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SEVENTH IEDITION Terence A. Shimp University of South Carolina , 7th Edition Terence A. Shimp VP/Editorial Directo
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Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South C
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OX,FORD UNIVERSITY PRESS Great Clarendon Street, Oxford ox2 6Dp Oxford University Pressis a departrnent ofthe Universi
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FOREWORD Welcome to the most sought after direct marketing masterpiece. This book was recently selling for over $900 do
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ALWAYS ON This page intentionally left blank ALWAYS ON Advertising, Marketing, and Media in an Era of Consumer Co
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