

Based on the aggregate view of PC casual games as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.

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Introduction

1.3.3

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Step 3. Filling in Missing Values

In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2

1.3.4

Step 4. Varying Parameter, Non-linear Estimation

Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for PC casual games is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories

2

This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com

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Introduction

7

would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).

1.3.5

Step 5. Fixed-Parameter Linear Estimation

Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for PC casual games is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand PC casual games). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.

1.3.6

Step 6. Aggregation and Benchmarking

Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.

1.3.7

Step 7. Latent Demand Density: Allocating Across Cities

With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” www.icongrouponline.com

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Introduction

8

Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.

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2

SUMMARY OF FINDINGS

Based on the methodology described above, the latent demand for PC casual games is estimated to be $7.6 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. Asia is the largest market with $2.3 billion or 30.88 percent, followed by Europe & the Middle East with $2.4 billion or 31.77 percent, and then North America & the Caribbean with $1.8 billion or 23.70 percent of the world market. In essence, if firms target these top 3 regions, they cover come 86.35 percent of the global latent demand for PC casual games.

2.1

THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for PC Casual Games (US$ Million): 2009

Region

Latent Demand US$ Million

% of Globe

2,405 2,338 1,794 620 307 106 7,570

31.8 30.9 23.7 8.2 4.1 1.4 100.0

_________________________________________________________________________________________________________

Europe & the Middle East Asia North America & the Caribbean Latin America Africa Oceana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Worldwide Market Potential for PC Casual Games (US$ Million): 2009 North Am erica & the Caribbean Asia

Latin Am erica Other Europe & the Middle East

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Summary of Findings

10

World Market for PC Casual Games: 2004 - 2014 Year

World Market US$ Million

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6,361.80 6,585.37 6,818.58 7,061.93 7,314.56 7,569.86 7,834.57 8,110.49 8,398.17 8,698.21 9,011.23

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

11

3

AFRICA

3.1

EXECUTIVE SUMMARY Market Potential for PC Casual Games in Africa (US$ Million): 2009

Country

Latent Demand US$ Million

% of Africa

55.06 51.40 34.93 31.60 14.74 13.18 10.00 9.30 9.14 6.83 6.64 5.17 4.67 3.81 3.72 3.70 3.14 2.84 2.42 2.36 2.36 2.27 2.12 2.05 1.88 21.82 307.15

17.93% 16.73% 11.37% 10.29% 4.80% 4.29% 3.26% 3.03% 2.98% 2.22% 2.16% 1.68% 1.52% 1.24% 1.21% 1.20% 1.02% 0.92% 0.79% 0.77% 0.77% 0.74% 0.69% 0.67% 0.61% 7.10% 100.00%

_________________________________________________________________________________________________________

South Africa Egypt Nigeria Algeria Morocco Sudan Angola Libya Tunisia Kenya Ethiopia Tanzania Cameroon Cote d'Ivoire Uganda Ghana Equatorial Guinea Botswana Senegal Madagascar Gabon Congo (formerly Zaire) Mozambique Burkina Faso Zambia Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

12

Market Potential for PC Casual Games in Africa (US$ Million): 2009 Nigeria

Algeria

Egypt

Other South Africa

The Market for PC Casual Games in Africa: 2004 - 2014 Year

US$ Million

% of Globe

249.01 259.67 270.85 282.57 294.79 307.15 320.01 333.48 347.57 362.33 377.79

3.91 3.94 3.97 4.00 4.03 4.06 4.08 4.11 4.14 4.17 4.19

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.2

ALGERIA PC Casual Games (US$ Million): Algeria 2004 - 2014

Year

Algeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

26.61 27.55 28.52 29.52 30.56 31.60 32.67 33.79 34.93 36.12 37.35

10.69% 10.61% 10.53% 10.45% 10.37% 10.29% 10.21% 10.13% 10.05% 9.97% 9.89%

0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.41%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

13

Algeria: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

143 270 371 490 718 744 747 794 863 865 871 917 953

11.43 4.77 3.34 2.32 1.38 1.30 1.29 1.16 0.99 0.98 0.96 0.87 0.81 31.60

36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00

3.72 1.55 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.29

0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.42

_________________________________________________________________________________________________________

Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.3

ANGOLA PC Casual Games (US$ Million): Angola 2004 - 2014

Year

Angola

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.43 7.03 7.69 8.42 9.20 10.00 10.86 11.79 12.81 13.91 15.10

2.58% 2.71% 2.84% 2.98% 3.12% 3.26% 3.39% 3.54% 3.68% 3.84% 4.00%

0.10% 0.11% 0.11% 0.12% 0.13% 0.13% 0.14% 0.15% 0.15% 0.16% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Angola: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

194 1,103 1,132 1,348 1,359 1,481 1,556

7.85 0.56 0.54 0.33 0.32 0.22 0.17 10.00

78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00

2.55 0.18 0.18 0.11 0.11 0.07 0.06 3.26

0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.4

14

BENIN PC Casual Games (US$ Million): Benin 2004 - 2014

Year

Benin

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.21 1.25 1.29 1.34 1.38 1.43 1.48 1.53 1.58 1.63 1.69

0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.45% 0.45% 0.45%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Benin: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

959 1,334 1,678 1,720 1,731

0.80 0.34 0.11 0.09 0.08 1.43

56.24 24.02 7.62 6.24 5.89 100.00

0.26 0.11 0.04 0.03 0.03 0.47

0.01 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Cotonou Porto-Novo Parakou Abomey Natitingou Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.5

BOTSWANA PC Casual Games (US$ Million): Botswana 2004 - 2014

Year

Botswana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.38 2.47 2.56 2.65 2.74 2.84 2.94 3.04 3.14 3.25 3.36

0.96% 0.95% 0.94% 0.94% 0.93% 0.92% 0.92% 0.91% 0.90% 0.90% 0.89%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

15

Botswana: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,181 1,222 1,264 1,302 1,464 1,486 1,507 1,670 1,716 1,725 1,748 1,780 1,808

0.48 0.44 0.40 0.37 0.24 0.21 0.20 0.11 0.09 0.09 0.08 0.07 0.06 2.84

17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00

0.16 0.14 0.13 0.12 0.08 0.07 0.07 0.04 0.03 0.03 0.03 0.02 0.02 0.92

0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.6

BURKINA FASO PC Casual Games (US$ Million): Burkina Faso 2004 - 2014

Year

Burkina Faso

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.75 1.80 1.86 1.93 1.99 2.05 2.12 2.19 2.26 2.33 2.40

0.70% 0.69% 0.69% 0.68% 0.67% 0.67% 0.66% 0.66% 0.65% 0.64% 0.64%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Burkina Faso: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

811 1,095 1,633 1,709 1,724 1,782

1.10 0.57 0.13 0.10 0.09 0.06 2.05

53.58 28.00 6.30 4.73 4.24 3.15 100.00

0.36 0.19 0.04 0.03 0.03 0.02 0.67

0.01 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.7

16

BURUNDI PC Casual Games (US$ Million): Burundi 2004 - 2014

Year

Burundi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.62 0.65 0.67 0.70 0.73 0.75 0.78 0.81 0.84 0.88 0.91

0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Burundi: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,134 1,529 1,979 2,012 2,023

0.53 0.19 0.02 0.01 0.01 0.75

70.91 24.68 2.08 1.30 1.04 100.00

0.17 0.06 0.01 0.00 0.00 0.25

0.01 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bujumbura Gitega Bururi Rumonge Ngozi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.8

CAMEROON PC Casual Games (US$ Million): Cameroon 2004 - 2014

Year

Cameroon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.08 4.19 4.30 4.42 4.55 4.67 4.80 4.93 5.06 5.19 5.34

1.64% 1.61% 1.59% 1.57% 1.54% 1.52% 1.50% 1.48% 1.46% 1.43% 1.41%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

17

Cameroon: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

516 717 1,483 1,499 1,510 1,591 1,686 1,713 1,746 1,785

2.17 1.38 0.22 0.21 0.20 0.15 0.11 0.09 0.08 0.06 4.67

46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00

0.71 0.45 0.07 0.07 0.06 0.05 0.03 0.03 0.03 0.02 1.52

0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.9

CAPE VERDE PC Casual Games (US$ Million): Cape Verde 2004 - 2014

Year

Cape Verde

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.35 0.37 0.38 0.40 0.42 0.44 0.46 0.48 0.50 0.53 0.55

0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cape Verde: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,456 1,541 2,013 2,050 2,051

0.24 0.18 0.01 0.00 0.00 0.44

54.95 40.66 2.20 1.10 1.10 100.00

0.08 0.06 0.00 0.00 0.00 0.14

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.10

18

CENTRAL AFRICAN REPUBLIC PC Casual Games (US$ Million): Central African Republic 2004 - 2014

Year

Central African Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.31 0.32 0.33 0.34 0.35 0.36 0.37 0.39 0.40 0.41 0.42

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Central African Republic: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,448 1,851 1,926 1,937 1,983 2,003

0.25 0.04 0.02 0.02 0.02 0.01 0.36

68.70 11.51 6.33 5.98 4.14 3.34 100.00

0.08 0.01 0.01 0.01 0.00 0.00 0.12

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bangui Berberati Bouar Bambari Bangassou Mbaiki Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.11

CHAD PC Casual Games (US$ Million): Chad 2004 - 2014

Year

Chad

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.78 1.79 1.80 1.80 1.81 1.82 1.83 1.84 1.85 1.85 1.86

0.71% 0.69% 0.66% 0.64% 0.61% 0.59% 0.57% 0.55% 0.53% 0.51% 0.49%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

19

Chad: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

893 1,480 1,581 1,637 1,647 1,666 1,692 1,872 1,883

0.91 0.22 0.15 0.13 0.12 0.11 0.10 0.04 0.03 1.82

50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00

0.30 0.07 0.05 0.04 0.04 0.04 0.03 0.01 0.01 0.59

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.12

COMOROS PC Casual Games (US$ Million): Comoros 2004 - 2014

Year

Comoros

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.14 0.14 0.14 0.14 0.14 0.14 0.15 0.15 0.15 0.15 0.15

0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Comoros: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,763 1,843 1,944 2,010

0.07 0.04 0.02 0.01 0.14

48.84 30.23 13.95 6.98 100.00

0.02 0.01 0.01 0.00 0.05

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Moroni Mutsamudu Fomboni Mitsamiouli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.13

20

CONGO (FORMERLY ZAIRE) PC Casual Games (US$ Million): Congo (formerly Zaire) 2004 - 2014

Year

Congo (formerly Zaire)

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.80 1.88 1.97 2.07 2.17 2.27 2.37 2.48 2.59 2.71 2.84

0.72% 0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Congo (formerly Zaire): PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

802 1,469 1,537 1,640 1,654 1,737 1,756 1,757 1,771 1,789 1,791 1,827

1.13 0.23 0.18 0.12 0.12 0.08 0.07 0.07 0.07 0.06 0.06 0.05 2.27

50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00

0.37 0.08 0.06 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.74

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.14

21

COTE D'IVOIRE PC Casual Games (US$ Million): Cote d'Ivoire 2004 - 2014

Year

Cote d'Ivoire

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.45 3.52 3.59 3.66 3.73 3.81 3.88 3.96 4.03 4.11 4.19

1.39% 1.36% 1.33% 1.30% 1.27% 1.24% 1.21% 1.19% 1.16% 1.14% 1.11%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cote d'Ivoire: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

428 1,340 1,534 1,646 1,715 1,730 1,743 1,783

2.84 0.34 0.18 0.12 0.09 0.08 0.08 0.06 3.81

74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00

0.92 0.11 0.06 0.04 0.03 0.03 0.03 0.02 1.24

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.15

DJIBOUTI PC Casual Games (US$ Million): Djibouti 2004 - 2014

Year

Djibouti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.19 0.20 0.20 0.21 0.21 0.22 0.23 0.23 0.24 0.25 0.25

0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

22

Djibouti: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,597 1,932 1,964 1,966 1,975

0.15 0.02 0.02 0.02 0.02 0.22

66.67 10.11 8.05 7.82 7.36 100.00

0.05 0.01 0.01 0.01 0.01 0.07

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.16

EGYPT PC Casual Games (US$ Million): Egypt 2004 - 2014

Year

Egypt

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

40.49 42.49 44.59 46.79 49.08 51.40 53.82 56.34 58.99 61.77 64.67

16.26% 16.36% 16.46% 16.56% 16.65% 16.73% 16.82% 16.90% 16.97% 17.05% 17.12%

0.64% 0.65% 0.65% 0.66% 0.67% 0.68% 0.69% 0.69% 0.70% 0.71% 0.72%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Egypt: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

44 189 278 823 825 837 859 864 954 985 1,003 1,121

30.62 8.12 4.65 1.07 1.06 1.04 1.00 0.98 0.81 0.76 0.74 0.55 51.40

59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00

9.97 2.64 1.51 0.35 0.35 0.34 0.32 0.32 0.26 0.25 0.24 0.18 16.73

0.40 0.11 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.68

_________________________________________________________________________________________________________

Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.17

23

EQUATORIAL GUINEA PC Casual Games (US$ Million): Equatorial Guinea 2004 - 2014

Year

Equatorial Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.14 2.32 2.50 2.70 2.92 3.14 3.37 3.62 3.89 4.18 4.50

0.86% 0.89% 0.92% 0.96% 0.99% 1.02% 1.05% 1.09% 1.12% 1.15% 1.19%

0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Equatorial Guinea: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

689 1,016 1,123 1,274

1.48 0.72 0.54 0.40 3.14

47.24 22.83 17.32 12.60 100.00

0.48 0.23 0.18 0.13 1.02

0.02 0.01 0.01 0.01 0.04

_________________________________________________________________________________________________________

Malabo Bata Luba Mbini Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.18

ETHIOPIA PC Casual Games (US$ Million): Ethiopia 2004 - 2014

Year

Ethiopia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.89 5.20 5.53 5.89 6.26 6.64 7.03 7.46 7.90 8.38 8.88

1.96% 2.00% 2.04% 2.08% 2.12% 2.16% 2.20% 2.24% 2.27% 2.31% 2.35%

0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

24

Ethiopia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

309 948 1,428 1,476 1,490 1,491 1,545 1,551 1,558 1,584 1,676

4.12 0.82 0.27 0.22 0.21 0.21 0.18 0.17 0.17 0.15 0.11 6.64

62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00

1.34 0.27 0.09 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.16

0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.19

GABON PC Casual Games (US$ Million): Gabon 2004 - 2014

Year

Gabon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.99 2.06 2.13 2.21 2.28 2.36 2.44 2.52 2.60 2.69 2.78

0.80% 0.79% 0.79% 0.78% 0.77% 0.77% 0.76% 0.76% 0.75% 0.74% 0.74%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Gabon: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

704 1,053 1,695 1,784 1,797 1,809

1.42 0.66 0.10 0.06 0.06 0.06 2.36

60.07 27.99 4.27 2.73 2.56 2.39 100.00

0.46 0.22 0.03 0.02 0.02 0.02 0.77

0.02 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.20

25

GHANA PC Casual Games (US$ Million): Ghana 2004 - 2014

Year

Ghana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.99 3.12 3.26 3.40 3.55 3.70 3.85 4.02 4.18 4.36 4.54

1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ghana: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

603 999 1,411 1,492 1,508 1,668 1,669 1,755 1,758 1,793

1.82 0.74 0.29 0.21 0.20 0.11 0.11 0.07 0.07 0.06 3.70

49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00

0.59 0.24 0.09 0.07 0.07 0.04 0.04 0.02 0.02 0.02 1.20

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.21

26

GUINEA PC Casual Games (US$ Million): Guinea 2004 - 2014

Year

Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.03 1.05 1.07 1.09 1.11 1.13 1.15 1.17 1.19 1.21 1.24

0.41% 0.40% 0.39% 0.38% 0.38% 0.37% 0.36% 0.35% 0.34% 0.33% 0.33%

0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Guinea: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

899 1,667 1,734 1,897

0.90 0.11 0.08 0.03 1.13

79.93 10.09 7.37 2.61 100.00

0.29 0.04 0.03 0.01 0.37

0.01 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Conakry Kankan Labe Nzerekore Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.22

GUINEA-BISSAU PC Casual Games (US$ Million): Guinea-Bissau 2004 - 2014

Year

Guinea-Bissau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12 0.12

0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

27

Guinea-Bissau: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,745 2,021 2,044 2,059 2,060 2,061 2,068

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.11

75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bissau Bafata Gabu Catio Cantchungo Mansoa Farim Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.23

KENYA PC Casual Games (US$ Million): Kenya 2004 - 2014

Year

Kenya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.51 5.75 6.01 6.27 6.55 6.83 7.12 7.42 7.74 8.07 8.41

2.21% 2.22% 2.22% 2.22% 2.22% 2.22% 2.23% 2.23% 2.23% 2.23% 2.23%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kenya: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

334 693 1,097 1,322 1,498 1,604 1,643 1,832 1,837 1,853 1,863

3.79 1.46 0.57 0.35 0.21 0.14 0.12 0.05 0.05 0.04 0.04 6.83

55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00

1.24 0.48 0.19 0.11 0.07 0.05 0.04 0.02 0.02 0.01 0.01 2.22

0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.24

28

LESOTHO PC Casual Games (US$ Million): Lesotho 2004 - 2014

Year

Lesotho

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.30 0.32 0.33 0.34 0.35 0.36 0.38 0.39 0.40 0.42 0.43

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Lesotho: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,378 1,929 1,969 1,989

0.31 0.02 0.02 0.01 0.36

85.16 6.25 4.69 3.91 100.00

0.10 0.01 0.01 0.00 0.12

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Maseru Teyateyaneng Leribe Mafeteng Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.25

LIBERIA PC Casual Games (US$ Million): Liberia 2004 - 2014

Year

Liberia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.14 0.14 0.15 0.16 0.17 0.18 0.19 0.20 0.21 0.22 0.23

0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

29

Liberia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,605 1,935 2,022 2,049 2,055

0.14 0.02 0.01 0.00 0.00 0.18

78.41 12.18 4.43 2.77 2.21 100.00

0.05 0.01 0.00 0.00 0.00 0.06

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Monrovia Harbel Buchanan Tubmanburg Harper Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.26

LIBYA PC Casual Games (US$ Million): Libya 2004 - 2014

Year

Libya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.67 7.97 8.29 8.61 8.95 9.30 9.65 10.02 10.40 10.79 11.20

3.08% 3.07% 3.06% 3.05% 3.04% 3.03% 3.02% 3.00% 2.99% 2.98% 2.96%

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Libya: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

273 463 1,045 1,197 1,546 1,559 1,566 1,575 1,582 1,607

4.73 2.46 0.67 0.47 0.18 0.17 0.17 0.16 0.15 0.14 9.30

50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00

1.54 0.80 0.22 0.15 0.06 0.06 0.05 0.05 0.05 0.04 3.03

0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.27

30

MADAGASCAR PC Casual Games (US$ Million): Madagascar 2004 - 2014

Year

Madagascar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.91 1.99 2.08 2.17 2.27 2.36 2.46 2.57 2.68 2.79 2.91

0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Madagascar: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

733 1,439 1,494 1,495 1,588 1,671 1,699

1.32 0.26 0.21 0.21 0.15 0.11 0.10 2.36

56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00

0.43 0.09 0.07 0.07 0.05 0.04 0.03 0.77

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.28

MALAWI PC Casual Games (US$ Million): Malawi 2004 - 2014

Year

Malawi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.01 1.05 1.10 1.14 1.19 1.24 1.29 1.34 1.39 1.44 1.50

0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

31

Malawi: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,077 1,347 1,550 1,744 1,948 1,971

0.61 0.33 0.17 0.08 0.02 0.02 1.24

49.45 26.99 14.11 6.50 1.60 1.35 100.00

0.20 0.11 0.06 0.03 0.01 0.01 0.40

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.29

MALI PC Casual Games (US$ Million): Mali 2004 - 2014

Year

Mali

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.41 1.46 1.51 1.56 1.61 1.66 1.72 1.77 1.83 1.89 1.95

0.57% 0.56% 0.56% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53% 0.52% 0.52%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mali: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

781 1,659 1,704 1,727 1,739 1,806 1,864

1.18 0.12 0.10 0.09 0.08 0.06 0.04 1.66

71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00

0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.54

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.30

32

MAURITANIA PC Casual Games (US$ Million): Mauritania 2004 - 2014

Year

Mauritania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.61 0.63 0.64 0.65 0.66 0.67 0.69 0.70 0.71 0.72 0.74

0.25% 0.24% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.20%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mauritania: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,106 1,916 1,924 1,955 1,960 1,961 2,001

0.56 0.02 0.02 0.02 0.02 0.02 0.01 0.67

82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00

0.18 0.01 0.01 0.01 0.01 0.01 0.00 0.22

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.31

MAURITIUS PC Casual Games (US$ Million): Mauritius 2004 - 2014

Year

Mauritius

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.44 1.50 1.56 1.63 1.69 1.76 1.83 1.90 1.97 2.05 2.13

0.58% 0.58% 0.58% 0.58% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57% 0.56%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

33

Mauritius: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,090 1,278 1,425 1,426 1,468

0.59 0.39 0.27 0.27 0.23 1.76

33.33 22.30 15.59 15.59 13.19 100.00

0.19 0.13 0.09 0.09 0.08 0.57

0.01 0.01 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.32

MOROCCO PC Casual Games (US$ Million): Morocco 2004 - 2014

Year

Morocco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.23 13.52 13.82 14.12 14.43 14.74 15.06 15.38 15.71 16.05 16.40

5.31% 5.21% 5.10% 5.00% 4.90% 4.80% 4.71% 4.61% 4.52% 4.43% 4.34%

0.21% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Morocco: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

350 614 655 790 807 836 857 861 909 913 1,066

3.63 1.78 1.61 1.17 1.12 1.04 1.00 0.99 0.88 0.88 0.64 14.74

24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00

1.18 0.58 0.52 0.38 0.36 0.34 0.33 0.32 0.29 0.29 0.21 4.80

0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19

_________________________________________________________________________________________________________

Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.33

34

MOZAMBIQUE PC Casual Games (US$ Million): Mozambique 2004 - 2014

Year

Mozambique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.66 1.74 1.83 1.93 2.03 2.12 2.23 2.33 2.45 2.57 2.69

0.67% 0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.70% 0.71% 0.71%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mozambique: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

745 1,320 1,462 1,644 1,814 1,889 1,890

1.29 0.35 0.24 0.12 0.06 0.03 0.03 2.12

60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00

0.42 0.11 0.08 0.04 0.02 0.01 0.01 0.69

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Maputo Beira Nampula Nacala Machaze Mandie Chibuto Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.34

NAMIBIA PC Casual Games (US$ Million): Namibia 2004 - 2014

Year

Namibia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.06 1.09 1.13 1.17 1.21 1.25 1.30 1.34 1.38 1.43 1.48

0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39% 0.39%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

35

Namibia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

905 1,697 1,729 1,766 1,792 1,823

0.88 0.10 0.08 0.07 0.06 0.05 1.25

70.55 7.98 6.75 5.52 4.91 4.29 100.00

0.29 0.03 0.03 0.02 0.02 0.02 0.41

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.35

NIGER PC Casual Games (US$ Million): Niger 2004 - 2014

Year

Niger

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.89 0.92 0.96 0.99 1.02 1.06 1.09 1.13 1.17 1.21 1.25

0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Niger: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,056 1,609 1,682 1,767 1,841 1,906 1,959

0.66 0.14 0.11 0.07 0.04 0.03 0.02 1.06

61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00

0.21 0.04 0.03 0.02 0.01 0.01 0.01 0.34

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.36

36

NIGERIA PC Casual Games (US$ Million): Nigeria 2004 - 2014

Year

Nigeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

28.16 29.41 30.72 32.08 33.50 34.93 36.42 37.96 39.58 41.26 43.01

11.31% 11.33% 11.34% 11.35% 11.36% 11.37% 11.38% 11.38% 11.39% 11.39% 11.39%

0.44% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nigeria: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

228 239 424 449 583 589 639 656 686 687 694 726 765 785 897

5.96 5.62 2.86 2.65 1.87 1.87 1.68 1.61 1.49 1.49 1.46 1.35 1.24 1.17 0.90 1.71 34.93

17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00

1.94 1.83 0.93 0.86 0.61 0.61 0.55 0.52 0.48 0.48 0.48 0.44 0.40 0.38 0.29 0.56 11.37

0.08 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.02 0.46

_________________________________________________________________________________________________________

Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.37

37

REPUBLIC OF CONGO PC Casual Games (US$ Million): Republic of Congo 2004 - 2014

Year

Republic of Congo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.43 1.47 1.51 1.55 1.59 1.63 1.67 1.71 1.75 1.80 1.84

0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.50% 0.49%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Republic of Congo: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

876 1,189 1,796 1,802 1,856 1,913 1,954

0.95 0.47 0.06 0.06 0.04 0.03 0.02 1.63

58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00

0.31 0.15 0.02 0.02 0.01 0.01 0.01 0.53

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.38

REUNION PC Casual Games (US$ Million): Reunion 2004 - 2014

Year

Reunion

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.49 0.50 0.52 0.53 0.54 0.56 0.57 0.59 0.60 0.62 0.63

0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

38

Reunion: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,535 1,680 1,722 1,760 1,813 1,834

0.18 0.11 0.09 0.07 0.06 0.05 0.56

32.61 19.41 15.90 12.94 9.97 9.16 100.00

0.06 0.04 0.03 0.02 0.02 0.02 0.18

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.39

RWANDA PC Casual Games (US$ Million): Rwanda 2004 - 2014

Year

Rwanda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.82 0.86 0.90 0.93 0.97 1.01 1.06 1.10 1.14 1.19 1.24

0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Rwanda: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,023 1,701 1,759 1,820 1,839 1,868

0.71 0.10 0.07 0.05 0.05 0.04 1.01

69.78 9.78 7.11 5.33 4.44 3.56 100.00

0.23 0.03 0.02 0.02 0.01 0.01 0.33

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.40

39

SAO TOME E PRINCIPE PC Casual Games (US$ Million): Sao Tome E Principe 2004 - 2014

Year

Sao Tome E Principe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sao Tome E Principe: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,882 2,075

0.03 0.00 0.03

97.22 2.78 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Sao Tome Santo Antonio Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.41

SENEGAL PC Casual Games (US$ Million): Senegal 2004 - 2014

Year

Senegal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.03 2.10 2.18 2.26 2.34 2.42 2.51 2.60 2.69 2.78 2.88

0.82% 0.81% 0.81% 0.80% 0.79% 0.79% 0.78% 0.78% 0.77% 0.77% 0.76%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

40

Senegal: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

626 1,515 1,563 1,618 1,649 1,769

1.74 0.20 0.17 0.13 0.12 0.07 2.42

71.64 8.09 6.84 5.55 5.03 2.85 100.00

0.57 0.06 0.05 0.04 0.04 0.02 0.79

0.02 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.42

SIERRA LEONE PC Casual Games (US$ Million): Sierra Leone 2004 - 2014

Year

Sierra Leone

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.46 0.48 0.51 0.53 0.55 0.58 0.61 0.63 0.66 0.69 0.72

0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sierra Leone: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,156 1,901 1,990 1,998 2,032 2,033

0.51 0.03 0.01 0.01 0.01 0.01 0.58

88.18 4.88 2.44 2.25 1.13 1.13 100.00

0.17 0.01 0.00 0.00 0.00 0.00 0.19

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Freetown Bo Kenema Makeni Port Loko Bonthe Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.43

41

SOMALIA PC Casual Games (US$ Million): Somalia 2004 - 2014

Year

Somalia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.57 0.59 0.60 0.62 0.63 0.65 0.66 0.68 0.70 0.71 0.73

0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Somalia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,423 1,673 1,735 1,736 1,815 1,950 1,973 2,056

0.28 0.11 0.08 0.08 0.06 0.02 0.02 0.00 0.65

42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00

0.09 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.21

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.44

SOUTH AFRICA PC Casual Games (US$ Million): South Africa 2004 - 2014

Year

South Africa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

45.90 47.61 49.39 51.23 53.14 55.06 57.04 59.09 61.22 63.42 65.71

18.43% 18.33% 18.23% 18.13% 18.03% 17.93% 17.82% 17.72% 17.61% 17.50% 17.39%

0.72% 0.72% 0.72% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

42

South Africa: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

95 117 122 327 771 854 875 1,032 1,135 1,145 1,180 1,330

17.32 14.46 13.71 3.82 1.22 1.00 0.95 0.70 0.53 0.52 0.49 0.34 55.06

31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00

5.64 4.71 4.46 1.24 0.40 0.33 0.31 0.23 0.17 0.17 0.16 0.11 17.93

0.23 0.19 0.18 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.73

_________________________________________________________________________________________________________

Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.45

SUDAN PC Casual Games (US$ Million): Sudan 2004 - 2014

Year

Sudan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.97 9.70 10.49 11.34 12.25 13.18 14.17 15.23 16.37 17.60 18.92

3.60% 3.74% 3.87% 4.01% 4.16% 4.29% 4.43% 4.57% 4.71% 4.86% 5.01%

0.14% 0.15% 0.15% 0.16% 0.17% 0.17% 0.18% 0.19% 0.19% 0.20% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sudan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

320 360 654 832 838 983 998 1,182

3.94 3.54 1.61 1.06 1.04 0.77 0.74 0.48 13.18

29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00

1.28 1.15 0.53 0.34 0.34 0.25 0.24 0.16 4.29

0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.17

_________________________________________________________________________________________________________

Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.46

43

SWAZILAND PC Casual Games (US$ Million): Swaziland 2004 - 2014

Year

Swaziland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.57 0.58 0.59 0.60 0.62 0.63 0.64 0.65 0.66 0.68 0.69

0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.18%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Swaziland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,406 1,611 1,753 1,830 1,894 1,930 1,981

0.30 0.14 0.08 0.05 0.03 0.02 0.02 0.63

46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00

0.10 0.04 0.02 0.02 0.01 0.01 0.00 0.20

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.47

TANZANIA PC Casual Games (US$ Million): Tanzania 2004 - 2014

Year

Tanzania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.10 4.30 4.50 4.72 4.94 5.17 5.40 5.65 5.91 6.17 6.46

1.65% 1.66% 1.66% 1.67% 1.68% 1.68% 1.69% 1.69% 1.70% 1.70% 1.71%

0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

44

Tanzania: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

413 1,237 1,242 1,273 1,399 1,443 1,488 1,543

2.97 0.43 0.42 0.40 0.30 0.26 0.21 0.18 5.17

57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00

0.97 0.14 0.14 0.13 0.10 0.08 0.07 0.06 1.68

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.07

_________________________________________________________________________________________________________

Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.48

THE GAMBIA PC Casual Games (US$ Million): The Gambia 2004 - 2014

Year

The Gambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.13 0.13 0.14 0.15 0.15 0.16 0.17 0.17 0.18 0.19 0.20

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Gambia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,752 1,881 1,985 1,992 2,024 2,042 2,043 2,070 2,071

0.08 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.16

47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Georgetown Basse Santa Su Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.49

45

TOGO PC Casual Games (US$ Million): Togo 2004 - 2014

Year

Togo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.53 0.54 0.56 0.57 0.58 0.60 0.61 0.63 0.64 0.66 0.67

0.21% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Togo: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,275 1,831 1,875 1,898 1,919 1,958 1,982 1,991 2,008 2,039

0.39 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.60

66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00

0.13 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.19

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.50

46

TUNISIA PC Casual Games (US$ Million): Tunisia 2004 - 2014

Year

Tunisia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.37 7.70 8.04 8.40 8.77 9.14 9.53 9.94 10.36 10.80 11.26

2.96% 2.96% 2.97% 2.97% 2.97% 2.98% 2.98% 2.98% 2.98% 2.98% 2.98%

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tunisia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,294

3.67 1.43 0.61 0.58 0.57 0.57 0.52 0.44 0.38 0.38 9.14

40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00

1.20 0.46 0.20 0.19 0.18 0.18 0.17 0.14 0.12 0.12 2.98

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12

_________________________________________________________________________________________________________

Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.51

47

UGANDA PC Casual Games (US$ Million): Uganda 2004 - 2014

Year

Uganda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.03 3.15 3.29 3.43 3.58 3.72 3.88 4.04 4.20 4.37 4.55

1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.20%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Uganda: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

451 1,384 1,562 1,572 1,627 1,656 1,690 1,691

2.63 0.30 0.17 0.16 0.13 0.12 0.10 0.10 3.72

70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00

0.86 0.10 0.05 0.05 0.04 0.04 0.03 0.03 1.21

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.52

WESTERN SAHARA PC Casual Games (US$ Million): Western Sahara 2004 - 2014

Year

Western Sahara

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

48

Western Sahara: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,028 2,073 2,074

0.01 0.00 0.00 0.01

72.31 13.85 13.85 100.00

0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Laayoune Semara Dakhla Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.53

ZAMBIA PC Casual Games (US$ Million): Zambia 2004 - 2014

Year

Zambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.53 1.60 1.67 1.74 1.81 1.88 1.96 2.04 2.13 2.21 2.30

0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Zambia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,093 1,368 1,402 1,620 1,622 1,631 1,672 1,778 1,788 1,816

0.58 0.32 0.30 0.13 0.13 0.13 0.11 0.07 0.06 0.05 1.88

30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00

0.19 0.10 0.10 0.04 0.04 0.04 0.04 0.02 0.02 0.02 0.61

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa

3.54

49

ZIMBABWE PC Casual Games (US$ Million): Zimbabwe 2004 - 2014

Year

Zimbabwe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.70 0.70 0.70 0.70 0.70 0.70 0.70 0.71 0.71 0.71 0.71

0.28% 0.27% 0.26% 0.25% 0.24% 0.23% 0.22% 0.21% 0.20% 0.19% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Zimbabwe: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,416 1,544 1,732 1,880 1,899 1,946 1,957 1,976 2,000 2,005 2,006 2,011

0.28 0.18 0.08 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.70

40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00

0.09 0.06 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.23

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

50

4

ASIA

4.1

EXECUTIVE SUMMARY Market Potential for PC Casual Games in Asia (US$ Million): 2009

Country

Latent Demand US$ Million

% of Asia

855.23 512.25 355.08 141.93 100.10 81.45 61.07 42.28 35.59 34.68 26.65 26.54 24.75 10.76 9.85 4.57 3.57 3.10 1.94 1.54 1.50 1.10 1.02 0.42 0.34 0.47 2,337.76

36.58% 21.91% 15.19% 6.07% 4.28% 3.48% 2.61% 1.81% 1.52% 1.48% 1.14% 1.14% 1.06% 0.46% 0.42% 0.20% 0.15% 0.13% 0.08% 0.07% 0.06% 0.05% 0.04% 0.02% 0.01% 0.02% 100.00%

_________________________________________________________________________________________________________

China Japan India South Korea Indonesia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Bhutan Maldives Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

51

Market Potential for PC Casual Games in Asia (US$ Million): 2009 India Japan

South Korea

Other China

The Market for PC Casual Games in Asia: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,840.54 1,930.26 2,025.13 2,125.48 2,230.90 2,337.76 2,449.77 2,567.96 2,692.70 2,824.37 2,963.40

28.93 29.31 29.70 30.10 30.50 30.88 31.27 31.66 32.06 32.47 32.89

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.2

BANGLADESH PC Casual Games (US$ Million): Bangladesh 2004 - 2014

Year

Bangladesh

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.11 20.97 21.87 22.80 23.77 24.75 25.77 26.82 27.92 29.07 30.26

1.09% 1.09% 1.08% 1.07% 1.07% 1.06% 1.05% 1.04% 1.04% 1.03% 1.02%

0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

52

Bangladesh: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

160 298 432 780 808 937 960 988 1,004 1,048 1,057 1,112

10.34 4.28 2.82 1.18 1.11 0.83 0.80 0.76 0.73 0.67 0.65 0.56 24.75

41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00

0.44 0.18 0.12 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.02 1.06

0.14 0.06 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.33

_________________________________________________________________________________________________________

Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.3

BHUTAN PC Casual Games (US$ Million): Bhutan 2004 - 2014

Year

Bhutan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.32 0.34 0.36 0.38 0.40 0.42 0.44 0.47 0.49 0.52 0.55

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bhutan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,683 1,694 1,768 1,804 1,828 1,977 1,978

0.11 0.10 0.07 0.06 0.05 0.02 0.02 0.42

25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.4

53

BRUNEI PC Casual Games (US$ Million): Brunei 2004 - 2014

Year

Brunei

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.03 1.04 1.06 1.07 1.09 1.10 1.11 1.13 1.14 1.16 1.17

0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Brunei: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,081 1,421 1,482

0.60 0.28 0.22 1.10

54.74 25.26 20.00 100.00

0.03 0.01 0.01 0.05

0.01 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bandar Seri Begawan Seria Kuala Belait Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.5

BURMA PC Casual Games (US$ Million): Burma 2004 - 2014

Year

Burma

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.85 9.21 9.58 9.96 10.36 10.76 11.17 11.60 12.05 12.51 12.99

0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%

0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

54

Burma: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

208 680 1,074 1,246 1,265 1,386 1,387 1,392

6.91 1.50 0.62 0.42 0.40 0.30 0.30 0.30 10.76

64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00

0.30 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.46

0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.14

_________________________________________________________________________________________________________

Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.6

CAMBODIA PC Casual Games (US$ Million): Cambodia 2004 - 2014

Year

Cambodia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.32 2.46 2.61 2.77 2.93 3.10 3.27 3.46 3.65 3.86 4.08

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cambodia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

470 1,038

2.41 0.69 3.10

77.88 22.12 100.00

0.10 0.03 0.13

0.03 0.01 0.04

_________________________________________________________________________________________________________

Bhnom Penh Kompong Cham Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.7

55

CHINA PC Casual Games (US$ Million): China 2004 - 2014

Year

China

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

604.24 648.32 695.63 746.38 800.34 855.23 913.38 975.49 1,041.83 1,112.67 1,188.33

32.83% 33.59% 34.35% 35.12% 35.88% 36.58% 37.28% 37.99% 38.69% 39.40% 40.10%

9.50% 9.84% 10.20% 10.57% 10.94% 11.30% 11.66% 12.03% 12.41% 12.79% 13.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

China: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

4 6 8 10 11 16 28 29 30 33 36 40 41 43 73

122.46 102.06 86.37 78.79 72.51 62.73 41.38 41.03 40.85 37.90 34.79 33.25 32.94 31.34 21.75 15.08 855.23

14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00

5.24 4.37 3.69 3.37 3.10 2.68 1.77 1.76 1.75 1.62 1.49 1.42 1.41 1.34 0.93 0.64 36.58

1.62 1.35 1.14 1.04 0.96 0.83 0.55 0.54 0.54 0.50 0.46 0.44 0.44 0.41 0.29 0.20 11.30

_________________________________________________________________________________________________________

Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.8

56

HONG KONG PC Casual Games (US$ Million): Hong Kong 2004 - 2014

Year

Hong Kong

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

28.32 29.50 30.73 32.01 33.34 34.68 36.07 37.51 39.01 40.57 42.19

1.54% 1.53% 1.52% 1.51% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.42%

0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.46% 0.46% 0.47% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Hong Kong: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

38

34.68 34.68

100.00 100.00

1.48 1.48

0.46 0.46

_________________________________________________________________________________________________________

Hong Kong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.9

INDIA PC Casual Games (US$ Million): India 2004 - 2014

Year

India

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

270.51 285.80 301.96 319.03 336.93 355.08 374.07 394.09 415.17 437.38 460.78

14.70% 14.81% 14.91% 15.01% 15.10% 15.19% 15.27% 15.35% 15.42% 15.49% 15.55%

4.25% 4.34% 4.43% 4.52% 4.61% 4.69% 4.77% 4.86% 4.94% 5.03% 5.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

57

India: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

17 27 48 50 60 70 71 80 81 110 111 145 158 177 187

61.24 42.06 28.38 27.26 24.48 22.13 22.09 20.06 20.01 15.65 15.55 11.17 10.41 8.86 8.19 17.54 355.08

17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00

2.62 1.80 1.21 1.17 1.05 0.95 0.94 0.86 0.86 0.67 0.67 0.48 0.45 0.38 0.35 0.75 15.19

0.81 0.56 0.37 0.36 0.32 0.29 0.29 0.26 0.26 0.21 0.21 0.15 0.14 0.12 0.11 0.23 4.69

_________________________________________________________________________________________________________

Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.10

INDONESIA PC Casual Games (US$ Million): Indonesia 2004 - 2014

Year

Indonesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

81.12 84.64 88.30 92.12 96.09 100.10 104.25 108.58 113.09 117.78 122.67

4.41% 4.38% 4.36% 4.33% 4.31% 4.28% 4.26% 4.23% 4.20% 4.17% 4.14%

1.28% 1.29% 1.30% 1.30% 1.31% 1.32% 1.33% 1.34% 1.35% 1.35% 1.36%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

58

Indonesia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

90 106 113 159 237 281 356 364 414 486 594 602 613 629 650

18.12 15.96 15.33 10.35 5.63 4.59 3.58 3.46 2.97 2.35 1.87 1.83 1.78 1.73 1.63 8.92 100.10

18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00

0.78 0.68 0.66 0.44 0.24 0.20 0.15 0.15 0.13 0.10 0.08 0.08 0.08 0.07 0.07 0.38 4.28

0.24 0.21 0.20 0.14 0.07 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.12 1.32

_________________________________________________________________________________________________________

Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.11

JAPAN PC Casual Games (US$ Million): Japan 2004 - 2014

Year

Japan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

462.05 471.72 481.59 491.67 501.93 512.25 522.75 533.47 544.40 555.56 566.95

25.10% 24.44% 23.78% 23.13% 22.50% 21.91% 21.34% 20.77% 20.22% 19.67% 19.13%

7.26% 7.16% 7.06% 6.96% 6.86% 6.77% 6.67% 6.58% 6.48% 6.39% 6.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

59

Japan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

9 37 82 86 124 135 144 153 163 169 188 190 212 220 243

85.81 34.76 19.89 18.96 13.65 12.34 11.26 10.68 10.10 9.62 8.14 8.11 6.63 6.32 5.51 250.46 512.25

16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00

3.67 1.49 0.85 0.81 0.58 0.53 0.48 0.46 0.43 0.41 0.35 0.35 0.28 0.27 0.24 10.71 21.91

1.13 0.46 0.26 0.25 0.18 0.16 0.15 0.14 0.13 0.13 0.11 0.11 0.09 0.08 0.07 3.31 6.77

_________________________________________________________________________________________________________

Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.12

LAOS PC Casual Games (US$ Million): Laos 2004 - 2014

Year

Laos

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.19 1.24 1.30 1.37 1.43 1.50 1.57 1.64 1.72 1.79 1.88

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

60

Laos: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

839 1,606 1,641 1,652 1,859 1,870

1.04 0.14 0.12 0.12 0.04 0.04 1.50

69.30 9.38 8.27 8.09 2.57 2.39 100.00

0.04 0.01 0.01 0.01 0.00 0.00 0.06

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.13

MACAU PC Casual Games (US$ Million): Macau 2004 - 2014

Year

Macau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.99 1.09 1.19 1.30 1.42 1.54 1.68 1.82 1.98 2.15 2.33

0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Macau: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

697 1,765 1,941

1.45 0.07 0.02 1.54

94.12 4.52 1.36 100.00

0.06 0.00 0.00 0.07

0.02 0.00 0.00 0.02

_________________________________________________________________________________________________________

Macau Taipa Coloane Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.14

61

MALAYSIA PC Casual Games (US$ Million): Malaysia 2004 - 2014

Year

Malaysia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

34.62 36.05 37.53 39.07 40.67 42.28 43.96 45.69 47.50 49.37 51.32

1.88% 1.87% 1.85% 1.84% 1.82% 1.81% 1.79% 1.78% 1.76% 1.75% 1.73%

0.54% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.56% 0.57% 0.57% 0.57%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Malaysia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

174 396 446 469 531 545 548 595 604 611 612 632 653 681 685

9.34 3.12 2.68 2.41 2.08 2.00 1.99 1.86 1.82 1.79 1.79 1.70 1.62 1.49 1.49 5.10 42.28

22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00

0.40 0.13 0.11 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.22 1.81

0.12 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.07 0.56

_________________________________________________________________________________________________________

Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.15

62

MALDIVES PC Casual Games (US$ Million): Maldives 2004 - 2014

Year

Maldives

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.28 0.29 0.30 0.31 0.32 0.34 0.35 0.36 0.38 0.39 0.40

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Maldives: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,343

0.34 0.34

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Male Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.16

MONGOLIA PC Casual Games (US$ Million): Mongolia 2004 - 2014

Year

Mongolia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.75 0.80 0.85 0.90 0.96 1.02 1.08 1.15 1.21 1.29 1.37

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

63

Mongolia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

989 1,675 1,801 1,886 1,942 1,943 1,951

0.76 0.11 0.06 0.03 0.02 0.02 0.02 1.02

74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Ulaanbaatar Darhan Erdenedalay Choybalsan Ulaangom Nalayh Uliastay Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.17

NEPAL PC Casual Games (US$ Million): Nepal 2004 - 2014

Year

Nepal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.17 3.24 3.32 3.40 3.48 3.57 3.65 3.74 3.82 3.91 4.01

0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nepal: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

878 1,078 1,083 1,138 1,292 1,360 1,521

0.94 0.61 0.59 0.53 0.38 0.32 0.19 3.57

26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00

0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.15

0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.18

64

NORTH KOREA PC Casual Games (US$ Million): North Korea 2004 - 2014

Year

North Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.45 4.47 4.50 4.52 4.55 4.57 4.60 4.62 4.65 4.67 4.70

0.24% 0.23% 0.22% 0.21% 0.20% 0.20% 0.19% 0.18% 0.17% 0.17% 0.16%

0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

North Korea: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

605 1,147 1,187 1,329 1,424 1,459 1,461 1,475 1,518 1,594 1,719

1.82 0.52 0.48 0.34 0.28 0.24 0.24 0.22 0.19 0.15 0.09 4.57

39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00

0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.20

0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.19

65

PAPUA NEW GUINEA PC Casual Games (US$ Million): Papua New Guinea 2004 - 2014

Year

Papua New Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.66 1.71 1.77 1.82 1.88 1.94 2.00 2.06 2.13 2.19 2.26

0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Papua New Guinea: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

900 1,195 1,596 1,616 1,634 1,712 1,751

0.89 0.47 0.15 0.13 0.13 0.09 0.08 1.94

45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00

0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.20

PHILIPPINES PC Casual Games (US$ Million): Philippines 2004 - 2014

Year

Philippines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

27.97 29.36 30.82 32.36 33.97 35.59 37.28 39.05 40.90 42.85 44.88

1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.51%

0.44% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49% 0.49% 0.50%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

66

Philippines: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

42 1,006 1,250 1,394 1,418 1,512 1,520 1,538 1,555 1,560 1,564 1,586 1,590 1,615 1,619

31.48 0.73 0.42 0.30 0.28 0.20 0.19 0.18 0.17 0.17 0.17 0.15 0.15 0.14 0.13 0.73 35.59

88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00

1.35 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.52

0.42 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.47

_________________________________________________________________________________________________________

Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.21

SEYCHELLES PC Casual Games (US$ Million): Seychelles 2004 - 2014

Year

Seychelles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.16 0.17 0.17 0.18 0.19 0.20 0.20 0.21 0.22 0.23 0.24

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Seychelles: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,610 1,918 1,962 1,963

0.14 0.02 0.02 0.02 0.20

69.70 12.12 9.09 9.09 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Victoria Anse Boileau Anse Royale Cascade Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.22

67

SINGAPORE PC Casual Games (US$ Million): Singapore 2004 - 2014

Year

Singapore

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.75 21.81 22.92 24.09 25.31 26.54 27.83 29.18 30.59 32.08 33.63

1.13% 1.13% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.14% 1.14% 1.13%

0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36% 0.37% 0.37%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Singapore: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

52

26.54 26.54

100.00 100.00

1.14 1.14

0.35 0.35

_________________________________________________________________________________________________________

Singapore Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.23

SOUTH KOREA PC Casual Games (US$ Million): South Korea 2004 - 2014

Year

South Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

118.62 122.98 127.51 132.20 137.05 141.93 146.97 152.19 157.59 163.19 168.98

6.44% 6.37% 6.30% 6.22% 6.14% 6.07% 6.00% 5.93% 5.85% 5.78% 5.70%

1.86% 1.87% 1.87% 1.87% 1.87% 1.87% 1.88% 1.88% 1.88% 1.88% 1.88%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

68

South Korea: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

13 94 136 164 229 230 234 255 369 430 459 696

69.33 17.45 12.32 10.01 5.90 5.90 5.67 5.14 3.37 2.83 2.57 1.46 141.93

48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00

2.97 0.75 0.53 0.43 0.25 0.25 0.24 0.22 0.14 0.12 0.11 0.06 6.07

0.92 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.87

_________________________________________________________________________________________________________

Seoul Pusan Inchon Taegu Taejon Kwangju Ulsan Suwon Masan Chonju Cheju Mokpo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.24

SRI LANKA PC Casual Games (US$ Million): Sri Lanka 2004 - 2014

Year

Sri Lanka

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.00 8.34 8.70 9.07 9.46 9.85 10.25 10.67 11.11 11.56 12.04

0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sri Lanka: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

286 757 881 895 929 1,019 1,268 1,412

4.49 1.25 0.94 0.91 0.85 0.72 0.40 0.29 9.85

45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00

0.19 0.05 0.04 0.04 0.04 0.03 0.02 0.01 0.42

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.13

_________________________________________________________________________________________________________

Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.25

69

TAIWAN PC Casual Games (US$ Million): Taiwan 2004 - 2014

Year

Taiwan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

67.04 69.72 72.51 75.42 78.42 81.45 84.59 87.85 91.23 94.74 98.39

3.64% 3.61% 3.58% 3.55% 3.52% 3.48% 3.45% 3.42% 3.39% 3.35% 3.32%

1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Taiwan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

62 162 207 303 377 465 468 482 505 584 607 635 646 664 695

24.40 10.27 6.94 4.19 3.32 2.44 2.42 2.38 2.25 1.87 1.82 1.69 1.64 1.57 1.46 12.81 81.45

29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00

1.04 0.44 0.30 0.18 0.14 0.10 0.10 0.10 0.10 0.08 0.08 0.07 0.07 0.07 0.06 0.55 3.48

0.32 0.14 0.09 0.06 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.17 1.08

_________________________________________________________________________________________________________

Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.26

70

THAILAND PC Casual Games (US$ Million): Thailand 2004 - 2014

Year

Thailand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

51.56 53.35 55.20 57.11 59.08 61.07 63.11 65.23 67.41 69.67 72.00

2.80% 2.76% 2.73% 2.69% 2.65% 2.61% 2.58% 2.54% 2.50% 2.47% 2.43%

0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.80% 0.80% 0.80% 0.80%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Thailand: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

18 524 1,064 1,287 1,297 1,344 1,457 1,687 1,988

56.86 2.11 0.64 0.38 0.37 0.33 0.24 0.10 0.01 61.07

93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00

2.43 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.61

0.75 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.81

_________________________________________________________________________________________________________

Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.27

VIETNAM PC Casual Games (US$ Million): Vietnam 2004 - 2014

Year

Vietnam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.30 21.45 22.66 23.94 25.28 26.65 28.07 29.57 31.16 32.82 34.58

1.10% 1.11% 1.12% 1.13% 1.13% 1.14% 1.15% 1.15% 1.16% 1.16% 1.17%

0.32% 0.33% 0.33% 0.34% 0.35% 0.35% 0.36% 0.36% 0.37% 0.38% 0.38%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

71

Vietnam: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

182 203 267 528 529 647 1,137

8.38 7.11 4.81 2.09 2.08 1.64 0.53 26.65

31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00

0.36 0.30 0.21 0.09 0.09 0.07 0.02 1.14

0.11 0.09 0.06 0.03 0.03 0.02 0.01 0.35

_________________________________________________________________________________________________________

Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

72

5

EUROPE & THE MIDDLE EAST

5.1

EXECUTIVE SUMMARY

Market Potential for PC Casual Games in Europe & the Middle East (US$ Million): 2009 Country

Latent Demand US$ Million

% of Europe & the Middle East

329.68 250.22 239.60 208.75 159.43 124.07 78.66 74.68 74.08 67.28 52.86 50.02 44.11 38.92 38.19 38.18 37.33 35.02 30.29 29.43 29.18 26.91 23.70 22.54 22.11 279.50 2,404.73

13.71% 10.41% 9.96% 8.68% 6.63% 5.16% 3.27% 3.11% 3.08% 2.80% 2.20% 2.08% 1.83% 1.62% 1.59% 1.59% 1.55% 1.46% 1.26% 1.22% 1.21% 1.12% 0.99% 0.94% 0.92% 11.62% 100.00%

_________________________________________________________________________________________________________

Germany The United Kingdom France Italy Spain Russia Turkey The Netherlands Poland Saudi Arabia Pakistan Iran Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

73

Market Potential for PC Casual Games in Europe & the Middle East (US$ Million): 2009 Italy France

The United Kingdom

Germ any

Other

The Market for PC Casual Games in Europe & the Middle East: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2,061.87 2,126.25 2,192.89 2,261.88 2,333.00 2,404.73 2,478.62 2,555.04 2,634.10 2,715.90 2,800.55

32.41 32.29 32.16 32.03 31.90 31.77 31.64 31.50 31.37 31.22 31.08

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.2

AFGHANISTAN PC Casual Games (US$ Million): Afghanistan 2004 - 2014

Year

Afghanistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.26 3.43 3.60 3.79 3.98 4.17 4.37 4.59 4.81 5.04 5.29

0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19% 0.19%

0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

74

Afghanistan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

447 1,243 1,350 1,450 1,679 1,681 1,749 1,754 1,790 1,799

2.68 0.42 0.33 0.25 0.11 0.11 0.08 0.08 0.06 0.06 4.17

64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00

0.11 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.17

0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.3

ALBANIA PC Casual Games (US$ Million): Albania 2004 - 2014

Year

Albania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.94 2.01 2.09 2.16 2.25 2.33 2.41 2.50 2.59 2.68 2.78

0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Albania: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

992 1,437 1,440 1,446 1,474 1,496 1,608 1,621 1,718

0.75 0.26 0.26 0.25 0.23 0.21 0.14 0.13 0.09 2.33

32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00

0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.10

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.4

75

ANDORRA PC Casual Games (US$ Million): Andorra 2004 - 2014

Year

Andorra

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.28 0.29 0.30 0.31 0.31 0.32 0.33 0.34 0.35 0.36 0.37

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Andorra: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,516 1,632

0.19 0.13 0.32

60.00 40.00 100.00

0.01 0.01 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Andorra la Vella Les Escaldes Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.5

ARMENIA PC Casual Games (US$ Million): Armenia 2004 - 2014

Year

Armenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.37 1.49 1.62 1.76 1.91 2.07 2.23 2.41 2.60 2.81 3.03

0.07% 0.07% 0.07% 0.08% 0.08% 0.09% 0.09% 0.09% 0.10% 0.10% 0.11%

0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

76

Armenia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

789 1,517 1,574 1,800 1,807 1,812 1,840 1,852 1,876 1,891 1,893 1,911 1,912 1,920 1,921

1.17 0.19 0.16 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.09 2.07

56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 1.15 4.40 100.00

0.05 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Massis Alaverdi Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.6

AUSTRIA PC Casual Games (US$ Million): Austria 2004 - 2014

Year

Austria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.50 33.42 34.36 35.33 36.33 37.33 38.36 39.41 40.50 41.61 42.76

1.58% 1.57% 1.57% 1.56% 1.56% 1.55% 1.55% 1.54% 1.54% 1.53% 1.53%

0.51% 0.51% 0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

77

Austria: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

68 358 419 537 630 750 976 995 1,005 1,108 1,261 1,548

22.42 3.56 2.93 2.04 1.71 1.27 0.78 0.75 0.73 0.56 0.41 0.18 37.33

60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00

0.93 0.15 0.12 0.08 0.07 0.05 0.03 0.03 0.03 0.02 0.02 0.01 1.55

0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.49

_________________________________________________________________________________________________________

Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.7

AZERBAIJAN PC Casual Games (US$ Million): Azerbaijan 2004 - 2014

Year

Azerbaijan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.73 6.27 6.86 7.51 8.20 8.92 9.68 10.52 11.42 12.40 13.47

0.28% 0.29% 0.31% 0.33% 0.35% 0.37% 0.39% 0.41% 0.43% 0.46% 0.48%

0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.14% 0.14% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

78

Azerbaijan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

223 866 952 1,451 1,527 1,540 1,592 1,645 1,773

6.18 0.98 0.81 0.25 0.19 0.18 0.15 0.12 0.07 8.92

69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00

0.26 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.37

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.8

BAHRAIN PC Casual Games (US$ Million): Bahrain 2004 - 2014

Year

Bahrain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.34 2.44 2.56 2.67 2.80 2.92 3.05 3.18 3.32 3.47 3.62

0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bahrain: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

698 996 1,208 1,506 1,774

1.45 0.74 0.46 0.20 0.07 2.92

49.67 25.49 15.69 6.86 2.29 100.00

0.06 0.03 0.02 0.01 0.00 0.12

0.02 0.01 0.01 0.00 0.00 0.04

_________________________________________________________________________________________________________

Manama Muharraq Jidd Hafs Isa Town Al Hidd Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.9

79

BELARUS PC Casual Games (US$ Million): Belarus 2004 - 2014

Year

Belarus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.88 10.35 10.84 11.36 11.90 12.44 13.01 13.60 14.22 14.87 15.54

0.48% 0.49% 0.49% 0.50% 0.51% 0.52% 0.52% 0.53% 0.54% 0.55% 0.55%

0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Belarus: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

274 688 831 840 963 982 1,052 1,192 1,239 1,307 1,318 1,393

4.72 1.48 1.06 1.04 0.80 0.77 0.66 0.47 0.43 0.37 0.35 0.30 12.44

37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00

0.20 0.06 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.52

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16

_________________________________________________________________________________________________________

Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.10

80

BELGIUM PC Casual Games (US$ Million): Belgium 2004 - 2014

Year

Belgium

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

38.99 39.97 40.98 42.01 43.06 44.11 45.20 46.30 47.44 48.60 49.79

1.89% 1.88% 1.87% 1.86% 1.85% 1.83% 1.82% 1.81% 1.80% 1.79% 1.78%

0.61% 0.61% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57% 0.56% 0.56% 0.55%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Belgium: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

112 200 341 376 392 585 649 701 730 770 774 775 820

15.39 7.55 3.70 3.32 3.17 1.87 1.63 1.43 1.33 1.22 1.21 1.21 1.08 44.11

34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00

0.64 0.31 0.15 0.14 0.13 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.04 1.83

0.20 0.10 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.58

_________________________________________________________________________________________________________

Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.11

81

BOSNIA AND HERZEGOVINA PC Casual Games (US$ Million): Bosnia and Herzegovina 2004 - 2014

Year

Bosnia and Herzegovina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.90 3.02 3.14 3.27 3.40 3.53 3.66 3.80 3.95 4.10 4.26

0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bosnia and Herzegovina: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

715 1,154 1,288 1,327 1,349 1,405 1,430

1.39 0.51 0.38 0.35 0.33 0.30 0.27 3.53

39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00

0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.15

0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.12

BULGARIA PC Casual Games (US$ Million): Bulgaria 2004 - 2014

Year

Bulgaria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.32 8.68 9.06 9.45 9.86 10.27 10.69 11.14 11.60 12.08 12.58

0.40% 0.41% 0.41% 0.42% 0.42% 0.43% 0.43% 0.44% 0.44% 0.44% 0.45%

0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

82

Bulgaria: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

315 751 816 1,027 1,044 1,114 1,188 1,277 1,291 1,293 1,331

4.01 1.27 1.09 0.70 0.67 0.55 0.48 0.39 0.38 0.38 0.34 10.27

39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00

0.17 0.05 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.43

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.14

_________________________________________________________________________________________________________

Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.13

CROATIA PC Casual Games (US$ Million): Croatia 2004 - 2014

Year

Croatia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.73 7.00 7.29 7.58 7.89 8.20 8.52 8.85 9.20 9.56 9.93

0.33% 0.33% 0.33% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35%

0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Croatia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

279 979 1,020 1,070 1,209 1,252 1,363 1,441

4.63 0.77 0.71 0.63 0.46 0.42 0.32 0.26 8.20

56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00

0.19 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.34

0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11

_________________________________________________________________________________________________________

Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.14

83

CYPRUS PC Casual Games (US$ Million): Cyprus 2004 - 2014

Year

Cyprus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.13 2.20 2.28 2.35 2.43 2.51 2.60 2.68 2.77 2.86 2.96

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cyprus: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

809 969 1,324 1,427

1.10 0.79 0.35 0.27 2.51

43.83 31.50 13.91 10.76 100.00

0.05 0.03 0.01 0.01 0.10

0.01 0.01 0.00 0.00 0.03

_________________________________________________________________________________________________________

Nicosia Limassol Larnaca Famagusta Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.15

CZECH REPUBLIC PC Casual Games (US$ Million): Czech Republic 2004 - 2014

Year

Czech Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

24.10 25.09 26.12 27.19 28.31 29.43 30.59 31.80 33.06 34.36 35.72

1.17% 1.18% 1.19% 1.20% 1.21% 1.22% 1.23% 1.24% 1.25% 1.27% 1.28%

0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.40% 0.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

84

Czech Republic: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

131 300 353 575 795 798 806 815 841 842

13.13 4.22 3.59 1.91 1.15 1.14 1.12 1.09 1.03 1.03 29.43

44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00

0.55 0.18 0.15 0.08 0.05 0.05 0.05 0.05 0.04 0.04 1.22

0.17 0.06 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.39

_________________________________________________________________________________________________________

Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Ceske Budejovice Pardubice Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.16

DENMARK PC Casual Games (US$ Million): Denmark 2004 - 2014

Year

Denmark

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.49 21.92 22.35 22.80 23.25 23.70 24.17 24.64 25.12 25.61 26.11

1.04% 1.03% 1.02% 1.01% 1.00% 0.99% 0.98% 0.96% 0.95% 0.94% 0.93%

0.34% 0.33% 0.33% 0.32% 0.32% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

85

Denmark: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

130 460 633 677 970 1,082 1,109 1,110 1,119 1,133 1,232 1,280 1,301

13.20 2.52 1.70 1.51 0.79 0.60 0.56 0.56 0.55 0.54 0.43 0.39 0.37 23.70

55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00

0.55 0.10 0.07 0.06 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.99

0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.31

_________________________________________________________________________________________________________

Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.17

ESTONIA PC Casual Games (US$ Million): Estonia 2004 - 2014

Year

Estonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.75 2.88 3.03 3.18 3.34 3.49 3.66 3.83 4.02 4.21 4.41

0.13% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16%

0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Estonia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

552 1,196 1,341 1,367 1,477 1,726 1,740

1.98 0.47 0.34 0.32 0.22 0.09 0.08 3.49

56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00

0.08 0.02 0.01 0.01 0.01 0.00 0.00 0.15

0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.18

86

FINLAND PC Casual Games (US$ Million): Finland 2004 - 2014

Year

Finland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

18.47 19.10 19.76 20.43 21.13 21.83 22.55 23.29 24.06 24.85 25.67

0.90% 0.90% 0.90% 0.90% 0.91% 0.91% 0.91% 0.91% 0.91% 0.92% 0.92%

0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Finland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

213 492 501 515 539 731 752 822 826 902 956

6.62 2.30 2.26 2.18 2.03 1.33 1.26 1.08 1.06 0.89 0.81 21.83

30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00

0.28 0.10 0.09 0.09 0.08 0.06 0.05 0.04 0.04 0.04 0.03 0.91

0.09 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29

_________________________________________________________________________________________________________

Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.19

87

FRANCE PC Casual Games (US$ Million): France 2004 - 2014

Year

France

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

216.66 221.08 225.60 230.20 234.89 239.60 244.39 249.28 254.26 259.35 264.53

10.51% 10.40% 10.29% 10.18% 10.07% 9.96% 9.86% 9.76% 9.65% 9.55% 9.45%

3.41% 3.36% 3.31% 3.26% 3.21% 3.17% 3.12% 3.07% 3.03% 2.98% 2.94%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

France: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2 126 128 167 338 383 387 438 467 483 500 532 533 547 565

168.43 13.50 13.35 9.71 3.74 3.22 3.20 2.72 2.43 2.37 2.26 2.08 2.07 1.99 1.94 6.58 239.60

70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00

7.00 0.56 0.56 0.40 0.16 0.13 0.13 0.11 0.10 0.10 0.09 0.09 0.09 0.08 0.08 0.27 9.96

2.23 0.18 0.18 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.17

_________________________________________________________________________________________________________

Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.20

88

GEORGIA PC Casual Games (US$ Million): Georgia 2004 - 2014

Year

Georgia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.66 1.79 1.93 2.08 2.23 2.39 2.56 2.74 2.94 3.15 3.37

0.08% 0.08% 0.09% 0.09% 0.10% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Georgia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

683 1,419 1,525 1,570 1,601 1,798 1,857 1,892

1.49 0.28 0.19 0.16 0.14 0.06 0.04 0.03 2.39

62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00

0.06 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.10

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.21

GERMANY PC Casual Games (US$ Million): Germany 2004 - 2014

Year

Germany

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

292.14 299.33 306.69 314.23 321.93 329.68 337.59 345.70 353.99 362.49 371.19

14.17% 14.08% 13.99% 13.89% 13.80% 13.71% 13.62% 13.53% 13.44% 13.35% 13.25%

4.59% 4.55% 4.50% 4.45% 4.40% 4.36% 4.31% 4.26% 4.22% 4.17% 4.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

89

Germany: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

14 88 141 148 149 155 161 462 541

66.99 18.67 11.56 11.08 11.00 10.63 10.32 2.48 2.01 144.75

20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91

2.79 0.78 0.48 0.46 0.46 0.44 0.43 0.10 0.08 6.02

0.88 0.25 0.15 0.15 0.15 0.14 0.14 0.03 0.03 1.91

_________________________________________________________________________________________________________

Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.22

GREECE PC Casual Games (US$ Million): Greece 2004 - 2014

Year

Greece

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.91 33.91 34.94 36.00 37.09 38.19 39.32 40.48 41.67 42.90 44.16

1.60% 1.59% 1.59% 1.59% 1.59% 1.59% 1.59% 1.58% 1.58% 1.58% 1.58%

0.52% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.49% 0.49%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Greece: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

101 201 348 450 573 577 736 828 916 928

16.45 7.54 3.66 2.64 1.91 1.89 1.32 1.06 0.87 0.85 38.19

43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00

0.68 0.31 0.15 0.11 0.08 0.08 0.05 0.04 0.04 0.04 1.59

0.22 0.10 0.05 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.50

_________________________________________________________________________________________________________

Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.23

90

HUNGARY PC Casual Games (US$ Million): Hungary 2004 - 2014

Year

Hungary

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.23 20.68 21.13 21.59 22.07 22.54 23.03 23.52 24.03 24.55 25.07

0.98% 0.97% 0.96% 0.95% 0.95% 0.94% 0.93% 0.92% 0.91% 0.90% 0.90%

0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Hungary: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

127 713 735 777 793 933 990 1,012 1,046 1,117 1,155

13.42 1.40 1.32 1.20 1.16 0.84 0.75 0.72 0.67 0.55 0.51 22.54

59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00

0.56 0.06 0.05 0.05 0.05 0.03 0.03 0.03 0.03 0.02 0.02 0.94

0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.30

_________________________________________________________________________________________________________

Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.24

91

ICELAND PC Casual Games (US$ Million): Iceland 2004 - 2014

Year

Iceland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.25 1.27 1.30 1.32 1.35 1.38 1.41 1.43 1.46 1.49 1.52

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Iceland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

957 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970

0.81 0.13 0.12 0.12 0.06 0.04 0.04 0.03 0.03 0.02 1.38

58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00

0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Akranes Vestmannaeyjar Husavik Isafjorour Neskaupstaour Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.25

92

IRAN PC Casual Games (US$ Million): Iran 2004 - 2014

Year

Iran

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

42.45 43.88 45.35 46.88 48.44 50.02 51.65 53.33 55.06 56.85 58.70

2.06% 2.06% 2.07% 2.07% 2.08% 2.08% 2.08% 2.09% 2.09% 2.09% 2.10%

0.67% 0.67% 0.67% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.65% 0.65%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Iran: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

74 254 363 365 408 534 546 569 590 824 835 843 892 949 1,017

21.44 5.19 3.50 3.45 3.01 2.06 1.99 1.93 1.87 1.07 1.04 1.03 0.91 0.82 0.72 50.02

42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00

0.89 0.22 0.15 0.14 0.13 0.09 0.08 0.08 0.08 0.04 0.04 0.04 0.04 0.03 0.03 2.08

0.28 0.07 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.66

_________________________________________________________________________________________________________

Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.26

93

IRAQ PC Casual Games (US$ Million): Iraq 2004 - 2014

Year

Iraq

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.82 10.18 10.56 10.96 11.36 11.77 12.20 12.64 13.09 13.56 14.05

0.48% 0.48% 0.48% 0.48% 0.49% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50%

0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Iraq: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

211 904 946 981 1,185 1,271 1,326 1,380 1,435 1,509 1,514 1,523 1,567 1,721

6.66 0.88 0.82 0.77 0.48 0.40 0.35 0.31 0.27 0.20 0.20 0.19 0.16 0.09 11.77

56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00

0.28 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.49

0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16

_________________________________________________________________________________________________________

Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.27

94

IRELAND PC Casual Games (US$ Million): Ireland 2004 - 2014

Year

Ireland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

18.29 19.00 19.74 20.51 21.31 22.11 22.94 23.80 24.69 25.62 26.58

0.89% 0.89% 0.90% 0.91% 0.91% 0.92% 0.93% 0.93% 0.94% 0.94% 0.95%

0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ireland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

105 404 725 942 1,015

16.16 3.05 1.35 0.82 0.72 22.11

73.10 13.81 6.11 3.73 3.25 100.00

0.67 0.13 0.06 0.03 0.03 0.92

0.21 0.04 0.02 0.01 0.01 0.29

_________________________________________________________________________________________________________

Dublin Cork Limerick Galway Waterford Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.28

ISRAEL PC Casual Games (US$ Million): Israel 2004 - 2014

Year

Israel

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

18.11 18.80 19.51 20.25 21.01 21.78 22.58 23.40 24.25 25.14 26.06

0.88% 0.88% 0.89% 0.90% 0.90% 0.91% 0.91% 0.92% 0.92% 0.93% 0.93%

0.28% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

95

Israel: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

221 296 410 579 620 666 671 705

6.31 4.31 3.00 1.88 1.76 1.56 1.55 1.41 21.78

28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00

0.26 0.18 0.12 0.08 0.07 0.06 0.06 0.06 0.91

0.08 0.06 0.04 0.02 0.02 0.02 0.02 0.02 0.29

_________________________________________________________________________________________________________

Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.29

ITALY PC Casual Games (US$ Million): Italy 2004 - 2014

Year

Italy

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

188.29 192.23 196.26 200.36 204.55 208.75 213.03 217.40 221.85 226.40 231.04

9.13% 9.04% 8.95% 8.86% 8.77% 8.68% 8.59% 8.51% 8.42% 8.34% 8.25%

2.96% 2.92% 2.88% 2.84% 2.80% 2.76% 2.72% 2.68% 2.64% 2.60% 2.56%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

96

Italy: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

19 49 67 84 123 125 191 193 206 210 224 256 264 280 290

52.91 27.78 22.56 19.25 13.69 13.56 8.02 7.91 6.99 6.74 6.16 5.09 4.86 4.60 4.45 4.17 208.75

25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00

2.20 1.16 0.94 0.80 0.57 0.56 0.33 0.33 0.29 0.28 0.26 0.21 0.20 0.19 0.19 0.17 8.68

0.70 0.37 0.30 0.25 0.18 0.18 0.11 0.10 0.09 0.09 0.08 0.07 0.06 0.06 0.06 0.06 2.76

_________________________________________________________________________________________________________

Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.30

JORDAN PC Casual Games (US$ Million): Jordan 2004 - 2014

Year

Jordan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.73 2.84 2.95 3.08 3.20 3.33 3.46 3.60 3.74 3.89 4.04

0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

97

Jordan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

597 1,068 1,342 1,422 1,708 1,777 1,822

1.86 0.64 0.34 0.28 0.10 0.07 0.05 3.33

55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00

0.08 0.03 0.01 0.01 0.00 0.00 0.00 0.14

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.31

KAZAKHSTAN PC Casual Games (US$ Million): Kazakhstan 2004 - 2014

Year

Kazakhstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.67 15.52 16.41 17.36 18.35 19.36 20.41 21.53 22.70 23.94 25.24

0.71% 0.73% 0.75% 0.77% 0.79% 0.81% 0.82% 0.84% 0.86% 0.88% 0.90%

0.23% 0.24% 0.24% 0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

98

Kazakhstan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

325 527 728 800 804 810 834 880 924 945 986 1,013 1,042 1,128 1,146

3.83 2.09 1.34 1.14 1.13 1.10 1.04 0.94 0.86 0.82 0.76 0.72 0.68 0.54 0.52 1.85 19.36

19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00

0.16 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.08 0.81

0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.26

_________________________________________________________________________________________________________

Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.32

KUWAIT PC Casual Games (US$ Million): Kuwait 2004 - 2014

Year

Kuwait

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.44 13.98 14.55 15.14 15.75 16.37 17.01 17.67 18.36 19.07 19.82

0.65% 0.66% 0.66% 0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.71%

0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kuwait: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

241 252 314 660

5.53 5.24 4.01 1.59 16.37

33.77 32.01 24.50 9.71 100.00

0.23 0.22 0.17 0.07 0.68

0.07 0.07 0.05 0.02 0.22

_________________________________________________________________________________________________________

Salmiya Hawalli Jahra Kuwait Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.33

99

KYRGYZSTAN PC Casual Games (US$ Million): Kyrgyzstan 2004 - 2014

Year

Kyrgyzstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.99 1.03 1.08 1.13 1.18 1.23 1.28 1.34 1.40 1.46 1.52

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kyrgyzstan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

984 1,444 1,761 1,772 1,858 1,888

0.76 0.26 0.07 0.07 0.04 0.03 1.23

62.08 20.92 5.80 5.50 3.14 2.55 100.00

0.03 0.01 0.00 0.00 0.00 0.00 0.05

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.34

LATVIA PC Casual Games (US$ Million): Latvia 2004 - 2014

Year

Latvia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.52 3.75 4.00 4.27 4.55 4.84 5.14 5.46 5.80 6.16 6.55

0.17% 0.18% 0.18% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.23% 0.23%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

100

Latvia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

390 1,218 1,272 1,442 1,472 1,552 1,587

3.18 0.44 0.40 0.26 0.23 0.17 0.15 4.84

65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00

0.13 0.02 0.02 0.01 0.01 0.01 0.01 0.20

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.35

LEBANON PC Casual Games (US$ Million): Lebanon 2004 - 2014

Year

Lebanon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.39 4.45 4.50 4.56 4.62 4.68 4.74 4.79 4.85 4.92 4.98

0.21% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18%

0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Lebanon: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

406 851 1,266 1,504 1,900

3.03 1.01 0.40 0.20 0.03 4.68

64.82 21.61 8.64 4.32 0.61 100.00

0.13 0.04 0.02 0.01 0.00 0.19

0.04 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Beirut Tripoli Zahle Sidon Tyre Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.36

101

LIECHTENSTEIN PC Casual Games (US$ Million): Liechtenstein 2004 - 2014

Year

Liechtenstein

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.15 0.17 0.18 0.19 0.20 0.22 0.23 0.25 0.26 0.28 0.30

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Liechtenstein: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,844 1,845 1,874 1,907 1,908 1,909 1,965

0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.22

20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Vaduz Schaan Balzers Triesen Eschen Mauren Triesenberg Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.37

LITHUANIA PC Casual Games (US$ Million): Lithuania 2004 - 2014

Year

Lithuania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.49 5.79 6.10 6.43 6.77 7.12 7.48 7.86 8.26 8.69 9.13

0.27% 0.27% 0.28% 0.28% 0.29% 0.30% 0.30% 0.31% 0.31% 0.32% 0.33%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

102

Lithuania: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

417 557 879 1,043 1,085

2.95 1.96 0.94 0.68 0.59 7.12

41.37 27.56 13.24 9.48 8.34 100.00

0.12 0.08 0.04 0.03 0.02 0.30

0.04 0.03 0.01 0.01 0.01 0.09

_________________________________________________________________________________________________________

Vilnius Kaunas Klaipeda Siauliai Panevezys Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.38

LUXEMBOURG PC Casual Games (US$ Million): Luxembourg 2004 - 2014

Year

Luxembourg

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.81 3.95 4.10 4.25 4.41 4.57 4.73 4.90 5.08 5.26 5.45

0.18% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Luxembourg: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

497 1,024 1,193 1,257 1,316 1,317

2.27 0.71 0.47 0.41 0.35 0.35 4.57

49.68 15.48 10.32 9.03 7.74 7.74 100.00

0.09 0.03 0.02 0.02 0.01 0.01 0.19

0.03 0.01 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Luxembourg Esch Differdange Dudelange Petange Remich Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.39

103

MALTA PC Casual Games (US$ Million): Malta 2004 - 2014

Year

Malta

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.95 0.97 1.00 1.03 1.06 1.09 1.12 1.15 1.19 1.22 1.25

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Malta: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,358 1,377 1,473 1,595 1,742

0.33 0.31 0.23 0.15 0.08 1.09

29.85 28.36 20.90 13.43 7.46 100.00

0.01 0.01 0.01 0.01 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Birkirkara Qormi Sliema Valletta Victoria Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.40

MOLDOVA PC Casual Games (US$ Million): Moldova 2004 - 2014

Year

Moldova

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.96 1.00 1.05 1.09 1.14 1.18 1.23 1.28 1.33 1.39 1.45

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

104

Moldova: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,035 1,522 1,565 1,613

0.69 0.19 0.17 0.14 1.18

58.54 16.02 14.00 11.44 100.00

0.03 0.01 0.01 0.01 0.05

0.01 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Chisinau Tiraspol Beltsy Bendery Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.41

MONACO PC Casual Games (US$ Million): Monaco 2004 - 2014

Year

Monaco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.11 0.11 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Monaco: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,706 1,984

0.10 0.02 0.11

86.67 13.33 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Monte Carlo Monaco Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.42

105

NORWAY PC Casual Games (US$ Million): Norway 2004 - 2014

Year

Norway

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

25.32 26.25 27.21 28.22 29.25 30.29 31.37 32.48 33.64 34.83 36.07

1.23% 1.23% 1.24% 1.25% 1.25% 1.26% 1.27% 1.27% 1.28% 1.28% 1.29%

0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Norway: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

138 238 349 454 638 716 740 873 886

12.16 5.63 3.65 2.59 1.68 1.39 1.31 0.96 0.93 30.29

40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00

0.51 0.23 0.15 0.11 0.07 0.06 0.05 0.04 0.04 1.26

0.16 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.40

_________________________________________________________________________________________________________

Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.43

OMAN PC Casual Games (US$ Million): Oman 2004 - 2014

Year

Oman

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.97 6.20 6.44 6.70 6.96 7.22 7.49 7.77 8.06 8.36 8.68

0.29% 0.29% 0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.31% 0.31% 0.31%

0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

106

Oman: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

307 707 940 941

4.15 1.41 0.83 0.83 7.22

57.47 19.54 11.49 11.49 100.00

0.17 0.06 0.03 0.03 0.30

0.05 0.02 0.01 0.01 0.10

_________________________________________________________________________________________________________

Muscat Matrah Nizwa Salala Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.44

PAKISTAN PC Casual Games (US$ Million): Pakistan 2004 - 2014

Year

Pakistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

42.62 44.51 46.49 48.55 50.69 52.86 55.11 57.45 59.89 62.43 65.09

2.07% 2.09% 2.12% 2.15% 2.17% 2.20% 2.22% 2.25% 2.27% 2.30% 2.32%

0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.71% 0.71% 0.72% 0.72%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Pakistan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

76 142 297 398 418 427 458 510 784 801 966

20.30 11.51 4.30 3.10 2.93 2.84 2.57 2.21 1.18 1.13 0.79 52.86

38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00

0.84 0.48 0.18 0.13 0.12 0.12 0.11 0.09 0.05 0.05 0.03 2.20

0.27 0.15 0.06 0.04 0.04 0.04 0.03 0.03 0.02 0.01 0.01 0.70

_________________________________________________________________________________________________________

Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.45

107

PALESTINE PC Casual Games (US$ Million): Palestine 2004 - 2014

Year

Palestine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.28 0.29 0.29 0.30 0.31 0.32 0.32 0.33 0.34 0.35 0.36

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Palestine: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,505 1,664

0.20 0.12 0.32

63.56 36.44 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

West Bank Gaza Strip Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.46

POLAND PC Casual Games (US$ Million): Poland 2004 - 2014

Year

Poland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

59.42 62.13 64.95 67.91 70.98 74.08 77.30 80.67 84.18 87.84 91.66

2.88% 2.92% 2.96% 3.00% 3.04% 3.08% 3.12% 3.16% 3.20% 3.23% 3.27%

0.93% 0.94% 0.95% 0.96% 0.97% 0.98% 0.99% 0.99% 1.00% 1.01% 1.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

108

Poland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

89 172 185 204 216 253 294 308 311 342 422

18.51 9.36 8.25 7.09 6.49 5.20 4.39 4.13 4.09 3.69 2.88 74.08

24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00

0.77 0.39 0.34 0.29 0.27 0.22 0.18 0.17 0.17 0.15 0.12 3.08

0.24 0.12 0.11 0.09 0.09 0.07 0.06 0.05 0.05 0.05 0.04 0.98

_________________________________________________________________________________________________________

Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.47

PORTUGAL PC Casual Games (US$ Million): Portugal 2004 - 2014

Year

Portugal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

24.27 24.78 25.30 25.82 26.36 26.91 27.46 28.02 28.59 29.18 29.78

1.18% 1.17% 1.15% 1.14% 1.13% 1.12% 1.11% 1.10% 1.09% 1.07% 1.06%

0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.35% 0.35% 0.34% 0.34% 0.33%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

109

Portugal: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

129 242 675 764 778 853 862 951 1,030 1,039

13.22 5.53 1.53 1.24 1.19 1.00 0.99 0.81 0.70 0.68 26.91

49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00

0.55 0.23 0.06 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.12

0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.36

_________________________________________________________________________________________________________

Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.48

QATAR PC Casual Games (US$ Million): Qatar 2004 - 2014

Year

Qatar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.34 5.62 5.92 6.23 6.56 6.89 7.23 7.59 7.97 8.37 8.79

0.26% 0.26% 0.27% 0.28% 0.28% 0.29% 0.29% 0.30% 0.30% 0.31% 0.31%

0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Qatar: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

209

6.89 6.89

100.00 100.00

0.29 0.29

0.09 0.09

_________________________________________________________________________________________________________

Doha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.49

110

ROMANIA PC Casual Games (US$ Million): Romania 2004 - 2014

Year

Romania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

23.77 24.77 25.81 26.90 28.03 29.18 30.36 31.59 32.87 34.20 35.58

1.15% 1.16% 1.18% 1.19% 1.20% 1.21% 1.22% 1.24% 1.25% 1.26% 1.27%

0.37% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Romania: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

139 526 558 564 587 599 619 637 706 709 748

11.90 2.10 1.96 1.94 1.87 1.85 1.76 1.68 1.41 1.41 1.28 29.18

40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00

0.49 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 1.21

0.16 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.39

_________________________________________________________________________________________________________

Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.50

111

RUSSIA PC Casual Games (US$ Million): Russia 2004 - 2014

Year

Russia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

95.50 100.69 106.16 111.92 117.95 124.07 130.46 137.18 144.24 151.67 159.48

4.63% 4.74% 4.84% 4.95% 5.06% 5.16% 5.26% 5.37% 5.48% 5.58% 5.69%

1.50% 1.53% 1.56% 1.58% 1.61% 1.64% 1.67% 1.69% 1.72% 1.74% 1.77%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Russia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

35 75 226 227 233 250 268 271 282 299 306 331 335 440 453

37.42 20.95 6.00 5.99 5.70 5.24 4.79 4.77 4.56 4.26 4.17 3.81 3.78 2.70 2.61 7.32 124.07

30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00

1.56 0.87 0.25 0.25 0.24 0.22 0.20 0.20 0.19 0.18 0.17 0.16 0.16 0.11 0.11 0.30 5.16

0.49 0.28 0.08 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.04 0.03 0.10 1.64

_________________________________________________________________________________________________________

Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.51

112

SAN MARINO PC Casual Games (US$ Million): San Marino 2004 - 2014

Year

San Marino

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.09 0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

San Marino: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,787 1,867

0.06 0.04 0.10

63.64 36.36 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Serravalle San Marino Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.52

SAUDI ARABIA PC Casual Games (US$ Million): Saudi Arabia 2004 - 2014

Year

Saudi Arabia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

56.51 58.53 60.62 62.79 65.02 67.28 69.60 72.00 74.48 77.05 79.71

2.74% 2.75% 2.76% 2.78% 2.79% 2.80% 2.81% 2.82% 2.83% 2.84% 2.85%

0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.88%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

113

Saudi Arabia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

58 146 175 258 266 370 634 642 756 786 896 936 1,116 1,165

25.10 11.16 9.20 5.02 4.85 3.35 1.69 1.67 1.26 1.17 0.90 0.84 0.55 0.50 67.28

37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00

1.04 0.46 0.38 0.21 0.20 0.14 0.07 0.07 0.05 0.05 0.04 0.03 0.02 0.02 2.80

0.33 0.15 0.12 0.07 0.06 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.89

_________________________________________________________________________________________________________

Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.53

SLOVAKIA PC Casual Games (US$ Million): Slovakia 2004 - 2014

Year

Slovakia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.76 10.32 10.92 11.56 12.23 12.90 13.61 14.36 15.15 15.99 16.87

0.47% 0.49% 0.50% 0.51% 0.52% 0.54% 0.55% 0.56% 0.58% 0.59% 0.60%

0.15% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Slovakia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

180 287

8.42 4.48 12.90

65.25 34.75 100.00

0.35 0.19 0.54

0.11 0.06 0.17

_________________________________________________________________________________________________________

Bratislava Kosice Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.54

114

SLOVENIA PC Casual Games (US$ Million): Slovenia 2004 - 2014

Year

Slovenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.29 5.51 5.74 5.98 6.23 6.48 6.74 7.00 7.29 7.58 7.88

0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28%

0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Slovenia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

400 580 1,241 1,332 1,346 1,502 1,503

3.09 1.88 0.43 0.34 0.33 0.20 0.20 6.48

47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00

0.13 0.08 0.02 0.01 0.01 0.01 0.01 0.27

0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.55

SPAIN PC Casual Games (US$ Million): Spain 2004 - 2014

Year

Spain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

137.04 141.27 145.64 150.15 154.77 159.43 164.22 169.14 174.22 179.44 184.83

6.65% 6.64% 6.64% 6.64% 6.63% 6.63% 6.63% 6.62% 6.61% 6.61% 6.60%

2.15% 2.15% 2.14% 2.13% 2.12% 2.11% 2.10% 2.09% 2.07% 2.06% 2.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

115

Spain: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

20 57 150 168 179 183 236 249 263 283 284 293 310 326 332

45.90 25.22 10.83 9.69 8.51 8.38 5.65 5.30 4.87 4.54 4.51 4.41 4.11 3.82 3.80 9.87 159.43

28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00

1.91 1.05 0.45 0.40 0.35 0.35 0.24 0.22 0.20 0.19 0.19 0.18 0.17 0.16 0.16 0.41 6.63

0.61 0.33 0.14 0.13 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.13 2.11

_________________________________________________________________________________________________________

Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.56

SWEDEN PC Casual Games (US$ Million): Sweden 2004 - 2014

Year

Sweden

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

33.79 34.76 35.77 36.80 37.85 38.92 40.01 41.13 42.28 43.46 44.68

1.64% 1.64% 1.63% 1.63% 1.62% 1.62% 1.61% 1.61% 1.60% 1.60% 1.60%

0.53% 0.53% 0.52% 0.52% 0.52% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

116

Sweden: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

165 218 367 474 617 621 622 623 651 663 682 720 737 742 813

9.89 6.37 3.43 2.39 1.77 1.76 1.76 1.76 1.63 1.58 1.49 1.37 1.32 1.30 1.09 38.92

25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00

0.41 0.26 0.14 0.10 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 1.62

0.13 0.08 0.05 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.51

_________________________________________________________________________________________________________

Stockholm Göteborg Malmö Uppsala Örebro Norrköping Linköping Västeras Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.57

SWITZERLAND PC Casual Games (US$ Million): Switzerland 2004 - 2014

Year

Switzerland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

31.03 31.79 32.57 33.38 34.19 35.02 35.86 36.72 37.60 38.50 39.42

1.50% 1.50% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.43% 1.42% 1.41%

0.49% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

117

Switzerland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

170 275 292 339 368 493 555 652 719 858 867

9.49 4.70 4.43 3.73 3.41 2.30 1.97 1.62 1.38 1.00 0.97 35.02

27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00

0.39 0.20 0.18 0.16 0.14 0.10 0.08 0.07 0.06 0.04 0.04 1.46

0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.46

_________________________________________________________________________________________________________

Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.58

SYRIAN ARAB REPUBLIC PC Casual Games (US$ Million): Syrian Arab Republic 2004 - 2014

Year

Syrian Arab Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.44 8.68 8.92 9.17 9.43 9.69 9.96 10.23 10.51 10.80 11.10

0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

118

Syrian Arab Republic: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

379 397 812 1,076 1,120 1,465 1,478 1,528 1,614 1,626 1,636

3.29 3.10 1.10 0.61 0.55 0.23 0.22 0.19 0.14 0.13 0.13 9.69

33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00

0.14 0.13 0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40

0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.59

TAJIKISTAN PC Casual Games (US$ Million): Tajikistan 2004 - 2014

Year

Tajikistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.10 1.16 1.22 1.28 1.35 1.42 1.49 1.56 1.64 1.72 1.81

0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tajikistan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

898 1,455 1,710 1,733 1,848 1,885 1,938

0.90 0.24 0.09 0.08 0.04 0.03 0.02 1.42

63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00

0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.06

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.60

119

THE NETHERLANDS PC Casual Games (US$ Million): The Netherlands 2004 - 2014

Year

The Netherlands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

64.68 66.58 68.53 70.54 72.60 74.68 76.81 79.00 81.25 83.56 85.94

3.14% 3.13% 3.13% 3.12% 3.11% 3.11% 3.10% 3.09% 3.08% 3.08% 3.07%

1.02% 1.01% 1.01% 1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.96% 0.95%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Netherlands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

93 134 147 195 240 257 291 374 477 598 608 874

17.62 12.75 11.15 7.75 5.60 5.04 4.44 3.32 2.39 1.86 1.81 0.95 74.68

23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00

0.73 0.53 0.46 0.32 0.23 0.21 0.18 0.14 0.10 0.08 0.08 0.04 3.11

0.23 0.17 0.15 0.10 0.07 0.07 0.06 0.04 0.03 0.02 0.02 0.01 0.99

_________________________________________________________________________________________________________

Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.61

120

THE UNITED ARAB EMIRATES PC Casual Games (US$ Million): The United Arab Emirates 2004 - 2014

Year

The United Arab Emirates

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.30 14.05 14.85 15.69 16.57 17.46 18.39 19.38 20.42 21.51 22.66

0.65% 0.66% 0.68% 0.69% 0.71% 0.73% 0.74% 0.76% 0.78% 0.79% 0.81%

0.21% 0.21% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24% 0.24% 0.25% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The United Arab Emirates: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

222 235 421 442

6.19 5.66 2.91 2.70 17.46

35.47 32.40 16.67 15.47 100.00

0.26 0.24 0.12 0.11 0.73

0.08 0.07 0.04 0.04 0.23

_________________________________________________________________________________________________________

Dubai Abu Dhabi Sharjah Ras al-Khaimah Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.62

THE UNITED KINGDOM PC Casual Games (US$ Million): The United Kingdom 2004 - 2014

Year

The United Kingdom

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

220.05 225.80 231.71 237.78 243.98 250.22 256.60 263.14 269.85 276.73 283.79

10.67% 10.62% 10.57% 10.51% 10.46% 10.41% 10.35% 10.30% 10.24% 10.19% 10.13%

3.46% 3.43% 3.40% 3.37% 3.34% 3.31% 3.28% 3.24% 3.21% 3.18% 3.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

121

The United Kingdom: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

7 63 64 77 78 132 140 154 157 166 173 181

87.65 24.36 24.20 20.24 20.24 13.05 11.64 10.64 10.56 9.89 9.34 8.42 250.22

35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00

3.65 1.01 1.01 0.84 0.84 0.54 0.48 0.44 0.44 0.41 0.39 0.35 10.41

1.16 0.32 0.32 0.27 0.27 0.17 0.15 0.14 0.14 0.13 0.12 0.11 3.31

_________________________________________________________________________________________________________

London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.63

TURKEY PC Casual Games (US$ Million): Turkey 2004 - 2014

Year

Turkey

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

65.40 67.88 70.45 73.12 75.88 78.66 81.53 84.50 87.59 90.79 94.10

3.17% 3.19% 3.21% 3.23% 3.25% 3.27% 3.29% 3.31% 3.33% 3.34% 3.36%

1.03% 1.03% 1.03% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

122

Turkey: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

45 171 176 277 304 347 357 388 574 610 665 672 674 766 819

30.22 9.44 9.05 4.67 4.17 3.66 3.57 3.20 1.91 1.79 1.57 1.55 1.53 1.24 1.08 78.66

38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00

1.26 0.39 0.38 0.19 0.17 0.15 0.15 0.13 0.08 0.07 0.07 0.06 0.06 0.05 0.04 3.27

0.40 0.12 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.04

_________________________________________________________________________________________________________

Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.64

TURKMENISTAN PC Casual Games (US$ Million): Turkmenistan 2004 - 2014

Year

Turkmenistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.46 4.68 4.90 5.14 5.38 5.63 5.89 6.16 6.45 6.74 7.05

0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24% 0.24% 0.24% 0.25% 0.25%

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Turkmenistan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

399 760 919 1,240

3.09 1.25 0.87 0.43 5.63

54.82 22.18 15.43 7.58 100.00

0.13 0.05 0.04 0.02 0.23

0.04 0.02 0.01 0.01 0.07

_________________________________________________________________________________________________________

Ashgabat Chardzhou Tashauz Krasnovodsk Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.65

123

UKRAINE PC Casual Games (US$ Million): Ukraine 2004 - 2014

Year

Ukraine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

30.31 31.76 33.27 34.86 36.51 38.18 39.92 41.74 43.63 45.62 47.70

1.47% 1.49% 1.52% 1.54% 1.56% 1.59% 1.61% 1.63% 1.66% 1.68% 1.70%

0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52% 0.53%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ukraine: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

205 295 386 405 407 473 519 568 708 722 724 787 849 868 870

7.04 4.38 3.21 3.03 3.02 2.41 2.15 1.94 1.41 1.37 1.35 1.17 1.02 0.97 0.97 2.75 38.18

18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00

0.29 0.18 0.13 0.13 0.13 0.10 0.09 0.08 0.06 0.06 0.06 0.05 0.04 0.04 0.04 0.11 1.59

0.09 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.04 0.50

_________________________________________________________________________________________________________

Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.66

124

UZBEKISTAN PC Casual Games (US$ Million): Uzbekistan 2004 - 2014

Year

Uzbekistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.73 6.04 6.37 6.71 7.08 7.44 7.83 8.23 8.65 9.10 9.57

0.28% 0.28% 0.29% 0.30% 0.30% 0.31% 0.32% 0.32% 0.33% 0.34% 0.34%

0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Uzbekistan: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

402 935 1,210 1,229 1,351 1,404 1,431 1,447 1,470 1,471 1,519 1,524 1,532 1,561 1,577

3.06 0.84 0.46 0.43 0.33 0.30 0.27 0.25 0.23 0.23 0.19 0.19 0.18 0.17 0.16 0.15 7.44

41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00

0.13 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.31

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10

_________________________________________________________________________________________________________

Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe & the Middle East

5.67

125

YEMEN PC Casual Games (US$ Million): Yemen 2004 - 2014

Year

Yemen

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.36 5.51 5.66 5.82 5.98 6.14 6.31 6.48 6.65 6.83 7.02

0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.25% 0.25%

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Yemen: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

535 676 926 997 1,001 1,599 1,846 1,860

2.05 1.53 0.85 0.74 0.74 0.14 0.04 0.04 6.14

33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00

0.09 0.06 0.04 0.03 0.03 0.01 0.00 0.00 0.26

0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

126

6

LATIN AMERICA

6.1

EXECUTIVE SUMMARY Market Potential for PC Casual Games in Latin America (US$ Million): 2009

Country

Latent Demand US$ Million

% of Latin America

215.89 157.76 62.72 40.08 38.00 27.63 25.92 11.44 7.97 6.62 4.66 4.41 4.23 3.48 3.12 2.92 2.12 0.48 0.41 0.27 0.20 0.01 620.32

34.80% 25.43% 10.11% 6.46% 6.13% 4.45% 4.18% 1.84% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%

_________________________________________________________________________________________________________

Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Market Potential for PC Casual Games in Latin America (US$ Million): 2009 Argentina Mexico

Venezuela

Other Brazil

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

127

The Market for PC Casual Games in Latin America: 2004 - 2014 Year

US$ Million

% of Globe

516.58 535.88 555.97 576.86 598.48 620.32 642.90 666.36 690.73 716.06 742.38

8.12 8.14 8.15 8.17 8.18 8.19 8.21 8.22 8.22 8.23 8.24

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.2

ARGENTINA PC Casual Games (US$ Million): Argentina 2004 - 2014

Year

Argentina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

47.78 50.48 53.33 56.35 59.51 62.72 66.07 69.61 73.33 77.25 81.39

9.25% 9.42% 9.59% 9.77% 9.94% 10.11% 10.28% 10.45% 10.62% 10.79% 10.96%

0.75% 0.77% 0.78% 0.80% 0.81% 0.83% 0.84% 0.86% 0.87% 0.89% 0.90%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

128

Argentina: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

197 198 199 319 391 436 455 472 476 487 503 609 679 692 700

7.66 7.65 7.62 3.95 3.18 2.76 2.58 2.41 2.39 2.34 2.26 1.80 1.50 1.47 1.43 11.71 62.72

12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00

1.23 1.23 1.23 0.64 0.51 0.44 0.42 0.39 0.39 0.38 0.36 0.29 0.24 0.24 0.23 1.89 10.11

0.10 0.10 0.10 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.83

_________________________________________________________________________________________________________

Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.3

BELIZE PC Casual Games (US$ Million): Belize 2004 - 2014

Year

Belize

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.24 0.25 0.25 0.26 0.27 0.27 0.28 0.29 0.29 0.30 0.31

0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

129

Belize: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,569 1,877 1,878 1,905 1,994

0.16 0.03 0.03 0.03 0.01 0.27

60.00 12.50 12.50 10.00 5.00 100.00

0.03 0.01 0.01 0.00 0.00 0.04

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Belize City Corozal Orange Walk Dangriga Belmopan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.4

BOLIVIA PC Casual Games (US$ Million): Bolivia 2004 - 2014

Year

Bolivia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.99 4.11 4.25 4.38 4.52 4.66 4.81 4.95 5.11 5.27 5.43

0.77% 0.77% 0.76% 0.76% 0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.73%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bolivia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

567 796 1,031 1,309 1,493 1,547 1,653

1.94 1.15 0.70 0.36 0.21 0.18 0.12 4.66

41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00

0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75

0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.5

130

BRAZIL PC Casual Games (US$ Million): Brazil 2004 - 2014

Year

Brazil

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

182.28 188.60 195.13 201.90 208.86 215.89 223.12 230.60 238.32 246.31 254.56

35.29% 35.19% 35.10% 35.00% 34.90% 34.80% 34.71% 34.61% 34.50% 34.40% 34.29%

2.87% 2.86% 2.86% 2.86% 2.86% 2.85% 2.85% 2.84% 2.84% 2.83% 2.82%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Brazil: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

47 104 219 225 245 248 317 324 333 337 394 433 456 466 484

28.83 16.25 6.37 6.04 5.41 5.32 4.00 3.85 3.80 3.75 3.16 2.80 2.57 2.43 2.37 118.94 215.89

13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00

4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.41 0.39 0.38 19.17 34.80

0.38 0.21 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.57 2.85

_________________________________________________________________________________________________________

Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.6

131

CHILE PC Casual Games (US$ Million): Chile 2004 - 2014

Year

Chile

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

22.91 23.79 24.71 25.66 26.64 27.63 28.65 29.71 30.81 31.95 33.13

4.44% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%

0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Chile: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

92 723 758 792 847 856 882 978 1,026 1,033 1,136 1,200

17.72 1.36 1.25 1.16 1.02 1.00 0.94 0.77 0.70 0.70 0.53 0.47 27.63

64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00

2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45

0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36

_________________________________________________________________________________________________________

Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.7

132

COLOMBIA PC Casual Games (US$ Million): Colombia 2004 - 2014

Year

Colombia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

30.48 31.87 33.32 34.83 36.41 38.00 39.65 41.38 43.18 45.06 47.02

5.90% 5.95% 5.99% 6.04% 6.08% 6.13% 6.17% 6.21% 6.25% 6.29% 6.33%

0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.51% 0.52% 0.52%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Colombia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

96 260 262 554 559 844 872 921 991 1,007 1,111 1,244 1,296 1,321 1,354

17.24 4.98 4.87 1.98 1.96 1.03 0.96 0.87 0.75 0.73 0.56 0.42 0.37 0.35 0.33 0.60 38.00

45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00

2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.13

0.23 0.07 0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.50

_________________________________________________________________________________________________________

Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.8

133

COSTA RICA PC Casual Games (US$ Million): Costa Rica 2004 - 2014

Year

Costa Rica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.37 5.60 5.84 6.10 6.36 6.62 6.90 7.18 7.48 7.79 8.12

1.04% 1.05% 1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%

0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Costa Rica: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

475 753 920 1,002 1,129 1,130 1,413

2.39 1.26 0.87 0.74 0.54 0.54 0.28 6.62

36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00

0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07

0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.09

_________________________________________________________________________________________________________

San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.9

ECUADOR PC Casual Games (US$ Million): Ecuador 2004 - 2014

Year

Ecuador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

10.13 10.38 10.64 10.90 11.17 11.44 11.71 11.99 12.28 12.58 12.88

1.96% 1.94% 1.91% 1.89% 1.87% 1.84% 1.82% 1.80% 1.78% 1.76% 1.73%

0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

134

Ecuador: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

265 361 1,073 1,211 1,216 1,236 1,285 1,299 1,356

4.86 3.53 0.62 0.46 0.45 0.43 0.38 0.37 0.33 11.44

42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00

0.78 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.84

0.06 0.05 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15

_________________________________________________________________________________________________________

Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.10

EL SALVADOR PC Casual Games (US$ Million): El Salvador 2004 - 2014

Year

El Salvador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.55 3.68 3.81 3.95 4.09 4.23 4.38 4.53 4.68 4.84 5.01

0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.67%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

El Salvador: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

481 1,018 1,214 1,429 1,454 1,571

2.39 0.72 0.45 0.27 0.24 0.16 4.23

56.44 16.93 10.67 6.38 5.77 3.80 100.00

0.38 0.12 0.07 0.04 0.04 0.03 0.68

0.03 0.01 0.01 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.11

135

FRENCH GUIANA PC Casual Games (US$ Million): French Guiana 2004 - 2014

Year

French Guiana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.17 0.18 0.18 0.19 0.19 0.20 0.20 0.21 0.21 0.22 0.23

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

French Guiana: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,625 1,925 1,945 1,974 2,029

0.13 0.02 0.02 0.02 0.01 0.20

66.67 11.67 10.00 8.33 3.33 100.00

0.02 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Cayenne Kourou Remire Saint Laurent Sinnamary Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.12

GUATEMALA PC Casual Games (US$ Million): Guatemala 2004 - 2014

Year

Guatemala

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.54 6.80 7.08 7.37 7.66 7.97 8.28 8.60 8.93 9.28 9.64

1.27% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.30% 1.30%

0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

136

Guatemala: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

231 1,234 1,262 1,432 1,438 1,453 1,460 1,484

5.90 0.43 0.41 0.27 0.26 0.25 0.24 0.22 7.97

74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00

0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11

_________________________________________________________________________________________________________

Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.13

GUYANA PC Casual Games (US$ Million): Guyana 2004 - 2014

Year

Guyana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.40 0.42 0.43 0.45 0.46 0.48 0.49 0.51 0.53 0.54 0.56

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Guyana: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,310 1,824 1,869 1,949 2,018

0.36 0.05 0.04 0.02 0.01 0.48

75.19 11.28 7.52 4.14 1.88 100.00

0.06 0.01 0.01 0.00 0.00 0.08

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Georgetown Linden New Amsterdam Corriverton Mahaicony Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.14

137

HONDURAS PC Casual Games (US$ Million): Honduras 2004 - 2014

Year

Honduras

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.37 2.48 2.58 2.69 2.81 2.92 3.04 3.17 3.30 3.43 3.57

0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48% 0.48%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Honduras: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

739 914 1,617 1,623 1,639 1,728 1,779 1,805 1,829 1,847 1,854

1.31 0.88 0.13 0.13 0.12 0.09 0.07 0.06 0.05 0.04 0.04 2.92

44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00

0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.15

138

MEXICO PC Casual Games (US$ Million): Mexico 2004 - 2014

Year

Mexico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

138.38 142.08 145.87 149.77 153.75 157.76 161.86 166.07 170.39 174.82 179.36

26.79% 26.51% 26.24% 25.96% 25.69% 25.43% 25.18% 24.92% 24.67% 24.41% 24.16%

2.18% 2.16% 2.14% 2.12% 2.10% 2.08% 2.07% 2.05% 2.03% 2.01% 1.99%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mexico: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

22 178 215 217 232 244 246 251 344 345 351 375 378 401 403

44.83 8.63 6.52 6.46 5.75 5.51 5.35 5.24 3.68 3.68 3.63 3.32 3.31 3.08 3.05 45.73 157.76

28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00

7.23 1.39 1.05 1.04 0.93 0.89 0.86 0.84 0.59 0.59 0.59 0.53 0.53 0.50 0.49 7.37 25.43

0.59 0.11 0.09 0.09 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.60 2.08

_________________________________________________________________________________________________________

Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.16

139

NICARAGUA PC Casual Games (US$ Million): Nicaragua 2004 - 2014

Year

Nicaragua

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.86 1.91 1.96 2.01 2.06 2.12 2.17 2.23 2.28 2.34 2.40

0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nicaragua: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

855 1,186 1,589 1,629 1,677 1,698 1,818 1,836 1,838

1.00 0.48 0.15 0.13 0.11 0.10 0.05 0.05 0.05 2.12

47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00

0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.17

PANAMA PC Casual Games (US$ Million): Panama 2004 - 2014

Year

Panama

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.70 2.84 2.99 3.15 3.31 3.48 3.65 3.83 4.03 4.23 4.44

0.52% 0.53% 0.54% 0.55% 0.55% 0.56% 0.57% 0.58% 0.58% 0.59% 0.60%

0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

140

Panama: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

512 1,306 1,434 1,458 1,578 1,580 1,825 1,835

2.19 0.37 0.27 0.24 0.16 0.16 0.05 0.05 3.48

62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00

0.35 0.06 0.04 0.04 0.03 0.03 0.01 0.01 0.56

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.18

PARAGUAY PC Casual Games (US$ Million): Paraguay 2004 - 2014

Year

Paraguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.63 2.72 2.82 2.92 3.02 3.12 3.22 3.33 3.44 3.56 3.68

0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Paraguay: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

592 1,415 1,500 1,501 1,533 1,747 1,775 1,776 1,810 1,811 1,833

1.87 0.28 0.20 0.20 0.18 0.08 0.07 0.07 0.06 0.06 0.05 3.12

59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00

0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Coronel Oviedo Villarrica Caaguazu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.19

141

PERU PC Casual Games (US$ Million): Peru 2004 - 2014

Year

Peru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.26 21.30 22.38 23.52 24.72 25.92 27.18 28.50 29.88 31.33 32.85

3.92% 3.97% 4.03% 4.08% 4.13% 4.18% 4.23% 4.28% 4.33% 4.38% 4.42%

0.32% 0.32% 0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Peru: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

116 591 618 670 762 883 908 958 973 1,069 1,203 1,217

14.54 1.87 1.77 1.55 1.25 0.94 0.88 0.81 0.78 0.63 0.46 0.45 25.92

56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00

2.34 0.30 0.29 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.18

0.19 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.34

_________________________________________________________________________________________________________

Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.20

142

SURINAME PC Casual Games (US$ Million): Suriname 2004 - 2014

Year

Suriname

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.34 0.35 0.36 0.38 0.39 0.41 0.42 0.44 0.45 0.47 0.49

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Suriname: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,314 1,904 1,993 2,027 2,058

0.36 0.03 0.01 0.01 0.00 0.41

87.39 6.72 3.36 1.68 0.84 100.00

0.06 0.00 0.00 0.00 0.00 0.07

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.21

THE FALKLAND ISLANDS PC Casual Games (US$ Million): The Falkland Islands 2004 - 2014

Year

The Falkland Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

143

The Falkland Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,019

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Stanley Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.22

URUGUAY PC Casual Games (US$ Million): Uruguay 2004 - 2014

Year

Uruguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.47 3.65 3.82 4.01 4.21 4.41 4.62 4.83 5.06 5.30 5.55

0.67% 0.68% 0.69% 0.70% 0.70% 0.71% 0.72% 0.73% 0.73% 0.74% 0.75%

0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Uruguay: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

380 1,487 1,511 1,573 1,593 1,674 1,685 1,707 1,714

3.29 0.21 0.20 0.16 0.15 0.11 0.11 0.10 0.09 4.41

74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00

0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.23

144

VENEZUELA PC Casual Games (US$ Million): Venezuela 2004 - 2014

Year

Venezuela

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

30.69 32.39 34.19 36.08 38.07 40.08 42.18 44.40 46.73 49.18 51.77

5.94% 6.04% 6.15% 6.26% 6.36% 6.46% 6.56% 6.66% 6.77% 6.87% 6.97%

0.48% 0.49% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55% 0.56% 0.57% 0.57%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Venezuela: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

152 312 352 437 498 659 668 827 852 938 944 964 968 975 1,008

10.70 4.07 3.61 2.72 2.27 1.59 1.56 1.06 1.01 0.83 0.82 0.80 0.79 0.78 0.72 6.75 40.08

26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00

1.73 0.66 0.58 0.44 0.37 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.09 6.46

0.14 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.09 0.53

_________________________________________________________________________________________________________

Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

145

7

NORTH AMERICA & THE CARIBBEAN

7.1

EXECUTIVE SUMMARY

Market Potential for PC Casual Games in North America & the Caribbean (US$ Million): 2009 Country

Latent Demand US$ Million

% of North America & the Caribbean

1,609.75 148.33 10.16 8.84 6.08 2.71 1.85 1.56 0.81 0.78 0.65 0.53 0.45 0.32 0.26 0.22 0.18 0.14 0.14 0.13 0.11 0.11 0.10 0.09 0.06 0.05 1,794.40

89.71% 8.27% 0.57% 0.49% 0.34% 0.15% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

146

Market Potential for PC Casual Games in North America & the Caribbean (US$ Million): 2009

Canada Dom inican Republic Puerto Rico Other

The United States

The Market for PC Casual Games in North America & the Caribbean: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,603.29 1,639.95 1,677.46 1,715.85 1,755.01 1,794.40 1,834.57 1,875.65 1,917.67 1,960.64 2,004.60

25.20 24.90 24.60 24.30 23.99 23.70 23.42 23.13 22.83 22.54 22.25

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.2

ANTIGUA AND BARBUDA PC Casual Games (US$ Million): Antigua and Barbuda 2004 - 2014

Year

Antigua and Barbuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.12 0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.16 0.16

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

147

Antigua and Barbuda: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,612 2,057

0.14 0.00 0.14

97.30 2.70 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint John's Codrington Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.3

ARUBA PC Casual Games (US$ Million): Aruba 2004 - 2014

Year

Aruba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.23 0.24 0.24 0.25 0.26 0.26 0.27 0.27 0.28 0.29 0.29

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Aruba: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,602 1,655

0.14 0.12 0.26

54.05 45.95 100.00

0.01 0.01 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Oranjestad Sint Nicolaas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.4

148

BARBADOS PC Casual Games (US$ Million): Barbados 2004 - 2014

Year

Barbados

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.55 0.57 0.59 0.61 0.63 0.65 0.67 0.69 0.71 0.73 0.75

0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Barbados: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,060

0.65 0.65

100.00 100.00

0.04 0.04

0.01 0.01

_________________________________________________________________________________________________________

Bridgetown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.5

BERMUDA PC Casual Games (US$ Million): Bermuda 2004 - 2014

Year

Bermuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.45 0.46 0.48 0.49 0.51 0.53 0.55 0.57 0.58 0.60 0.63

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

149

Bermuda: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,366 1,489

0.32 0.21 0.53

60.00 40.00 100.00

0.02 0.01 0.03

0.00 0.00 0.01

_________________________________________________________________________________________________________

Hamilton Saint George Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.6

CANADA PC Casual Games (US$ Million): Canada 2004 - 2014

Year

Canada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

131.11 134.40 137.78 141.24 144.77 148.33 151.96 155.69 159.50 163.41 167.41

8.18% 8.20% 8.21% 8.23% 8.25% 8.27% 8.28% 8.30% 8.32% 8.33% 8.35%

2.06% 2.04% 2.02% 2.00% 1.98% 1.96% 1.94% 1.92% 1.90% 1.88% 1.86%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Canada: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

24 34 91 156 186 196 202 318 499 521 690 699 763 888 927

44.36 37.81 17.87 10.60 8.23 7.70 7.43 3.97 2.27 2.14 1.48 1.45 1.24 0.93 0.85 148.33

29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00

2.47 2.11 1.00 0.59 0.46 0.43 0.41 0.22 0.13 0.12 0.08 0.08 0.07 0.05 0.05 8.27

0.59 0.50 0.24 0.14 0.11 0.10 0.10 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.96

_________________________________________________________________________________________________________

Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.7

150

CUBA PC Casual Games (US$ Million): Cuba 2004 - 2014

Year

Cuba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.81 5.04 5.29 5.54 5.81 6.08 6.36 6.65 6.95 7.27 7.61

0.30% 0.31% 0.32% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.37% 0.38%

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cuba: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

385 1,080 1,235 1,339 1,390 1,409 1,530 1,536 1,549 1,553 1,557

3.22 0.61 0.43 0.34 0.30 0.29 0.19 0.18 0.17 0.17 0.17 6.08

52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00

0.18 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.34

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.8

151

DOMINICA PC Casual Games (US$ Million): Dominica 2004 - 2014

Year

Dominica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.06 0.06

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Dominica: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,865 2,045 2,046 2,047 2,048

0.04 0.00 0.00 0.00 0.00 0.06

64.71 8.82 8.82 8.82 8.82 100.00

0.00 0.00 0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Roseau Saint Joseph Berekua Marigot Portsmouth Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.9

DOMINICAN REPUBLIC PC Casual Games (US$ Million): Dominican Republic 2004 - 2014

Year

Dominican Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.01 8.40 8.82 9.25 9.70 10.16 10.64 11.14 11.66 12.21 12.79

0.50% 0.51% 0.53% 0.54% 0.55% 0.57% 0.58% 0.59% 0.61% 0.62% 0.64%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

152

Dominican Republic: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

214 732 1,194 1,248 1,279 1,397 1,466 1,467 1,485

6.57 1.33 0.47 0.42 0.39 0.30 0.23 0.23 0.21 10.16

64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00

0.37 0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.57

0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega San Juan Barahona Puerto Plata Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.10

GREENLAND PC Casual Games (US$ Million): Greenland 2004 - 2014

Year

Greenland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.12 0.12 0.12 0.13 0.13 0.13 0.13 0.14 0.14 0.14

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

153

Greenland: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067

0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13

28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Nuuk Holsteinsborg Jakobshavn Sukkertoppen Julianehab Egedesminde Frederikshab Narsarsuaq Christianshab Uppernavik Thule Scoresbysund Godhavn Ammassalik Nanortalik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.11

GRENADA PC Casual Games (US$ Million): Grenada 2004 - 2014

Year

Grenada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.11 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.12

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Grenada: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,717 1,931

0.09 0.02 0.11

80.00 20.00 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint George's Gouyave Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.12

154

GUADELOUPE PC Casual Games (US$ Million): Guadeloupe 2004 - 2014

Year

Guadeloupe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.40 0.41 0.42 0.43 0.44 0.45 0.46 0.47 0.49 0.50 0.51

0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Guadeloupe: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,624 1,817 1,842 1,862 1,871 1,879 1,887 1,895 1,896 1,940

0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.45

29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.13

155

HAITI PC Casual Games (US$ Million): Haiti 2004 - 2014

Year

Haiti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.60 1.65 1.70 1.75 1.80 1.85 1.90 1.96 2.01 2.07 2.13

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%

0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Haiti: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

741 1,526 1,693 1,702 1,703 1,795

1.30 0.19 0.10 0.10 0.10 0.06 1.85

70.39 10.12 5.51 5.36 5.36 3.27 100.00

0.07 0.01 0.01 0.01 0.01 0.00 0.10

0.02 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.14

JAMAICA PC Casual Games (US$ Million): Jamaica 2004 - 2014

Year

Jamaica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.42 1.45 1.47 1.50 1.53 1.56 1.59 1.62 1.65 1.68 1.71

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

156

Jamaica: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

829 1,542 1,603 1,738 1,762 1,902

1.06 0.18 0.14 0.08 0.07 0.03 1.56

67.83 11.50 9.04 5.30 4.52 1.81 100.00

0.06 0.01 0.01 0.00 0.00 0.00 0.09

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.15

MARTINIQUE PC Casual Games (US$ Million): Martinique 2004 - 2014

Year

Martinique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.69 0.71 0.73 0.74 0.76 0.78 0.80 0.83 0.85 0.87 0.89

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Martinique: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,247 1,689 1,770 1,794 1,826 1,861 1,952 1,953

0.42 0.10 0.07 0.06 0.05 0.04 0.02 0.02 0.78

53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.16

157

PUERTO RICO PC Casual Games (US$ Million): Puerto Rico 2004 - 2014

Year

Puerto Rico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.62 8.67 8.71 8.75 8.80 8.84 8.88 8.93 8.97 9.02 9.06

0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.48% 0.48% 0.47% 0.46% 0.45%

0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Puerto Rico: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

538 817 901 906 1,054 1,174 1,190 1,191 1,227 1,323 1,383 1,463 1,513 1,539 1,583

2.03 1.09 0.89 0.88 0.66 0.49 0.47 0.47 0.43 0.35 0.31 0.24 0.20 0.18 0.15 8.84

22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00

0.11 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.49

0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.17

158

ST. KITTS AND NEVIS PC Casual Games (US$ Million): St. Kitts and Nevis 2004 - 2014

Year

St. Kitts and Nevis

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.11

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

St. Kitts and Nevis: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,741 2,053

0.08 0.00 0.09

95.00 5.00 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Basseterre Charlestown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.18

ST. LUCIA PC Casual Games (US$ Million): St. Lucia 2004 - 2014

Year

St. Lucia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.12 0.12 0.13 0.13 0.14 0.14 0.15 0.15 0.16 0.17

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

159

St. Lucia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,665 1,917

0.12 0.02 0.14

82.81 17.19 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Castries Vieux Fort Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.19

ST. VINCENT AND THE GRENADINES

PC Casual Games (US$ Million): St. Vincent and the Grenadines 2004 - 2014 Year

St. Vincent and the Grenadines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12 0.12

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

St. Vincent and the Grenadines: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,696 2,040

0.10 0.01 0.11

95.00 5.00 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Kingstown Georgetown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.20

160

THE BAHAMAS PC Casual Games (US$ Million): The Bahamas 2004 - 2014

Year

The Bahamas

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.71 0.73 0.75 0.77 0.79 0.81 0.83 0.85 0.87 0.89 0.91

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Bahamas: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,040 1,650

0.68 0.12 0.81

84.91 15.09 100.00

0.04 0.01 0.04

0.01 0.00 0.01

_________________________________________________________________________________________________________

Nassau Freeport Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.21

THE BRITISH VIRGIN ISLANDS PC Casual Games (US$ Million): The British Virgin Islands 2004 - 2014

Year

The British Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.11

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

161

The British Virgin Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,705

0.10 0.10

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Road Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.22

THE CAYMAN ISLANDS PC Casual Games (US$ Million): The Cayman Islands 2004 - 2014

Year

The Cayman Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.21 0.21 0.21 0.22 0.22 0.22 0.23 0.23 0.23 0.24 0.24

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Cayman Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,630 1,781 1,956 2,014

0.13 0.07 0.02 0.01 0.22

58.33 29.17 8.33 4.17 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

George Town West Bay Savannah Bodden Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.23

162

THE NETHERLANDS ANTILLES PC Casual Games (US$ Million): The Netherlands Antilles 2004 - 2014

Year

The Netherlands Antilles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.30 0.30 0.31 0.31 0.32 0.32 0.33 0.33 0.34 0.34 0.35

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Netherlands Antilles: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,382 1,987 2,069

0.31 0.01 0.00 0.32

94.70 4.55 0.76 100.00

0.02 0.00 0.00 0.02

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Willemstad Philipsburg Kralendijk Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.24

THE U.S. VIRGIN ISLANDS PC Casual Games (US$ Million): The U.S. Virgin Islands 2004 - 2014

Year

The U.S. Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.16 0.17 0.17 0.18 0.18 0.18 0.19 0.19 0.19 0.20 0.20

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

163

The U.S. Virgin Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,684 1,933 1,934 1,972 2,007 2,038

0.11 0.02 0.02 0.02 0.01 0.01 0.18

57.58 12.12 12.12 9.09 6.06 3.03 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.25

THE UNITED STATES PC Casual Games (US$ Million): The United States 2004 - 2014

Year

The United States

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,441.00 1,473.41 1,506.56 1,540.45 1,575.00 1,609.75 1,645.16 1,681.35 1,718.34 1,756.15 1,794.78

89.88% 89.85% 89.81% 89.78% 89.74% 89.71% 89.68% 89.64% 89.61% 89.57% 89.53%

22.65% 22.37% 22.09% 21.81% 21.53% 21.27% 21.00% 20.73% 20.46% 20.19% 19.92%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

164

The United States: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1 3 5 12 15 21 23 25 26 31 32 39 46 51 54

366.19 132.56 121.85 70.93 62.87 44.91 44.39 43.70 42.53 40.76 40.52 33.91 28.92 27.00 26.30 482.40 1609.75

22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00

20.41 7.39 6.79 3.95 3.50 2.50 2.47 2.44 2.37 2.27 2.26 1.89 1.61 1.50 1.47 26.88 89.71

4.84 1.75 1.61 0.94 0.83 0.59 0.59 0.58 0.56 0.54 0.54 0.45 0.38 0.36 0.35 6.37 21.27

_________________________________________________________________________________________________________

New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.26

TRINIDAD AND TOBAGO PC Casual Games (US$ Million): Trinidad and Tobago 2004 - 2014

Year

Trinidad and Tobago

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.23 2.32 2.41 2.51 2.61 2.71 2.81 2.92 3.03 3.15 3.27

0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Trinidad and Tobago: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

767 1,010 1,075 1,635

1.24 0.72 0.62 0.13 2.71

45.67 26.77 22.83 4.72 100.00

0.07 0.04 0.03 0.01 0.15

0.02 0.01 0.01 0.00 0.04

_________________________________________________________________________________________________________

Port-of-Spain San Fernando Arima Scarborough Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

165

8

OCEANA

8.1

EXECUTIVE SUMMARY Market Potential for PC Casual Games in Oceana (US$ Million): 2009

Country

Latent Demand US$ Million

% of Oceana

89.85 13.13 0.59 0.54 0.37 0.29 0.14 0.10 0.10 0.09 0.09 0.06 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 105.50

85.16% 12.44% 0.56% 0.51% 0.35% 0.28% 0.14% 0.10% 0.09% 0.09% 0.08% 0.06% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

Australia New Zealand Fiji French Polynesia New Caledonia Guam Western Samoa The Northern Mariana Island Tonga Solomon Islands Vanuatu American Samoa Micronesia Federation Kiribati Cook Islands Palau Marshall Islands Nauru Wallis and Futuna Norfolk Island Pacific Islands Trust Christmas Island Tuvalu Niue Tokelau Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

166

Market Potential for PC Casual Games in Oceana (US$ Million): 2009

New Zealand Fiji French Polynesia Other Australia

The Market for PC Casual Games in Oceana: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

90.53 93.36 96.28 99.29 102.38 105.50 108.70 112.00 115.40 118.91 122.52

1.42 1.42 1.41 1.41 1.40 1.39 1.39 1.38 1.37 1.37 1.36

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.2

AMERICAN SAMOA PC Casual Games (US$ Million): American Samoa 2004 - 2014

Year

American Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.06 0.07 0.07

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

167

American Samoa: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,947 1,996 1,997 2,030 2,031

0.02 0.01 0.01 0.01 0.01 0.06

33.33 22.22 22.22 11.11 11.11 100.00

0.02 0.01 0.01 0.01 0.01 0.06

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Pago Pago Fagatogo Leone Utulei Vaitogi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.3

AUSTRALIA PC Casual Games (US$ Million): Australia 2004 - 2014

Year

Australia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

76.83 79.29 81.83 84.45 87.14 89.85 92.63 95.50 98.47 101.52 104.67

84.87% 84.93% 84.99% 85.05% 85.11% 85.16% 85.22% 85.27% 85.32% 85.38% 85.43%

1.21% 1.20% 1.20% 1.20% 1.19% 1.19% 1.18% 1.18% 1.17% 1.17% 1.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Australia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

53 55 102 184 301 429 727 729 889 1,055 1,086 1,171 1,224

26.34 25.98 16.41 8.28 4.22 2.83 1.34 1.33 0.93 0.66 0.59 0.50 0.44 89.85

29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00

24.97 24.63 15.55 7.85 4.00 2.69 1.27 1.27 0.88 0.62 0.56 0.47 0.41 85.16

0.35 0.34 0.22 0.11 0.06 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.19

_________________________________________________________________________________________________________

Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.4

168

CHRISTMAS ISLAND PC Casual Games (US$ Million): Christmas Island 2004 - 2014

Year

Christmas Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Christmas Island: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,052

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

The Settlement Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.5

COOK ISLANDS PC Casual Games (US$ Million): Cook Islands 2004 - 2014

Year

Cook Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

169

Cook Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,939

0.02 0.02

100.00 100.00

0.02 0.02

0.00 0.00

_________________________________________________________________________________________________________

Avarua Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.6

FIJI PC Casual Games (US$ Million): Fiji 2004 - 2014

Year

Fiji

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.51 0.53 0.54 0.56 0.58 0.59 0.61 0.63 0.65 0.67 0.69

0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Fiji: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

Suva Nadi

1,127 1,821

0.54 0.05 0.59

90.91 9.09 100.00

0.51 0.05 0.56

0.01 0.00 0.01

_________________________________________________________________________________________________________

Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.7

170

FRENCH POLYNESIA PC Casual Games (US$ Million): French Polynesia 2004 - 2014

Year

French Polynesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.45 0.47 0.48 0.50 0.52 0.54 0.56 0.58 0.60 0.62 0.65

0.50% 0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52% 0.52% 0.53%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

French Polynesia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,417 1,662 1,764 1,873 1,923 2,004

0.28 0.12 0.07 0.04 0.02 0.01 0.54

52.17 21.74 13.04 6.52 4.35 2.17 100.00

0.27 0.11 0.07 0.03 0.02 0.01 0.51

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.8

GUAM PC Casual Games (US$ Million): Guam 2004 - 2014

Year

Guam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.26 0.26 0.27 0.28 0.28 0.29 0.30 0.31 0.31 0.32 0.33

0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

171

Guam: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,598 1,750 1,819 2,009 2,041

0.15 0.08 0.05 0.01 0.01 0.29

49.80 26.17 18.61 3.63 1.79 100.00

0.14 0.07 0.05 0.01 0.00 0.28

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Dededo Tamuning Santa Rita Talofofo Agana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.9

KIRIBATI PC Casual Games (US$ Million): Kiribati 2004 - 2014

Year

Kiribati

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kiribati: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,903

0.03 0.03

100.00 100.00

0.03 0.03

0.00 0.00

_________________________________________________________________________________________________________

Tarawa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.10

172

MARSHALL ISLANDS PC Casual Games (US$ Million): Marshall Islands 2004 - 2014

Year

Marshall Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Marshall Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,995

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Majuro Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.11

MICRONESIA FEDERATION PC Casual Games (US$ Million): Micronesia Federation 2004 - 2014

Year

Micronesia Federation

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

173

Micronesia Federation: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,884

0.03 0.03

100.00 100.00

0.03 0.03

0.00 0.00

_________________________________________________________________________________________________________

Palikir Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.12

NAURU PC Casual Games (US$ Million): Nauru 2004 - 2014

Year

Nauru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nauru: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,026

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Yaren Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.13

174

NEW CALEDONIA PC Casual Games (US$ Million): New Caledonia 2004 - 2014

Year

New Caledonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.32 0.33 0.34 0.35 0.36 0.37 0.38 0.39 0.40 0.41 0.42

0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%

0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

New Caledonia: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,414 1,910 1,967 1,968 1,999 2,020 2,054

0.28 0.03 0.02 0.02 0.01 0.01 0.00 0.37

76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00

0.27 0.02 0.02 0.02 0.01 0.01 0.00 0.35

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.14

NEW ZEALAND PC Casual Games (US$ Million): New Zealand 2004 - 2014

Year

New Zealand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

11.52 11.82 12.14 12.46 12.80 13.13 13.47 13.82 14.18 14.55 14.93

12.72% 12.67% 12.61% 12.55% 12.50% 12.44% 12.39% 12.34% 12.29% 12.24% 12.18%

0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

175

New Zealand: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

259 636 648 965 1,100 1,107 1,161 1,256 1,300 1,433 1,445 1,449 1,452 1,479 1,497

4.99 1.68 1.64 0.80 0.57 0.56 0.51 0.41 0.37 0.27 0.26 0.25 0.25 0.22 0.21 0.16 13.13

38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00

4.73 1.59 1.55 0.75 0.54 0.53 0.48 0.39 0.35 0.25 0.24 0.24 0.23 0.21 0.20 0.16 12.44

0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17

_________________________________________________________________________________________________________

Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.15

NIUE PC Casual Games (US$ Million): Niue 2004 - 2014

Year

Niue

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Niue: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,076

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Alofi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.16

176

NORFOLK ISLAND PC Casual Games (US$ Million): Norfolk Island 2004 - 2014

Year

Norfolk Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Norfolk Island: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,034

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Kingston Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.17

PALAU PC Casual Games (US$ Million): Palau 2004 - 2014

Year

Palau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

177

Palau: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,986

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Koror Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.18

SOLOMON ISLANDS PC Casual Games (US$ Million): Solomon Islands 2004 - 2014

Year

Solomon Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.08 0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.11 0.11

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Solomon Islands: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,711

0.09 0.09

100.00 100.00

0.09 0.09

0.00 0.00

_________________________________________________________________________________________________________

Honiara Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.19

178

THE NORTHERN MARIANA ISLAND

PC Casual Games (US$ Million): The Northern Mariana Island 2004 - 2014 Year

The Northern Mariana Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.10 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Northern Mariana Island: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,688

0.10 0.10

100.00 100.00

0.10 0.10

0.00 0.00

_________________________________________________________________________________________________________

Saipan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.20

TOKELAU PC Casual Games (US$ Million): Tokelau 2004 - 2014

Year

Tokelau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

179

Tokelau: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,077

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Tokelau Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.21

TONGA PC Casual Games (US$ Million): Tonga 2004 - 2014

Year

Tonga

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10

0.11% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tonga: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,700

0.10 0.10

100.00 100.00

0.09 0.09

0.00 0.00

_________________________________________________________________________________________________________

Nuku'alofa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.22

180

TUVALU PC Casual Games (US$ Million): Tuvalu 2004 - 2014

Year

Tuvalu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tuvalu: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,072

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Funafuti Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.23

VANUATU PC Casual Games (US$ Million): Vanuatu 2004 - 2014

Year

Vanuatu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.10 0.10 0.10 0.11

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

181

Vanuatu: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,723

0.09 0.09

100.00 100.00

0.08 0.08

0.00 0.00

_________________________________________________________________________________________________________

Port Vila Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.24

WALLIS AND FUTUNA PC Casual Games (US$ Million): Wallis and Futuna 2004 - 2014

Year

Wallis and Futuna

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Wallis and Futuna: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,025

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Mata-Utu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.25

182

WESTERN SAMOA PC Casual Games (US$ Million): Western Samoa 2004 - 2014

Year

Western Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.12 0.13 0.13 0.14 0.14 0.15 0.16 0.16 0.17 0.17

0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Western Samoa: PC Casual Games in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,600

0.14 0.14

100.00 100.00

0.14 0.14

0.00 0.00

_________________________________________________________________________________________________________

Apia Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

183

9 9.1

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9.2

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