Methods in Behavioral Research 10th Edition

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Primis Online Psychology Methods in Behavioral Research 10th Edition Cozby

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McGraw-Hill Primis ISBN-1 0: 0-39-096295-3 ISBN-13: 978-0-39-096295-9 Text: Methods in Behavioral Research. Tenth Edition Cozby

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Psychology

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/SBN-10: 0-39-()96295-3

ISBN-13: 978--D-39-096295-9

I Psychology Contents

Cozby • Methods in Behavioral ReseaTch, Tenth Edition Front Matter Preface 1. Scientific Understanding of Behavior

5

Text

5

2. Where to Start

20

Text

20

3. Ethical Research

41

Text

41

4. Studying Behavior

69

Text

69

5. Measurement Concepts

94

Text

94

6. Observational Methods

110

Text

110

7. Asking People About Themselves: Survey Research

125

Text

125

8. Experimental Design

151

Text

151

9. Conductin Experiments

166

Text

166

10. Complex Experimental Designs

187

Text

187

11. Sin le Case, Quasi-Ex erimental, and Develo mental Research

204

Text

204

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12. Understanding Research Results: Description and Correla1tion

226

Text

226

13. Understanding Research Results: Statistical Inference

248

Text

14. Generalizing Results

248

Z12

Text

272

Back maner

287

Appendix A: Writing Research Reports

287

Appendix C: Statistical Tables

363

Glossary References Credits Index

377

Appendix B: Statistical Tests

Appendix D: Constructin g a Latin Square

341

375 385

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I Cozby: Methods in

Behavioral Research,

I Front Matter

Preface

I ©The McGraw-Hill I Companies, 2009

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Tenth Edition

Preface

Teaching and learning about research methods is both challenging and great fun. This edition of Methods in Behavioral Research maintains the features of previ­ ous editions that have been appreciated by both instructors and students. Clear communication of concepts using interesting examples is my highest priority. To enhance learning, I describe important concepts in several contexts through­ out the book; research shows that redundancy aids understandin g. I also empha­ size the need to study behavior using a variety of research approaches. Learning objectives precede each chapter; study terms and review and activity questions are included at the end of each chapter. Important terms are boldfaced in the text and defined in the glossary.

ORGANIZATION The organization generally fo llows the sequence of planning and conducting a research investigation. Chapter 1 gives an overview of the scientific approach to knowledge and distinguishes between basic and applied research. Chapter 2 diswsses sources of ideas for research and the importance of library research. Chapter 3 focuses on research ethics; ethical issues are covered in depth here and emphasized throughout the book. Chapter 4 examines psychological variables and the distinction between experimental and nonexperimental approaches to studying relationships among variables. Chapter 5 focuses on measurement issues, including reliability and validity. Nonexperimental research approaches including naruralistic observation, cases stud ies, and content analysis are described in Chapter 6. Chapter 7 covers sampling as well as the des ign of quest ionna ires and interviews. Chapters 8 and 9 present the basics of designing and conducting experiments. Factorial designs are empha­ sized in Chapter 10. Chapter 11 discusses the designs for special applications: single case experimental designs, developmental research designs, and quasi­

experimental designs. Chapters 12 and 13 focus on the use of statistics to help students understand research results. These chapters include material on effect size and confidence intervals. Finally, Chapter 14 discusses generalization issues, meta-analyses, and the importance of replications. Appendices on writ­ ing research reports, conducting statistical analyses, and constructing Latin squares are included as well. XUl

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Cozby: Methods in Behavioral Research,

j Front Maner

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Preface

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